Enis Yakut | Celal Bayar University (original) (raw)
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Papers by Enis Yakut
Emerald Publishing Limited eBooks, Jan 21, 2022
Anemon Muş Alparslan Üniversitesi sosyal bilimler dergisi, Apr 15, 2021
Dokuz Eylül Üniversitesi İşletme Fakültesi dergisi, Jun 8, 2017
Journal of Business Economics, Sep 14, 2020
Turkish studies - economics, finance, politics, 2022
Journal of Services Marketing, Jul 12, 2021
Purpose The purpose of this paper, focusing on the visually impaired and legally blind consumer, ... more Purpose The purpose of this paper, focusing on the visually impaired and legally blind consumer, is to explore the relationship between the perceived consumer vulnerability on customer satisfaction and the effect of satisfaction on the intention of repurchase and recommendation as the determinants of store loyalty in an apparel store context. Design/methodology/approach A survey was conducted on 216 visually impaired and legally blind consumers in the province of Manisa, Turkey, concerning their apparel shopping store experiences to examine how the perceived vulnerability influences visually impaired and legally blind consumers’ satisfaction, recommendation and repurchase intentions. The data were analyzed using structural equation modeling. Findings The results of the study revealed that as the visually impaired and legally blind consumers perceive themselves more vulnerable, they become more satisfied with the store, and that the more they are satisfied with the store, the more their intention to recommend that store and purchase intention from that store increases. However, the authors’ investigation showed no significant differences between the consumers who were born blind and who became blind later in their life. Originality/value The paper contributes to the literature by extending the understanding of visually impaired and legally blind consumers’ perceived vulnerability in the brick-and-mortar stores and demonstrates how it is related to satisfaction as a major driver of post-purchase intentions like recommendation and repurchase. It also exhibits the fact that blind consumers – both congenitally blind and subsequently blind – cope with this vulnerability through their own solutions to go on their lives, and they do not perceive themselves as vulnerable, as it is perceived by the able-bodied.
Pazarlama ve pazarlama araştırmaları dergisi, 2020
Journal of Yaşar University, Nov 30, 2019
Yönetim ve Ekonomi, Aug 14, 2018
Yönetim ve Ekonomi, Aug 18, 2017
Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Jul 13, 2017
Current Psychology, Jan 13, 2021
This study investigates the links between values and attitudes towards plastic carry bag fee ordi... more This study investigates the links between values and attitudes towards plastic carry bag fee ordinance that has recently been adopted in Turkey, effective from January 2019 onwards in the light Value-Belief-Norm (VBN) theory. A total of 217 participants responded to a questionnaire consisting of carry bag ordinance, value orientations, perceived issue importance as well as a life satisfaction. Participants were also asked to report how often they bring their reusable carry bag during the grocery shopping. According to the structural equation model, values and perceptions of importance of the issue are consequential in terms of attitude toward complying with the carry bag fee ordinance, their subsequent behavior as well as overall life satisfaction. Specifically, biospheric and altruistic values have a moderate effect on perceived issue importance whereas attitude to comply with the ordinance has a negative effect on life satisfaction. Attitude towards complying with the carry bag ordinance and life satisfaction significantly affect subsequent behavior to bring one’s bag to grocery shopping. Interestingly, biospheric values have a negative and altruistic values have no significant effect on life satisfaction.
Journal of Entrepreneurship and Innovation Management, Dec 1, 2018
Dokuz Eylul Universitesi Iktisadi ve Idari Bilimler Dergisi, 2017
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 2017
Yönetim ve Ekonomi: Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2017
Turkish Studies-Economics,Finance,Politics
Journal of Services Marketing
Purpose The purpose of this paper, focusing on the visually impaired and legally blind consumer, ... more Purpose The purpose of this paper, focusing on the visually impaired and legally blind consumer, is to explore the relationship between the perceived consumer vulnerability on customer satisfaction and the effect of satisfaction on the intention of repurchase and recommendation as the determinants of store loyalty in an apparel store context. Design/methodology/approach A survey was conducted on 216 visually impaired and legally blind consumers in the province of Manisa, Turkey, concerning their apparel shopping store experiences to examine how the perceived vulnerability influences visually impaired and legally blind consumers’ satisfaction, recommendation and repurchase intentions. The data were analyzed using structural equation modeling. Findings The results of the study revealed that as the visually impaired and legally blind consumers perceive themselves more vulnerable, they become more satisfied with the store, and that the more they are satisfied with the store, the more th...
Emerald Publishing Limited eBooks, Jan 21, 2022
Anemon Muş Alparslan Üniversitesi sosyal bilimler dergisi, Apr 15, 2021
Dokuz Eylül Üniversitesi İşletme Fakültesi dergisi, Jun 8, 2017
Journal of Business Economics, Sep 14, 2020
Turkish studies - economics, finance, politics, 2022
Journal of Services Marketing, Jul 12, 2021
Purpose The purpose of this paper, focusing on the visually impaired and legally blind consumer, ... more Purpose The purpose of this paper, focusing on the visually impaired and legally blind consumer, is to explore the relationship between the perceived consumer vulnerability on customer satisfaction and the effect of satisfaction on the intention of repurchase and recommendation as the determinants of store loyalty in an apparel store context. Design/methodology/approach A survey was conducted on 216 visually impaired and legally blind consumers in the province of Manisa, Turkey, concerning their apparel shopping store experiences to examine how the perceived vulnerability influences visually impaired and legally blind consumers’ satisfaction, recommendation and repurchase intentions. The data were analyzed using structural equation modeling. Findings The results of the study revealed that as the visually impaired and legally blind consumers perceive themselves more vulnerable, they become more satisfied with the store, and that the more they are satisfied with the store, the more their intention to recommend that store and purchase intention from that store increases. However, the authors’ investigation showed no significant differences between the consumers who were born blind and who became blind later in their life. Originality/value The paper contributes to the literature by extending the understanding of visually impaired and legally blind consumers’ perceived vulnerability in the brick-and-mortar stores and demonstrates how it is related to satisfaction as a major driver of post-purchase intentions like recommendation and repurchase. It also exhibits the fact that blind consumers – both congenitally blind and subsequently blind – cope with this vulnerability through their own solutions to go on their lives, and they do not perceive themselves as vulnerable, as it is perceived by the able-bodied.
Pazarlama ve pazarlama araştırmaları dergisi, 2020
Journal of Yaşar University, Nov 30, 2019
Yönetim ve Ekonomi, Aug 14, 2018
Yönetim ve Ekonomi, Aug 18, 2017
Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Jul 13, 2017
Current Psychology, Jan 13, 2021
This study investigates the links between values and attitudes towards plastic carry bag fee ordi... more This study investigates the links between values and attitudes towards plastic carry bag fee ordinance that has recently been adopted in Turkey, effective from January 2019 onwards in the light Value-Belief-Norm (VBN) theory. A total of 217 participants responded to a questionnaire consisting of carry bag ordinance, value orientations, perceived issue importance as well as a life satisfaction. Participants were also asked to report how often they bring their reusable carry bag during the grocery shopping. According to the structural equation model, values and perceptions of importance of the issue are consequential in terms of attitude toward complying with the carry bag fee ordinance, their subsequent behavior as well as overall life satisfaction. Specifically, biospheric and altruistic values have a moderate effect on perceived issue importance whereas attitude to comply with the ordinance has a negative effect on life satisfaction. Attitude towards complying with the carry bag ordinance and life satisfaction significantly affect subsequent behavior to bring one’s bag to grocery shopping. Interestingly, biospheric values have a negative and altruistic values have no significant effect on life satisfaction.
Journal of Entrepreneurship and Innovation Management, Dec 1, 2018
Dokuz Eylul Universitesi Iktisadi ve Idari Bilimler Dergisi, 2017
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 2017
Yönetim ve Ekonomi: Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2017
Turkish Studies-Economics,Finance,Politics
Journal of Services Marketing
Purpose The purpose of this paper, focusing on the visually impaired and legally blind consumer, ... more Purpose The purpose of this paper, focusing on the visually impaired and legally blind consumer, is to explore the relationship between the perceived consumer vulnerability on customer satisfaction and the effect of satisfaction on the intention of repurchase and recommendation as the determinants of store loyalty in an apparel store context. Design/methodology/approach A survey was conducted on 216 visually impaired and legally blind consumers in the province of Manisa, Turkey, concerning their apparel shopping store experiences to examine how the perceived vulnerability influences visually impaired and legally blind consumers’ satisfaction, recommendation and repurchase intentions. The data were analyzed using structural equation modeling. Findings The results of the study revealed that as the visually impaired and legally blind consumers perceive themselves more vulnerable, they become more satisfied with the store, and that the more they are satisfied with the store, the more th...
Üretim tesislerinde karşılaşılan çeşitli karar sorunlarında verilecek karara etki edecek çok sayı... more Üretim tesislerinde karşılaşılan çeşitli karar sorunlarında verilecek karara etki edecek çok sayıda değişken söz konusu olmakta, bu nedenle de karar sorunlarının incelenmesinde çok ölçütlü karar verme yöntemleri yaygınlaşmaktadır. Birden fazla karar değişkenini birleştirip karar verme sorununu tek değişkenli bir yapıya dönüştürmeyi sağlayan gri ilişki analizi de son dönemlerde kullanımı artmaya başlayan bir yöntemdir. Bu çalışmada, bir süt ürünleri üretim tesisine alınması düşünülen yeni bir kaymak ayırma makinesinin seçimi sorunu gri ilişki analizi kullanılarak incelenmiştir.
The proven success of celebrity endorsement led companies use this type of advertisement excessiv... more The proven success of celebrity endorsement led companies use this type of advertisement excessively. Even though celebrity endorsement can create a competitive advantage, studies show that the presence of the celebrity is not enough to influence the consumer behavior. In this study, with the help of balance theory, an experiment was conducted on university students in order to measure the effect of pre-existing attitudes on consumer behavior. Results showed that; when pre-existing attitudes on celebrity and firm are both positive, consumers perceive the advertisements more favorably. Also, there is a synergy effect when both attitudes are positive and there is a contamination effect when either or both of the attitudes are negative.
İzmir International Congress on Economics and Administrative Sciences, Dec 2018
Kurumsal web sitesi, bir işletmenin uluslararasılaşma sürecini etkileyen unsurlardan biridir. Gen... more Kurumsal web sitesi, bir işletmenin uluslararasılaşma sürecini etkileyen unsurlardan biridir. Genellikle alıcılar, kendine yakın hissettikleri işletmelerle iletişime geçmektedirler. Bu yüzden kurumsal web sitesindeki dil, kültür, renk, tasarım vb. etkenler önem teşkil etmektedir. Bu çalışmanın amacı, Türkiye’de ihracat yapan işletmelerin kurumsal web sitelerini ne ölçüde uluslararasılaştırdıklarını araştırmak ve ihracat yapan firmaların kurumsal web siteleri arasında farklılıklar olup olmadığını tespit etmektir. Çalışmada, ihracat yapan işletmeleri inceleyen bir uygulama yapılmıştır. Uygulamada işletmelerin kurumsal web siteleri içerik analizi yöntemiyle incelenmiştir. Çapraz tablo analizi ve ki-kare testiyle ihracat yapan işletmelerin kurumsal web siteleri arasında farklılık olup olmadığı belirlenmiştir. Yapılan çalışma sonucunda Türkiye’de ihracat yapan işletmelerin kurumsal web sitelerinin uluslararasılaşma düzeylerinin yetersiz olduğu gözlemlenmiştir. Ayrıca geleneksel sektörlerde ihracat yapan işletmeler ile geleneksel olmayan sektörlerde ihracat yapan işletmelerin kurumsal web siteleri arasında kayda değer bir farklılık saptanmamıştır. - Corporate website is an element that affects an enterprise's internationalization process. Generally, buyers communicate with businesses that they feel close to themselves. Therefore, factors such as language, culture, colour and design in corporate websites are important. The purpose of this study is to explore the internationalization level of corporate websites of exporting companies in Turkey and to determine whether there is any difference between corporate websites of exporters. In this paper, a study was carried out which examines exporters. In the research, corporate websites of businesses were analysed by the content analysis method. Whether or not exporters have differences between corporate websites were determined by cross-tabulation analysis and chi-square test. It has been observed that the level of internationalization of corporate websites of exporting companies in Turkey is insufficient. Furthermore, no significant difference was found between corporate websites of companies that export in traditional sectors and corporate websites of companies that export in non-traditional sectors.
2017 Financial Strategies, 2017
The changes in the information technology have transformed the social life and behavior of the so... more The changes in the information technology have transformed the social life and behavior of the society. New consumption concepts are emerging and surrounding the consumers every day and these concepts complicate the decision-making process of consumers. In this study, we examine the interplay among consumer ethics, firm’s corporate social responsibility (CSR) efforts and consumers’ brand evaluation. The consumer judgments are affected by many factors, among them marketing and corporate ethics were explored by many researchers. On the other hand, consumer decisions involving individual’s ethical values still require further analysis. Another concept that affects the brand evaluation is social purpose of the corporations. Consumers’ desire to increase their self-interest is a well-known marketing phenomena but on the other hand, it is also evident that social responsibility in marketing is recognized and awarded by many consumers. Consumer reports prove that as long as the price and the quality is equivalent, 62 percent of consumers globally will agree to switch to a brand that supports a social cause. ‘‘How the varying level of consumer ethics affect the perception of firms’ CSR efforts?’’, How the perception of CSR efforts influence the brand evaluation process of the consumers?’’ and ‘‘Does higher level of consumer ethics and positively perceived CSR efforts cause better brand evaluations?’’ are our research questions and are answered in this study. In this study, the effect of consumers’ ethical values and firm’s corporate social responsibility efforts on consumers’ brand evaluation is measured by conducting a survey across different demographic groups. In the first section, consumer ethics survey questions were administered to the participants in order to measure the level of personal ethics. In the second part, survey questions about the firm’s CSR efforts were asked. And in the final section, consumers’ brand evaluations were measured.