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Videos by Dr Colette Jeffrey (née Miller)
Dr Colette Jeffrey has spent 20 years exploring human behaviour inside hospitals, museums, librar... more Dr Colette Jeffrey has spent 20 years exploring human behaviour inside hospitals, museums, libraries, airports and most recently university buildings to develop wayfinding strategies and design wayguiding systems for buildings to help navigator avoid waylosing. Colette shares her ideas on indoor navigation and the MAGPIE model that emerged from her PhD research findings and which she hopes will help designer, architects, engineers and navigators find their way, making the most complex buildings inclusive and accessible for all.
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Books by Dr Colette Jeffrey (née Miller)
Information Design: Research and Practice, 2017
Wayfinding is an ancient activity that has been essential for the survival of animals and humans ... more Wayfinding is an ancient activity that has been essential for the survival of animals and humans for many centuries, aided by different sources of information, using a range of wayfinding strategies. This chapter explains how people navigate through different environments and explores how information, both static and digital, influences human
"Hospitals are notoriously complex and people using them are often stressed and have temporary or... more "Hospitals are notoriously complex and people using them are often stressed and have temporary or permanent disabilities. How people find their way is affected by many factors including their personal ability, the complexity of the environment and the wayfinding information they see before and during their journey.
This book gives guidance on how to develop effective wayfindng systems in hospitals, and was based on a year-long research project, involving audits 19 hospital sites and 8 non-healthcare sites.
150 page, illustrated, in colour, published by NHS Estates in 1999."
Papers by Dr Colette Jeffrey (née Miller)
PhD thesis Jeffrey, C. (2019) Why people get lost inside buildings: The influence of architecture... more PhD thesis Jeffrey, C. (2019) Why people get lost inside buildings: The influence of architecture, information and navigator cognition on indoor wayfinding and waylosing. PhD Thesis.
Information Design Journal, 1998
This paper is an illustrated summary of a year-long research project carried out by Information D... more This paper is an illustrated summary of a year-long research project carried out by Information Design Unit, commissioned by NHS Estates, to identify typical wayfinding problems people encounter at complex sites. The research involved studying 19 healthcare and 8 non-healthcare sites, selected to represent different wayfinding problems and solutions. In addition to signs and maps, we also identified environmental factors that influence people's directional decisions along a route, and questioned site users about how they found their way to their destination. The findings from the research culminated in the commissioning of new guidelines for wayfinding systems in healthcare sites.
Dr Colette Jeffrey has spent 20 years exploring human behaviour inside hospitals, museums, librar... more Dr Colette Jeffrey has spent 20 years exploring human behaviour inside hospitals, museums, libraries, airports and most recently university buildings to develop wayfinding strategies and design wayguiding systems for buildings to help navigator avoid waylosing. Colette shares her ideas on indoor navigation and the MAGPIE model that emerged from her PhD research findings and which she hopes will help designer, architects, engineers and navigators find their way, making the most complex buildings inclusive and accessible for all.
177 views
Information Design: Research and Practice, 2017
Wayfinding is an ancient activity that has been essential for the survival of animals and humans ... more Wayfinding is an ancient activity that has been essential for the survival of animals and humans for many centuries, aided by different sources of information, using a range of wayfinding strategies. This chapter explains how people navigate through different environments and explores how information, both static and digital, influences human
"Hospitals are notoriously complex and people using them are often stressed and have temporary or... more "Hospitals are notoriously complex and people using them are often stressed and have temporary or permanent disabilities. How people find their way is affected by many factors including their personal ability, the complexity of the environment and the wayfinding information they see before and during their journey.
This book gives guidance on how to develop effective wayfindng systems in hospitals, and was based on a year-long research project, involving audits 19 hospital sites and 8 non-healthcare sites.
150 page, illustrated, in colour, published by NHS Estates in 1999."
PhD thesis Jeffrey, C. (2019) Why people get lost inside buildings: The influence of architecture... more PhD thesis Jeffrey, C. (2019) Why people get lost inside buildings: The influence of architecture, information and navigator cognition on indoor wayfinding and waylosing. PhD Thesis.
Information Design Journal, 1998
This paper is an illustrated summary of a year-long research project carried out by Information D... more This paper is an illustrated summary of a year-long research project carried out by Information Design Unit, commissioned by NHS Estates, to identify typical wayfinding problems people encounter at complex sites. The research involved studying 19 healthcare and 8 non-healthcare sites, selected to represent different wayfinding problems and solutions. In addition to signs and maps, we also identified environmental factors that influence people's directional decisions along a route, and questioned site users about how they found their way to their destination. The findings from the research culminated in the commissioning of new guidelines for wayfinding systems in healthcare sites.
For many people planning their journey to and through a city before they travel is essential, esp... more For many people planning their journey to and through a city before they travel is essential, especially for people with disabilities. A detailed city map can help to identify a suitable route, but only if the map provides the wayfinding information the person needs, in a format they can access. Maps show information-rich images of a city, helping people discover new destinations, identify accessible routes and confidently find their way through a city. To some people however, maps are difficult to understand, read, see and follow. Map designers have the challenging task of determining what information to include, and what to leave out, in order to create maps that help as many people as possible, whether travelling by vehicle or on foot. There is very little guidance on inclusive map design, so to gain an insight into the problems people with disabilities face when navigating cities and using maps, user forums and national organisations that represent people with disabilities have been consulted. Research findings are discussed in this paper, along with examples of a new generation of city mapping designed to create a single, co-ordinated mapping system that can be centrally authored, continually updated and digitally distributed. This user-centred, innovative mapping can form an integral part of an inclusive, multi-sensory wayfinding systems and can support a city’s social innovation strategy.
In 1999 the National Health Service (NHS) Estates published a 150 page guidance document called W... more In 1999 the National Health Service (NHS) Estates published a 150 page guidance document called Wayfinding: Guidance for Healthcare Facilities based on a year-long research project, user and staff consultations and an extensive literature review. This paper discusses the different approaches to wayfinding the guidance was based on, and introduces new thinking including the concept of ‘wayshowing’. Many hospital visitors have temporary or permanent disabilities and need to find a specific destination under time pressure. The importance of a clear, consistent wayfinding system in hospitals is undisputable. The complexity and changeability of hospital sites makes developing and maintaining an effective system very difficult. A case study of Guy’s Hospital gives an insight into the ambitious changes that are needed to solve wayfinding problems and how a connected approach can prove successful. Hospitals find it a challenge to keep signs updated, but funding new technology that is easier to update proves elusive when hospital budgets are cut. This paper concludes that clear internal communication is essential for wayfinding success and that hospitals needs to consider using new technologies if a multi-sensory, accessible wayfinding system is to be achieved.
Jeffrey, C (2007) Clear a path through the clutter. Brand Strategy, 212, May, London, pp.34-35.
What can we learn from pigeons and bees and their navigation behaviour? Can animals help us solve... more What can we learn from pigeons and bees and their navigation behaviour? Can animals help us solve human wayfinding problems? After fifteen years of creating signage systems and wayfinding strategies for airports, hospitals, museums and libraries, Colette is now questioning all that she thought she knew about how people find their way. She will share her ideas on why we get lost in a visually inspiring, thought-provoking talk.
Light is an intrinsic part of our lives, our cultural make up and our means of experiencing space... more Light is an intrinsic part of our lives, our cultural make up and our means of experiencing spaces and places. It is a precious and difficult medium to work with which should be used in a considered and measured manner. The most successful results are those when light becomes a subtle, imperceptible quality of a space.
"Starts at 6.30pm In recent years, many parts of Asia have become high-density urban environment... more "Starts at 6.30pm
In recent years, many parts of Asia have become high-density urban environments where people are more mobile than ever before, both in terms of physical travel due to the rapid development of transportation systems, and daily communication due to increased technology networks.
As such, a visual (pictorial-based) system that can be understood
in a cross-cultural environment is important to fulfill the need of
communication across this change of boundaries. However, some
cultural norms or elements may be lost through this process of change, so designers are faced with the challenge of how to integrate cultural elements with signage design ‘standards’ so as to produce ‘contextual’ environmental graphics in different ethnic regions/borders.
This presentation will explore how different signage designs have
addressed this issue, from public spaces such as railway stations and airports, to commercial projects such as shopping malls and offices, throughout Asia. It will re-examine the fundamentals behind signage and information transfer, presenting examples of ‘globalized’ and ‘localised’ signing systems, concluding with an exploration of the possibilities for environmental graphic designers to create functional signing design with distinctive cultural DNA.
The talk will be given by Nic Banks, Founder and Managing Director
of Atelier Pacific Ltd, a design studio based in Hong Kong with extensive experience of maximizing and enhancing the usability of spaces.
GET LOST! Wayfinding and Identity Seminar – 1 Feb 2011 Location: MADE (architecture and built en... more GET LOST! Wayfinding and Identity Seminar – 1 Feb 2011
Location: MADE (architecture and built environment centre), 6-7 Newhall Square, B3 1RY
Date:01/02/2011
Time: 17:45 to 18:45
Colette Jeffrey is giving a Wayfinding Masterclass on February 1st for artists and architects in Birmingham who are working on the new schools for the city. The event is organised by MADE as part of a Birmingham LEP Community of Practice Event.
An evening seminar is open to the public. We will discuss issues relating to wayfinding and identity, with Colette Jeffrey (BCU), Jonathan Rez (Seren Partners) and Andy Hartnell (Substrakt) presenting ideas about the future of wayfinding and identity in public spaces.
Contact Anthony to book a free place at anthony@made.org.uk
"A talk by Mike Rawlinson, Design Director, City ID Thursday 3rd February 2011 at 6.30pm Th... more "A talk by Mike Rawlinson, Design Director, City ID
Thursday 3rd February 2011 at 6.30pm
The talk will illustrate the challenge of evolving a
wayfinding strategy developed by City ID and Endpoint
ME for what aims to be the world’s most sustainable
urban development, Masdar City, UAE. This multibillion
pound development, masterplanned by Foster and
Partners, is an emerging global hub for renewable
energy and clean technologies that will position
Masdar at the heart of this emerging global industry.
Mike will talk about how the wayfinding strategy is
being developed to support the vision, values and
design principles through which Masdar City is being
planned, designed and built. The wayfinding system
will respond and adapt to a living and changing city to
provide users with information which is tailored to their
needs. The design teams’ approach considers how all
elements of the public realm can be choreographed
to help reinforce a user’s understanding and experience
of the City.
Mike is a founding director of City ID, a global leader
in the field of city image, identity and legibility.
Venue: The Team, 30 Park Street, London SE1 9EQ
Admission: Free to SDS members, non-members £15, students £7.50
To book a place: enquiries@signdesignsociety.co.uk
Telephone 0207 091 4273
"Please see attached details of our next meeting at the Gallery, Farringdon on Thursday 6th May, ... more "Please see attached details of our next meeting at the Gallery, Farringdon on Thursday 6th May, to start at 6.30pm.
Moria Gemmil, Director of V&A FuturePlan will be talking on: 'Transforming the V&A'.
For details see the attached notice or visit the events information page <http://www.signdesignsociety.co.uk/content.php?folder_id=21> on our website."
Inclusive design is clever design Information design is a profession that attracts inquisitive pe... more Inclusive design is clever design
Information design is a profession that attracts inquisitive people that notice details. We see complex information and maze-like environments as a challenge not a chore. We automatically start to think about how a signing system or map could be made clearer when we are navigating airports, a ski slopes or cities. When we fill in forms or try to follow a user guide, we work out how it could be made much simpler. But most people are not like us.
We think about who will be using the information we are designing – and how they will use it. But do we really understand how different users see or understand the information we are designing or the environment we are signing? Do we ask enough ‘other people’ what they think?
I will use examples and observations from information design and wayfinding projects to share my experiences of different users, in particular people with special needs, and describe ways in which different people use information and environments. I will discuss the inconsistencies in inclusive design guidance, and the difficulties designers face when trying to meet inclusivity obligations with a single design solution.
Many of us have special needs when we make a journey. Someone using a pushchair needs a ramp, not stairs, as much as someone using a wheelchair or with a broken leg. Someone listening to loud music on an MP3 player will not hear audio information clearly and will be reliant on visual information, just like someone who is registered deaf or hard of hearing. Many people need glasses for reading but wouldn't be wearing them when standing at a bus stop, so they will not be able to read information unless it is in large enough type – just like someone who is permanently partially sighted.
Though many people cannot read easily, they can letter-match if the same word (in the same upper or lower case format), is used consistently on all signs and maps. By 2020 almost half the adult population will be aged over 50, myself included. The likelihood of us having a disability increases with age. We need to be clever now, so as we get older we will still be able to use the information we are designing today, and follow the signs that are currently being installed.
Colette Jeffrey has been an information designer since completing an MA in Information Graphic Design from De Montfort University in 1994. Working at the Information Design Unit, then Enterprise IG, she specialised in wayfinding and sign design. She researched and co-authored the official guidance on wayfinding for NHS hospitals, and has developed wayfinding strategies and information design solutions for 25 hospitals, Wembley Arena, Heathrow Airport, the Natural History Museum and a shopping centre in Dubai. She joined Applied Information Group in 2007 and is directing wayfinding projects in Brighton and Leeds, and is leading on inclusivity issues for Legible London.
This is a conference presentation delivered at the International Institute of Information Design'... more This is a conference presentation delivered at the International Institute of Information Design's VisionPlus 2024 at designforum in Vienna on 21 June. I share my findings from a PhD study of Why People Get Lost in Buildings and the theory is being expanded and will be published next year in a book called Waylosing and Wayfinding in Architecture by Routledge as part of their Research in Architecture series