Emre HARORLI | Ataturk University (original) (raw)
Emre HARORLI is currently working at Atatürk University (Türkiye). The main research topics are Marketing Management, Social Marketing, Digital Marketing, Marketing Ethics, and Corporate Social Responsibility.
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ULHT - Universidade Lusofona de Humanidades e Tecnologias
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Papers by Emre HARORLI
Trends in Business and Economics, 2023
Protective behaviors from COVID-19 such as using medical masks, attention to physical distance, a... more Protective behaviors from COVID-19 such as using medical masks, attention to physical distance, and systematic personal cleaning are recommended by the World Health Organization. However, the pandemic infects more people, especially in Turkey, because the public does not adequately fulfill the protective behaviors. This study aims to create a conceptual framework for social marketing interventions within the scope of the health belief model by identifying the impact of participants' risk perceptions on their pandemic prevention behaviors. Data were collected from 459 citizens of the Republic of Turkey through an online survey between May 5 and 12, 2020. The structural equation model was performed with AMOS-20 to assess the proposed model. The data obtained through the surveys indicate some apparent thoughts of participants: COVID-19 can easily spread between people and therefore, has the potential to collapse the health system; the most effective way to protect from the pandemic is to stay at home; statements from the Ministry of Health and the Scientific Committee are closely followed; this disease will cause significant damage to the Turkish economy; and the pandemic will continue until a vaccine is available. Besides, perceived severity, perceived barriers, perceived benefits, and cues to action have a highly significant impact on the target market's actions toward avoiding COVID-19.
Examining household intentions to use green power: Insights from TPB, 2023
This study investigated the psychological factors affecting individuals' intention to use green e... more This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at encouraging the intention to use green energy. The survey data from 703 participants in five major cities in Turkiye was analyzed using descriptive statistics, confirmatory factor analysis, and structural equation modeling. Green energy usage intentions were significantly influenced by attitude (β:0.67), subjective norms (β:0.45), perceived behavioral control (β:0.14), and egoistic value (β:0.36). The findings suggest that these factors can positively influence green energy intention, enabling effective social marketing strategies and comprehensive political initiatives, including training and awareness campaigns.
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Jul 26, 2016
Özellikle ülkemizde son 10 yılda kurulan yeni üniversitelerde yaşanan öğretim elemanı açığı neden... more Özellikle ülkemizde son 10 yılda kurulan yeni üniversitelerde yaşanan öğretim elemanı açığı nedeniyle aralarında ciddi anlamda öğretim elemanı geçişi yaşanmaya başlamıştır. Bu erozyonu önlemek için üniversitelerin olumlu kurumsal imaja ve bağlılık duyguları yüksek çalışanlara ihtiyaçları olduğu düşünülmektedir. Bu çalışmada önemli farklılaşma aracı olan çalışanların, görev yaptıkları kurum imajlarına yönelik algılarının kurumsal bağlılıklarına etkilerinin olup olmadığının incelenmesi amaçlanmıştır. Araştırma kapsamında, görev yapan öğretim elemanlarından anket yöntemi ile veri temin edilmiş ve elde edilen verilere sırasıyla faktör analizi ve çoklu regresyon analizleri yapılmıştır. Araştırma sonucunda marka imajı unsurlarından kurumsal felsefenin, fiziksel imkanların ve kurumsal kalitenin duygusal ve normatif bağlılığı etkilediği tespit edilmiştir.
Trends in Business and Economics, 2023
Protective behaviors from COVID-19 such as using medical masks, attention to physical distance, a... more Protective behaviors from COVID-19 such as using medical masks, attention to physical distance, and systematic personal cleaning are recommended by the World Health Organization. However, the pandemic infects more people, especially in Turkey, because the public does not adequately fulfill the protective behaviors. This study aims to create a conceptual framework for social marketing interventions within the scope of the health belief model by identifying the impact of participants' risk perceptions on their pandemic prevention behaviors. Data were collected from 459 citizens of the Republic of Turkey through an online survey between May 5 and 12, 2020. The structural equation model was performed with AMOS-20 to assess the proposed model. The data obtained through the surveys indicate some apparent thoughts of participants: COVID-19 can easily spread between people and therefore, has the potential to collapse the health system; the most effective way to protect from the pandemic is to stay at home; statements from the Ministry of Health and the Scientific Committee are closely followed; this disease will cause significant damage to the Turkish economy; and the pandemic will continue until a vaccine is available. Besides, perceived severity, perceived barriers, perceived benefits, and cues to action have a highly significant impact on the target market's actions toward avoiding COVID-19.
Examining household intentions to use green power: Insights from TPB, 2023
This study investigated the psychological factors affecting individuals' intention to use green e... more This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at encouraging the intention to use green energy. The survey data from 703 participants in five major cities in Turkiye was analyzed using descriptive statistics, confirmatory factor analysis, and structural equation modeling. Green energy usage intentions were significantly influenced by attitude (β:0.67), subjective norms (β:0.45), perceived behavioral control (β:0.14), and egoistic value (β:0.36). The findings suggest that these factors can positively influence green energy intention, enabling effective social marketing strategies and comprehensive political initiatives, including training and awareness campaigns.
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Jul 26, 2016
Özellikle ülkemizde son 10 yılda kurulan yeni üniversitelerde yaşanan öğretim elemanı açığı neden... more Özellikle ülkemizde son 10 yılda kurulan yeni üniversitelerde yaşanan öğretim elemanı açığı nedeniyle aralarında ciddi anlamda öğretim elemanı geçişi yaşanmaya başlamıştır. Bu erozyonu önlemek için üniversitelerin olumlu kurumsal imaja ve bağlılık duyguları yüksek çalışanlara ihtiyaçları olduğu düşünülmektedir. Bu çalışmada önemli farklılaşma aracı olan çalışanların, görev yaptıkları kurum imajlarına yönelik algılarının kurumsal bağlılıklarına etkilerinin olup olmadığının incelenmesi amaçlanmıştır. Araştırma kapsamında, görev yapan öğretim elemanlarından anket yöntemi ile veri temin edilmiş ve elde edilen verilere sırasıyla faktör analizi ve çoklu regresyon analizleri yapılmıştır. Araştırma sonucunda marka imajı unsurlarından kurumsal felsefenin, fiziksel imkanların ve kurumsal kalitenin duygusal ve normatif bağlılığı etkilediği tespit edilmiştir.