M. Kabir Yusuf | Baze University Abuja (original) (raw)
Currently, the pioneer Director of Baze University’s Peace and Anti-Conflict Journalism Research Center and a co-investigator with the prestigious Canadian SSHRC-CRSH (Insight Development) research grant, Yusuf served as a Visiting Professor at the University of Manitoba’s Department of Sociology and Criminology in Winnipeg, Canada since July 2018, a position that has recently been renewed to last until May 2023. He designed and implemented the communication strategy of the high-risk £36,000,000 DFID-funded MAFITA programme in northern Nigeria and served as the pioneer and founding Head of the Nile University’s Department of Mass Communication in Abuja, Nigeria. His research interests cut across strategic media production for projects implementation, mediated meanings & cultural flows, local media framing of ideological conflicts and social change with many years of teaching, research, industry and administrative experiences in these fields.
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Papers by M. Kabir Yusuf
In 1914, the Northern Protectorate, the Southern Protectorate and Lagos colony were merged togeth... more In 1914, the Northern Protectorate, the Southern Protectorate and Lagos colony were merged together to form what is known today as Nigeria in an exercise known as amalgamation. The 53 year period that predated that event beginning from 1859 saw the establishment of the impetus that gave birth to Nigerian media of mass communication. This paper reexamines the notion that Europeans who were the custodians of the first impetus for the Nigerian media of mass communication set the tribal tone which left us with the legacy of the current media divides that oftentimes contribute in heating the polity. The paper examines the actual contributions of those 53 years of media activities in the formation of the current media divides. Questions as to whether or not setting tribal tone in Nigerian media by Europeans was a premeditated one is carefully considered. The paper argues that the evidence as to the indictment of Europeans in this respect is far from complete or conclusive. In the few cases where the evidence seems clear, other factors such as personal interest often over rides the idea of promoting a broad agenda by the custodians of the then media. The paper therefore, recommends reexamining and challenging the content and context of the nationalist press between 1914 and 1960 for possible new conclusions.
It is often assumed that career prospects in mass communication begins and ends in the traditiona... more It is often assumed that career prospects in mass communication begins and ends in the
traditional practice of journalism in Nigeria. The careers and prospects in mass
communication are beyond what is merely obtainable in today’s world. What is required of
prospective journalists or individuals with passion to build a career in mass communication is
the ability to discover the potentials in them at a good time. Mass Communication has such a
wide range of opportunities that every willing career prospective can find a place to cling on.
These are the core issues that this paper addresses.
In 1914, the Northern Protectorate, the Southern Protectorate and Lagos colony were merged togeth... more In 1914, the Northern Protectorate, the Southern Protectorate and Lagos colony were merged together to form what is known today as Nigeria in an exercise known as amalgamation. The 53 year period that predated that event beginning from 1859 saw the establishment of the impetus that gave birth to Nigerian media of mass communication. This paper reexamines the notion that Europeans who were the custodians of the first impetus for the Nigerian media of mass communication set the tribal tone which left us with the legacy of the current media divides that oftentimes contribute in heating the polity. The paper examines the actual contributions of those 53 years of media activities in the formation of the current media divides. Questions as to whether or not setting tribal tone in Nigerian media by Europeans was a premeditated one is carefully considered. The paper argues that the evidence as to the indictment of Europeans in this respect is far from complete or conclusive. In the few cases where the evidence seems clear, other factors such as personal interest often over rides the idea of promoting a broad agenda by the custodians of the then media. The paper therefore, recommends reexamining and challenging the content and context of the nationalist press between 1914 and 1960 for possible new conclusions.
It is often assumed that career prospects in mass communication begins and ends in the traditiona... more It is often assumed that career prospects in mass communication begins and ends in the
traditional practice of journalism in Nigeria. The careers and prospects in mass
communication are beyond what is merely obtainable in today’s world. What is required of
prospective journalists or individuals with passion to build a career in mass communication is
the ability to discover the potentials in them at a good time. Mass Communication has such a
wide range of opportunities that every willing career prospective can find a place to cling on.
These are the core issues that this paper addresses.