Shahid D R . Amin | All India Management Association (original) (raw)
Papers by Shahid D R . Amin
European Economic Letters, 2023
This study investigates the intricate dynamics influencing an organization's effectiveness throug... more This study investigates the intricate dynamics influencing an organization's effectiveness through an examination of the relationships between job satisfaction, employee performance, organizational climate, and 360-degree feedback. By integrating AI. this study aims to increase our understanding of these important components and how they affect organizational success. The study looks at the idea of 360-degree feedback, which collects input from peers, managers, and subordinates, as well as the ways in which this comprehensive feedback system aids in employee development and organizational enhancement. The study also examines the impact of organizational climate on employee behaviors, attitudes, and performance outcomes. Organizational climate encompasses the social, cultural, and psychological aspects of the workplace. Job satisfaction is a crucial factor in employee engagement and retention, which makes it necessary to look into its sources and effects within the context of the company. The research integrates artificial intelligence technologies, such as machine learning and data analytics, to uncover hidden patterns, correlations, and forecast insights within the massive datasets connected to these organizational dynamics. The findings of the study have implications for HR policies, organizational actions aimed at enhancing employee productivity, and overall efficacy.
European Economic Letters (EEL), 2024
Small and Medium Enterprises (SMEs) play a vital role in the economic development of many countri... more Small and Medium Enterprises (SMEs) play a vital role in the economic development of many countries, contributing significantly to employment, innovation, and GDP growth. However, a large percentage of SMEs fail within a few years of their incorporation, highlighting the need to understand the factors that drive their success and sustainability. One key factor that has gained increasing attention in the literature is the implementation of e-commerce (ECI) by SMEs. While there is a growing literature on the impact of e-commerce implementation (ECI) on the business performance of SMEs (BPSMEs), there is a scarcity of empirical research on mediating role of organizational sustainability (OS) and competitive advantage (CA) between ECI and BPSMEs. To address this gap, the present study aims to examine the impact of e-commerce implementation (ECI) on the business performance of SMEs (BPSMEs), and the mediating role of organizational sustainability (OS) and competitive advantage (CA) in this relationship. The study employs a sample size of 453 units and utilizes normality test to check frequency distribution is normally distributed. Exploratory factor analysis (EFA) was conducted to identify the key factors influencing ECI in SMEs, and Cronbach's alpha was used to assess the reliability of the measures. Multiple linear regression analysis was used to assess the impact of ECI on BPSME, with OS and CA as mediating variables. The results indicate that E-Commerce Implementation (ECI) has a significant direct impact (coefficient = 0.817) on Business Performance of SMEs (BPSMEs), with Organisational Sustainability (OS), and Competitive Advantage (CA) serving as crucial mediators. Specifically, Organisational Sustainability (OS) acts as a mediator, with Competitive Advantage (CA), emphasizing their substantial indirect impacts on Business Performance of SMEs (BPSMEs). The findings suggest that SMEs can significantly improve their growth by incorporating e-commerce as a core part of their marketing initiatives. By elucidating the mechanisms through which E-Commerce Implementation (ECI) influences Business Performance of SMEs (BPSMEs), this study offers practical insights for organizational leaders seeking to capitalize on the strategic advantages of e-commerce to drive long-term, sustainable growth and performance improvements within their firms. This research contributes to a more comprehensive understanding of the downstream impact of E-Commerce Implementation on overall Business Performance within the SME context and validating the mediation model - offering important implications for managers to consider as they navigate the complexities of digital transformation.
Education is the backbone of any enlightened society. No society can dare to exist without making... more Education is the backbone of any enlightened society. No society can dare to exist without making apt and ample preparations for imparting quality, standard education to its members. The rejuvenation in education is leading to an enormous advancement in our society. The national literacy rate is on the rise and enthralling everyone, be it in terms of caste, sex or status etc. The educational institutions are increasing in number and toting up the knowledge and intellectual strength of our society. The government led institutions for an adequate time have been the main source of education and now the privatization has a lot changed the scenario of life. The government schools have always remained fundamental means of education for the children of huge poor masses of India who cannot afford heavy expanses of privately led institutes. Even though the modernization and the privatization is a major contributor to education but on the other side our government schools are coming down heav...
NeuroQuantology, 2022
Green buildings are also referred to as 'green construction' or 'sustainable buildings'. Their de... more Green buildings are also referred to as 'green construction' or 'sustainable buildings'. Their development reduces reliance on fossil fuels and reduces the total negative environmental effect. The overarching objective of the green buildings is to improve the residents' quality of life through environmentally and environmentally friendly developments. There is an immense potential in the green buildings in India, however research is not sufficient in this direction. The current paper is an attempt to make investigation of green buildings in India with special reference to Delhi. The results suggest that the awareness and usage is increasing for Green buildings in India. The results also suggest that education has strong relationship with the usage of green buildings in India.
NeuroQuantology, 2022
A green building is "a building that, in its design, construction or operation, reduces or elimin... more A green building is "a building that, in its design, construction or operation, reduces or eliminates negative impacts, and creates positive impacts, on our climate and natural environment" (World Green Building Council). Green building, sometimes referred to as green building or sustainable building, aids in creating homes that are healthy for both people and the environment. Green buildings are boon to investors, generating high returns yielding high as compared to investments in conventional buildings or other investments, in a shorter term (Majumdar, 2008). The aim of this research is to explore the research studies available on green buildings. The paper covers the researches undertaken from the user perspectives. This research study offers valuable directions to the businesses engaged in the construction of green buildings to concentrate on factors such as physical characteristics, location and position, perceived newness, perceived price, perceived value, surrounding area, safety, the calibre of the managers' customer service, green awareness, architectural factors, environmental attitude, social influence, etc.
Generally, the job of women used to be cooking, cleaning, and bringing up youngsters and so forth... more Generally, the job of women used to be cooking, cleaning, and bringing up youngsters and so forth. They were viewed as homegrown manager or guardian and were deprived of admittance exterior the home however currently women have positively influenced each and every meadow. Work life balance for women professionals has gotten perhaps the best test in this day and age exceptionally in Covid-19 pandemic. Covid-19 has left no life untouched due to the compulsive and forced stay at home and people had to accept the new normal and so compulsive work from home came in, digital technology took the hold and fueled work from home for all the professionals, but this technology disrupted the work-life balance of working professionals especially women because they had to fulfil dual duties, work from home and work at home. The paper attempts to find the need of understandability of work life balance of women professionals and its impact on their job satisfaction, performance and intention to stay or leave the organization.
Today's scenario, digital marketing is more popular as compare to traditional marketing. The exac... more Today's scenario, digital marketing is more popular as compare to traditional marketing. The exact meaning of digital marketing is advertising or promotes the product digitally like website and the social media pages i.e YouTube, Instagram, Facebook, and Snapchat etc. There are various attributes of digital marketing like email marketing, SEM ., SEO , on demand video streaming , social medial marketing. The rural area of India contributes to over 60% of India's GDP as per GDP report 2020. The internet user percentage is increasing day by day in rural areas. There is around 78 million user i.e 48% for internet usage. Similarly, 83% user used the internet in a month. The main aims of digital marketing are to enhance the awareness of services& product in the rural market areas. So, rural consumer takes quick decision for their choices. In the same way, consumer is fully aware about the products. So, many companies adopted this technique in the rural areas for the competitive promotion. In this paper, different challenges & opportunities of digital marketing is to be discussed. The high demand base coupled with elevated market potential is culminating into developing fruitful technologies that will help to enhance the market of the new millennium. The regional diversity and the growing techno-savvy consumer base throughout India, makes it the best battleground for the multinationals to showcase their innovative offerings to the rural consumers. India is growingly becoming a better choice for global marketers to pilot test their innovative products and services, before they can cater to other parts of the world. Big brands like Nokia, Godrej, Tata, HUL, ITC, P&G and the like have successfully tested and crafted their products to the rural consumers. The present article focuses on analyzing the impact of information technology in improving rural marketing, providing an insight into opportunities available and enabling strategies for further technological advancement of rural markets. Finally the exploratory study suggests a proposed model for e-Rural Marketing in India.
The current & future marketing techniques are discussed in this paper. The latest literature surv... more The current & future marketing techniques are discussed in this paper. The latest literature survey of digital marketing and different workplace is done and form based information is also collected. As new India is going to digitization phase. So, our paper is totally based on information collected from past related work, internet and existing work. ZA no. of newspaper, reports, website, magazine and articles were investigated. On the basis of investigation digital marketing is categorized. In this paper, comparative analysis of traditional strategies, buyers search for and look for the best arrangement on the Internet for venders all through India. We found that digitized advertising, including SEO, SEM and content marketing, impact showcasing, content mechanization, electronic advertising, showcasing of missions and web-based media, advancement of the online media, direct email advertising, show advertisements, digital books, optical circles and games could be advantageous to organizations. It shows that we are completely associated by means of WhatsApp and Facebook, and expanding web-based media use offers computerized advertisers better approaches for drawing in clients on advanced stages. The customer is required since it gives a more nitty gritty outline of how clients make a brand or shop. Computerized promoting is moderate and has a huge business sway. In view of this examination, it can likewise be contended that it is another basic factor to guarantee effective Internet showcasing to know the online media locales a business utilizes for the objective market. The productivity of web promoting can be founded on different organizations. The investigation could be stretched out further to contrast web showcasing innovations and various organizations.
Journal GSD-Green and Sustainable Development, (ISSN: 23501464, Multidisciplinary)., 2016
Sustainable development refers to a intelligible way of resource use aimed at meeting human needs... more Sustainable development refers to a intelligible way of resource use aimed at meeting human needs while preserving the environment so that these needs can be met not only in the present, but also for future generations, which refers to synchronising various competing goals, and involves the simultaneous pursuit of economic accomplishment, environmental attribute and social equity, which are the significant dimensions of Sustainability. Green marketing is a holistic concept, consisting of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, with minimal detrimental impact on the natural environment, thereby preserving it for the future. Thus linking the sustainable economy, environment and society together for a better present leading to a promising future. The research throws light on the concept of green marketing as a pivotal point in sustainable development, laying emphasis on the major challenges on part of the participants-political, humanitarian, consumers and corporate leading to a fair intention of building a long term association in terms of dependence on environment. Moreover the study arrives at some suggestions in order to create greater awareness about the concept of Green Marketing in terms of consumerism and corporate responsibility.
Asian Journal of Technology & Management Research [ISSN: 2249 –0892], 2016
E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers... more E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers. Rather e-commerce is more than just another way to boost the existing business practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive internet penetration has added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model. The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce. The study further examines the key variables imperative for the success of E-commerce business models. Objective: The objectives of present study are: 1. To understand the present status and trends of E-Commerce; and 2. To reveal the key variables influencing the increased usage of E-Commerce.
Book Chapters by Shahid D R . Amin
Alpha Publications, 2024
Abstract: Resilience, rooted in human endeavor and scientific principles, embodies the capacity t... more Abstract:
Resilience, rooted in human endeavor and scientific principles, embodies the capacity to bounce back from adversity and thrive amidst challenges. In business, resilience is paramount for sustained success, particularly in today's volatile environment of unprecedented uncertainty. Drawing from interdisciplinary research, this chapter delves into the concept and relevance of business resilience, exploring its evolution and significance. Insights from studies highlight the multifaceted nature of resilience, its links to organizational dynamics, and strategies for fostering resilience, including integrated risk management, stakeholder collaboration, talent development, and technological integration. Concluding with avenues for future research, this book chapter underscores the transformative potential of resilience in navigating uncertainty and driving organizational growth.
Keywords- Resilience, risk management, talent management, collaboration, networking, uncertainty, pandemic
Alpha Publications, 2023
Abstract Employee development and training are essential for providing workers with the skills an... more Abstract
Employee development and training are essential for providing workers with the skills and knowledge required to perform their jobs effectively. This is especially true in the banking sector, where continuous professional development is crucial due to the rapidly evolving nature of financial services. This paper examines the importance of training and development in the banking industry, focusing on their impact on job satisfaction and employee retention. Drawing from various studies and theoretical frameworks, we demonstrate that continuous learning opportunities enhance job satisfaction, which in turn improves employee retention rates. Our findings suggest that a strategic approach to employee development can yield significant benefits for both employees and organizations.
Keywords
Employee development, training, job satisfaction, employee retention, banking sector, continuous professional development
Alpha Publications, 2022
The advent of online banking services has revolutionized the banking industry, offering convenien... more The advent of online banking services has revolutionized the banking industry, offering convenience, accessibility, and efficiency to customers worldwide. This paper explores online banking services as a sustainable business model, emphasizing their impact on customer value, trust, and loyalty. The widespread adoption of online banking has transformed traditional banking practices, leading to increased competition, innovation, and transparency in the industry. Factors such as security, technological integration, regulatory compliance, and brand perception play crucial roles in shaping the sustainability and resilience of online banking businesses. Moreover, future research directions highlight the need to further explore novel security measures, emerging technologies, regulatory frameworks, customer loyalty drivers, and brand management strategies to advance the sustainability of online banking services in an increasingly digital marketplace.
Key Words- Online banking, sustainability, security, technology, satisfaction
Alpha Publications, 2022
Green buildings play a crucial role in addressing global sustainability challenges, offering solu... more Green buildings play a crucial role in addressing global sustainability challenges, offering solutions to mitigate environmental impacts while promoting economic and social well-being. This paper examines the significance of green buildings in the context of sustainable development, emphasizing their role in reducing ecological footprints and fostering long-term environmental stewardship. Through a review of empirical studies, it highlights the importance of integrating life cycle analysis, conducting feasibility studies, and assessing economic implications to ensure the viability of green building projects. Moreover, it underscores the need for supportive policies and incentives to drive widespread adoption.
Key Words- Green Buildings, Sustainability, future solutions, viability, holistic
Alpha Publications, 2021
The study examines the profound impact of e-commerce on global markets, exploring its economic im... more The study examines the profound impact of e-commerce on global markets, exploring its economic implications, effects on consumer behavior, operational efficiencies, technological challenges, and regulatory frameworks. The study also analyzes the accelerated adoption of e-commerce during the COVID-19 pandemic and discusses future trends shaping the industry. Further, the study offers recommendations and the implications for the business organisations, policy makers and the researchers.
Keywords: E-commerce, global markets, consumer behavior, operational efficiency, technological challenges, regulatory frameworks, COVID-19.
Alpha Publications, 2021
The integration of self-service technologies (SSTs) has revolutionized service delivery by enabli... more The integration of self-service technologies (SSTs) has revolutionized service delivery by enabling customers to independently access services. However, these technologies also present unique challenges, particularly in the area of service recovery. This study explores the conceptual foundations of services and SSTs, categorizes service failures in SSTs, and examines effective service recovery strategies. It discusses the factors influencing customer satisfaction with SSTs, the challenges in implementing service recovery, and provides recommendations for businesses. The chapter concludes with implications for marketers and suggestions for future research.
Keywords- Service Recovery, Self-Service Technologies (SSTs), Service Failure, Customer Satisfaction, Technology Adoption, Service Quality
Alpha Publications, 2020
Abstract- This book chapter explores the multifaceted concept of work-life balance (WLB) through ... more Abstract-
This book chapter explores the multifaceted concept of work-life balance (WLB) through a synthesis of recent research findings. It delves into various dimensions of WLB, its determinants, impacts on employee well-being and organizational outcomes, and implications for managerial practices. The attempt is to provide a comprehensive understanding of WLB dynamics.
Keywords: work-life balance, WLB, employee well-being, organizational outcomes, managerial practices
Alpha Publications, 2020
Strategic Planning (SP) is among the top managerial approaches globally, instrumental in shaping ... more Strategic Planning (SP) is among the top managerial approaches globally, instrumental in shaping business development and organizational performance. This chapter delves into how entrepreneurs articulate and implement strategies, analyzing their reliance on planned strategies in business growth. It examines the influence of strategic planning on organizational performance (OP) through various theoretical lenses, including the Harvard policy model, synoptic planning theory, and goal-setting theory. Moreover, the chapter discusses critiques of SP, such as logical incrementalism and complexity theory, to provide a comprehensive view of its effectiveness. Insights from contemporary research, practical implications, and recommendations for entrepreneurs and managers are also presented.
Keywords- Strategic Planning, Organizational Performance, Business Development, Entrepreneurs, Environmental Analysis, Competitive Advantage
Alpha Publications, 2019
The tourism sector plays a pivotal role in the economic landscape of Jammu and Kashmir, particula... more The tourism sector plays a pivotal role in the economic landscape of Jammu and Kashmir, particularly through its contributions to GDP and employment. Small and Medium Enterprises (SMEs) within this sector face challenges such as limited market access, resource constraints, and operational inefficiencies. This paper explores the potential of networking initiatives among tourism SMEs in Jammu and Kashmir as a strategic mechanism to overcome these challenges and foster sustainable growth. Drawing on a qualitative approach that includes literature review and case studies, the paper examines the impact of networking on SME performance, identifies barriers to adoption, and proposes actionable insights for policymakers, SMEs, and researchers to promote collaborative networks within the region.
Keywords: tourism sector, Small and Medium Enterprises (SMEs), networking initiatives, sustainable growth, collaborative networks, SME performance
Alpha Publications, 2019
In today's competitive job market, the distinction between job and career has become increasingly... more In today's competitive job market, the distinction between job and career has become increasingly crucial for students aiming to secure meaningful employment. This book chapter explores the essential skills that students need to attract employers, emphasizing both hard and soft skills as complementary elements in career readiness. It delves into the role of teachers in enhancing these skills, providing insights into effective educational strategies that prepare students for long-term career success.
Keywords: employability skills, hard skills, soft skills, career readiness, educational strategies, job market.
European Economic Letters, 2023
This study investigates the intricate dynamics influencing an organization's effectiveness throug... more This study investigates the intricate dynamics influencing an organization's effectiveness through an examination of the relationships between job satisfaction, employee performance, organizational climate, and 360-degree feedback. By integrating AI. this study aims to increase our understanding of these important components and how they affect organizational success. The study looks at the idea of 360-degree feedback, which collects input from peers, managers, and subordinates, as well as the ways in which this comprehensive feedback system aids in employee development and organizational enhancement. The study also examines the impact of organizational climate on employee behaviors, attitudes, and performance outcomes. Organizational climate encompasses the social, cultural, and psychological aspects of the workplace. Job satisfaction is a crucial factor in employee engagement and retention, which makes it necessary to look into its sources and effects within the context of the company. The research integrates artificial intelligence technologies, such as machine learning and data analytics, to uncover hidden patterns, correlations, and forecast insights within the massive datasets connected to these organizational dynamics. The findings of the study have implications for HR policies, organizational actions aimed at enhancing employee productivity, and overall efficacy.
European Economic Letters (EEL), 2024
Small and Medium Enterprises (SMEs) play a vital role in the economic development of many countri... more Small and Medium Enterprises (SMEs) play a vital role in the economic development of many countries, contributing significantly to employment, innovation, and GDP growth. However, a large percentage of SMEs fail within a few years of their incorporation, highlighting the need to understand the factors that drive their success and sustainability. One key factor that has gained increasing attention in the literature is the implementation of e-commerce (ECI) by SMEs. While there is a growing literature on the impact of e-commerce implementation (ECI) on the business performance of SMEs (BPSMEs), there is a scarcity of empirical research on mediating role of organizational sustainability (OS) and competitive advantage (CA) between ECI and BPSMEs. To address this gap, the present study aims to examine the impact of e-commerce implementation (ECI) on the business performance of SMEs (BPSMEs), and the mediating role of organizational sustainability (OS) and competitive advantage (CA) in this relationship. The study employs a sample size of 453 units and utilizes normality test to check frequency distribution is normally distributed. Exploratory factor analysis (EFA) was conducted to identify the key factors influencing ECI in SMEs, and Cronbach's alpha was used to assess the reliability of the measures. Multiple linear regression analysis was used to assess the impact of ECI on BPSME, with OS and CA as mediating variables. The results indicate that E-Commerce Implementation (ECI) has a significant direct impact (coefficient = 0.817) on Business Performance of SMEs (BPSMEs), with Organisational Sustainability (OS), and Competitive Advantage (CA) serving as crucial mediators. Specifically, Organisational Sustainability (OS) acts as a mediator, with Competitive Advantage (CA), emphasizing their substantial indirect impacts on Business Performance of SMEs (BPSMEs). The findings suggest that SMEs can significantly improve their growth by incorporating e-commerce as a core part of their marketing initiatives. By elucidating the mechanisms through which E-Commerce Implementation (ECI) influences Business Performance of SMEs (BPSMEs), this study offers practical insights for organizational leaders seeking to capitalize on the strategic advantages of e-commerce to drive long-term, sustainable growth and performance improvements within their firms. This research contributes to a more comprehensive understanding of the downstream impact of E-Commerce Implementation on overall Business Performance within the SME context and validating the mediation model - offering important implications for managers to consider as they navigate the complexities of digital transformation.
Education is the backbone of any enlightened society. No society can dare to exist without making... more Education is the backbone of any enlightened society. No society can dare to exist without making apt and ample preparations for imparting quality, standard education to its members. The rejuvenation in education is leading to an enormous advancement in our society. The national literacy rate is on the rise and enthralling everyone, be it in terms of caste, sex or status etc. The educational institutions are increasing in number and toting up the knowledge and intellectual strength of our society. The government led institutions for an adequate time have been the main source of education and now the privatization has a lot changed the scenario of life. The government schools have always remained fundamental means of education for the children of huge poor masses of India who cannot afford heavy expanses of privately led institutes. Even though the modernization and the privatization is a major contributor to education but on the other side our government schools are coming down heav...
NeuroQuantology, 2022
Green buildings are also referred to as 'green construction' or 'sustainable buildings'. Their de... more Green buildings are also referred to as 'green construction' or 'sustainable buildings'. Their development reduces reliance on fossil fuels and reduces the total negative environmental effect. The overarching objective of the green buildings is to improve the residents' quality of life through environmentally and environmentally friendly developments. There is an immense potential in the green buildings in India, however research is not sufficient in this direction. The current paper is an attempt to make investigation of green buildings in India with special reference to Delhi. The results suggest that the awareness and usage is increasing for Green buildings in India. The results also suggest that education has strong relationship with the usage of green buildings in India.
NeuroQuantology, 2022
A green building is "a building that, in its design, construction or operation, reduces or elimin... more A green building is "a building that, in its design, construction or operation, reduces or eliminates negative impacts, and creates positive impacts, on our climate and natural environment" (World Green Building Council). Green building, sometimes referred to as green building or sustainable building, aids in creating homes that are healthy for both people and the environment. Green buildings are boon to investors, generating high returns yielding high as compared to investments in conventional buildings or other investments, in a shorter term (Majumdar, 2008). The aim of this research is to explore the research studies available on green buildings. The paper covers the researches undertaken from the user perspectives. This research study offers valuable directions to the businesses engaged in the construction of green buildings to concentrate on factors such as physical characteristics, location and position, perceived newness, perceived price, perceived value, surrounding area, safety, the calibre of the managers' customer service, green awareness, architectural factors, environmental attitude, social influence, etc.
Generally, the job of women used to be cooking, cleaning, and bringing up youngsters and so forth... more Generally, the job of women used to be cooking, cleaning, and bringing up youngsters and so forth. They were viewed as homegrown manager or guardian and were deprived of admittance exterior the home however currently women have positively influenced each and every meadow. Work life balance for women professionals has gotten perhaps the best test in this day and age exceptionally in Covid-19 pandemic. Covid-19 has left no life untouched due to the compulsive and forced stay at home and people had to accept the new normal and so compulsive work from home came in, digital technology took the hold and fueled work from home for all the professionals, but this technology disrupted the work-life balance of working professionals especially women because they had to fulfil dual duties, work from home and work at home. The paper attempts to find the need of understandability of work life balance of women professionals and its impact on their job satisfaction, performance and intention to stay or leave the organization.
Today's scenario, digital marketing is more popular as compare to traditional marketing. The exac... more Today's scenario, digital marketing is more popular as compare to traditional marketing. The exact meaning of digital marketing is advertising or promotes the product digitally like website and the social media pages i.e YouTube, Instagram, Facebook, and Snapchat etc. There are various attributes of digital marketing like email marketing, SEM ., SEO , on demand video streaming , social medial marketing. The rural area of India contributes to over 60% of India's GDP as per GDP report 2020. The internet user percentage is increasing day by day in rural areas. There is around 78 million user i.e 48% for internet usage. Similarly, 83% user used the internet in a month. The main aims of digital marketing are to enhance the awareness of services& product in the rural market areas. So, rural consumer takes quick decision for their choices. In the same way, consumer is fully aware about the products. So, many companies adopted this technique in the rural areas for the competitive promotion. In this paper, different challenges & opportunities of digital marketing is to be discussed. The high demand base coupled with elevated market potential is culminating into developing fruitful technologies that will help to enhance the market of the new millennium. The regional diversity and the growing techno-savvy consumer base throughout India, makes it the best battleground for the multinationals to showcase their innovative offerings to the rural consumers. India is growingly becoming a better choice for global marketers to pilot test their innovative products and services, before they can cater to other parts of the world. Big brands like Nokia, Godrej, Tata, HUL, ITC, P&G and the like have successfully tested and crafted their products to the rural consumers. The present article focuses on analyzing the impact of information technology in improving rural marketing, providing an insight into opportunities available and enabling strategies for further technological advancement of rural markets. Finally the exploratory study suggests a proposed model for e-Rural Marketing in India.
The current & future marketing techniques are discussed in this paper. The latest literature surv... more The current & future marketing techniques are discussed in this paper. The latest literature survey of digital marketing and different workplace is done and form based information is also collected. As new India is going to digitization phase. So, our paper is totally based on information collected from past related work, internet and existing work. ZA no. of newspaper, reports, website, magazine and articles were investigated. On the basis of investigation digital marketing is categorized. In this paper, comparative analysis of traditional strategies, buyers search for and look for the best arrangement on the Internet for venders all through India. We found that digitized advertising, including SEO, SEM and content marketing, impact showcasing, content mechanization, electronic advertising, showcasing of missions and web-based media, advancement of the online media, direct email advertising, show advertisements, digital books, optical circles and games could be advantageous to organizations. It shows that we are completely associated by means of WhatsApp and Facebook, and expanding web-based media use offers computerized advertisers better approaches for drawing in clients on advanced stages. The customer is required since it gives a more nitty gritty outline of how clients make a brand or shop. Computerized promoting is moderate and has a huge business sway. In view of this examination, it can likewise be contended that it is another basic factor to guarantee effective Internet showcasing to know the online media locales a business utilizes for the objective market. The productivity of web promoting can be founded on different organizations. The investigation could be stretched out further to contrast web showcasing innovations and various organizations.
Journal GSD-Green and Sustainable Development, (ISSN: 23501464, Multidisciplinary)., 2016
Sustainable development refers to a intelligible way of resource use aimed at meeting human needs... more Sustainable development refers to a intelligible way of resource use aimed at meeting human needs while preserving the environment so that these needs can be met not only in the present, but also for future generations, which refers to synchronising various competing goals, and involves the simultaneous pursuit of economic accomplishment, environmental attribute and social equity, which are the significant dimensions of Sustainability. Green marketing is a holistic concept, consisting of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, with minimal detrimental impact on the natural environment, thereby preserving it for the future. Thus linking the sustainable economy, environment and society together for a better present leading to a promising future. The research throws light on the concept of green marketing as a pivotal point in sustainable development, laying emphasis on the major challenges on part of the participants-political, humanitarian, consumers and corporate leading to a fair intention of building a long term association in terms of dependence on environment. Moreover the study arrives at some suggestions in order to create greater awareness about the concept of Green Marketing in terms of consumerism and corporate responsibility.
Asian Journal of Technology & Management Research [ISSN: 2249 –0892], 2016
E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers... more E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers. Rather e-commerce is more than just another way to boost the existing business practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive internet penetration has added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model. The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce. The study further examines the key variables imperative for the success of E-commerce business models. Objective: The objectives of present study are: 1. To understand the present status and trends of E-Commerce; and 2. To reveal the key variables influencing the increased usage of E-Commerce.
Alpha Publications, 2024
Abstract: Resilience, rooted in human endeavor and scientific principles, embodies the capacity t... more Abstract:
Resilience, rooted in human endeavor and scientific principles, embodies the capacity to bounce back from adversity and thrive amidst challenges. In business, resilience is paramount for sustained success, particularly in today's volatile environment of unprecedented uncertainty. Drawing from interdisciplinary research, this chapter delves into the concept and relevance of business resilience, exploring its evolution and significance. Insights from studies highlight the multifaceted nature of resilience, its links to organizational dynamics, and strategies for fostering resilience, including integrated risk management, stakeholder collaboration, talent development, and technological integration. Concluding with avenues for future research, this book chapter underscores the transformative potential of resilience in navigating uncertainty and driving organizational growth.
Keywords- Resilience, risk management, talent management, collaboration, networking, uncertainty, pandemic
Alpha Publications, 2023
Abstract Employee development and training are essential for providing workers with the skills an... more Abstract
Employee development and training are essential for providing workers with the skills and knowledge required to perform their jobs effectively. This is especially true in the banking sector, where continuous professional development is crucial due to the rapidly evolving nature of financial services. This paper examines the importance of training and development in the banking industry, focusing on their impact on job satisfaction and employee retention. Drawing from various studies and theoretical frameworks, we demonstrate that continuous learning opportunities enhance job satisfaction, which in turn improves employee retention rates. Our findings suggest that a strategic approach to employee development can yield significant benefits for both employees and organizations.
Keywords
Employee development, training, job satisfaction, employee retention, banking sector, continuous professional development
Alpha Publications, 2022
The advent of online banking services has revolutionized the banking industry, offering convenien... more The advent of online banking services has revolutionized the banking industry, offering convenience, accessibility, and efficiency to customers worldwide. This paper explores online banking services as a sustainable business model, emphasizing their impact on customer value, trust, and loyalty. The widespread adoption of online banking has transformed traditional banking practices, leading to increased competition, innovation, and transparency in the industry. Factors such as security, technological integration, regulatory compliance, and brand perception play crucial roles in shaping the sustainability and resilience of online banking businesses. Moreover, future research directions highlight the need to further explore novel security measures, emerging technologies, regulatory frameworks, customer loyalty drivers, and brand management strategies to advance the sustainability of online banking services in an increasingly digital marketplace.
Key Words- Online banking, sustainability, security, technology, satisfaction
Alpha Publications, 2022
Green buildings play a crucial role in addressing global sustainability challenges, offering solu... more Green buildings play a crucial role in addressing global sustainability challenges, offering solutions to mitigate environmental impacts while promoting economic and social well-being. This paper examines the significance of green buildings in the context of sustainable development, emphasizing their role in reducing ecological footprints and fostering long-term environmental stewardship. Through a review of empirical studies, it highlights the importance of integrating life cycle analysis, conducting feasibility studies, and assessing economic implications to ensure the viability of green building projects. Moreover, it underscores the need for supportive policies and incentives to drive widespread adoption.
Key Words- Green Buildings, Sustainability, future solutions, viability, holistic
Alpha Publications, 2021
The study examines the profound impact of e-commerce on global markets, exploring its economic im... more The study examines the profound impact of e-commerce on global markets, exploring its economic implications, effects on consumer behavior, operational efficiencies, technological challenges, and regulatory frameworks. The study also analyzes the accelerated adoption of e-commerce during the COVID-19 pandemic and discusses future trends shaping the industry. Further, the study offers recommendations and the implications for the business organisations, policy makers and the researchers.
Keywords: E-commerce, global markets, consumer behavior, operational efficiency, technological challenges, regulatory frameworks, COVID-19.
Alpha Publications, 2021
The integration of self-service technologies (SSTs) has revolutionized service delivery by enabli... more The integration of self-service technologies (SSTs) has revolutionized service delivery by enabling customers to independently access services. However, these technologies also present unique challenges, particularly in the area of service recovery. This study explores the conceptual foundations of services and SSTs, categorizes service failures in SSTs, and examines effective service recovery strategies. It discusses the factors influencing customer satisfaction with SSTs, the challenges in implementing service recovery, and provides recommendations for businesses. The chapter concludes with implications for marketers and suggestions for future research.
Keywords- Service Recovery, Self-Service Technologies (SSTs), Service Failure, Customer Satisfaction, Technology Adoption, Service Quality
Alpha Publications, 2020
Abstract- This book chapter explores the multifaceted concept of work-life balance (WLB) through ... more Abstract-
This book chapter explores the multifaceted concept of work-life balance (WLB) through a synthesis of recent research findings. It delves into various dimensions of WLB, its determinants, impacts on employee well-being and organizational outcomes, and implications for managerial practices. The attempt is to provide a comprehensive understanding of WLB dynamics.
Keywords: work-life balance, WLB, employee well-being, organizational outcomes, managerial practices
Alpha Publications, 2020
Strategic Planning (SP) is among the top managerial approaches globally, instrumental in shaping ... more Strategic Planning (SP) is among the top managerial approaches globally, instrumental in shaping business development and organizational performance. This chapter delves into how entrepreneurs articulate and implement strategies, analyzing their reliance on planned strategies in business growth. It examines the influence of strategic planning on organizational performance (OP) through various theoretical lenses, including the Harvard policy model, synoptic planning theory, and goal-setting theory. Moreover, the chapter discusses critiques of SP, such as logical incrementalism and complexity theory, to provide a comprehensive view of its effectiveness. Insights from contemporary research, practical implications, and recommendations for entrepreneurs and managers are also presented.
Keywords- Strategic Planning, Organizational Performance, Business Development, Entrepreneurs, Environmental Analysis, Competitive Advantage
Alpha Publications, 2019
The tourism sector plays a pivotal role in the economic landscape of Jammu and Kashmir, particula... more The tourism sector plays a pivotal role in the economic landscape of Jammu and Kashmir, particularly through its contributions to GDP and employment. Small and Medium Enterprises (SMEs) within this sector face challenges such as limited market access, resource constraints, and operational inefficiencies. This paper explores the potential of networking initiatives among tourism SMEs in Jammu and Kashmir as a strategic mechanism to overcome these challenges and foster sustainable growth. Drawing on a qualitative approach that includes literature review and case studies, the paper examines the impact of networking on SME performance, identifies barriers to adoption, and proposes actionable insights for policymakers, SMEs, and researchers to promote collaborative networks within the region.
Keywords: tourism sector, Small and Medium Enterprises (SMEs), networking initiatives, sustainable growth, collaborative networks, SME performance
Alpha Publications, 2019
In today's competitive job market, the distinction between job and career has become increasingly... more In today's competitive job market, the distinction between job and career has become increasingly crucial for students aiming to secure meaningful employment. This book chapter explores the essential skills that students need to attract employers, emphasizing both hard and soft skills as complementary elements in career readiness. It delves into the role of teachers in enhancing these skills, providing insights into effective educational strategies that prepare students for long-term career success.
Keywords: employability skills, hard skills, soft skills, career readiness, educational strategies, job market.
Alpha Publications, 2019
This book chapter delves into the intricacies of digital marketing, examining its various facets ... more This book chapter delves into the intricacies of digital marketing, examining its various facets and the profound impact it has on consumer behavior. By exploring theoretical frameworks, empirical studies, and practical applications, the chapter provides a comprehensive understanding of digital marketing's role in shaping consumer preferences and actions. It highlights key elements such as online ad banners, digital word-of-mouth, and user-generated content, offering insights into how these components influence purchasing decisions. The chapter concludes with a discussion on future trends and recommendations for leveraging digital marketing effectively.
Keywords- Digital marketing, consumer behavior, online shopping, digital word-of-mouth, social media marketing, customer engagement, purchase intention
• Amin, Shahid , Tripathi Aditya, Kansana, Keshav and Malik, Jahangir (2019), Understanding Self Service Technologies, in a book- Management in Practice: Challenges and Strategies, edited by Baba, Mubashir Majid, (PP. 136-144) (ISBN- 9789385046506)., 2019
Self-service technologies enable companies to reduce their costs and help them provide a better q... more Self-service technologies enable companies to reduce their costs and help them provide a better quality service. By deploying self-service technology companies can apply the productivity benefits of information and technology to their business. The successful businesses in the future will be those that are able to leverage most from the information and communication technology revolution. Increasingly consumers are demanding more and more efficient services. The winners will be those businesses that are able to harness on the capability of information and communication technology in making strategic decisions in terms of enhancing value offerings, its organizational capacity and capability, risk management and building better customer relationships. Life is never so easy, but the science and technology is gifting humans the comfort, luxury and feel easy. But a new technology brings with it not only the potential for success but also a never-ending series of questions regarding its design, its value to its users, ultimate use and acceptability. The current chapter is an attempt to understand the self-service technologies from a research perspective. The aim is to help researchers get insights into the concept and undertake more good research in this direction. In India, the concept of self-service technology is relatively new but the potential is massive. There is a greater need of research in this direction.
A Review Paper on Service Profit Chain,in a book, Innovations in Service Industries, edited by Prof. Yogesh Upadhyay.(ISBN-978-93-81212-93-6)., 2014
The service sector has been on the lead over the time now and leading to the overall welfare of t... more The service sector has been on the lead over the time now and leading to the overall welfare of the society. On the other side, the mounting demand for services is witnessing huge players and thus creating immense pressures for the competitors to innovate and survive in the competition. The businesses again attempt to achieve the twin objectives of Customer loyalty and Profitability. Service providers must focus to build its employee satisfaction as well as customer satisfaction which can prove significant in the attainment of desired objectives. This paper presents a review on the service profit chain, focusing on the relationships among the SPC constructs of Employee satisfaction, Customer satisfaction, Customer loyalty and Profitability. The objective is to propose a complete picture of highly impacting significant variables on Customer loyalty and Profitability. The work consists of analysis of prior research studies concerning service profit chain and the effect and outcome of the variable already tested. This work further presents the methodological and theoretical issues relevant to Service Profit chain. The findings of the various studies show that there is a significant relationship exist between employee satisfaction and customer satisfaction but Employee satisfaction did not have direct impact on customer loyalty. Customer satisfaction and customer loyalty again are found to have positive impact on profitability. The work concludes with the relevance of Service Profit Chain and positive implications of constructs-employee satisfaction, customer satisfaction, and customer loyalty on Profitability.
Digital Strategies for Organizational Success, Edited book by Dr. S S Bhakar (ISBN-978-935311-464-0), 2019
The case reflects on the emergence of one crisis situation in the city of Gwalior in India. Some ... more The case reflects on the emergence of one crisis situation in the city of Gwalior in India. Some of the shop holders were asked to vacate their shops in a posh area in the disputed basement of one property there. The apartment owners of the property were facing huge parking issues and the builder had not kept to his promise. The local municipal corporation served the notices and forced the shop holders to vacate the basement to be used for parking. There was also one well established saloon in the basement and its owner was very active to find a new location for his business. No doubt it was a tough time that unleashed his true potential. Over the years he never thought of expanding his business and didn’t tried to get out of his own comfort zone. However he could only realize his worth amidst adversity. Besides the shop holders also took the legal route against the builder. They received a green signal by the authorities to continue at the basement. The saloon owner continued his services at both the places. The business is doing good and with the help of good promotional strategies able to gain more popularity now.