Sephora UX Case Study – Baymard Institute (original) (raw)
Baymard InstituteBaymard Institute Logo
- Industrieschevron-down
research-industry-apparel-and-accessories B2C Retail:- Direct-to-Consumer,
- Luxury Goods,
- Apparel & Accessories,
- Footwear,
- Jewelry & Watches,
- Eyewear,
- Home & Hardware,
- Electronics & Office,
- Mass Merchant,
- Furniture & Home Decor,
- Health & Beauty,
- Sports Gear & Equipment,
- Vitamins & Supplements,
- Automotive Parts,
- Toys, Crafts & Hobbies,
- Merchandise & Print-to-Order,
- Pet Food & Care,
- Video Games,
- Educational Reading & Books
- Log in
- Contact Sales
- Sign up
- Free UX Researchchevron-right
- Benchmarkschevron-right
- Health & Beautychevron-right
- Sephora
This is a case study of Sephora’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 1120 design elements. 326 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
Sephora’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Sephora’s case study.
First benchmarked in April 2012, and reviewed 26 times since then, most recently in January 2024.
Performance: 🔒upgrade
URL: sephora.com
Sephora’s UX Performance lock upgrade

This competitor benchmark report is only available on a paid plan
Sign up to a Baymard paid plan to get instant access to 250+ Detailed UX benchmark reports for your industry competitors and leading brands.
Want to find out what Baymard access can do for your team? Get access to 5% of our research, including 50 Best Practice Guidelines, with a Free Plan today!

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
Sephora’s Desktop Web Ecommerce Design
33 pages of Sephora’s ecommerce site, marked up with 351 best practice examples:
Sephora’s Mobile Web Ecommerce Design
27 pages of Sephora’s ecommerce site, marked up with 300 best practice examples:
Sephora’s Mobile App Ecommerce Design
30 pages of Sephora’s ecommerce site, marked up with 196 best practice examples:
Similar Case Studies
Explore similar case studies of Health & Beauty sites: