Laura Newland Hill | Auburn University (original) (raw)
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Papers by Laura Newland Hill
Public Relations Review, 2000
Interviews with public relations practitioners in organizations with Web sites explored perceptio... more Interviews with public relations practitioners in organizations with Web sites explored perceptions about the value of the World Wide Web as a communications tool, and how it fits into the communications mix. Practitioners believe a Web site symbolizes an organization's competitiveness, enhances an organization's image, and increases the practitioner's personal sense of professionalism. However, they often have responsibility for a Web site without additional resources to maintain it and do not see it as a high priority on their to-do lists. Practitioners must juggle issues such as skepticism about the value of their site, inefficient evaluation methods, and control of the site.
Public Relations Review, 2000
Interviews with public relations practitioners in organizations with Web sites explored perceptio... more Interviews with public relations practitioners in organizations with Web sites explored perceptions about the value of the World Wide Web as a communications tool, and how it fits into the communications mix. Practitioners believe a Web site symbolizes an organization's competitiveness, enhances an organization's image, and increases the practitioner's personal sense of professionalism. However, they often have responsibility for a Web site without additional resources to maintain it and do not see it as a high priority on their to-do lists. Practitioners must juggle issues such as skepticism about the value of their site, inefficient evaluation methods, and control of the site.