Ogilvy Social.Lab Belgium | LinkedIn (original) (raw)
About us
Ogilvy Social.Lab is not a traditional agency. We are an agency born for the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. Social is the way we live. It has become the new mass advertising. Social empowers brands to communicate in a connected way, in the moment, with impact. Social requires that we rethink the way we approach brand, reputation and influence building. This new reality calls for a new kind of agency, an agency that challenges traditional marketing & communications by maximizing the potential of data-powered, dynamic integration of media and creativity. This brave new world needs an agency that is Social at heart. At Ogilvy Social.Lab we cherish our entrepreneurial spirit and embrace the opportunity to rethink marketing and communications and challenge the status quo. We want to grow people who embrace the spirit of Social. We are dedicated to pioneering the new tools, methodologies and practices that are required in this new age. We are excited about solving business problems in new ways. We thrive in using Social to generate efficiencies, sales results, change perceptions and increase brand reputation. Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer. Ogilvy Social.Lab is not for everyone. If you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results. Our motto is the best is yet to come. Bring it on.
Industry
Advertising Services
Company size
51-200 employees
Headquarters
Saint-Josse-ten-Noode, Brussels Region
Type
Public Company
Specialties
social media strategy, digital marketing, marketing , advertising, CRM, data management, brand identity, brand management, influential marketing, communications, public relations, public affairs, promotional marketing, social analytics, direct marketing, market research, social media, content marketing, storytelling, and paid media
Locations
Employees at Ogilvy Social.Lab Belgium
Updates
- Ogilvy Social.Lab is proud to support the Welcome Talent mentorship program! 💪 We believe in fostering a diverse and inclusive media & communications landscape. This 3-month program provides valuable guidance and support to young talents from underrepresented communities looking to break into the industry.💥 ➡️ Learn more and apply by November 25th at welcometalent.be
- It's a wrap! 👏 Last week, we had the pleasure to welcome students from the Belgian Advertising School at our campus for their pitch week. The focus? Content in the era of culture-first social! After some inspiring guest lectures to kick off their week and get the creative juices flowing, we gave them a briefing from our client Orange. At the end of the week, the students came back to our office and presented their cases to a jury consisting of representatives from our client and the agency. They were truly impressed with the quality and creativity of the work delivered. Congrats to the winning team and good luck with the rest of the year! 💥
- 📣 Calling all Social-first Strategic Planners ready to shape the future of social! 🌍 Are you a Dutch-speaking strategy expert with a passion for Flemish culture and social trends? Ogilvy Social.Lab Brussels is seeking a talented Social-first Strategist (4-6 yrs exp.) to join our dynamic team! 🚀 Excited about: -Crafting cutting-edge social strategies for global clients? -Mentoring junior strategists and shaping their growth? -Immersing yourself in a collaborative and fast-paced agency environment? If you're a strategic thinker with a deep understanding of social culture and communication planning, we want to hear from you! Ready to make an impact? Apply now and innovate with us ➡️ https://lnkd.in/eJXVvd6W
- We're thrilled to announce that Ogilvy PR has been named Creative PR Agency of the Year for 2024 at PRovoke Media's 2024 Global SABRE Awards! 🏆🙌 This incredible achievement is a testament to #TeamOgilvy's dedication and ability to deliver impactful results for our clients and partners. Congratulations, team!
- Our new Lab Insider Newsletter is here! 🚀 If you think brands should jump on every trend to make waves on social, think again! Read all about our take on trendjacking in the latest edition of our newsletter. We also explore how brand can make a difference during this year's Black Friday frenzy and give you the latest platform updates and a sneak peek at what's coming next on Instagram, YouTube and TikTok. 👉 Subscribe to our newsletter here: bit.ly/465XihW for the latest insights!
Lab Insider #10 Ogilvy Social.Lab Belgium on LinkedIn - Ogilvy Social.Lab Belgium reposted this
Creativity is… There is no disputing that creativity is a force for good. As Arpan Sur says, it can change society, for the better. It’s not about following culture; it’s about leading it. Asking an audience to pause, reflect and consider what impact they can have on making the planet or society a better place for the future generation. A wonderful example of this is ‘Give A Little Thanks’ a campaign by Cadbury in South Africa winning an EFFIE yesterday. It encouraged generosity during a time of immense challenge, caused by load shedding because of the energy crisis. The campaign inspired a shift from material gifts to generous acts of heart-felt appreciation. Cadbury created a GeneroCity Map which used an algorithm and social listening to track generosity and allowed consumers to share heartfelt messages, videos and acts of generosity which were tracked in real time. The campaign drove over 100K ‘thank yous’ and contributed to an increase on the ‘World Giving Index’, enabling Cadbury to be the most meaningful brand in the category. Creativity is… Proving that there’s a glass & a half in everyone . Congratulations Thembi Butelezi, Jacques Bezuidenhout Lara (Tehini) Sidersky, Chaen Lew, Shazia Rajah, Chris Ransom, Lerato Masilo, Tshepo M Chaka, Thabang Modiba, Shree Moodley, Nikhil Nicholas, Guilherme Ferreira, Jonathan McCarthy, David Boscawen, Pete Case, Kabelo Moshapalo, Joy Turnbull, Tracey Edwards, Tracey Hatchuel, Ryan Livie, Nduduzo Donsa, Zesizwe Matthews, Athenkosi JaranaWhat does creativity mean to you?#BorderlessCreativity #TeamOgilvy - YouTube is holding its ground as the top social media platform, outshining even TikTok among Gen Z. 📈 Long-form videos are key, fostering deeper connections and maximum content sharing. This advanced audience engagement is not just powerful, it's insightful. The belief of short videos dominating is being reconsidered. Ready to delve deeper into this fascinating shift and understand its impact? ➡️