Suganya S | Anna University(Chennai) (original) (raw)
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Papers by Suganya S
Research Journey International Multidisciplinary E-research Journal, 2019
Mobile phones have traveled a far way from just being a device transmitting voice calls to a devi... more Mobile phones have traveled a far way from just being a device transmitting voice calls to a device which users believe as an extension of their personality and individuality. This digital invention has transformed the world of communication, simpler and easier. Consumers have the potential to use their mobile phones in a wide variety of ways other than communication purposes by means of a wide variety of mobile applications. The continuous growth of mobile applications usage and its variety has led to a need to classify the usage habit and preferences of the consumers. Among the 1.358 billion and odd population of India, it is learnt from a Telecom Regulatory Authority of India - TRAI report that there are approximately 1.176 billion and odd mobile phones users and amongst them there are 499.95 million mobile internet users by the end of 2018(TRAI, 2019). The objective of the study is to find the mobile application usage habit and preferences among women from a particular geographical location (Tamil Nadu) in India and to analyze and list the top three preferences of them in varied categories of mobile applications. A digital survey questionnaire using Google Forms was prepared based on a pilot study. Questionnaire delves into the details of the apps owned by Tamil Nadu women who use mobile phones. Network theory was applied in the study to throw light upon the influence peers could have over the users.
Asian Journal of Multidimensional Research, 2019
The tremendous digital growth of high speed internet and handy mobile devices in recent years let... more The tremendous digital growth of high speed internet and handy mobile devices in recent years let social media become a popular medium of communication. Also with features like providing information, education and entertainment, social media become an important part of ever one s life. By the end of 2018, among the 1.3 billion Indian population there are 511 million and odd internet users (TRAI) which include 226 million and odd social media users (Statista). A report by the Internet and Mobile Association of India (IAMAI) revealed that there are only 30% of number of social media users in India will make up female users. Social media is more like a virtual world where people project themselves through posts and pictures.There are few studies across world which evidenced women empowering other women through social media. The main objective of the study is to analyze how women of a particular geographical location (Tamil Nadu) orient themselves by examining the prominence of social media profile picture and personal bio (about) they publicize. The content of the profile picture and personal bio women post on their social media is driven in part by personality. For analysis a coding sheet was constructed to study several traits of the profile pictures based on Ekman s model of si discrete basic emotions and to understand the portrayal through personal bio based on Five-Factor Model (FFM) of personality along with other basic physical and technical characteristics of a profile picture like colour, edits, background, etc. The analysis and interpretations of the profile pictures and personal bio of random sample of women social media users (N=300) in Tamil Nadu chosen from the top three most used social media platforms in India: WhatsApp (N=100), Facebook (N=100) and Instagram (N=100) are discussed in relation to framed coding sheet. The findings of the study also focused on socio-cultural representation of women in social media.
International Journal of Research and Analytical Reviews, 2019
The government of India policy to make all utility services available to Indian citizens electron... more The government of India policy to make all utility services available to Indian citizens electronically is 'Digital India' initiative. Digital India programme was launched on 1 July 01 by Prime Minister Mr. Narendra Modi with a huge vision to transform India into a digitally empowered nation. Several initiatives have been taken under Digital India including Digi locker, MyGov.in, eHospital, Agrimarket mobile application, UMANG mobile application, BHIM (Bharat Interface for Money) etc., which are greatly welcomed by the Indian citizens. Indian youths are no exceptional. Being born in the digital era Indian youths accept, follow, encourage and celebrate all the digital initiatives under Digital India programme with few being critical too. The main aim of the study is to interpret the assimilation of 'Digital India' Initiative by Indian youths. Art students aged between 1 and 1 years who are pursuing UG course in Media and practising drawing as a part of their curriculum had been asked to visualise and produce visual art works in the form of drawings on the theme 'Digital India' with few guidelines under the mentorship of the researchers who were also their visual art tutors under the Participatory Visual Research methodology. The visual art works produced by the young students discoursing on the crucial public policy, 'Digital India' initiative were examined under various qualitative parameters to understand the denotative and connotative functions of art work and the findings have been articulated.
Research Journey International Multidisciplinary E-research Journal, 2019
Mobile phones have traveled a far way from just being a device transmitting voice calls to a devi... more Mobile phones have traveled a far way from just being a device transmitting voice calls to a device which users believe as an extension of their personality and individuality. This digital invention has transformed the world of communication, simpler and easier. Consumers have the potential to use their mobile phones in a wide variety of ways other than communication purposes by means of a wide variety of mobile applications. The continuous growth of mobile applications usage and its variety has led to a need to classify the usage habit and preferences of the consumers. Among the 1.358 billion and odd population of India, it is learnt from a Telecom Regulatory Authority of India - TRAI report that there are approximately 1.176 billion and odd mobile phones users and amongst them there are 499.95 million mobile internet users by the end of 2018(TRAI, 2019). The objective of the study is to find the mobile application usage habit and preferences among women from a particular geographical location (Tamil Nadu) in India and to analyze and list the top three preferences of them in varied categories of mobile applications. A digital survey questionnaire using Google Forms was prepared based on a pilot study. Questionnaire delves into the details of the apps owned by Tamil Nadu women who use mobile phones. Network theory was applied in the study to throw light upon the influence peers could have over the users.
Asian Journal of Multidimensional Research, 2019
The tremendous digital growth of high speed internet and handy mobile devices in recent years let... more The tremendous digital growth of high speed internet and handy mobile devices in recent years let social media become a popular medium of communication. Also with features like providing information, education and entertainment, social media become an important part of ever one s life. By the end of 2018, among the 1.3 billion Indian population there are 511 million and odd internet users (TRAI) which include 226 million and odd social media users (Statista). A report by the Internet and Mobile Association of India (IAMAI) revealed that there are only 30% of number of social media users in India will make up female users. Social media is more like a virtual world where people project themselves through posts and pictures.There are few studies across world which evidenced women empowering other women through social media. The main objective of the study is to analyze how women of a particular geographical location (Tamil Nadu) orient themselves by examining the prominence of social media profile picture and personal bio (about) they publicize. The content of the profile picture and personal bio women post on their social media is driven in part by personality. For analysis a coding sheet was constructed to study several traits of the profile pictures based on Ekman s model of si discrete basic emotions and to understand the portrayal through personal bio based on Five-Factor Model (FFM) of personality along with other basic physical and technical characteristics of a profile picture like colour, edits, background, etc. The analysis and interpretations of the profile pictures and personal bio of random sample of women social media users (N=300) in Tamil Nadu chosen from the top three most used social media platforms in India: WhatsApp (N=100), Facebook (N=100) and Instagram (N=100) are discussed in relation to framed coding sheet. The findings of the study also focused on socio-cultural representation of women in social media.
International Journal of Research and Analytical Reviews, 2019
The government of India policy to make all utility services available to Indian citizens electron... more The government of India policy to make all utility services available to Indian citizens electronically is 'Digital India' initiative. Digital India programme was launched on 1 July 01 by Prime Minister Mr. Narendra Modi with a huge vision to transform India into a digitally empowered nation. Several initiatives have been taken under Digital India including Digi locker, MyGov.in, eHospital, Agrimarket mobile application, UMANG mobile application, BHIM (Bharat Interface for Money) etc., which are greatly welcomed by the Indian citizens. Indian youths are no exceptional. Being born in the digital era Indian youths accept, follow, encourage and celebrate all the digital initiatives under Digital India programme with few being critical too. The main aim of the study is to interpret the assimilation of 'Digital India' Initiative by Indian youths. Art students aged between 1 and 1 years who are pursuing UG course in Media and practising drawing as a part of their curriculum had been asked to visualise and produce visual art works in the form of drawings on the theme 'Digital India' with few guidelines under the mentorship of the researchers who were also their visual art tutors under the Participatory Visual Research methodology. The visual art works produced by the young students discoursing on the crucial public policy, 'Digital India' initiative were examined under various qualitative parameters to understand the denotative and connotative functions of art work and the findings have been articulated.