Nalan Berfin Ergün, Ph.D.(c) | Bahcesehir University (original) (raw)
I am currently a doctorant specializing in "Sustainable Branding and Societal Marketing" at Bahçeşehir University, a Freelance Researcher at DergiPark, and a Lecturer at Saksı Kampüs.
I have been working in the fields of Marketing since 2020 and Societal Marketing & Sustainability since 2022. I completed the Bachelor's Program in Business Administration at Bahçeşehir University in four years and graduated in the spring semester of 2020; and the Master's Program in Marketing (English, Thesis) in two years and graduated in the spring semester of 2022.
Thereafter, I started the Ph.D. program in Business Administration at Bahçeşehir University in the fall semester of 2022. I have completed the fourth semester of my Ph.D. program successfully and am an active high honor student continuing the program without any gaps.
Ongoing Articles: “Climate Change and Marketing”, “Sustainability's Impact on Green Marketing”, “The Basics of Sustainability”, “Green Consumerism and Green Consumption”.
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Papers by Nalan Berfin Ergün, Ph.D.(c)
Influencers’ Effect on Consumers’ Decision-Making Process, 2022
In the new age of social media marketing, we use influencers to affect consumers' decision-making... more In the new age of social media marketing, we use influencers to affect consumers' decision-making process. Influencers seek to encourage their followers to buy the brand or product they promote. The better the influencer actively advertises, the more the brand sells. It is critical to strengthen improvements in marketing methods like engaging with consumers and encouraging them. Influencer marketing is a partnership between the brand and the influencer. The influencer tries to convince followers to buy the products or services using social media platforms. The purpose of the research is to investigate the impact of influencers on customers' decision-making processes through influencer marketing.
Influencers’ Effect on Consumers’ Decision-Making Process, 2022
In the new age of social media marketing, we use influencers to affect consumers' decision-making... more In the new age of social media marketing, we use influencers to affect consumers' decision-making process. Influencers seek to encourage their followers to buy the brand or product they promote. The better the influencer actively advertises, the more the brand sells. It is critical to strengthen improvements in marketing methods like engaging with consumers and encouraging them. Influencer marketing is a partnership between the brand and the influencer. The influencer tries to convince followers to buy the products or services using social media platforms. The purpose of the research is to investigate the impact of influencers on customers' decision-making processes through influencer marketing.