Maryam Biazaran | AmirKabir University Of Technology (original) (raw)
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HEC Montréal (Ecole des Hautes Etudes Commerciales)
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Papers by Maryam Biazaran
European Journal of Operational Research, 2011
Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local... more Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local advertising and the manufacturer pays for a portion of its entire costs. This paper considers vertical co-op advertising along with pricing decisions in a supply chain; this consists of one manufacturer and one retailer where demand is influenced by both price and advertisement. Four game-theoretic models are established in order to study the effect of supply chain power balance on the optimal decisions of supply chain members. Comparisons and insights are developed. These embrace three non-cooperative games including Nash, Stackelberg-manufacturer and Stackelberg-retailer, and one cooperative game. In the latter case, both the manufacturer and the retailer reach the highest profit level; subsequently, the feasibility of bargaining game is discussed in a bid to determine a scheme to share the extra joint profit. (M.M. SeyedEsfahani), iicty@aut.ac.ir (M. Biazaran), gharakhani@iust.ac.ir (M. Gharakhani).
In the covering problems, the attempt is to determine the location of the minimum number of facil... more In the covering problems, the attempt is to determine the location of the minimum number of facilities necessary to cover all demand nodes. In this type of problems, the coverage distance is an exogenous data. But sometimes the number of facilities needed to cover all demand nodes with a predefined coverage distance may be quite large. In order to overcome this, the maximum covering location problem has been discussed. In this model, the objective is to maximize the number of covered demand nodes with a fixed number of facilities. In other words, we relaxed the total coverage requirement (Daskin 1995).
European Journal of Operational Research, 2011
Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local... more Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local advertising and the manufacturer pays for a portion of its entire costs. This paper considers vertical co-op advertising along with pricing decisions in a supply chain; this consists of one manufacturer and one retailer where demand is influenced by both price and advertisement. Four game-theoretic models are established in order to study the effect of supply chain power balance on the optimal decisions of supply chain members. Comparisons and insights are developed. These embrace three non-cooperative games including Nash, Stackelberg-manufacturer and Stackelberg-retailer, and one cooperative game. In the latter case, both the manufacturer and the retailer reach the highest profit level; subsequently, the feasibility of bargaining game is discussed in a bid to determine a scheme to share the extra joint profit. (M.M. SeyedEsfahani), iicty@aut.ac.ir (M. Biazaran), gharakhani@iust.ac.ir (M. Gharakhani).
In the covering problems, the attempt is to determine the location of the minimum number of facil... more In the covering problems, the attempt is to determine the location of the minimum number of facilities necessary to cover all demand nodes. In this type of problems, the coverage distance is an exogenous data. But sometimes the number of facilities needed to cover all demand nodes with a predefined coverage distance may be quite large. In order to overcome this, the maximum covering location problem has been discussed. In this model, the objective is to maximize the number of covered demand nodes with a fixed number of facilities. In other words, we relaxed the total coverage requirement (Daskin 1995).