27 Important LinkedIn Statistics for 2026 (original) (raw)
This is a complete list of up-to-date LinkedIn statistics.
Read on to find the best hand-picked stats about:
So let’s drive straight in.
LinkedIn Demographics
LinkedIn is aimed squarely at professionals. But who exactly is using the network? These curated stats give a clear picture of the user base.
Video on LinkedIn
LinkedIn isn’t traditionally associated with video. But with the addition of live streams in 2019, there has been an increased focus on multimedia. These stats show that video content on LinkedIn should not be neglected.
- LinkedIn is now the most popular channel for video marketing, behind only YouTube, Facebook, and Instagram (Wyzowl)
- Video posted to LinkedIn averages 500% higher engagement than regular text posts (LinkedIn)
- 59% of video marketers who use LinkedIn describe it as an effective channel (Wyzowl)
- Live videos on LinkedIn get 24 times more engagement (LinkedIn)
- 76% of marketers say they post videos on LinkedIn (Content Marketing Institute)
LinkedIn Engagement
LinkedIn is known for its high engagement levels. These statistics shed some light on how the numbers stack up.
LinkedIn Company Stats
LinkedIn was officially launched in 2003, making it older than both Facebook (2004) and Twitter (2006). The platform has changed a lot since then, especially after a $26.2 billion acquisition by Microsoft in 2016. These stats tell you about the company today.
LinkedIn Marketing Stats
LinkedIn is clearly a massive platform. With that comes the potential to leverage it for marketing. Here’s how marketers are utilizing LinkedIn.
Conclusion
That’s it for my list of LinkedIn statistics.
I think there’s some really interesting stuff in here – hopefully, you found it useful.
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