Compare Email Marketing Pricing: Top 20 Providers (original) (raw)

Choosing an email marketing service that fits your budget is key to effective campaigns.

Basic plans often include features such as email design tools, contact management, and limited automation, making them ideal for small businesses. Higher-tier plans offer advanced automation, segmentation, analytics, and integrations, making them suitable for larger enterprises.

Below, you can see the pricing comparison of each email marketing provider for various email/month and contact/month packages:

Email marketing pricing comparison

You can also calculate and compare the pricing of email marketing providers based on the number of emails you need with our pricing calculator.

Sorting in the above table: The sponsors are listed at the top with links, followed by the rest of the table sorted in ascending order of starting monthly price.

Source of pricing info: Annually billed starting prices from vendor websites. Monthly subscription prices may be 10-30% higher.

* Mailmodo provides a free trial; however, the duration and the supported features are not publicly available.

Email marketing pricing calculator

It can be challenging to decide on which email marketing service provides the most efficient plans for your marketing strategy. See the detailed comparison of the different pricing plans provided by the top 9 email marketing platforms:

Campaigner

Campaigner marketing automation and email marketing software pricing model depends on:

• Number of contacts.
• Features like automation and API access.
• Integration with marketing channels.

Email marketing plans

• Starter ($59_/_month): Up to 5,000 contacts. Drag-and-drop editor, conversation tracking, media hosting (50 MB), basic segmentation. No automation or API access.
• Essential ($179/month): Up to 25,000 contacts. Adds dynamic content, custom footers, localization, and eCommerce integration.
• Advance $649/month: Up to 100,000 contacts. Includes workflow automation, sales analytics, and API access.

eCommerce plans

• Starter ($80/month): 30,000 emails, unlimited contacts, abandoned cart emails, Magento support.
• Essential ($100/month): All Starter features, 45,000 emails.
• Advanced ($150/month): All Essential features, 75,000 emails.
• Enterprise: Custom pricing, workflow automation.

Email + SMS plans

• Starter: $104/month
• Essential: $224/month
• Advanced: $694/month

Includes 1,000 SMS sends, segmentation, geolocation targeting, and a free number.

Hostinger Reach

Hostinger Reach’s pricing model is based on:

• Number of unique subscribers per month.
• Number of emails sent per month.
• AI-assisted features (template generation and credits).
• Audience segmentation, automation, and analytics capabilities.

Free plan

• Up to 100 subscribers per month.
• 200 emails per month.
• 5 free monthly AI credits.
• Send emails with Hostinger Reach branding.
• Unlimited contact list storage (can grow beyond monthly quota).
• Basic audience segmentation and campaign scheduling.

Starter plan ($2/month)

• Up to 500 subscribers per month.
• 3,500 emails per month.
• 5 free monthly AI credits.
• Remove the Reach logo from emails.
• Unlimited AI-powered audience segments.
• Priority 24/7 customer support.
• Connect the website (Hostinger Website Builder or WordPress) for sync.
• Email automation (welcome messages and basic sequences).

Other subscription tiers (e.g., monthly renewal)

• Monthly plan around $5.99/month for up to 500 subscribers and the above features.
• AI credits, automations, analytics, and priority support included.

Features included across plans

• AI-powered email generation (templates and content created from prompts).
• Drag-and-drop email editor and customizable templates.
• Audience management and segmentation tools.
• Email automation (welcome flows and drip sequences).
• Reliable deliverability with SPF/DKIM/DMARC setup.
• Analytics & reporting (opens, clicks, campaign performance).
• Integration with Hostinger Website Builder and WordPress for contact syncing.

Zoho Campaigns

Zoho Campaigns’ pricing models are based on:

• Number of emails per month.
• Number of users.
• Complexity of email design, contact management, and personalization features.
• SMS marketing and dedicated IP support.
• Email marketing automation capacities.
• Cross-channel and eCommerce email marketing support.

Free plan

• Up to 5 users and 6,000 emails/month.
• Includes basic design, analytics, and authentication.
• Integrates with Zoho apps, Shopify, and SurveyMonkey.

Standard plan ($3/month)

• Unlimited emails, up to 10 users.
• Adds A/B testing, campaign schedules, and basic automation
• Optional dedicated IP.

Professional plan ($5/month)

• Unlimited emails, up to 20 users.
• Adds advanced personalization, segmentation, AI recommendations, and eCommerce tools.

Pay-as-you-go

• Offers the same features as Standard/Professional.
• Suitable for short-term needs.

SendPulse

SendPulse email marketing service pricing plans are based on:

• Number of emails per month.
• Image storage capacities.
• Number of sender email addresses and domains.
• Segmentation options.
• Number of users and tags.

Free plan

• 15,000 emails/month.
• 100 MB storage, 3 sender addresses.
• No A/B testing or saved segments.

Standard plan ($8/month)

• Unlimited emails, 200 MB storage.
• 5 saved segments, A/B testing.

Pro plan ($9/month)

• Full features, 10 users, 1,000 email verifications.
• Unlimited segments.

Enterprise plan ($33/month)

• 5 GB storage, unlimited users, and tags.
• Advanced segmentation.

Pay-as-you-go

• Same features as the plans above.
• 32–32–32–54 for 1–10K emails, depending on plan.

MailerLite

MailerLite’s pricing models are based on:

• Number of emails per month.
• Number of users.
• Email and chat support.
• Email marketing with AI features.
• Automation and email editing capabilities.

Free plan

• 1,000 subscribers, 12,000 emails/month.
• Drag-and-drop editor, basic automation, and A/B testing.
• No custom domains or live chat after 30 days.

Growing business ($9/month)

• Unlimited emails, 3 seats.
• Dynamic content, resend campaigns, and custom domains.
• No AI tools or live chat.

Advanced plan ($18/month)

• Includes AI tools, full automation, and live chat.
• Unlimited users.

Enterprise

• Over 100K subscribers.
• Includes success manager, IP setup, and onboarding help.
• Custom pricing.

Moosend

The pricing model of the Moosend email marketing platform is based on:

• Number of subscribers.
• Number of automation workflows and landing pages.
• SMTP server and transactional email options.
• Dedicated IP and account management capabilities.

Free trial

• 30 days of access to basic tools.
• 1 workflow, landing page, and forms.
• No SMTP or dedicated IP.

Pro plan ($7/month)

• Unlimited emails, up to 500 subscribers.
• Includes SMTP, A/B testing, and GA tracking.
• 5 users.

Enterprise plan

• For large campaigns and custom setups.
• Includes dedicated IP, custom reports, and priority support.
• Custom pricing.

Bundles

• Email bundles from 350K to 1M credits.
• No credit card needed for trial.

Campaign Monitor

Campaign Monitor pricing plans are based on:

• Number of emails per month.
• Volume of automated emails.
• Advanced features such as send time optimization and link tracking.
• Email and phone support.

Lite plan ($11/month)

• 2,500 emails/month.
• Drag-and-drop editor and basic analytics.
• No send time optimization.

Essentials plan ($19/month)

• Unlimited emails and email automation.
• Time zone scheduling and inbox previews.
• No phone support.

Premier plan ($149/month)

• All Essentials features plus phone support, link tracking, and builder locking.
• Designed for large businesses.

Pay-as-you-go

• $5 per campaign + ¢1 per recipient.
• For occasional email needs.

Constant Contact

Constant Contact pricing plans are based on:

• Number of users.
• Storage capacities.
• Email personalization and automation options.
• Email marketing CRM integrations.
• Ad management options.

Lite plan ($12/month for up to 500 contacts)

• 1 user, 1 GB storage.
• AI content suggestions, contact management.
• SMS add-on from $10.

Standard plan ($35/month for 0–500 contacts)

• 3 users, 10 GB storage.
• Includes live support, social ads manager, and segmentation.

Premium plan ($80/month for 0–500 contacts)

• Unlimited users, 25 GB storage.
• Dynamic content, automation paths, Google/Facebook ads.

Pricing increases with contact count, 60-day free trial included.

Resend

Resend’s email marketing pricing model is based on:

• Number of contacts stored (contact list size).
• Volume of emails sent (unlimited broadcasts per contact tier).
• Support level (ticket vs Slack vs priority).
• Audience segmentation and domain support capabilities.
• Deliverability and analytics features.

Free plan

• Up to 1,000 contacts.
• Unlimited broadcast sending (no limit on sends per contact tier).
• Includes ticket support, 3 audience segments, and 1 domain.
• Marketing analytics included.
• Dedicated IPs available as an add-on.

Pro Marketing plan ($40/month)

• Up to 5,000 contacts.
• Unlimited broadcast sending.
• Slack & ticket support.
• Unlimited segments and unlimited domains.
• Marketing analytics included.
• Dedicated IP available with an add-on (optional) for deliverability at scale.

Enterprise plan (Custom pricing)

• Unlimited broadcast sending.
• Priority support.
• Unlimited segments and domains.
• Marketing analytics and dedicated IPs included.

The right platform depends mainly on your list size, how often you send, and the level of automation you need:

• Hobbyists and new creators: Tools with large free tiers are ideal, such as Sender and SendPulse (around 15,000 free emails/month) or MailerLite (12,000 emails/month for up to 1,000 subscribers). Suitable for testing email marketing before committing to a paid plan.
• Budget-conscious small businesses: Hostinger Reach offers the lowest-priced entry point ($2/month), making it a good fit for those who want branding removed and basic automation without a large spend.
• Beginners who want ease of use: Constant Contact ($12/month) and Brevo ($9/month) offer guided automation, AI content suggestions, and advanced support, suitable for non-technical owners who prioritize onboarding over price.
• eCommerce businesses: Campaigner’s eCommerce plans ($80–$150/month) include abandoned-cart emails and Magento support, while Zoho Campaigns Professional ($5/month) adds Shopify integration and eCommerce tools at a lower cost.
• Frequent senders with smaller lists: Unlimited email plans avoid per-contact penalties. Zoho Campaigns ($3/month), SendPulse ($8/month), and Moosend ($7/month) are well-suited to teams that email the same audience often.
• Multichannel marketers: Campaigner offers dedicated Email and SMS plans, and Zoho Campaigns and Constant Contact support SMS, making them suitable for combined email and text campaigns.
• Developers and SaaS teams: Resend is API-native with contact-based pricing and unlimited broadcasts (free up to 1,000 contacts), ideal when email is built into a product rather than managed by a marketing team.
• Mid-sized marketing teams: MailerLite Advanced ($18/month), SendPulse Pro, and Moosend deliver full automation, segmentation, and A/B testing for teams with more advanced needs.
• Enterprises and high-volume senders: Campaigner Advance ($649/month), MailerLite Enterprise, and Constant Contact Premium provide dedicated IPs, account management, and custom pricing suited to large lists and deliverability at scale.

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What is the average cost of email marketing?

The pricing for email marketing varies based on several factors, including the size of your email list, the complexity of the campaigns, and the services provided by the email marketing agency or platform you choose.

• For smaller businesses or those with basic needs, the costs can range from 50toapproximately50 to approximately 50toapproximately200 per month. This typically includes services such as email template design, basic list management, and campaign execution.
• For mid-sized or larger businesses, the cost can increase significantly, starting at $1,000 per month. These higher costs are due to more extensive services such as advanced segmentation, personalized content creation, comprehensive campaign management, and analytics​.

Costs can also vary based on the pricing model. Some providers charge a flat fee or a subscription based on the number of emails sent or subscribers on your list. For instance, prices can start from around 0to0 to 0to99 per month for up to 5,000 email contacts, but this can escalate to $270 or more once you exceed 50,000 subscribers.

In cases where highly targeted campaigns are needed, costs may be higher due to the requirement for more complex data management, customized content, and greater personalization.

Email marketing agency vs email marketing platforms

An email marketing agency specializes in creating and executing email marketing campaigns on behalf of its clients. These agencies handle various aspects, including strategy development, content creation, email design, list management, segmentation, A/B testing, compliance with email regulations, and campaign analytics.

They work closely with clients to tailor campaigns that align with business goals and target audiences.

Here are some of the key differences between an email marketing agency and an email marketing platform:

• Expertise and services: Agencies provide expert advice and a full range of services, from strategy to execution, which is beneficial for businesses without in-house marketing expertise.
• Resource allocation: Utilizing an agency for email marketing campaign creation can save a company time and internal resources, as the agency handles the complex tasks of campaign management.
• Cost: Agencies are generally more expensive than using software due to the additional services and expertise they offer.

What is the average cost of an email marketing agency?

The cost of hiring an email marketing agency can vary depending on a variety of factors. On average, email marketing agencies’ pricing plans range from 300to300 to 300to5,000 per month.

Here are some of the key elements that influence their pricing:

• Scope of services: Some email marketing agencies offer full-service packages that cover all aspects of email marketing from strategy to execution and analysis. Others might offer limited services, such as design or content creation.
• Campaign frequency and volume: The frequency of emails (e.g., daily, weekly, monthly) can impact costs, with more frequent emails typically requiring a higher budget.
• Size of email lists: Agencies may charge based on the size of your email list since larger lists require more management and can incur higher costs for email distribution.
• Segmentation and personalization: Campaigns that require detailed segmentation and personalization are more complex to manage and can therefore be more expensive.
• Automation and integration: Agencies that provide services forsetting up automated email sequences or integrating the email platform with other systems, such as CRM or eCommerce platforms, can have higher pricing.
• Performance-based pricing: Some agencies might offer performance-based pricing, where they charge based on the results they achieve, such as a percentage of the sales generated from the email campaigns.

FAQs

Email marketing pricing is influenced by several key factors that can vary depending on the provider, the campaign’s scale, and the specific features required. Understanding these factors is essential when deciding which email marketing tool to use that would align with your marketing strategy and email marketing budget.
Some of these key factors that affect the cost of email marketing services:

1. Number of subscribers: The cost of email marketing platforms often depends on the size of your email list. Most email marketing software charges based on the number of subscribers or contacts in your database. The larger your list, the higher the cost.

2. Volume of your marketing emails: The number of emails you plan to send per month also affects email marketing costs. Some plans have a limit on the number of emails you can send each month, while others offer unlimited emails.

3. Feature set: The features offered by the email marketing service can significantly impact the price. Basic features might include email design tools, templates, and analytics. More advanced features such as automation, A/B testing, customer segmentation, integrations with other software, and advanced reporting features would increase the email marketing cost.

4. Customer support: The level of support provided can also influence the email marketing costs. Some email marketing services may offer basic support via email, while others provide 24/7 phone support, dedicated account managers, and additional resources, such as training sessions and professional services.

5. Add-ons and integrations: Additional costs may come from add-ons or integrations with other CRM or analytics tools. These integrations allow for more personalized and efficient campaigns, but can increase email marketing costs.

Cite this research

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Cem Dilmegani and Sıla Ermut (2026) - "Compare Email Marketing Pricing: Top 20 Providers". Published online at AIMultiple.com. Retrieved June 3, 2026, from: https://aimultiple.com/email-marketing-pricing [Online Resource]

Dilmegani, C., & Ermut, S. (2026, June 3). Compare Email Marketing Pricing: Top 20 Providers. AIMultiple. https://aimultiple.com/email-marketing-pricing

@misc{dilmegani2026, author = {Dilmegani, Cem and Ermut, Sıla}, title = {{Compare Email Marketing Pricing: Top 20 Providers}}, year = {2026}, month = jun, howpublished = {\url{https://aimultiple.com/email-marketing-pricing}}, note = {AIMultiple. Retrieved June 3, 2026} }

Cem Dilmegani

Principal Analyst

Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 55% of Fortune 500 every month.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE and NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and resources that referenced AIMultiple.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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Sıla Ermut

Industry Analyst

Sıla Ermut is an industry analyst at AIMultiple focused on email marketing and sales videos. She previously worked as a recruiter in project management and consulting firms. Sıla holds a Master of Science degree in Social Psychology and a Bachelor of Arts degree in International Relations.

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