Challenges Facing the Pharma Industry From the Patients’ Perspective - Budapest Business Journal (original) (raw)

Organized by the Budapest Business Journal with the professional support of Phoenix Group and Benu Pharmacies, the new platform started with two 15-minute keynote presentations. Zsolt Bibity, CEO for Hungary at IQVIA, spoke about “Pharma Trends and Shortage Challenges.” Dóra Szerencsés, healthcare strategic director and partner at Inspira Group, spoke about the “Challenges Facing the Pharmaceutical Industry From the Patients’ Perspective.”

That was followed by a roundtable featuring Judit Bidló (Deputy State Secretary for the Professional Management of Health at the Ministry of the Interior), Dr. Katalin Szalóki (director of AIPM, the Association of Innovative Pharmaceutical Manufacturers or AIPM), Wolfgang Wallisch (CEO of Phoenix Group in Hungary), and Matt Zeller (country president for Novartis Hungary).

Takeaways included the need for all stakeholders to find the best way to work together for better patient health outcomes, a call for better transparency and predictability, the need for better efficiencies in all areas of healthcare, but also the potential offered across the next 18 months by centralized data collection and advances in AI, digitization and e-medicine for a transformative systemic change.

Questions were asked by Robin Marshall, editor-in-chief of the Budapest Business Journal.