[ **mood** | I HAVE PANTS ] Thought I might as well post my oratory and prove to Alyssa that HA HA I AM WEARING PANTS!!!Here it is!!!!“I can’t get no satisfaction” Welcome to America, the land of the free, the home of the brave, and the only country where you can find 600 Dunkin’ Donuts within the city of Boston alone. This is our country: America, the land of profits, the land of buying and selling, the land of no money down and 0% financing. All these features are what make our country suitable for our own interests, with the added benefit of helping us achieve satisfaction and happiness. Or do they? Does advertising’s invasion of your private life make you happy? Does buying a certain product make you permanently satisfied? This mindset of buying for happiness is a prominent aspect of our lifestyle, and it is one of the main driving forces of our economy. As we explore this way of life, we will find out how it has come about, why we think we’ll be happy by buying things, how corporations exploit our desire to be happy, and finally, what we can do to actually be satisfied.So what is this mindset exactly? The way of life we have depended on for happiness for so long is just a myth. And almost everyone believes in it like a religion. But why do we all believe it? Because corporations are always looking for ways to exploit our innate desire to be happy—over here, a better bleach. Over there, a clearer cell phone service. As new products are produced, however unneeded they actually are, they are marketed to the public in such a way that a demand for them is created, because according to them, we WANT their car. And because the search for happiness is pretty much innate, we have a strong desire to believe that we do actually want their car. So how do these companies keep us in a constant state of need and want? According to the Center for Media Literacy, some of the most common advertising strategies include using children slightly older than the target audience in an advertisement, for example, a 12 year old using a product designed for a 10 year old. This projects what the “ideal” child should be in the minds of the viewers. Another strategy is putting the product, such as a Barbie doll or a 4-wheel drive SUV, into life-like settings, or making them do amazing things. For example, Barbie is always pictured prancing around on the beach, and SUVs are always pictured driving through streams and forests, over rocky terrains, and climbing mountains. Obviously, the beach isn’t included with the Barbie doll, and chances are you won’t be using your SUV for wilderness expeditions at all. But, why do companies use visual trickery to get their way? First, let’s find out how a new product evolves: A company has an idea for a new product, let’s say, disposable vacuum cleaners. They then decide how to make the biggest demand possible for their new product, which ends up being something that most appeals to our desires. So they take that concept and target our desire to be dirt-free, tricking us into thinking something completely ridiculous, something like ordinary vacuum cleaners don’t actually clean, they just pretend to clean. And, voilà, the public is immediately hooked on a product that wasn’t really needed in the first place. I mean, we’ve already got bag-less vacuum cleaners, so what would be the point of buying more and more disposable ones and throwing them away? Well, in terms of corporate interest, it’s profit. Companies want to maximize profit and minimize cost and effort. So that results in lower-quality products that you have to throw away more frequently and that ingeniously keeps you, the consumer, coming back for more. Now, the problem with this corporate desire to minimize costs and maximize profits is that it lowers our quality of living. In our current age of mass production, our priority has become quantity over quality. Yes, the general public wants to minimize costs too; but the corporations have the first pick, and we end up sacrificing quality for a small price tag. On another level, buying for happiness actually decreases happiness; to explain, let me give you an example. Imagine you want to buy furniture for your apartment. So you start working longer hours and put much more effort into your work, so your boss will notice and start paying you more and just maybe promote you. Eventually you get the money to get the furniture you need, but you want even more. So you start working even longer hours and working harder at your job. Pretty soon you’re coming home exhausted after each 15-hour day, plus, you’re doing the same thing Saturdays so you only have Sundays off. You have no time to enjoy your new furniture now, because you’re so exhausted to even notice that the bed you collapse on is a $50,000 antique from Spain.So now you see that buying for happiness is a continuous circle of buying and buying that never really gets anyone true satisfaction. The main reason? There’s no quality in the things we buy. So what can you do to achieve satisfaction? It’s simple; buy things that will last. Buy things that will have some significance to you in the future. Instead of buying a cheap toy that will break after the first two uses, buy a toy that will stand up to thousands of uses, chucking it against the wall, and all other forms of abuse that might occur to it. Instead of buying that car because you feel safe in a huge Hummer, buy an economically practical car that suits your needs, and only your needs. Instead of buying a cheap plastic souvenir from the airport of a place you visit, buy something traditional made by the natives, or a stone from the beach. If you make the effort to choose the products you buy wisely, you’ll finally be able to answer to the song “Satisfaction” with simply, “yes I can.” Thank you. |
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