Yuni Retnowati | AKINDO - Academia.edu (original) (raw)

Papers by Yuni Retnowati

Communication is one aspect that can be considered in transforming children’s independency. The a... more Communication is one aspect that can be considered in transforming children’s independency. The aims of thisresearch are: (1) examining communication pattern of single parents in transforming children’s independency; (2)analyzing the correlation between surroundings and the characteristic of single parents to communication pattern;(3) analyzing the correlation between surroundings and the characteristic of single parents to children’sindependency. This research employes qualitative approach and survey method by collecting data throughquestionnaires with 25 single parents who are determined by having legal documents issued by YogyakartaReligious Court, in-depth interview with 10 single parents. Then, data is analyzed descriptively. The results of thisresearch showed that: (1) the interaction and transaction communication pattern played a dominant role intransforming children’s independency by internalizing consciousness to be independent and giving children sometraining; (2) there is...

The culture of consumerism is a significant and severe problem. This shows that Indonesian people... more The culture of consumerism is a significant and severe problem. This shows that Indonesian people tend to be consumptive and are considered less productive. As a consequence, Indonesia's Human Capital Index has decreased, resulting in a loss of competitiveness and difficulty facing the era of globalization. This research aims to describe the verbal and nonverbal communication of Hamur community members and analyze the communication behavior of Hamur community members in responding to compulsive buying using qualitative descriptive methods. The research was conducted in Yogyakarta as a center for Hamur community activities, both with status as an administrator and regular members with a membership period of at least one year and in the age range of 17-25 years with the determination of informants by purposive sampling with data collection methods in the form of observation, questionnaires, interviews, and Focus Group Discussion. Furthermore, the data obtained are tabulated accord...

In Indonesia a great political advertising budget has been spent on some media. Television as a m... more In Indonesia a great political advertising budget has been spent on some media. Television as a medium that absorbed the largest share of advertising play important roles in the spread of political advertising. Most of the content of the advertising message is directed to candidates imaging by displaying false impressions and circumstances that does not actually. One of the goals of political advertising is currently to persuade audience to participate in election and vote for candidates from a political party who advertise. The effectiveness of advertising political questionable because frequently found groups who does not participate in the election. As part of the marketing communication, advertising can’t work alone to gain public support and participation. Integrated marketing communication is the right solution to help improve political participation other than to be followed by the candidate’s credibility and clarity offered programs of political parties.

Advances in Social Science, Education and Humanities Research

Pendahuluan Modernisasi membawa perubahan yang luas di bidang ekonomi, sosial dan budaya. Di bida... more Pendahuluan Modernisasi membawa perubahan yang luas di bidang ekonomi, sosial dan budaya. Di bidang ekonomi terlihat peran perempuan menjadi penting dalam menjalankan fungsi sentral keluarga, sekaligus merupakan sumber daya ekonomi. Peran mereka tidak terbatas hanya dalam pekerjaan domestik di rumah tangga namun juga dalam sektor usaha ekonomi. Data Badan Pusat Statistik (BPS, 2001) memperlihatkan bahwa 44,20 persen kepemilikan usaha mikro berada di tangan perempuan sedangkan di sektor usaha skala besar mencapai 10,28 persen. Sejalan dengan berubahnya gaya hidup dan datangnya modernisasi angka perceraian di seluruh dunia mengalami peningkatan. Di Amerika Serikat angka perceraian meningkat dengan tajam sejak tahun 1960-an. Pada awal tahun 1970-an satu dari setiap tiga perkawinan di Amerika berakhir dengan perceraian, di Jerman Barat perbandingannya satu dari tujuh perkawinan, di Jepang satu dari sepuluh. Angka perceraian di Indonesia dari tahun ke tahun juga menunjukkan peningkatan y...

1.DINAMIKA BENTUK-BENTUK SAPAAN SEBAGAI REFLEKSI SIKAP BERBAHASA MASYARAKAT INDONESIA 2. KONSTRUK... more 1.DINAMIKA BENTUK-BENTUK SAPAAN SEBAGAI REFLEKSI SIKAP BERBAHASA MASYARAKAT INDONESIA 2. KONSTRUKSI IDENTITAS DALAM SASTRA TERJEMAHAN EROPA ERA 1900-1930 DAN REAKSINYA DALAM SASTRA INDONESIA 3. JAVANESE CULTURAL WORDS IN LOCAL NEWSPAPERS IN CENTRAL JAVA AS A LANGUAGE MAINTENANCE MODEL 4. VARIATIONS OF DIRECTIVE SPEECH ACT IN TEMBANG DOLANAN 5. THE IMPROVEMENT OF KAMPONG AS AN INSTRUMENT TO MITIGATE FLOODS IN SURABAYA 6. INDEXICALITY OF RELIGIOUS IDENTITY IN YALE MSA E-COMMUNICATION 7. CHALLENGES IN CROSS CULTURAL ADVERTISING 8. A PHONETIC CONTRASTIVE ANALYSIS OF ENGLISH WORDS IN THREE JAPANESE SONGS BY AKB48 9. LANGUAGE APPRAISAL ON ATTITUDINAL SYSTEMS FOR EXPLORING IDEOLOGY IN DEATH PENALTY IN SYDNEY MORNING HERALD AND HERALD SUN EDITORIALS 10. MYSTICISM ELEMENTS IN THE USE OF FIREARM TECHNOLOGY IN THE MANUSCRIPT ON FIREARMS

Culture corruption in Indonesia happened since the former kingdom until now. In 2010, Indonesia b... more Culture corruption in Indonesia happened since the former kingdom until now. In 2010, Indonesia becoming a nation most corrupt in the Asia Paci c region. Corruption ourished in Indonesia because of politics and economic factors, and Javanese culture. Corruption is differentiated into grand corruption, state capture and petty corruption. In addition to the effect on economic growth and investment, corruption also weakens the ability of the Government in carrying out its development programs. Facing the impact of corruption that af ict people then appeared a various anti-corruption movement either come from the government or from society. Purpose of many efforts to ght against corruption is improving the welfare of people which also became national development goal

Abstrak Meningkatnya jumlah perceraian di Indonesia menyebabkan jumlah remaja broken home juga me... more Abstrak Meningkatnya jumlah perceraian di Indonesia menyebabkan jumlah remaja broken home juga meningkat. Dampak negatif keluarga broken home pada umumnya berupa gangguan psikologis, perilaku dan emosi. Di kalangan masyarakat berkembang stigma terhadap remaja broken home sebagai remaja yang nakal, tidak bisa diatur, dan memberi pengaruh buruk kepada lingkungannya. Stigma ini menyebabkan mereka kehilangan motivasi dan menarik diri dari kehidupan sosial kemudian mencari pelarian sehingga terjerumus dalam pergaulan negatif. Hal ini menghambat perkembangan potensi dan kekuatan mereka. Gerakan survivor broken home bertujuan melakukan pengembangan diri remaja broken home sehingga berfungsi sebagai sarana pemberdayaan. Gerakan tersebut dilakukan melalui Komunitas Inspirasi Hamur yang memiliki aktivitas online di media sosial dan aktivitas offline berupa pertemuan rutin, pelatihan pengembangan diri dan kelas-kelas inspiratif untuk pemberdayaan anggota. Komunikasi memegang peranan penting da...

Komunikasi merupakan salah satu aspek yang dapat dipertimbangkan dalam mentransformasikan indepen... more Komunikasi merupakan salah satu aspek yang dapat dipertimbangkan dalam mentransformasikan independensi anak. Tujuan dari penelitian ini adalah: (1) memeriksa pola komunikasi orang tua tunggal dalam mentransformasikan independensi anak; (2) menganalisis hubungan antara lingkungan dan karakteristik orang tua tunggal terhadap pola komunikasi; (3) menganalisis hubungan antara lingkungan sekitar dan karakteristik orang tua tunggal terhadap ketergantungan anak. Penelitian ini menggunakan pendekatan kualitatif dan metode survei dengan mengumpulkan data melalui kuesioner dengan 25 orang tua tunggal yang ditentukan oleh dokumen hukum yang dikeluarkan oleh Pengadilan Agama Yogyakarta, wawancara mendalam dengan 10 orang tua tunggal. Kemudian data dianalisis secara deskriptif. Hasil penelitian ini menunjukkan bahwa: (1) pola interaksi dan komunikasi transaksi memainkan peran dominan dalam mentransformasi independensi anak dengan menginternalisasi kesadaran untuk mandiri dan memberi anak-anak; (...

Abstrak Interaksi dan komunikasi di era social networking ternyata memicu munculnya love scammer ... more Abstrak Interaksi dan komunikasi di era social networking ternyata memicu munculnya love scammer yang menjalin hubungan maya melalui media sosial kemudian melakukan penipuan. Korbannya biasanya mereka yang mendambakan cinta tetapi sibuk bekerja sehingga kurang waktu untuk bergaul yang membuatnya merasa kesepian. Love scammers melihat peluang media baru untuk komodifikasi cinta dan kesepian di dunia maya. Hubungan interpersonal dengan calon korbannya berjalan seperti dalam perspektif teori penetrasi sosial yang diawali dengan kedekatan, keterbukaan diri, penetrasi dan depenetrasi. Menurut teori pertukaran sosial, suatu hubungan akan tetap terbina selama hubungan tersebut mampu menghasilkan kepuasan. Love scammers beraksi melakukan penipuan dengan berbagai cara untuk mendapatkan sejumlah besar uang dari korbannya yang mungkin awalnya tidak menyadarinya karena merasa telah mendapatkan cinta dan perhatiannya . Pertukaran antara uang dengan cinta atau perhatian dianggap cukup setara. Fen...

Advertisement is a medium to declare claims based on product benefits. However, there are times w... more Advertisement is a medium to declare claims based on product benefits. However, there are times where the claims are not supported by evidence, hence mislead and confuse consumers in buying the products. Health issues discussed in public sphere are used to show the product benefits compare to other competitors. The aims of this research were to study consumer’s perception toward health claims on TV commercials and the effect of health claims on TV commercials (external factor) and internal factors toward consumer’s decision making in food product buying. Path analysis was used to analyze the effect of external and internal factors. The result of this research shows that consumer’s perception toward health claims on food product TV commercials is easy to understand, attractive, believable and suitable for the condition and the needs of consume, therefore its perception able to influence buying decision making (buying intensity). Food product includes in this category was food fiber w...

Jurnal Humaniora, 2016

At first, marketing practitioners and academics consider standardized approaches to marketing and... more At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and norms of intended audience. Challenge in cross cultural advertising is the problem of communicating to people of diverse cultural background. Cross cultural solutions are applied in areas such as language, communication style, images and cultural values. Cross cultural advertising is simply about using common sense and analyzing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience. Other challenges are determining betw...

KnE Social Sciences

Indonesian Community Care for Schizophrenia (ICCS) is a community supporting people with schizoph... more Indonesian Community Care for Schizophrenia (ICCS) is a community supporting people with schizophrenia and their families through psychoeducation services. These activities are offered via Facebook and face-to-face. This paper examines ICCS’s strategy in using social media to deliver its psychoeducation services. A sample of people with schizophrenia and their families who had a role as caregiver was surveyed for their interpretation of ICCS’s information posted on Facebook. The results showed that the messages were generally understood, and creatively communicated althought there was a lack of variety in the content and infrequent Facebook updates of the activities offered.

Jurnal Humaniora, 2016

At first, marketing practitioners and academics consider standardized approaches to marketing and... more At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and norms of intended audience. Challenge in cross cultural advertising is the problem of communicating to people of diverse cultural background. Cross cultural solutions are applied in areas such as language, communication style, images and cultural values. Cross cultural advertising is simply about using common sense and analyzing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience. Other challenges are determining betw...

In Indonesia a great political advertising budget has been spent on some media.

Communication is one aspect that can be considered in transforming children’s independency. The a... more Communication is one aspect that can be considered in transforming children’s independency. The aims of thisresearch are: (1) examining communication pattern of single parents in transforming children’s independency; (2)analyzing the correlation between surroundings and the characteristic of single parents to communication pattern;(3) analyzing the correlation between surroundings and the characteristic of single parents to children’sindependency. This research employes qualitative approach and survey method by collecting data throughquestionnaires with 25 single parents who are determined by having legal documents issued by YogyakartaReligious Court, in-depth interview with 10 single parents. Then, data is analyzed descriptively. The results of thisresearch showed that: (1) the interaction and transaction communication pattern played a dominant role intransforming children’s independency by internalizing consciousness to be independent and giving children sometraining; (2) there is...

The culture of consumerism is a significant and severe problem. This shows that Indonesian people... more The culture of consumerism is a significant and severe problem. This shows that Indonesian people tend to be consumptive and are considered less productive. As a consequence, Indonesia's Human Capital Index has decreased, resulting in a loss of competitiveness and difficulty facing the era of globalization. This research aims to describe the verbal and nonverbal communication of Hamur community members and analyze the communication behavior of Hamur community members in responding to compulsive buying using qualitative descriptive methods. The research was conducted in Yogyakarta as a center for Hamur community activities, both with status as an administrator and regular members with a membership period of at least one year and in the age range of 17-25 years with the determination of informants by purposive sampling with data collection methods in the form of observation, questionnaires, interviews, and Focus Group Discussion. Furthermore, the data obtained are tabulated accord...

In Indonesia a great political advertising budget has been spent on some media. Television as a m... more In Indonesia a great political advertising budget has been spent on some media. Television as a medium that absorbed the largest share of advertising play important roles in the spread of political advertising. Most of the content of the advertising message is directed to candidates imaging by displaying false impressions and circumstances that does not actually. One of the goals of political advertising is currently to persuade audience to participate in election and vote for candidates from a political party who advertise. The effectiveness of advertising political questionable because frequently found groups who does not participate in the election. As part of the marketing communication, advertising can’t work alone to gain public support and participation. Integrated marketing communication is the right solution to help improve political participation other than to be followed by the candidate’s credibility and clarity offered programs of political parties.

Advances in Social Science, Education and Humanities Research

Pendahuluan Modernisasi membawa perubahan yang luas di bidang ekonomi, sosial dan budaya. Di bida... more Pendahuluan Modernisasi membawa perubahan yang luas di bidang ekonomi, sosial dan budaya. Di bidang ekonomi terlihat peran perempuan menjadi penting dalam menjalankan fungsi sentral keluarga, sekaligus merupakan sumber daya ekonomi. Peran mereka tidak terbatas hanya dalam pekerjaan domestik di rumah tangga namun juga dalam sektor usaha ekonomi. Data Badan Pusat Statistik (BPS, 2001) memperlihatkan bahwa 44,20 persen kepemilikan usaha mikro berada di tangan perempuan sedangkan di sektor usaha skala besar mencapai 10,28 persen. Sejalan dengan berubahnya gaya hidup dan datangnya modernisasi angka perceraian di seluruh dunia mengalami peningkatan. Di Amerika Serikat angka perceraian meningkat dengan tajam sejak tahun 1960-an. Pada awal tahun 1970-an satu dari setiap tiga perkawinan di Amerika berakhir dengan perceraian, di Jerman Barat perbandingannya satu dari tujuh perkawinan, di Jepang satu dari sepuluh. Angka perceraian di Indonesia dari tahun ke tahun juga menunjukkan peningkatan y...

1.DINAMIKA BENTUK-BENTUK SAPAAN SEBAGAI REFLEKSI SIKAP BERBAHASA MASYARAKAT INDONESIA 2. KONSTRUK... more 1.DINAMIKA BENTUK-BENTUK SAPAAN SEBAGAI REFLEKSI SIKAP BERBAHASA MASYARAKAT INDONESIA 2. KONSTRUKSI IDENTITAS DALAM SASTRA TERJEMAHAN EROPA ERA 1900-1930 DAN REAKSINYA DALAM SASTRA INDONESIA 3. JAVANESE CULTURAL WORDS IN LOCAL NEWSPAPERS IN CENTRAL JAVA AS A LANGUAGE MAINTENANCE MODEL 4. VARIATIONS OF DIRECTIVE SPEECH ACT IN TEMBANG DOLANAN 5. THE IMPROVEMENT OF KAMPONG AS AN INSTRUMENT TO MITIGATE FLOODS IN SURABAYA 6. INDEXICALITY OF RELIGIOUS IDENTITY IN YALE MSA E-COMMUNICATION 7. CHALLENGES IN CROSS CULTURAL ADVERTISING 8. A PHONETIC CONTRASTIVE ANALYSIS OF ENGLISH WORDS IN THREE JAPANESE SONGS BY AKB48 9. LANGUAGE APPRAISAL ON ATTITUDINAL SYSTEMS FOR EXPLORING IDEOLOGY IN DEATH PENALTY IN SYDNEY MORNING HERALD AND HERALD SUN EDITORIALS 10. MYSTICISM ELEMENTS IN THE USE OF FIREARM TECHNOLOGY IN THE MANUSCRIPT ON FIREARMS

Culture corruption in Indonesia happened since the former kingdom until now. In 2010, Indonesia b... more Culture corruption in Indonesia happened since the former kingdom until now. In 2010, Indonesia becoming a nation most corrupt in the Asia Paci c region. Corruption ourished in Indonesia because of politics and economic factors, and Javanese culture. Corruption is differentiated into grand corruption, state capture and petty corruption. In addition to the effect on economic growth and investment, corruption also weakens the ability of the Government in carrying out its development programs. Facing the impact of corruption that af ict people then appeared a various anti-corruption movement either come from the government or from society. Purpose of many efforts to ght against corruption is improving the welfare of people which also became national development goal

Abstrak Meningkatnya jumlah perceraian di Indonesia menyebabkan jumlah remaja broken home juga me... more Abstrak Meningkatnya jumlah perceraian di Indonesia menyebabkan jumlah remaja broken home juga meningkat. Dampak negatif keluarga broken home pada umumnya berupa gangguan psikologis, perilaku dan emosi. Di kalangan masyarakat berkembang stigma terhadap remaja broken home sebagai remaja yang nakal, tidak bisa diatur, dan memberi pengaruh buruk kepada lingkungannya. Stigma ini menyebabkan mereka kehilangan motivasi dan menarik diri dari kehidupan sosial kemudian mencari pelarian sehingga terjerumus dalam pergaulan negatif. Hal ini menghambat perkembangan potensi dan kekuatan mereka. Gerakan survivor broken home bertujuan melakukan pengembangan diri remaja broken home sehingga berfungsi sebagai sarana pemberdayaan. Gerakan tersebut dilakukan melalui Komunitas Inspirasi Hamur yang memiliki aktivitas online di media sosial dan aktivitas offline berupa pertemuan rutin, pelatihan pengembangan diri dan kelas-kelas inspiratif untuk pemberdayaan anggota. Komunikasi memegang peranan penting da...

Komunikasi merupakan salah satu aspek yang dapat dipertimbangkan dalam mentransformasikan indepen... more Komunikasi merupakan salah satu aspek yang dapat dipertimbangkan dalam mentransformasikan independensi anak. Tujuan dari penelitian ini adalah: (1) memeriksa pola komunikasi orang tua tunggal dalam mentransformasikan independensi anak; (2) menganalisis hubungan antara lingkungan dan karakteristik orang tua tunggal terhadap pola komunikasi; (3) menganalisis hubungan antara lingkungan sekitar dan karakteristik orang tua tunggal terhadap ketergantungan anak. Penelitian ini menggunakan pendekatan kualitatif dan metode survei dengan mengumpulkan data melalui kuesioner dengan 25 orang tua tunggal yang ditentukan oleh dokumen hukum yang dikeluarkan oleh Pengadilan Agama Yogyakarta, wawancara mendalam dengan 10 orang tua tunggal. Kemudian data dianalisis secara deskriptif. Hasil penelitian ini menunjukkan bahwa: (1) pola interaksi dan komunikasi transaksi memainkan peran dominan dalam mentransformasi independensi anak dengan menginternalisasi kesadaran untuk mandiri dan memberi anak-anak; (...

Abstrak Interaksi dan komunikasi di era social networking ternyata memicu munculnya love scammer ... more Abstrak Interaksi dan komunikasi di era social networking ternyata memicu munculnya love scammer yang menjalin hubungan maya melalui media sosial kemudian melakukan penipuan. Korbannya biasanya mereka yang mendambakan cinta tetapi sibuk bekerja sehingga kurang waktu untuk bergaul yang membuatnya merasa kesepian. Love scammers melihat peluang media baru untuk komodifikasi cinta dan kesepian di dunia maya. Hubungan interpersonal dengan calon korbannya berjalan seperti dalam perspektif teori penetrasi sosial yang diawali dengan kedekatan, keterbukaan diri, penetrasi dan depenetrasi. Menurut teori pertukaran sosial, suatu hubungan akan tetap terbina selama hubungan tersebut mampu menghasilkan kepuasan. Love scammers beraksi melakukan penipuan dengan berbagai cara untuk mendapatkan sejumlah besar uang dari korbannya yang mungkin awalnya tidak menyadarinya karena merasa telah mendapatkan cinta dan perhatiannya . Pertukaran antara uang dengan cinta atau perhatian dianggap cukup setara. Fen...

Advertisement is a medium to declare claims based on product benefits. However, there are times w... more Advertisement is a medium to declare claims based on product benefits. However, there are times where the claims are not supported by evidence, hence mislead and confuse consumers in buying the products. Health issues discussed in public sphere are used to show the product benefits compare to other competitors. The aims of this research were to study consumer’s perception toward health claims on TV commercials and the effect of health claims on TV commercials (external factor) and internal factors toward consumer’s decision making in food product buying. Path analysis was used to analyze the effect of external and internal factors. The result of this research shows that consumer’s perception toward health claims on food product TV commercials is easy to understand, attractive, believable and suitable for the condition and the needs of consume, therefore its perception able to influence buying decision making (buying intensity). Food product includes in this category was food fiber w...

Jurnal Humaniora, 2016

At first, marketing practitioners and academics consider standardized approaches to marketing and... more At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and norms of intended audience. Challenge in cross cultural advertising is the problem of communicating to people of diverse cultural background. Cross cultural solutions are applied in areas such as language, communication style, images and cultural values. Cross cultural advertising is simply about using common sense and analyzing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience. Other challenges are determining betw...

KnE Social Sciences

Indonesian Community Care for Schizophrenia (ICCS) is a community supporting people with schizoph... more Indonesian Community Care for Schizophrenia (ICCS) is a community supporting people with schizophrenia and their families through psychoeducation services. These activities are offered via Facebook and face-to-face. This paper examines ICCS’s strategy in using social media to deliver its psychoeducation services. A sample of people with schizophrenia and their families who had a role as caregiver was surveyed for their interpretation of ICCS’s information posted on Facebook. The results showed that the messages were generally understood, and creatively communicated althought there was a lack of variety in the content and infrequent Facebook updates of the activities offered.

Jurnal Humaniora, 2016

At first, marketing practitioners and academics consider standardized approaches to marketing and... more At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and norms of intended audience. Challenge in cross cultural advertising is the problem of communicating to people of diverse cultural background. Cross cultural solutions are applied in areas such as language, communication style, images and cultural values. Cross cultural advertising is simply about using common sense and analyzing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience. Other challenges are determining betw...

In Indonesia a great political advertising budget has been spent on some media.