Free "People Also Search For" Tool by Backlinko (original) (raw)

This tool lets you search through a massive dataset of 150M+ People Also Ask (PAA) questions collected from Google across 200M keywords. Easily find relevant questions for your topic, prioritized by popularity.

What Makes This Tool Different?

Most PAA scrapers just pull questions. This tool goes a step further by ranking those questions based on popularity—helping you prioritize what matters most.

Fun Fact: The PAA feature is super dynamic. Questions change based on factors like location, time, device, and more. Here’s a snapshot of how the SERPs can shift in just a couple of weeks:

If you only research PAA questions on a single day, you could miss key questions. Our tool collects PAA data over time and across millions of keywords, ensuring you don’t miss a thing.

How to Use the Tool

You can perform searches in three ways:

1. Keyword Search: Type in a word or phrase to find PAA questions related to your topic (e.g., “keto”).
2. Domain Search: Enter a domain to see all the PAA questions it answers (e.g., “healthline.com”).
3. URL Search: Enter a specific URL to see the PAA questions it covers (e.g., “healthline.com/nutrition/ketogenic-diet-101”).

Why Doesn’t My Search Match Google’s Results?

When you search, you’re searching against the PAA dataset—not live Google results. This lets you surface PAA questions linked to specific topics. You can even click the “Popularity” column to see real-world examples of keywords tied to each PAA.

How Can I Use PAA Questions?

PAA questions can boost your strategy in several ways:

• Understand Your Audience: Discover the questions your audience is asking.
• Uncover New Ideas: Find low-volume or hidden topics that might not appear in traditional keyword tools.
• Improve Content: Use PAA questions to better match user intent and fill gaps in your content.
• Brand Monitoring: See what people are asking about your brand.