Adil khan | Aligarh Muslim University (original) (raw)
Papers by Adil khan
International Journal of Current Advanced Research , 2017
English has complicated sets of grammar rules, which make it difficult to master. Many non-native... more English has complicated sets of grammar rules, which make it difficult to master. Many non-native learners struggle with these rules and encounter difficulties in understanding them. English students, in particular, are unable to apply the different parts of speech and types of tense in English accurately in their speaking and writing. Although some teachers of English see language games as time-consuming, they have a special role in any foreign language teaching program because they facilitate foreign language learning, especially for young learners. With the introduction of communicative language teaching, English language teaching and learning have become much more demanding for teachers. Games have become crucially important for English language learner and teachers not only because they provide enjoyment and relaxation, but also as they encourage students to use their language in a creative and communicative manner.
International Journal of English Language, Literature & Translation Studies , 2017
Although advertisements are ephemeral in that each one is short-lived, their effects are longstan... more Although advertisements are ephemeral in that each one is short-lived, their effects are longstanding and cumulative: they leave traces of themselves behind, which combine to form a body of messages about the culture that produced them. These messages can then function both to reflect and to construct cultural values: they can reflect the values of the powerful groups in society who produced the texts. Almost all the ads use taglines to attract the customers. Everything matters in an advertisement. The kind of color, background, people who are appearing, the words used by the people are all matters in advertisements. Above all, the culture depicted in advertisements plays a crucial role in promoting the particular product of a company. It needs a lot of imagination and creativity. Those who work hard and smart can excel in this field. This paper critically analyses the language used in advertisements with reference to the products they shown in mass media, in papers, and in journals. Introduction The aim of the paper is to propose a simple approach to monitoring the language of the advertisement use it. The work provides the analysis of the language of advertising from a language point of view and specifies linguistic means used in advertising texts. The work brings knowledge about the use of linguistic devices in the advertisement. In this paper, the researchers' are concerned with the language of advertisement. The main reason to choose this topic was the interesting use of language in media culture, how the English language gets molded by the advertisers, to grab the attention of the audience towards their product. Language plays a great role in persuading and making others listen and pay attention. The language of advertisement is therefore used, to persuade the audience. English language and its use in different contexts is interesting to note and is been studied for ages. The language of advertisement is yet another interesting creation and use of the English language. Researchers of this paper worked on, to discover its anatomy of creative writing and grammatical structures. The objective of the work is to provide the analysis of the language of advertising from a linguistic point of view and specify linguistic means used in advertising texts.
International Journal of Current Advanced Research , 2017
English has complicated sets of grammar rules, which make it difficult to master. Many non-native... more English has complicated sets of grammar rules, which make it difficult to master. Many non-native learners struggle with these rules and encounter difficulties in understanding them. English students, in particular, are unable to apply the different parts of speech and types of tense in English accurately in their speaking and writing. Although some teachers of English see language games as time-consuming, they have a special role in any foreign language teaching program because they facilitate foreign language learning, especially for young learners. With the introduction of communicative language teaching, English language teaching and learning have become much more demanding for teachers. Games have become crucially important for English language learner and teachers not only because they provide enjoyment and relaxation, but also as they encourage students to use their language in a creative and communicative manner.
International Journal of English Language, Literature & Translation Studies , 2017
Although advertisements are ephemeral in that each one is short-lived, their effects are longstan... more Although advertisements are ephemeral in that each one is short-lived, their effects are longstanding and cumulative: they leave traces of themselves behind, which combine to form a body of messages about the culture that produced them. These messages can then function both to reflect and to construct cultural values: they can reflect the values of the powerful groups in society who produced the texts. Almost all the ads use taglines to attract the customers. Everything matters in an advertisement. The kind of color, background, people who are appearing, the words used by the people are all matters in advertisements. Above all, the culture depicted in advertisements plays a crucial role in promoting the particular product of a company. It needs a lot of imagination and creativity. Those who work hard and smart can excel in this field. This paper critically analyses the language used in advertisements with reference to the products they shown in mass media, in papers, and in journals. Introduction The aim of the paper is to propose a simple approach to monitoring the language of the advertisement use it. The work provides the analysis of the language of advertising from a language point of view and specifies linguistic means used in advertising texts. The work brings knowledge about the use of linguistic devices in the advertisement. In this paper, the researchers' are concerned with the language of advertisement. The main reason to choose this topic was the interesting use of language in media culture, how the English language gets molded by the advertisers, to grab the attention of the audience towards their product. Language plays a great role in persuading and making others listen and pay attention. The language of advertisement is therefore used, to persuade the audience. English language and its use in different contexts is interesting to note and is been studied for ages. The language of advertisement is yet another interesting creation and use of the English language. Researchers of this paper worked on, to discover its anatomy of creative writing and grammatical structures. The objective of the work is to provide the analysis of the language of advertising from a linguistic point of view and specify linguistic means used in advertising texts.