Anu Vij | Aldar Unversity college (original) (raw)

Papers by Anu Vij

Cogent Business & Management, 2021

Abstract This paper examines the relationship between selected firm-specific variables and the ex... more Abstract This paper examines the relationship between selected firm-specific variables and the extent of corporate social responsibility (CSR) disclosures by Libyan state-owned enterprises (SOEs). The initial sample in this study consists of the 310 annual reports from 95 firms over a period of eight years from 2010 to 2018 inclusive. A content analysis approach of the firms’ annual reports is applied using a CSR disclosure index based on the Global Reporting Initiative guidelines. The factors in this study are analysed against the extent of CSR disclosures by SOEs using multiple regression. The main finding from the content analysis indicates that the extent of CSR disclosures made by SOEs in their annual reports is mostly descriptive, with charity and donation being the most disclosed items. The main findings from the correlation and regression analyses show that four of the eight proposed independent variables – firm sizes, firm age, type of sector, and CSR responsibilities—are statistically significant and positively related to the dependent variable CSR disclosure. With respect to the profile of SOE managers, those who are exercise responsibility in areas of CSR appear to have a significant influence on information disclosure in this respect, perhaps because their profession makes them more aware of such issues. The paper offers significant contributions to the extant literature by examining whether there are any effects of CSR disclosure practices by SOEs and expands the pool of CSR knowledge in the developing country context, especially in the public sector. This study provides fruitful implications for policy-makers and practitioners about state holdings, which may either hinder, or enhance corporate social performance.

TIJ's Research Journal of Social Science & Management - RJSSM, 2016

Companies, all over the world have been focussed on customer-centric product development. They co... more Companies, all over the world have been focussed on customer-centric product development. They conduct market research, surveys, spend significant amount on understanding the customers’ latent needs. In this case study, the author while briefing about the Hyundai’s way of conducting an ethnographic study in North America, presents the challenges for the company in a new market place – United Arab Emirates (UAE). The article brings forth a discussion on the company’s background, product development, STP (market segmentation, targeting, positioning), prevailing competition, issues and constraints in a new market place. The article is useful for the marketing practitioners and scholars to gain insights on creating marketing plans with regard to a new market place.

International Journal of Business Administration and Management Research, 2017

Advancement in information technology has impacted almost all the businesses and management funct... more Advancement in information technology has impacted almost all the businesses and management functions and operations. In the contemporary times, businesses are integrating internet based services in their business model and offerings made to customers. Service firms have been pampering customers with facilities readily available through social media websites. The trend points to the fact that firms are aware of the preferences that necessitate providing relevant information to their target market through social media websites with stylish looks and a lot of imageries. This not only gives the customers a pleasing experience but also entice them to purchase. This study explores various marketing efforts made through social media by the services sector. Selected service organizations from hospitality and airlines sector in United Arab Emirates (UAE) are taken into consideration to conduct the study. The study also brings forth opinions of respondents on issues related to social media in the service sector. The research findings provide useful insights for practitioners, brand managers to understand how social media is affecting consumer behavior, enabling them to customize their social media strategies. The study is also helpful for the academicians and students to further enhance their knowledge on this growing issue of topical interest.

International Journal of Sustainable Engineering

Sustainability

This study explores the residents’ perceptions of economic, socio-cultural and environmental impa... more This study explores the residents’ perceptions of economic, socio-cultural and environmental impacts of a mega-event (World Expo 2020) to be held in Dubai, as well as their level of inclination to participate in the event. The event organizers announced a requirement of thirty thousand volunteers to assist them in successfully organizing the mega event. Such events could prove to be landmarks in destination brand building and may lead to an increase in the number of tourists. The purpose of the study is to gauge the level of understanding about the event impacts within the resident population and their willingness to get involved in event organization. Priory studies of perceptions about the economic, cultural and environmental impacts of a mega-event, are well-nigh non-existent, especially for World Expositions. This study explores residents’ perception to get a fair idea of how they get involved in a mega event that will surely have profound impacts on the destination. Drawing on ...

International Business Research, 2016

The purpose of this study is to measure the effect of ethics embedded practices on maintaining lo... more The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization's ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.

Journal of Environmental Management and Tourism, 2012

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