Linda Price | University of Arizona (original) (raw)

Papers by Linda Price

ABSTRACT-Because early adopters are pivotal in securing widespread acceptance of new products, th... more ABSTRACT-Because early adopters are pivotal in securing widespread acceptance of new products, they have been the subject of much research. Of particular interest in understanding the diffusion of innovations is the question of how early adopters find out about new products, and whether and how they communicate this information with others. Systematic research on the use of mass media channels compared to interpersonal channels by different adopter categories is notably absent in consumer research.

ABSTRACT-This research examines the importance of a communication's peripheral cues to consumers ... more ABSTRACT-This research examines the importance of a communication's peripheral cues to consumers with enduring and task involvement. In particular, the study experimentally manipulated subjects' task involvement and the spokesperson's product category expertise. Subjects' enduring involvement with the product category was measured.

The purpose of this session was to bridge sociological and family research on the temporal and sp... more The purpose of this session was to bridge sociological and family research on the temporal and spatial dynamics of the ideologically laden enterprise of “doing family” with family consumption research. The session broadly contributed to our understanding of family consumption, a neglected and vital topic for consumer research. In addition, we enhanced understanding of how consumption, time and space interplay and are constitutive of the structures of domestic life.

Page 1. When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities Tand... more Page 1. When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities Tandy Chalmers Thomas Linda L.

Abstract This paper turns not to exchange and its objects (things that people buy and sell or thi... more Abstract This paper turns not to exchange and its objects (things that people buy and sell or things that people give), but to objects outside the limits of exchange—things that people should not give or sell, but keep—inalienable possessions. The specific purpose of our paper is to explore whether and how objects pass from alienable to inalienable status across generations of families situated in North American consumer culture.

Despite achieving prominence in other theoretical domains (eg, Calhoun 2002; Hannerz 1990), cosmo... more Despite achieving prominence in other theoretical domains (eg, Calhoun 2002; Hannerz 1990), cosmopolitanism remains under-investigated by consumer researchers. I address this situation by replicating and extending key consumer studies of the phenomenon: 1) Thompson and Tambyah (1999), and Cannon and Yaprak (2002). These studies present substantive insights into a cosmopolitan consumer orientation across varied market segments and consumption contexts.

The Perry Family experiences daily life across a 2,300 mile divide. Kamilla is an Environmental S... more The Perry Family experiences daily life across a 2,300 mile divide. Kamilla is an Environmental Scientist, and her work takes her to Washington DC, whereas her husband (Douglas) and youngest daughter (Emma) live at the family's home in the Southwest. They also have an older daughter (Eva) who has graduated from college and now lives and works in the Great Plains. Kamilla voices her concerns with this arrangement:―because I am gone, I feel like I'm, it's really important [to be the emotional hub of the family].

ABSTRACT-This paper reports on the disengagement process that occurs when people who are moving d... more ABSTRACT-This paper reports on the disengagement process that occurs when people who are moving discontinue service provider relationships. We examined the reasons 115 individuals who recently moved gave for their last visit to fifteen commonly used service providers (classified using Lovelock's Tangible/Intangible and Person/Thing dimensions). The results indicate that consumers' reasons for scheduling last visits vary by service characteristics.

ABSTRACT-Although franchise extension strategies, use of familiar brand name i to introduce new p... more ABSTRACT-Although franchise extension strategies, use of familiar brand name i to introduce new products, are widely used by practicing marketers, they have received limited attention from researchers. Their use is based on the belief that familiar, highly-regarded brand names will enhance response to new products. However, our understanding of consumer response is limited. This paper presents a processing model of consumer evaluation of franchise extensions using categorization theory.

This paper introduces a framework for examining consumer and market problems as a function of con... more This paper introduces a framework for examining consumer and market problems as a function of consumer segment interaction patterns. Three patterns of interactions are described as consisting of positive, negative, or no spillovers among consumer segments. The efficacy of regulatory remedies is shown to be affected by the type and extent of these interaction patterns.

ABSTRACT This study examines the moderating effects of collectivism and awareness of cause-relate... more ABSTRACT This study examines the moderating effects of collectivism and awareness of cause-related marketing (CRM) on the influence of fit on consumer acceptance of and skepticism toward CRM. We compare responses among 613 individuals of varying levels of CRM exposure and collectivist tendencies: European-Canadians, earlier Chinese Canadians, recent Chinese Canadians, and Mainland Chinese. Hierarchical regression test results reveal that the three-way interaction is significant.

Corporations and consumers alike welcome cause-related green marketing in developed markets but l... more Corporations and consumers alike welcome cause-related green marketing in developed markets but little is known about consumer responses to such actions in emerging markets. By integrating research on global consumer culture and cause-related marketing, we examine effectiveness of cause-related marketing in two developed (US and England) and two emerging (Brazil and Russia) markets. We focus on effectiveness of global and local water protection causes in relation to both global and local companies and brands.

The majority of consumer research examines the purchase and consumption of private goods. While m... more The majority of consumer research examines the purchase and consumption of private goods. While many public goods exist, such as parks, museums, and art galleries, little research examines the nature of consumption when the good is shared or collective. One context in which sharing is widespread is the Internet and increasingly consumer researchers are seeking to understand altruistic behaviors in this context (Belk and Tumbat 2005; Giesler 2006).

The purpose of this session is to deepen our understanding of consumption oriented communities, s... more The purpose of this session is to deepen our understanding of consumption oriented communities, specifically bridging the conceptual gaps between various kinds of communities. Consumption oriented communities refer to groups of consumers who self-select into a group that shares a common commitment to a product class, brand, consumption activity, or consumer-based ideology.

Authenticity is argued to be the new business imperative and 'buzz word'of the 21st century (Gilm... more Authenticity is argued to be the new business imperative and 'buzz word'of the 21st century (Gilmore and Pine 2007) and “consumers' search for authenticity is one of the cornerstones of contemporary marketing”(Brown, Kozinets, and Sherry Jr. 2003 p. 21). Consuming and communicating authenticity are recurrent themes in academic research and consumer research approaches the topic in several ways.

Journal of Marketing, Jan 1, 2011

Abstract When companies fail to account for collective and relational goals in customer solutions... more Abstract When companies fail to account for collective and relational goals in customer solutions, a mismatch can occur between firms' solutions and those that customers envision. Understanding the integration processes of customer networks is essential to improving solution design. This investigation draws on depth interviews with 21 families, the focal customer network, to generate collective and relational vacation narratives that contextualize their accounts. The authors identify four customer network integration processes: offerings ...

i European Advances in Consumer Research, Jan 1, 2006

Journal of Banking & Finance, Jan 1, 1984

Analytic Approach to Product and Market Planning: The …, Jan 1, 1981

Journal of Business Research, Jan 1, 1995

ABSTRACT-Because early adopters are pivotal in securing widespread acceptance of new products, th... more ABSTRACT-Because early adopters are pivotal in securing widespread acceptance of new products, they have been the subject of much research. Of particular interest in understanding the diffusion of innovations is the question of how early adopters find out about new products, and whether and how they communicate this information with others. Systematic research on the use of mass media channels compared to interpersonal channels by different adopter categories is notably absent in consumer research.

ABSTRACT-This research examines the importance of a communication's peripheral cues to consumers ... more ABSTRACT-This research examines the importance of a communication's peripheral cues to consumers with enduring and task involvement. In particular, the study experimentally manipulated subjects' task involvement and the spokesperson's product category expertise. Subjects' enduring involvement with the product category was measured.

The purpose of this session was to bridge sociological and family research on the temporal and sp... more The purpose of this session was to bridge sociological and family research on the temporal and spatial dynamics of the ideologically laden enterprise of “doing family” with family consumption research. The session broadly contributed to our understanding of family consumption, a neglected and vital topic for consumer research. In addition, we enhanced understanding of how consumption, time and space interplay and are constitutive of the structures of domestic life.

Page 1. When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities Tand... more Page 1. When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities Tandy Chalmers Thomas Linda L.

Abstract This paper turns not to exchange and its objects (things that people buy and sell or thi... more Abstract This paper turns not to exchange and its objects (things that people buy and sell or things that people give), but to objects outside the limits of exchange—things that people should not give or sell, but keep—inalienable possessions. The specific purpose of our paper is to explore whether and how objects pass from alienable to inalienable status across generations of families situated in North American consumer culture.

Despite achieving prominence in other theoretical domains (eg, Calhoun 2002; Hannerz 1990), cosmo... more Despite achieving prominence in other theoretical domains (eg, Calhoun 2002; Hannerz 1990), cosmopolitanism remains under-investigated by consumer researchers. I address this situation by replicating and extending key consumer studies of the phenomenon: 1) Thompson and Tambyah (1999), and Cannon and Yaprak (2002). These studies present substantive insights into a cosmopolitan consumer orientation across varied market segments and consumption contexts.

The Perry Family experiences daily life across a 2,300 mile divide. Kamilla is an Environmental S... more The Perry Family experiences daily life across a 2,300 mile divide. Kamilla is an Environmental Scientist, and her work takes her to Washington DC, whereas her husband (Douglas) and youngest daughter (Emma) live at the family's home in the Southwest. They also have an older daughter (Eva) who has graduated from college and now lives and works in the Great Plains. Kamilla voices her concerns with this arrangement:―because I am gone, I feel like I'm, it's really important [to be the emotional hub of the family].

ABSTRACT-This paper reports on the disengagement process that occurs when people who are moving d... more ABSTRACT-This paper reports on the disengagement process that occurs when people who are moving discontinue service provider relationships. We examined the reasons 115 individuals who recently moved gave for their last visit to fifteen commonly used service providers (classified using Lovelock's Tangible/Intangible and Person/Thing dimensions). The results indicate that consumers' reasons for scheduling last visits vary by service characteristics.

ABSTRACT-Although franchise extension strategies, use of familiar brand name i to introduce new p... more ABSTRACT-Although franchise extension strategies, use of familiar brand name i to introduce new products, are widely used by practicing marketers, they have received limited attention from researchers. Their use is based on the belief that familiar, highly-regarded brand names will enhance response to new products. However, our understanding of consumer response is limited. This paper presents a processing model of consumer evaluation of franchise extensions using categorization theory.

This paper introduces a framework for examining consumer and market problems as a function of con... more This paper introduces a framework for examining consumer and market problems as a function of consumer segment interaction patterns. Three patterns of interactions are described as consisting of positive, negative, or no spillovers among consumer segments. The efficacy of regulatory remedies is shown to be affected by the type and extent of these interaction patterns.

ABSTRACT This study examines the moderating effects of collectivism and awareness of cause-relate... more ABSTRACT This study examines the moderating effects of collectivism and awareness of cause-related marketing (CRM) on the influence of fit on consumer acceptance of and skepticism toward CRM. We compare responses among 613 individuals of varying levels of CRM exposure and collectivist tendencies: European-Canadians, earlier Chinese Canadians, recent Chinese Canadians, and Mainland Chinese. Hierarchical regression test results reveal that the three-way interaction is significant.

Corporations and consumers alike welcome cause-related green marketing in developed markets but l... more Corporations and consumers alike welcome cause-related green marketing in developed markets but little is known about consumer responses to such actions in emerging markets. By integrating research on global consumer culture and cause-related marketing, we examine effectiveness of cause-related marketing in two developed (US and England) and two emerging (Brazil and Russia) markets. We focus on effectiveness of global and local water protection causes in relation to both global and local companies and brands.

The majority of consumer research examines the purchase and consumption of private goods. While m... more The majority of consumer research examines the purchase and consumption of private goods. While many public goods exist, such as parks, museums, and art galleries, little research examines the nature of consumption when the good is shared or collective. One context in which sharing is widespread is the Internet and increasingly consumer researchers are seeking to understand altruistic behaviors in this context (Belk and Tumbat 2005; Giesler 2006).

The purpose of this session is to deepen our understanding of consumption oriented communities, s... more The purpose of this session is to deepen our understanding of consumption oriented communities, specifically bridging the conceptual gaps between various kinds of communities. Consumption oriented communities refer to groups of consumers who self-select into a group that shares a common commitment to a product class, brand, consumption activity, or consumer-based ideology.

Authenticity is argued to be the new business imperative and 'buzz word'of the 21st century (Gilm... more Authenticity is argued to be the new business imperative and 'buzz word'of the 21st century (Gilmore and Pine 2007) and “consumers' search for authenticity is one of the cornerstones of contemporary marketing”(Brown, Kozinets, and Sherry Jr. 2003 p. 21). Consuming and communicating authenticity are recurrent themes in academic research and consumer research approaches the topic in several ways.

Journal of Marketing, Jan 1, 2011

Abstract When companies fail to account for collective and relational goals in customer solutions... more Abstract When companies fail to account for collective and relational goals in customer solutions, a mismatch can occur between firms' solutions and those that customers envision. Understanding the integration processes of customer networks is essential to improving solution design. This investigation draws on depth interviews with 21 families, the focal customer network, to generate collective and relational vacation narratives that contextualize their accounts. The authors identify four customer network integration processes: offerings ...

i European Advances in Consumer Research, Jan 1, 2006

Journal of Banking & Finance, Jan 1, 1984

Analytic Approach to Product and Market Planning: The …, Jan 1, 1981

Journal of Business Research, Jan 1, 1995