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Papers by Dr.Vijay Ganpat Dhamore

International Journal of All Research Education and Scientific Methods , 2021

When the advertisement is misleading, it violates the rights of consumers which are bestowed on t... more When the advertisement is misleading, it violates the rights of consumers which are bestowed on them. Advertisements such as edible oil advertisements, water purifiers, and tooth paste advertisements are misleading in nature with different categorization of misleading ways. Nestle's Maggi, HUL, Jawed Habib and Horlicks advertisements faced controversies' due to Puffery advertisements. Almost 3 out of 4 advertisements that target children were misleading. The advertising standards council of India [ASCI] recently order Airtel to withdraw its 4G fastest internet challenge ad on the grounds that it was misleading. Another important feature while evaluating puffery advertisements is the effect of celebrity endorsement in advertising. The influence of celebrity endorsement is the maximum and its impact on the society irrespective of age, sex, etc., is considerable. Sport personalities and 'Bollywood' artists are the preferred celebrities by the advertisers. There are several laws and regulations that prohibit false and misleading advertisements. However, while companies have largely complied and adjusted their strategies, several violations still occur to this day, often leading to massive lawsuits. Even the code of ethics drawn up by advertising standard council of India [ASCI] has not much impact. The recent amendments to Consumer Protection Act 2019, has provided for the penalty to the Endorsing Celebrity, if the claims found in the advertisements were false. They do not provide solution to every ethical dilemma. This Case study focuses on the protagonist role of a consumer who is deciding before buying Product or service. In short, Puffery advertisements create ethical dilemmas in the minds of Consumers. Responsibility of a Legal system as well as various regulators seems to be less effective in controlling such practices. An advertisement is a paid form of communication, addressed to the public or a section of it. The purpose of advertisements is to influence the opinions or behavior of those to whom it is addressed. Any written or graphic matter on packaging, or contained in it, is subject to Code prescribed by ASCI. The success of advertising depends on public confidence. Advertisers try to persuade people to buy a product or service through various methods. A company may deliver an entertaining message about its product, compare the product to a similar item, list facts about the product, or make vague claims about the product which cannot. This method is known as a "Puffery" the advertiser "Puffs Up" the product to seem like more than it is.

India is witnessing a encouraging surge in electronic commerce and its citizens are becoming more... more India is witnessing a encouraging surge in electronic commerce and its citizens are becoming more affluent enough to indulge in online shopping. Virtual communities and Social Networking Sites have a considerable influence on information-seekers and online shoppers. This study ascertained online shoppers’ perceptions about e-tailer customer engagement and the consequent outcomes. A survey of 544 e-tail customers was instrumental in analysing facets of customer engagement in an online servicescape.

Digital India is the buzz word and an environment of cashless transactions is being vigorously en... more Digital India is the buzz word and an environment of cashless transactions is being vigorously encouraged.Organised physical retail in India is still at a nascent stage and technology adoption is still lacking. The virtual retail environment has captured the imagination of the masses and is here to stay. Brands can now be ordered across nations and delivery tracked. The picture though is not so rosy. Web connectivity is still a challenge and transactions are not entirely error-free. The consumer is more used to tangible elements and face-to-face
marketing. Hence, challenges still exist for the transition to virtual shopping. Research on 544 virtual shoppers throws light on the impact of virtual customer engagement and trust on affinity towards e-tailer.

International Journal of Management, Technology And Engineering, 2019

India has always been perceived as a “clean and green” country. It is understood that environment... more India has always been perceived as a “clean and green” country. It is understood
that environmental awareness among Indians is high. However, there is little empirical
evidence to suggest that the environmental standards and attitudes are fitting with the
consuming people behavior or habits towards green products. Most studies have focused
on the general environmental behavior instead of specifically on consumers’ green
product purchasing behavior. Therefore, gaps exist in the literature with regards to
understanding consumers’ green product purchasing behavior. This research empirically
examines the factors impacting consumers’ green product purchasing behavior in India.
Total 202 respondents were surveyed for the relationship between Green Purchase
Behavior and other variables under study. Online as well as Offline survey had conducted
through Google questionnaire form. SPSS version 20.0 was used for Multiple Regression
Analysis.

International Journal of Advances in Management, Technology and Engineering Sciences, 2013

The usage of social network sites globally has grown exponentially and they have increasingly bec... more The usage of social network sites globally has grown exponentially and they have increasingly become an integral part of consumers’ daily lives. The business opportunities for marketers are largely dependent on consumers’ receptiveness of social networking sites as reliable retailers. In light of this, a conceptual model is proposed to describe the factors that drive consumers to participate in these social networks sites and customer engagement. This would aid marketers in better understanding of such online consumer behavior phenomenon.

International Journal of Applied Management & Business Utility, 2015

Social networks represent a rich and attractive source of information for a large part of the pop... more Social networks represent a rich and attractive source of information for a large part of the population. Based on Social Media Marketing (SMM) environment, this paper discusses the characteristics of consumer purchase intention on Social Media Marketing tools, analyses the main
factors of Social Media Marketing tools affecting consumer purchase intention, that is, the external factors and internal factors perception. This study is one of the few empirical studies which have investigated the adoption of mobile commerce in India, which is considered one of the fastest growing countries in terms of mobile usage. Several studies have identified the key determinants of customers‘ intentions to purchase online, as well as the impact of electronic word of mouth (eWOM) communication on their judgments. the promotion of brands and products through social networks is less expensive for marketers if compared with traditional media such as television, but at the same
time is very efficient for enhancing consumer loyalty towards the firm, and influencing purchasing intention, awareness, attitude and judgments The aim of this paper is to explain the antecedents of the purchasing intention for an academic product in the context of social network communication,involving research among a sample of 30 students. In particular, the aim of this paper is to explain the antecedents of purchasing intention of an academic product and to highlight the opportunities and challenges for the education sector.

International Journal of Applied Business and Economic Research (Scopus Indexed), 2016

India is witnerssing a encouraging surge in electronic commerce and its citizens are becoming mor... more India is witnerssing a encouraging surge in electronic commerce and its citizens are becoming more asffluent enough to indulge in online shopping. Virtual communities and Social Networking Sites have a considerable influence on information-seekers and online shoppers.
This study ascertained online shoppers’ percptions about e-tailer customer engagement and the consequent outcomes. A survey of 544 e-tail customers was instrumental in analysing facets of customer engagement in an online servicescape.

Allana Journal Of Management and Research, 2016

Research Paper describe about Customer Engagement and its futuristic scope for Make In India.

Allana Journal Of Management, 2018

Brand inclination is the selective claim for a company’s product rather than a product; the grade... more Brand inclination is the selective claim for a company’s product rather than a product; the grade
to which consumers prefer one brand above another. Brand preference can be achieved by
creating the positive brand copy in customer’s awareness. The main contribution of this paper is
that it exclusively identifies an approach to understanding the nourishing and susceptibility
effects of Product reforms, Perceived value and Service Satisfaction on customer loyalty
improvement. Understanding this tactic should lead to operative customer loyalty supervision.
Satisfaction was comprised of three basic components, a response pertaining to a particular focus
determined at a particular time. This study is based on a primary data based having 145
respondents. Study focuses on the impact of purchase experience factors of respondents on
customer loyalty. It also contributes towards further guidelines to customer loyalty studies. The
present paper focuses on the study of brand preference for mobile phones with reference to the
management students in Pune city.

International Journal of Business and Administration Research Review, 2015

This research work focuses on customer engagement in a virtual retail servicescape, the influence... more This research work focuses on customer engagement in a virtual retail servicescape, the influence of social media, and the
consequences, namely, retailer loyalty. 544 online shoppers were surveyed in India and the causal relationships were studied
using AMOS 21.0. Cognitive, Emotional and Physical engagement were found to have significant influence on customer
engagement. Social media influence was found to be significant influenced by Value-expressive influences and moderately
influenced by Informational and Utilitarian influences. Online customer engagement was found to be moderately influenced
by Trust and Customer engagement and significantly influences by Social media influence. Online customer engagement was
found to have a moderate effect on Retailer Advocacy and Affinity.

Books by Dr.Vijay Ganpat Dhamore

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