Hasan Y O U S E F Aljuhmani | University of Mediterranean Karpasia (original) (raw)

Papers by Hasan Y O U S E F Aljuhmani

Research paper thumbnail of Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus

Data in brief , 2020

This dataset is used to investigate a comprehensive model of user satisfaction and electronic wor... more This dataset is used to investigate a comprehensive model of user satisfaction and electronic word of mouth (e-WOM). Building on the perceived telecommunication service quality and perceived value dimensions in enhancing and improving users' satisfaction and e-WOM, we empirically investigated how the dimensions of service quality as a second-order construct and perceived value dimensions affect users' satisfaction and e-WOM in the context of mobile operators in North Cyprus. The data were collected through a self-administered questionnaire at Girne American University. The data-set was empirically evaluated using a survey of 500 respondents regarding their perceptions of the service provided by the mobile telecom operator. Data analysis involved structural equation modelling (SEM) using Statistical Package for the Social Sciences (SPSS) 23 and Analysis of Moment Structures (AMOS) 24. First, we conducted exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural modelling, followed by hypothesis testing. The

Research paper thumbnail of The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus

Management Science Letters , 2019

This study aims to examine the effects of electronic word of mouth communication (eW... more This study aims to examine the effects of electronic word of mouth communication (eWOM) among consumers on purchase intention and brand image, specifically, Generation Y and Z groups in relation to smartphone brands. The study utilizes an empirical research model using data col-lected from 402 valid respondents among consumers who use smartphone brands in North Cyprus. The study uses structural equation modeling (SEM) to explore and conduct the analysis. The results confirm the significant effects of eWOM on purchase intention through brand image and the mod-erating role of product type among eWOM, purchase intentions and brand image. The study also recommends that firms and marketers must concentrate on online communication channels to af-fect consumers’ intention toward purchasing brands and brand image. Moreover, the current study model suggests that future study can be extended in different context, countries (i.e. developed, emerging, developing), industries (i.e. banks, e-commerce, tourism) and different social media platforms sites (i.e. Facebook, Twitter).

Research paper thumbnail of The Roles of Strategic Planning in Organizational Crisis Management: The Case of Jordanian Banking Sector

International Review of Management and Marketing , 2017

This study aimed to identify the roles of strategic planning in organizational crisis management ... more This study aimed to identify the roles of strategic planning in organizational crisis management on Jordanian banks in Ramtha. The main goal of conducting this study is to measure the external and internal orientation in strategic planning and the crisis management from four different perspectives: Signal detection, preparation and prevention, crisis recovery and learning on Jordanian banks in Ramtha. The research provides a substantial and original contribution to the fact that it deals with economic sector, the banking sector, which is one of the most vulnerable sectors of the crises, especially in the light of the political conditions, economic instability and the Arab Spring, which is pushing the researcher to know how to take benefit of the features provided by strategic planning and its role in crisis management. This study also showed that employees were either ignorant about crisis management stages or there was a clear disregard for crisis management stages at Jordanian banks in Ramtha.

Books by Hasan Y O U S E F Aljuhmani

Research paper thumbnail of Introductory Chapter: Strategic Management -A Dynamic Approach

Research paper thumbnail of Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus

Data in brief , 2020

This dataset is used to investigate a comprehensive model of user satisfaction and electronic wor... more This dataset is used to investigate a comprehensive model of user satisfaction and electronic word of mouth (e-WOM). Building on the perceived telecommunication service quality and perceived value dimensions in enhancing and improving users' satisfaction and e-WOM, we empirically investigated how the dimensions of service quality as a second-order construct and perceived value dimensions affect users' satisfaction and e-WOM in the context of mobile operators in North Cyprus. The data were collected through a self-administered questionnaire at Girne American University. The data-set was empirically evaluated using a survey of 500 respondents regarding their perceptions of the service provided by the mobile telecom operator. Data analysis involved structural equation modelling (SEM) using Statistical Package for the Social Sciences (SPSS) 23 and Analysis of Moment Structures (AMOS) 24. First, we conducted exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural modelling, followed by hypothesis testing. The

Research paper thumbnail of The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus

Management Science Letters , 2019

This study aims to examine the effects of electronic word of mouth communication (eW... more This study aims to examine the effects of electronic word of mouth communication (eWOM) among consumers on purchase intention and brand image, specifically, Generation Y and Z groups in relation to smartphone brands. The study utilizes an empirical research model using data col-lected from 402 valid respondents among consumers who use smartphone brands in North Cyprus. The study uses structural equation modeling (SEM) to explore and conduct the analysis. The results confirm the significant effects of eWOM on purchase intention through brand image and the mod-erating role of product type among eWOM, purchase intentions and brand image. The study also recommends that firms and marketers must concentrate on online communication channels to af-fect consumers’ intention toward purchasing brands and brand image. Moreover, the current study model suggests that future study can be extended in different context, countries (i.e. developed, emerging, developing), industries (i.e. banks, e-commerce, tourism) and different social media platforms sites (i.e. Facebook, Twitter).

Research paper thumbnail of The Roles of Strategic Planning in Organizational Crisis Management: The Case of Jordanian Banking Sector

International Review of Management and Marketing , 2017

This study aimed to identify the roles of strategic planning in organizational crisis management ... more This study aimed to identify the roles of strategic planning in organizational crisis management on Jordanian banks in Ramtha. The main goal of conducting this study is to measure the external and internal orientation in strategic planning and the crisis management from four different perspectives: Signal detection, preparation and prevention, crisis recovery and learning on Jordanian banks in Ramtha. The research provides a substantial and original contribution to the fact that it deals with economic sector, the banking sector, which is one of the most vulnerable sectors of the crises, especially in the light of the political conditions, economic instability and the Arab Spring, which is pushing the researcher to know how to take benefit of the features provided by strategic planning and its role in crisis management. This study also showed that employees were either ignorant about crisis management stages or there was a clear disregard for crisis management stages at Jordanian banks in Ramtha.