Protik Basu | Army Institute of management (original) (raw)

Papers by Protik Basu

Research paper thumbnail of Review of: "Incorporating sustainable marketing in the new product development process: evidence from companies operating in Poland

Research paper thumbnail of Sustainable organisational performance through lean implementation regimen emanating from product innovation factors: a study in Indian context

International Journal of Innovation and Sustainable Development, 2022

This research paper is a study on sustainable organisational performance through application and ... more This research paper is a study on sustainable organisational performance through application and implementation regimen of lean manufacturing (LM). This work explores the impact of Product Innovation (PI) factors in LM implementation. For an effective LM mission, it is essential to focus on the pre-manufacturing phase which is the PI stage. The impact of LM on sustainable organisational performance, conceived as satisfaction of customer and that of internal objectives, can be realised if the issues are addressed at the PI stage. Based on literature survey, a structural framework is conceptualised, followed by design of the questionnaire, sampling, data collation and validation of the proposed model by an empirical research in the Indian manufacturing sector. The results of the structural model reveal that three out of four PI factors significantly affect LM implementation that has a positive impact on customer satisfaction and fulfilment of internal objectives, thus achieving sustainable organisational performance.

Research paper thumbnail of Lean manufacturing implementation and performance: the role of economic volatility in an emerging economy

Journal of Manufacturing Technology Management, Dec 18, 2020

PurposeThe purpose of this study is to explore the mediation effect of volatile economic conditio... more PurposeThe purpose of this study is to explore the mediation effect of volatile economic conditions on performance benefits of successful kean manufacturing implementation (LMI). The mediating factor of economic volatility (EV) is constructed based on four macroeconomic dimensions – supplier uncertainty, market demand fluctuations, governmental policy changes and peer competition.Design/methodology/approachAn attempt is made to build an exhaustive list of the internal operational manifests grouped into one human and three technical input factors. Similarly the benefits accrued are collated under two performance measures – customer satisfaction (CS) and organizational goal satisfaction (OGS). Based on data from the Indian manufacturing sector, structural equation modelling (SEM) and ordinary least square (OLS) analyses are carried out to validate the proposed model.FindingsResults of the structural model validate the first six hypotheses posited in the model. Results of OLS further reveal the mediation effect of EV having negative impact on LMI–CS and LMI–OGS nexus.Practical implicationsThis research offers a fair understanding of the internal operational lean factors and the effect of volatile macroeconomic conditions on lean benefits. The structural model will aid the academicians and lean implementers comprehend the dimensional structure underlying the lean practices and beliefs. This work further helps to understand the moderation effect of environmental complexity on the output measures of LMI in the Indian manufacturing sector.Originality/valueThis work is one of the very first empirical analyses of lean performance under contingent economic conditions. The paper presents a valuable recommendation to practitioners for considering the dynamism of external economic environment instead of simply adopting standalone internal lean parameters, if satisfactory levels of performance in terms of CS and OGS are to be achieved.

Research paper thumbnail of A comprehensive study of manifests in lean manufacturing implementation and framing an administering model

International Journal of Lean Six Sigma, Feb 10, 2020

Research paper thumbnail of Structural Equation Modelling Based Approach to Integrate Customers and Suppliers with Internal Practices for Lean Manufacturing Implementation in the Indian Context

World Academy of Science, Engineering and Technology, International Journal of Industrial and Manufacturing Engineering, Feb 15, 2018

Research paper thumbnail of Fuzzy Front End and Design Thinking Integrated Frugal Innovation Framework for Feature Concept Generation in a Product: Portrayal for a Wheelchair

Design Science and Innovation

Research paper thumbnail of A systematic review on speed control modelling for electric vehicle

Journal of Control and Decision

Research paper thumbnail of Fuzzy Front End and Design Thinking Integrated Frugal Innovation Framework for Feature Concept Generation in a Product: Portrayal for a Wheelchair

Design science and innovation, 2023

Research paper thumbnail of Review of: "Incorporating sustainable marketing in the new product development process: evidence from companies operating in Poland

Research paper thumbnail of CALL FOR PAPERS: KINDLER

Kindler, 2022

Call for Papers for Kindler, the peer-reviewed Journal of Army Institute of Management

Research paper thumbnail of Sustainable organisational performance through lean implementation regimen emanating from product innovation factors: a study in Indian context

Int. J. Innovation and Sustainable Development, 2022

This research paper is a study on sustainable organisational performance through application and ... more This research paper is a study on sustainable organisational performance through application and implementation regimen of lean manufacturing (LM). This work explores the impact of Product Innovation (PI) factors in LM implementation. For an effective LM mission, it is essential to focus on the pre-manufacturing phase which is the PI stage. The impact of LM on sustainable organisational performance, conceived as satisfaction of customer and that of internal objectives, can be realised if the issues are addressed at the PI stage. Based on literature survey, a structural framework is conceptualised, followed by design of the questionnaire, sampling, data collation and validation of the proposed model by an empirical research in the Indian manufacturing sector. The results of the structural model reveal that three out of four PI factors significantly affect LM implementation that has a positive impact on customer satisfaction and fulfilment of internal objectives, thus achieving sustainable organisational performance.

Research paper thumbnail of Structural Equation Modelling Based Approach to Integrate Customers and Suppliers with Internal Practices for Lean Manufacturing Implementation in the Indian Context

World Academy of Science, Engineering and Technology, International Journal of Industrial and Manufacturing Engineering, 2018

Research paper thumbnail of Sustainable organisational performance through lean implementation regimen emanating from product innovation factors: a study in Indian context

Research paper thumbnail of Using structural equation modelling to integrate human resources with internal practices for lean manufacturing implementation

Management Science Letters, 2018

The purpose of this paper is to explore and integrate the role of human resources with the intern... more The purpose of this paper is to explore and integrate the role of human resources with the internal practices of the Indian manufacturing industries towards successful implementation of lean manufacturing (LM). An extensive literature survey is carried out. An attempt is made to build an exhaustive list of all the input manifests related to human resources and internal practices necessary for LM implementation, coupled with a similar exhaustive list of the benefits accrued from its successful implementation. A structural model is thus conceptualized, which is empirically validated based on the data from the Indian manufacturing sector. Hardly any survey based empirical study in India has been found to integrate human resources with the internal processes towards successful LM implementation. This empirical research is thus carried out in the Indian manufacturing industries. The analysis reveals six key input constructs and three output constructs, indicating that these constructs sh...

Research paper thumbnail of The Employee Perspective in Lean Environment

Lean approach focuses on elimination of wastes by continuously identifying slacks and removing th... more Lean approach focuses on elimination of wastes by continuously identifying slacks and removing them. From Human Resource Management perspective, unutilized work time and excess workers are considered as slacks. Increasing worker utilization and downsizing usually lead to reduced manufacturing costs. Lack of job security coupled with the need to accomplish more with less people constitutes a source of employee stress in lean enterprises. Increasing worker utilization is a short term solution to improve productivity but at the cost of welfare of the workers. This will eventually negatively affect the capability of an organization to innovate, which is harmful for the organization in the long run. An attempt has been made in this paper to develop an effective solution to this problem by suggesting a framework to identify the deficiencies existing in the current system so as to improve upon the same and move towards an improved state in the future.

Research paper thumbnail of Strategizing People with Internal Practices towards Successful Implementation of Lean Manufacturing for Customer Satisfaction and Organizational Performance Improvement

The purpose of this study was to review and explore the importance of human resource (HR) and the... more The purpose of this study was to review and explore the importance of human resource (HR) and the internal lean practices to group them into a list of significant factors, enabling the manufacturing industries to strategize towards successful lean implementation. There are researches on lean implementation but this work is one of the very first researches to strategize HR with the internal practices towards successful implementation of Lean Manufacturing (LM), which will lead to customer satisfaction and improvement of organizational performance.

Research paper thumbnail of Sustainable organisational performance through lean implementation regimen emanating from product innovation factors: a study in Indian context

Research paper thumbnail of Lean manufacturing implementation and performance: the role of economic volatility in an emerging economy

Journal of Manufacturing Technology Management

PurposeThe purpose of this study is to explore the mediation effect of volatile economic conditio... more PurposeThe purpose of this study is to explore the mediation effect of volatile economic conditions on performance benefits of successful kean manufacturing implementation (LMI). The mediating factor of economic volatility (EV) is constructed based on four macroeconomic dimensions – supplier uncertainty, market demand fluctuations, governmental policy changes and peer competition.Design/methodology/approachAn attempt is made to build an exhaustive list of the internal operational manifests grouped into one human and three technical input factors. Similarly the benefits accrued are collated under two performance measures – customer satisfaction (CS) and organizational goal satisfaction (OGS). Based on data from the Indian manufacturing sector, structural equation modelling (SEM) and ordinary least square (OLS) analyses are carried out to validate the proposed model.FindingsResults of the structural model validate the first six hypotheses posited in the model. Results of OLS further r...

Research paper thumbnail of A comprehensive study of manifests in lean manufacturing implementation and framing an administering model

International Journal of Lean Six Sigma

Purpose The purpose of this study is to review and conceptualize a holistic framework for lean ma... more Purpose The purpose of this study is to review and conceptualize a holistic framework for lean manufacturing (LM) implementation, enabling the manufacturing industries to administer the implementation process successfully toward organizational development and customer satisfaction. Design/methodology/approach An extensive literature survey on the input and output manifests of lean production is carried out. An attempt is made to build an exhaustive list of all the technical and human inputs necessary for LM implementation, coupled with a similar exhaustive list of the benefits accrued from its successful implementation. The determinants and outcomes of successful LM implementation are further mapped onto 11 distinct input latent constructs and 3 distinct output latent constructs, respectively. Findings A conceptual structural model for administering LM implementation is framed based on the manifests considered in the literature. Research limitations/implications The model conceptual...

Research paper thumbnail of Classification Analysis for Brand Loyalty Determination

Global Business Review

This research article attempts to determine brand loyalty by classifying current and potential cu... more This research article attempts to determine brand loyalty by classifying current and potential customers in the commercial paints industry based on eight promotional parameters. It is a prerogative to understand customer response towards brand promotions, which necessitates exploring the concept of brand loyalty determinants. Primary data of these eight parameters are collected (paints industry contractors) as factors contributing to brand loyalty. Parameters are ranked according to their order of importance using analytic hierarchy process (AHP). Factors having their priority vectors greater than 10 per cent are selected for further analysis. This study further uses discriminant analysis to examine if the parameters are capable of classifying the respondents into two distinct groups based on brand loyalty. Five-point Likert scale was used for each variable to collect the response on the perception of its importance in deciding whether to remain loyal to the brand or not. Five out o...

Research paper thumbnail of Review of: "Incorporating sustainable marketing in the new product development process: evidence from companies operating in Poland

Research paper thumbnail of Sustainable organisational performance through lean implementation regimen emanating from product innovation factors: a study in Indian context

International Journal of Innovation and Sustainable Development, 2022

This research paper is a study on sustainable organisational performance through application and ... more This research paper is a study on sustainable organisational performance through application and implementation regimen of lean manufacturing (LM). This work explores the impact of Product Innovation (PI) factors in LM implementation. For an effective LM mission, it is essential to focus on the pre-manufacturing phase which is the PI stage. The impact of LM on sustainable organisational performance, conceived as satisfaction of customer and that of internal objectives, can be realised if the issues are addressed at the PI stage. Based on literature survey, a structural framework is conceptualised, followed by design of the questionnaire, sampling, data collation and validation of the proposed model by an empirical research in the Indian manufacturing sector. The results of the structural model reveal that three out of four PI factors significantly affect LM implementation that has a positive impact on customer satisfaction and fulfilment of internal objectives, thus achieving sustainable organisational performance.

Research paper thumbnail of Lean manufacturing implementation and performance: the role of economic volatility in an emerging economy

Journal of Manufacturing Technology Management, Dec 18, 2020

PurposeThe purpose of this study is to explore the mediation effect of volatile economic conditio... more PurposeThe purpose of this study is to explore the mediation effect of volatile economic conditions on performance benefits of successful kean manufacturing implementation (LMI). The mediating factor of economic volatility (EV) is constructed based on four macroeconomic dimensions – supplier uncertainty, market demand fluctuations, governmental policy changes and peer competition.Design/methodology/approachAn attempt is made to build an exhaustive list of the internal operational manifests grouped into one human and three technical input factors. Similarly the benefits accrued are collated under two performance measures – customer satisfaction (CS) and organizational goal satisfaction (OGS). Based on data from the Indian manufacturing sector, structural equation modelling (SEM) and ordinary least square (OLS) analyses are carried out to validate the proposed model.FindingsResults of the structural model validate the first six hypotheses posited in the model. Results of OLS further reveal the mediation effect of EV having negative impact on LMI–CS and LMI–OGS nexus.Practical implicationsThis research offers a fair understanding of the internal operational lean factors and the effect of volatile macroeconomic conditions on lean benefits. The structural model will aid the academicians and lean implementers comprehend the dimensional structure underlying the lean practices and beliefs. This work further helps to understand the moderation effect of environmental complexity on the output measures of LMI in the Indian manufacturing sector.Originality/valueThis work is one of the very first empirical analyses of lean performance under contingent economic conditions. The paper presents a valuable recommendation to practitioners for considering the dynamism of external economic environment instead of simply adopting standalone internal lean parameters, if satisfactory levels of performance in terms of CS and OGS are to be achieved.

Research paper thumbnail of A comprehensive study of manifests in lean manufacturing implementation and framing an administering model

International Journal of Lean Six Sigma, Feb 10, 2020

Research paper thumbnail of Structural Equation Modelling Based Approach to Integrate Customers and Suppliers with Internal Practices for Lean Manufacturing Implementation in the Indian Context

World Academy of Science, Engineering and Technology, International Journal of Industrial and Manufacturing Engineering, Feb 15, 2018

Research paper thumbnail of Fuzzy Front End and Design Thinking Integrated Frugal Innovation Framework for Feature Concept Generation in a Product: Portrayal for a Wheelchair

Design Science and Innovation

Research paper thumbnail of A systematic review on speed control modelling for electric vehicle

Journal of Control and Decision

Research paper thumbnail of Fuzzy Front End and Design Thinking Integrated Frugal Innovation Framework for Feature Concept Generation in a Product: Portrayal for a Wheelchair

Design science and innovation, 2023

Research paper thumbnail of Review of: "Incorporating sustainable marketing in the new product development process: evidence from companies operating in Poland

Research paper thumbnail of CALL FOR PAPERS: KINDLER

Kindler, 2022

Call for Papers for Kindler, the peer-reviewed Journal of Army Institute of Management

Research paper thumbnail of Sustainable organisational performance through lean implementation regimen emanating from product innovation factors: a study in Indian context

Int. J. Innovation and Sustainable Development, 2022

This research paper is a study on sustainable organisational performance through application and ... more This research paper is a study on sustainable organisational performance through application and implementation regimen of lean manufacturing (LM). This work explores the impact of Product Innovation (PI) factors in LM implementation. For an effective LM mission, it is essential to focus on the pre-manufacturing phase which is the PI stage. The impact of LM on sustainable organisational performance, conceived as satisfaction of customer and that of internal objectives, can be realised if the issues are addressed at the PI stage. Based on literature survey, a structural framework is conceptualised, followed by design of the questionnaire, sampling, data collation and validation of the proposed model by an empirical research in the Indian manufacturing sector. The results of the structural model reveal that three out of four PI factors significantly affect LM implementation that has a positive impact on customer satisfaction and fulfilment of internal objectives, thus achieving sustainable organisational performance.

Research paper thumbnail of Structural Equation Modelling Based Approach to Integrate Customers and Suppliers with Internal Practices for Lean Manufacturing Implementation in the Indian Context

World Academy of Science, Engineering and Technology, International Journal of Industrial and Manufacturing Engineering, 2018

Research paper thumbnail of Sustainable organisational performance through lean implementation regimen emanating from product innovation factors: a study in Indian context

Research paper thumbnail of Using structural equation modelling to integrate human resources with internal practices for lean manufacturing implementation

Management Science Letters, 2018

The purpose of this paper is to explore and integrate the role of human resources with the intern... more The purpose of this paper is to explore and integrate the role of human resources with the internal practices of the Indian manufacturing industries towards successful implementation of lean manufacturing (LM). An extensive literature survey is carried out. An attempt is made to build an exhaustive list of all the input manifests related to human resources and internal practices necessary for LM implementation, coupled with a similar exhaustive list of the benefits accrued from its successful implementation. A structural model is thus conceptualized, which is empirically validated based on the data from the Indian manufacturing sector. Hardly any survey based empirical study in India has been found to integrate human resources with the internal processes towards successful LM implementation. This empirical research is thus carried out in the Indian manufacturing industries. The analysis reveals six key input constructs and three output constructs, indicating that these constructs sh...

Research paper thumbnail of The Employee Perspective in Lean Environment

Lean approach focuses on elimination of wastes by continuously identifying slacks and removing th... more Lean approach focuses on elimination of wastes by continuously identifying slacks and removing them. From Human Resource Management perspective, unutilized work time and excess workers are considered as slacks. Increasing worker utilization and downsizing usually lead to reduced manufacturing costs. Lack of job security coupled with the need to accomplish more with less people constitutes a source of employee stress in lean enterprises. Increasing worker utilization is a short term solution to improve productivity but at the cost of welfare of the workers. This will eventually negatively affect the capability of an organization to innovate, which is harmful for the organization in the long run. An attempt has been made in this paper to develop an effective solution to this problem by suggesting a framework to identify the deficiencies existing in the current system so as to improve upon the same and move towards an improved state in the future.

Research paper thumbnail of Strategizing People with Internal Practices towards Successful Implementation of Lean Manufacturing for Customer Satisfaction and Organizational Performance Improvement

The purpose of this study was to review and explore the importance of human resource (HR) and the... more The purpose of this study was to review and explore the importance of human resource (HR) and the internal lean practices to group them into a list of significant factors, enabling the manufacturing industries to strategize towards successful lean implementation. There are researches on lean implementation but this work is one of the very first researches to strategize HR with the internal practices towards successful implementation of Lean Manufacturing (LM), which will lead to customer satisfaction and improvement of organizational performance.

Research paper thumbnail of Sustainable organisational performance through lean implementation regimen emanating from product innovation factors: a study in Indian context

Research paper thumbnail of Lean manufacturing implementation and performance: the role of economic volatility in an emerging economy

Journal of Manufacturing Technology Management

PurposeThe purpose of this study is to explore the mediation effect of volatile economic conditio... more PurposeThe purpose of this study is to explore the mediation effect of volatile economic conditions on performance benefits of successful kean manufacturing implementation (LMI). The mediating factor of economic volatility (EV) is constructed based on four macroeconomic dimensions – supplier uncertainty, market demand fluctuations, governmental policy changes and peer competition.Design/methodology/approachAn attempt is made to build an exhaustive list of the internal operational manifests grouped into one human and three technical input factors. Similarly the benefits accrued are collated under two performance measures – customer satisfaction (CS) and organizational goal satisfaction (OGS). Based on data from the Indian manufacturing sector, structural equation modelling (SEM) and ordinary least square (OLS) analyses are carried out to validate the proposed model.FindingsResults of the structural model validate the first six hypotheses posited in the model. Results of OLS further r...

Research paper thumbnail of A comprehensive study of manifests in lean manufacturing implementation and framing an administering model

International Journal of Lean Six Sigma

Purpose The purpose of this study is to review and conceptualize a holistic framework for lean ma... more Purpose The purpose of this study is to review and conceptualize a holistic framework for lean manufacturing (LM) implementation, enabling the manufacturing industries to administer the implementation process successfully toward organizational development and customer satisfaction. Design/methodology/approach An extensive literature survey on the input and output manifests of lean production is carried out. An attempt is made to build an exhaustive list of all the technical and human inputs necessary for LM implementation, coupled with a similar exhaustive list of the benefits accrued from its successful implementation. The determinants and outcomes of successful LM implementation are further mapped onto 11 distinct input latent constructs and 3 distinct output latent constructs, respectively. Findings A conceptual structural model for administering LM implementation is framed based on the manifests considered in the literature. Research limitations/implications The model conceptual...

Research paper thumbnail of Classification Analysis for Brand Loyalty Determination

Global Business Review

This research article attempts to determine brand loyalty by classifying current and potential cu... more This research article attempts to determine brand loyalty by classifying current and potential customers in the commercial paints industry based on eight promotional parameters. It is a prerogative to understand customer response towards brand promotions, which necessitates exploring the concept of brand loyalty determinants. Primary data of these eight parameters are collected (paints industry contractors) as factors contributing to brand loyalty. Parameters are ranked according to their order of importance using analytic hierarchy process (AHP). Factors having their priority vectors greater than 10 per cent are selected for further analysis. This study further uses discriminant analysis to examine if the parameters are capable of classifying the respondents into two distinct groups based on brand loyalty. Five-point Likert scale was used for each variable to collect the response on the perception of its importance in deciding whether to remain loyal to the brand or not. Five out o...