Ricky Gordon | The Australian National University (original) (raw)

Papers by Ricky Gordon

An overview of the ELM and how it applies to a real-world context. Also, an exploration into the ... more An overview of the ELM and how it applies to a real-world context. Also, an exploration into the changing nature of marketing communications, and the importance of conducting sentiment analyses with data aggregators such as SalesForce Social Studio.

Success lies in creating tomorrow's competitive advantage faster than the competitors' ability to... more Success lies in creating tomorrow's competitive advantage faster than the competitors' ability to mimic what one has today" .

Using Kiwi Experience as a case study, apply your understanding of the marketing concept, a marke... more Using Kiwi Experience as a case study, apply your understanding of the marketing concept, a marketing philosophy and the buyer decision process.

An overview of the ELM and how it applies to a real-world context. Also, an exploration into the ... more An overview of the ELM and how it applies to a real-world context. Also, an exploration into the changing nature of marketing communications, and the importance of conducting sentiment analyses with data aggregators such as SalesForce Social Studio.

Success lies in creating tomorrow's competitive advantage faster than the competitors' ability to... more Success lies in creating tomorrow's competitive advantage faster than the competitors' ability to mimic what one has today" .

Using Kiwi Experience as a case study, apply your understanding of the marketing concept, a marke... more Using Kiwi Experience as a case study, apply your understanding of the marketing concept, a marketing philosophy and the buyer decision process.