Linda Price | University of Arizona (original) (raw)
Papers by Linda Price
Journal of International Marketing, Oct 30, 2021
This research situates the fresh start mindset—the consumer belief that people can make a new sta... more This research situates the fresh start mindset—the consumer belief that people can make a new start, get a new beginning, and chart a new course in life—within the neoliberal global milieu and examines the fresh start mindset cross-nationally and as a predictor of interest in environmentally friendly global brands. Theoretically, the authors argue that the fresh start mindset is associated with globally focused beliefs (global identity and environmental consciousness) and globally relevant psychographic characteristics and is predictive of consumer interest in environmentally friendly global brands. Study 1, conducted in countries with varying sociohistorical-cultural trajectories (United States, Mexico, Russia), establishes cross-nationally: (1) a valid fresh start mindset scale; (2) positive relationships between the fresh start mindset and globally focused beliefs as well as personal beliefs and traits (growth mindset, optimism, future focus); (3) that travel abroad, social media use, and religion predict the fresh start mindset; and (4) that the fresh start mindset predicts consumer interest in a global brand’s environmentally friendly product. Study 2 provides additional evidence that the fresh start mindset predicts consumer interest in environmentally friendly global brands. Findings indicate the fresh start mindset is an important targeting characteristic for managers of environmentally friendly global brands.
Journal of the Association for Consumer Research, Apr 1, 2016
ur issue brings together a set of conceptual and empirical articles around the broad topic of sha... more ur issue brings together a set of conceptual and empirical articles around the broad topic of sharing and ownership. Keeping and sharing are not only fundamental to consumer behavior, but these basic interactions “establish the various social ties linking both individuals and groups” (Godelier 2011, 469). Hence, sharing is an active practice that is constitutive of social relations (John 2013). As our ancient Cro-Magnon and Neanderthal ancestors gathered around a fire in the self-interested desire to stay warm, they also formed relations and learned to “cooperate durably in ways not found in themost closely related primate societies” (Godelier 2011, 464). Sharing talk, food, and relations around a fire became something done for its own sake—its own intrinsic value, not involving expectations of reciprocal exchange (Vaughan 1997; Widlok 2013). Sharing is ubiquitous, but often taken for granted and embedded in everyday rituals and routines (Belk 2010). It is sometimes difficult to precisely define and distinguish from market and gift-giving exchanges (Belk 2010, 2014a; Widlok 2013;BardhiandEckhardt2015;Scaraboto2015).Moreover, sharing and ownership are socially constructed, embedded in values, cultural norms, relations, and human emotions; there are often social constraints on sharing and owning, and theremay be social sanctions for not sharing or not owning (John 2013; Siebert 2013). Ownership, access, and sharing are emerging as key concepts across a number of fields and contexts. We are now barraged with information about “the sharing economy” and collaborative consumption that provokes new questions about interplay between keeping and sharing and the consequences for consumers and companies (Chen 2009; Botsman and Rogers 2010; Bardhi and Eckhardt 2012; Lamberton and Rose 2012; Matzler, Veider, Kathan 2015; Scaraboto 2015). Much recent research explores hybrid variants that strive to combine the logics of sharing and market exchange. In some of the theory and research surrounding
One of the most difficult tasks of any social scientist is to negotiate the links between abstract ... more One of the most difficult tasks of any social scientist is to negotiate the links between abstract ideas and concrete instances of these ideas (Ellsworth, 1977; Alford, 1998). There is always a tension between our theoretical concepts and their empirical manifestations. As Alford notes,'Abstract concepts never perfectly fit the complexity of reality. Evidence never contains its own explanation'(p. 29). There are numerous examples of researchers who cleverly devise experiments, select field settings or interpret contexts in ways that deftly traverse ...
Research in consumer behavior, Dec 6, 2013
ACR North American Advances, 2020
ACR North American Advances, 2007
Century farm families are those that have held title to a farm for at least one hundred years. De... more Century farm families are those that have held title to a farm for at least one hundred years. Depth interviews and participant observation with Nebraska Century farm families extends our understanding of the limits to fungibility of possessions imbued with relational symbolism within a kinship group. Our research exposes cultural tensions between ownership and guardianship as well as the way these tensions shape curatorial consumption. Engagement with, access to, and transfer of Century farms illustrate the interplay between ownership and guardianship across generations of farm families. Our paper calibrates a variety of curatorial tactics that illustrate how access and ownership are subordinated to guardianship. We develop contrasts between this cultural model of guardianship and a corporate model of management and ownership.
ACR North American Advances, 2009
ACR North American Advances, 2018
ACR North American Advances, 2015
Journal of Retailing, 2019
Consumer journeys offers a powerful metaphor that has inspired diverse strategic frameworks to ai... more Consumer journeys offers a powerful metaphor that has inspired diverse strategic frameworks to aid retailers in managing and designing customer experiences. Absent from existing frameworks, however, is a clear understanding of the journeys consumers perform as a collective that is bound by a shared identity and communal goals. Yet, whether taking vacations, going out to dinner, facing a health crisis, or setting up a household, much of consumers' lives are spent journeying together. With families as our focal collective, we adopt a social practice theory lens and integrate prior consumer research related to collective practice dynamics (identity goal interplay, connectedness, and corporeality) to articulate what retailers should consider when designing collective journeys. Using this theoretical foundation, we build a conceptual framework that identifies three roles retailers play in collective journeys: central, mediated, and dispersed. We differentiate each role by the core value retailers provide to consumer practices as well as the collective dynamic challenges implicated. Our framework highlights the need for retailers to structure their offerings to match the dynamics of families' collective journeys. To explore this matching process more fully, we introduce the idea of 'fields of alignment' as the social spaces where retailers and consumers actively negotiate, improvise, and experiment to align around common frames for action. We use the concept of fields of alignment to generate implications for retailers, propose guidelines for managerial action, and present avenues for future research.
Journal of Consumer Research, 2013
Journal of Consumer Research, 2021
The purpose of our conceptual introduction is to theorize how brands will continue to be relevant... more The purpose of our conceptual introduction is to theorize how brands will continue to be relevant in the future marketplace. We identify three themes that emerge in this special issue that offer intriguing directions for future exploration and managerial action. The first theme is that because of brands’ pervasiveness, consumers have developed a meta concept of “brands” that shapes how consumers think about the market, themselves, and others. While marketers consider the power of a particular brand as a valued consumer resource, this theme speaks to the power of “brands” as a category. The second theme contributes to a growing conversation highlighting consumer agency in relation to brands. Consumers manage their relationships with brands; selectively draw on media to create their own brand narratives; and can even upend the “rules” of brand management. The final theme is that brand owners must balance continuity and change, recognizing that brand contestation and cultural change ar...
ACR North American Advances, 2009
ACR North American Advances, 2008
ACR North American Advances, 2009
Journal of Consumer Research, 1987
Mental imagery is receiving increased attention in consumer behavior theory and research. This ar... more Mental imagery is receiving increased attention in consumer behavior theory and research. This article describes imagery, characterizing it as a processing mode in which multisensory information is represented in a gestalt form in working memory and discusses research on the unique effects of imagery at low levels of cognitive elaboration. It specifies researchable propositions for the relationship between high elaboration imagery processing and consumer choice and consumption behaviors Finally, it reviews specific methods for studying imagery.
Journal of Consumer Culture, 2004
The purpose of this article is to examine the role of homemade food in the construction of family... more The purpose of this article is to examine the role of homemade food in the construction of family identity. The article examines how homemade, its interface with markets’ competing food offerings, and intergenerational perspectives on homemade can cast light on competing understandings of the family, social relationships, and the market. Using two empirical studies conducted in a Midwestern cultural setting, findings highlight the importance of family meanings of homemade food, the role of homemade food in demarcating the realms of the family and market, the influence of producer-consumer relationships on threats posed by the market to a coherent family identity, and the qualitative changes in the social reproduction of family identities that result from divergences in homemade food meanings and practices across generations.
Journal of International Marketing, Oct 30, 2021
This research situates the fresh start mindset—the consumer belief that people can make a new sta... more This research situates the fresh start mindset—the consumer belief that people can make a new start, get a new beginning, and chart a new course in life—within the neoliberal global milieu and examines the fresh start mindset cross-nationally and as a predictor of interest in environmentally friendly global brands. Theoretically, the authors argue that the fresh start mindset is associated with globally focused beliefs (global identity and environmental consciousness) and globally relevant psychographic characteristics and is predictive of consumer interest in environmentally friendly global brands. Study 1, conducted in countries with varying sociohistorical-cultural trajectories (United States, Mexico, Russia), establishes cross-nationally: (1) a valid fresh start mindset scale; (2) positive relationships between the fresh start mindset and globally focused beliefs as well as personal beliefs and traits (growth mindset, optimism, future focus); (3) that travel abroad, social media use, and religion predict the fresh start mindset; and (4) that the fresh start mindset predicts consumer interest in a global brand’s environmentally friendly product. Study 2 provides additional evidence that the fresh start mindset predicts consumer interest in environmentally friendly global brands. Findings indicate the fresh start mindset is an important targeting characteristic for managers of environmentally friendly global brands.
Journal of the Association for Consumer Research, Apr 1, 2016
ur issue brings together a set of conceptual and empirical articles around the broad topic of sha... more ur issue brings together a set of conceptual and empirical articles around the broad topic of sharing and ownership. Keeping and sharing are not only fundamental to consumer behavior, but these basic interactions “establish the various social ties linking both individuals and groups” (Godelier 2011, 469). Hence, sharing is an active practice that is constitutive of social relations (John 2013). As our ancient Cro-Magnon and Neanderthal ancestors gathered around a fire in the self-interested desire to stay warm, they also formed relations and learned to “cooperate durably in ways not found in themost closely related primate societies” (Godelier 2011, 464). Sharing talk, food, and relations around a fire became something done for its own sake—its own intrinsic value, not involving expectations of reciprocal exchange (Vaughan 1997; Widlok 2013). Sharing is ubiquitous, but often taken for granted and embedded in everyday rituals and routines (Belk 2010). It is sometimes difficult to precisely define and distinguish from market and gift-giving exchanges (Belk 2010, 2014a; Widlok 2013;BardhiandEckhardt2015;Scaraboto2015).Moreover, sharing and ownership are socially constructed, embedded in values, cultural norms, relations, and human emotions; there are often social constraints on sharing and owning, and theremay be social sanctions for not sharing or not owning (John 2013; Siebert 2013). Ownership, access, and sharing are emerging as key concepts across a number of fields and contexts. We are now barraged with information about “the sharing economy” and collaborative consumption that provokes new questions about interplay between keeping and sharing and the consequences for consumers and companies (Chen 2009; Botsman and Rogers 2010; Bardhi and Eckhardt 2012; Lamberton and Rose 2012; Matzler, Veider, Kathan 2015; Scaraboto 2015). Much recent research explores hybrid variants that strive to combine the logics of sharing and market exchange. In some of the theory and research surrounding
One of the most difficult tasks of any social scientist is to negotiate the links between abstract ... more One of the most difficult tasks of any social scientist is to negotiate the links between abstract ideas and concrete instances of these ideas (Ellsworth, 1977; Alford, 1998). There is always a tension between our theoretical concepts and their empirical manifestations. As Alford notes,'Abstract concepts never perfectly fit the complexity of reality. Evidence never contains its own explanation'(p. 29). There are numerous examples of researchers who cleverly devise experiments, select field settings or interpret contexts in ways that deftly traverse ...
Research in consumer behavior, Dec 6, 2013
ACR North American Advances, 2020
ACR North American Advances, 2007
Century farm families are those that have held title to a farm for at least one hundred years. De... more Century farm families are those that have held title to a farm for at least one hundred years. Depth interviews and participant observation with Nebraska Century farm families extends our understanding of the limits to fungibility of possessions imbued with relational symbolism within a kinship group. Our research exposes cultural tensions between ownership and guardianship as well as the way these tensions shape curatorial consumption. Engagement with, access to, and transfer of Century farms illustrate the interplay between ownership and guardianship across generations of farm families. Our paper calibrates a variety of curatorial tactics that illustrate how access and ownership are subordinated to guardianship. We develop contrasts between this cultural model of guardianship and a corporate model of management and ownership.
ACR North American Advances, 2009
ACR North American Advances, 2018
ACR North American Advances, 2015
Journal of Retailing, 2019
Consumer journeys offers a powerful metaphor that has inspired diverse strategic frameworks to ai... more Consumer journeys offers a powerful metaphor that has inspired diverse strategic frameworks to aid retailers in managing and designing customer experiences. Absent from existing frameworks, however, is a clear understanding of the journeys consumers perform as a collective that is bound by a shared identity and communal goals. Yet, whether taking vacations, going out to dinner, facing a health crisis, or setting up a household, much of consumers' lives are spent journeying together. With families as our focal collective, we adopt a social practice theory lens and integrate prior consumer research related to collective practice dynamics (identity goal interplay, connectedness, and corporeality) to articulate what retailers should consider when designing collective journeys. Using this theoretical foundation, we build a conceptual framework that identifies three roles retailers play in collective journeys: central, mediated, and dispersed. We differentiate each role by the core value retailers provide to consumer practices as well as the collective dynamic challenges implicated. Our framework highlights the need for retailers to structure their offerings to match the dynamics of families' collective journeys. To explore this matching process more fully, we introduce the idea of 'fields of alignment' as the social spaces where retailers and consumers actively negotiate, improvise, and experiment to align around common frames for action. We use the concept of fields of alignment to generate implications for retailers, propose guidelines for managerial action, and present avenues for future research.
Journal of Consumer Research, 2013
Journal of Consumer Research, 2021
The purpose of our conceptual introduction is to theorize how brands will continue to be relevant... more The purpose of our conceptual introduction is to theorize how brands will continue to be relevant in the future marketplace. We identify three themes that emerge in this special issue that offer intriguing directions for future exploration and managerial action. The first theme is that because of brands’ pervasiveness, consumers have developed a meta concept of “brands” that shapes how consumers think about the market, themselves, and others. While marketers consider the power of a particular brand as a valued consumer resource, this theme speaks to the power of “brands” as a category. The second theme contributes to a growing conversation highlighting consumer agency in relation to brands. Consumers manage their relationships with brands; selectively draw on media to create their own brand narratives; and can even upend the “rules” of brand management. The final theme is that brand owners must balance continuity and change, recognizing that brand contestation and cultural change ar...
ACR North American Advances, 2009
ACR North American Advances, 2008
ACR North American Advances, 2009
Journal of Consumer Research, 1987
Mental imagery is receiving increased attention in consumer behavior theory and research. This ar... more Mental imagery is receiving increased attention in consumer behavior theory and research. This article describes imagery, characterizing it as a processing mode in which multisensory information is represented in a gestalt form in working memory and discusses research on the unique effects of imagery at low levels of cognitive elaboration. It specifies researchable propositions for the relationship between high elaboration imagery processing and consumer choice and consumption behaviors Finally, it reviews specific methods for studying imagery.
Journal of Consumer Culture, 2004
The purpose of this article is to examine the role of homemade food in the construction of family... more The purpose of this article is to examine the role of homemade food in the construction of family identity. The article examines how homemade, its interface with markets’ competing food offerings, and intergenerational perspectives on homemade can cast light on competing understandings of the family, social relationships, and the market. Using two empirical studies conducted in a Midwestern cultural setting, findings highlight the importance of family meanings of homemade food, the role of homemade food in demarcating the realms of the family and market, the influence of producer-consumer relationships on threats posed by the market to a coherent family identity, and the qualitative changes in the social reproduction of family identities that result from divergences in homemade food meanings and practices across generations.