Interested in Booking Kelly McDonald? Contact AEI Speakers! (original) (raw)

We are a speakers bureau dedicated to exceptional customer service. Learn more >

Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.

Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.

In addition to her extensive public speaking experience, she is also the author of three bestselling books:

​Her latest, “How to Work With & Lead People Not Like You”, was #9 on the list of Bestselling Business Books of 2017.

Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011.

Her second book, “Crafting the Customer Experience for People Not Like You”, was #5 on the list of Bestselling Business Books of 2013.

Kelly is originally from Milwaukee, Wisconsin and graduated from the University of Wisconsin – Madison. She now lives in Denver, Colorado. When she’s not speaking and traveling for business, she enjoys hiking in the mountains and being outside. And shopping for high heels.

​Kelly is a Certified Virtual Speaker, which independently verifies through eSpeakers that a professional speaker has the right equipment, the right environment, and the right skill level to deliver an amazing virtual experience for every customer.

Categories: Diversity, Equity and Inclusion, Hispanic, Marketing, Quality Virtual Keynote

Videos

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

Topics

• It's Time to Talk about Race at Work: Every Leader's Guide to Making Progress on Diversity, Equity & Inclusion

• How to Help & Serve Your Customers in a Virtual World NOW & Transition to “Business Abnormal” LATER
  Right now, your customers need you more than ever. But not in the same old way. What your customers want and expect from you now is radically different through this challenging time. You must differentiate yourself and your organization on the experience that your customers have, rather than simply the products and services you offer.
  Doing business virtually poses challenges: you may not get to meet your clients and prospects or even have the face-to-face interaction that’s so effective. But that doesn’t mean that you can’t serve your customer in exceptional ways.
  And, when the storm has passed, how do you seamlessly and QUICKLY transition back to your everyday business practices? It may not be “business as usual” or “back to normal”. What new approaches will you keep? What will this difficult experience have taught us that makes us better, smarter, and more effective? And most importantly, how can you leverage new insights and changes to cement the bond with your customers for increased sales and loyalty?
  This session will cover:
  *How to re-engineer your solutions and approach to address the concerns your customers have right now
  *How to keep selling and keep serving customers in a way that is relevant for virtual communication – without being tone deaf or insensitive
  *How to stay visible without spamming your customers
  *How to make virtual sales presentations helpful and EFFECTIVE
  *5 low-cost, no-cost action items that you can apply immediately
  *What to do – and NOT do – when things go wrong. The 5 words that customers want to hear and that work every time
  *How to prepare for the inevitable return to everyday business – it may come quickly and you need to have an action plan ready

• How to Market & Keep Selling in Tough Times – Without Being Tone Deaf or Insensitive to Serious Situations (Virtual)
  In a crisis or uncertain times, it’s more important than ever to connect with your customers and prospects, but in a meaningful way. But in current times, what it means to be meaningful is drastically different than what it was yesterday. People still need products and services, but if your message or approach doesn’t reflect the reality of tough times, you risk appearing irrelevant – or worse, out of touch and insensitive.
  Now, more than ever, it’s important to reach people in different ways to keep your business growing and stay top of mind through the turmoil.
  It’s imperative that your customers and prospects know that you’re on top of tough situations and that you have their back.
  Marketing and selling need to take on a different tone now, one that is about solving problems, not trying to simply move product out the door.
  People spend money on what they care about. And they don’t buy products, they buy solutions. Show your customers and prospects how you fit into what they need and what they value right now, and they’ll show you the money. By acknowledging people’s emotions, fears and anxieties and marketing with honesty and empathy, and by just tweaking your customer approach to reflect the times, you‘ll get the business.
  In this Webcast, you’ll learn:
  *Five low-cost / no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention
  *The do’s and don’ts of marketing during a crisis so you come out ahead when the storm passes
  *How to use honesty and empathy in your marketing and sales approach, without coming across as emotionally reactive
  *How to communicate in a relevant manner to build trust, foster long-term loyalty and stand out from your competition

• How to Work With & Lead People Not Like You

• How to Market & Sell to People Not Like You

• Crafting the Customer Experience for People Not Like You

• Transformative Women’s Leadership – How to Move the Business Forward with the Teams You Lead

• Why Do I Have to be Politically Correct?

• Six Consumer Trends You Need to Leverage Right Now

• Finding Future Hires in a Gig Economy: How to Recruit, Train & Retain Young Talent Now

• The New Demographics & How They Affect Your Business, Today & Tomorrow

• Marketing & Selling to Women: How to Win the Hearts and Reach the Wallets of Today’s Modern Woman

• Come Together: How to Work with Someone Much Older or Younger than You

• Disaster Recovery & Crisis Management Using Social Media

• Social Media & Marketing: How to use It to Grow Business in a Low-Cost/No-Cost Manner

• Tips & Tricks for Taking Social Media to the Next Level

• Marketing 101: the Essentials of Advertising & Marketing and How to Implement Them

• How to Connect with Others, Regardless of Age, Wage or Lifestage

• How to Be a Culturally-Ready, Culturally-Friendly Employer: Insights Into Your Diverse Workforce

• Relating, Not Translating: How to Market to U.S. Hispanics

Books

Featured & New to AEI

Need Help?

Call us at 617-782-3111 and we will get back to you promptly!