Adeline Y. L. Tam | University Malaysia Sabah (original) (raw)

Papers by Adeline Y. L. Tam

Research paper thumbnail of Moderating Effect of Races towards Consumers' Feeling of TCM Usage

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Malaysia has a multiple number of traditional medical systems that represent of several ethnic va... more Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely, traditional “native”, traditional Indian, traditional Chinese, and modern medicine. This study was conducted to identify the moderating effects of races on the relationships between safeness, efficacy, trust, holistic view and health awareness, and feeling of TCM usage. About 288 self-administered questionnaire data analysis was carried out using Structural Equation Modeling Approach to the public in Labuan and Sabah, East Malaysia. The moderating effect of races on the relationships between predictor variables such as safeness, efficacy, trust, holistic view and health awareness and criterion variable (i.e. feeling) was evaluated. The study showed that holistic balance view of TCM not significantly influences the TCM usage. Thus, the results of this study are importance to the practical industry application and ...

Research paper thumbnail of The perceptions and acceptance of local consumers in using traditional and complementary medicine for healthcare

Universiti Malaysia Sabah, 2015

Research paper thumbnail of IJRMSS Volume 2, Issue 3(IV) - July to Septemeber 2014

Research paper thumbnail of Motivation in Health Behaviour: Role of Autonomous and controlled Motivation

Indian Journal of Public Health Research & Development

Introduction: Self-Determination Theory (SDT) emphasizes effect of motivation quality (autonomous... more Introduction: Self-Determination Theory (SDT) emphasizes effect of motivation quality (autonomous and controlled motivation) in influencing behaviour. SDT explains the involvement of motivation in many areas, particularly health behaviour. Purpose: This paper reviews the application of both autonomous and controlled motivation in predicting health behaviour in the literature. Methodology: Published journals or articles containing quantitative studies that applied either autonomous and controlled motivation or both as independent variables that predicted health behaviour were included in this review. Articles from the past ten years (2009 to 2018) were reviewed. Health behaviours were further categorised into illness treatment and recovery, reduced health risks, and general health. Findings: Review results indicated that autonomous motivation was consistently related to various health behaviours for short- and long-term. Controlled motivation was either insignificantly or negatively related to health behaviours. Implication: This paper adds to our understanding of the influences of motivation on health from the perspective of SDT. This paper also contributes to the healthcare literature by providing insights into the extent to which both types of motivation influence health behaviour.

Research paper thumbnail of Understanding Consumption of the Traditional and Complementary Medicine: A Conceptual Model

Traditional and Complementary Medicine (TCM) plays an important role in improving healthcare syst... more Traditional and Complementary Medicine (TCM) plays an important role in improving healthcare system for the prevention, diagnosis, improvement or treatment of physical and mental illnesses. However, very little research has examined the underlying factors of the consumption of TCM among consumers. This conceptual paper proposed a model which aims to understand the key constructs that influence the consumption of the TCM. The model comprises three key constructs, namely consumer perception towards TCM, consumer perception towards conventional medicine and illness perception of consumer. Relationships between these constructs are discussed, which will be empirically tested in future research.

Research paper thumbnail of Entrepreneurial intention of undergraduate: the impact of role model and attitudes

Research paper thumbnail of A Structural Model of Consumer Complaint Behaviour of Young Adults in Telecommunication Industry

The research aims to investigate the influences of five antecedentfactors (i.e. attitude towards ... more The research aims to investigate the influences of five antecedentfactors (i.e. attitude towards complaining, likelihood of success in complaining, perceived difficulties of complaining,general attitudes towards business, and sense of justice)on the complaint behaviour among the young adults in telecommunication industry in Malaysia. Survey data were collected via an on-line self-administered questionnaire. Data were analysed usingstructural equation modelling (SEM) techniquevia AMOS computer program version 20.0. Results revealed that likelihood of success, sense of justice and attitude towards complaining are significant in influencing complaint behaviour of consumers. This paper presents valuable information that can assist marketers and researchers in understanding the consumer complaint behaviour among this age group and develop better service to the retain customers.

Research paper thumbnail of The impact of students' academic major and attitudes on entrepreneurial intention among university students

Research paper thumbnail of Profiling Complaint Behaviour Among Young Adults: A Case Study in Sabah, Malaysia

This research intends to study the complaint behavior among the young adults in Kota Kinabalu, Sa... more This research intends to study the complaint behavior among the young adults in Kota Kinabalu, Sabah, Malaysia when they were dissatisfied with the service(s) provided. The main objective is to investigate the influence of various antecedent factors, i.e. general attitude towards business, sense of justice, perceived likelihood of success in complaining and perceived difficulties of complaining on the young adults' complaint behavior following dissatisfaction faced in services received in the telecommunication industry. The complaint behavior could be classified into public complaint and private complaint as suggested by Day and Landon (1976) and Day (1977). This research also investigated the complaint methods that were commonly taken by young adults to resolve problems with the services they receive from the telecommunication service provider. Survey data was collected via a self-administered questionnaire. Data was analysed using IBM Statistical Package for Social Sciences (S...

Research paper thumbnail of Students Satisfaction Towards the Quality of University Cafeteria: Structural Equation Modeling Approach

Research paper thumbnail of A Structural Model of Consumer Complaint Behaviour of Young Adults in Telecommunication Industry

The research aims to investigate the influences of five antecedentfactors (i.e. attitude towards ... more The research aims to investigate the influences of five antecedentfactors (i.e. attitude towards complaining, likelihood of success in complaining, perceived difficulties of complaining,general attitudes towards business, and sense of justice)on the complaint behaviour among the young adults in telecommunication industry in Malaysia. Survey data were collected via an on-line self-administered questionnaire. Data were analysed usingstructural equation modelling (SEM) techniquevia AMOS computer program version 20.0. Results revealed that likelihood of success, sense of justice and attitude towards complaining are significant in influencing complaint behaviour of consumers. This paper presents valuable information that can assist marketers and researchers in understanding the consumer complaint behaviour among this age group and develop better service to the retain customers.

Research paper thumbnail of The Prevalence of Traditional and Complementary Medicine Usage in Sabah, Malaysia

The Malaysia Government supported the Traditional and Complementary Medicine (TCM) which is relat... more The Malaysia Government supported the Traditional and Complementary Medicine (TCM) which is related to any traditional medical practices among the local communities except registered and certified medical or dental practices in Malaysia healthcare system. This research aims to investigate the prevalence of TCM practices in the state of Sabah, Malaysia. Data collected from 288 respondents was a self-administered questionnaire and was analysed using chi-square statistics. Results revealed that the most commonly used traditional medicines were traditional Malay herbs followed by traditional Chinese herbs, while the most popular complementary medicine was reflexology. Most of the respondents reported they had used TCM up to five times in the previous year and only five percent of the respondents responded that they had never used any type of TCM before. Personal choice and family belief were two major influences on respondents' preferred type of TCM. The results reflect the importan...

Research paper thumbnail of Understanding Consumption of the Traditional and Complementary Medicine: A Conceptual Model

Traditional and Complementary Medicine (TCM) plays an important role in improving healthcare syst... more Traditional and Complementary Medicine (TCM) plays an important role in improving healthcare system for the prevention, diagnosis, improvement or treatment of physical and mental illnesses. However, very little research has examined the underlying factors of the consumption of TCM among consumers. This conceptual paper proposed a model which aims to understand the key constructs that influence the consumption of the TCM. The model comprises three key constructs, namely consumer perception towards TCM, consumer perception towards conventional medicine and illness perception of consumer. Relationships between these constructs are discussed, which will be empirically tested in future research.

Research paper thumbnail of Money buys financial security and psychological need satisfaction: Testing need theory in affluence

The most prominent theory to explain the curvilinear relationship between income and subjective w... more The most prominent theory to explain the curvilinear relationship between income and subjective wellbeing (SWB) is need theory, which proposes that increased income and wealth can lead to increased wellbeing in poverty because money is used to satisfy basic physiological needs. The present study tests the tenets of need theory by proposing that money can buy happiness beyond poverty if the money satisfies higher-order needs. Findings indicate that in older adults (n = 1,284), as economic standing rises, so do individual perceptions of financial security (a safety need), which in turn increases overall life satisfaction. Further, a path model tested the degree to which financial security and psychological need satisfaction mediated the path from economic standing to life satisfaction and demonstrated the complete mediation through higher-order needs-there was a 66% reduction in the direct link through financial security and a 34% reduction through psychological need satisfaction. Discussion focuses on how these mediation and path models extend need theory.

Research paper thumbnail of Money buys financial security and psychological need satisfaction: Testing need theory in affluence

The most prominent theory to explain the curvilinear relationship between income and subjective w... more The most prominent theory to explain the curvilinear relationship between income and subjective wellbeing (SWB) is need theory, which proposes that increased income and wealth can lead to increased wellbeing in poverty because money is used to satisfy basic physiological needs. The present study tests the tenets of need theory by proposing that money can buy happiness beyond poverty if the money satisfies higher-order needs. Findings indicate that in older adults (n = 1,284), as economic standing rises, so do individual perceptions of financial security (a safety need), which in turn increases overall life satisfaction. Further, a path model tested the degree to which financial security and psychological need satisfaction mediated the path from economic standing to life satisfaction and demonstrated the complete mediation through higher-order needs-there was a 66% reduction in the direct link through financial security and a 34% reduction through psychological need satisfaction. Discussion focuses on how these mediation and path models extend need theory.

Research paper thumbnail of Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

Journal of Business and Social Review in Emerging Economies

Introduction: Facing extensive competition, the marketers and producers of herbal medicine produc... more Introduction: Facing extensive competition, the marketers and producers of herbal medicine products (HMP) should pay more concern to maintaining repeat purchases and keeping customers loyal with their products. Purpose: This study aims to (1) propose the dimensions of consumer perceived value (CPV) for HMP; and (2) propose a conceptual framework to test CPV influences on consumption behavior, repurchase intention and customer loyalty. Methodology: The value dimensions of HMP included functional value (price), functional value (quality), social value, emotional value (feeling), and conditional value (holistic treatment value). CPV was proposed as an antecedent of repurchase intention and customer loyalty. Implications: A conceptual framework with a second-order multi-dimensional CPV as the antecedent of repurchase intention and customer loyalty was proposed. This article proposed a conceptual framework to analyze the influence of value dimensions on HMP. This could provide use...

Research paper thumbnail of Young Adult Responses to Entrepreneurial Intent

The existence of enterprising activities in the economy will further increased the country’s gros... more The existence of enterprising activities in the economy will further increased the country’s gross domestic income, job opportunity and living standard of the citizen. It is importance to encourage the young adult to take up the challenges to be an entrepreneur. The students with high entrepreneurial intention will tend to start up a business of their own in future. This research is conducted to explore the factors that influence the entrepreneurial intention among students in higher education. This paper is attempt to assess the significance of students’ attitudes, family role models, academic major, perceived university environment and perceived educational support in influencing the university students’ entrepreneurial intention. A total of 787 samples were collected from the first degree students at Universiti Malaysia Sabah. The samples had to answer questionnaires consisting of demographic and Likert-scale questions. Multiple regression analyses were conducted to analyse the d...

Research paper thumbnail of Complaint behaviour of Malaysian consumers

Management Research News, 2006

Purpose – To examine the post dissatisfaction behaviour of Malaysian consumers vis-à-vis their co... more Purpose – To examine the post dissatisfaction behaviour of Malaysian consumers vis-à-vis their complaint behaviour and defection. Specifically, the relationship between public complaint behaviour (ie complaining to the organization), private complaint behaviour (complaining to family ...

Research paper thumbnail of Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

Journal of Business and Social Review in Emerging Economies

Introduction: Facing extensive competition, the marketers and producers of herbal medicine produc... more Introduction: Facing extensive competition, the marketers and producers of herbal medicine products (HMP) should pay more concern to maintaining repeat purchases and keeping customers loyal with their products. Purpose: This study aims to (1) propose the dimensions of consumer perceived value (CPV) for HMP; and (2) propose a conceptual framework to test CPV influences on consumption behavior, repurchase intention and customer loyalty. Methodology: The value dimensions of HMP included functional value (price), functional value (quality), social value, emotional value (feeling), and conditional value (holistic treatment value). CPV was proposed as an antecedent of repurchase intention and customer loyalty. Implications: A conceptual framework with a second-order multi-dimensional CPV as the antecedent of repurchase intention and customer loyalty was proposed. This article proposed a conceptual framework to analyze the influence of value dimensions on HMP. This could provide use...

Research paper thumbnail of Motivation in Health Behaviour: Role of Autonomous and Controlled Motivation

Indian Journal of Public Health Research & Development, 2019

Introduction: Self-Determination Theory (SDT) emphasizes effect of motivation quality (autonomous... more Introduction: Self-Determination Theory (SDT) emphasizes effect of motivation quality (autonomous and controlled motivation) in influencing behaviour. SDT explains the involvement of motivation in many areas, particularly health behaviour.
Purpose: This paper reviews the application of both autonomous and controlled motivation in predicting health behaviour in the literature.
Methodology: Published journals or articles containing quantitative studies that applied either autonomous and controlled motivation or both as independent variables that predicted health behaviour were included in this review. Articles from the past ten years (2009 to 2018) were reviewed. Health behaviours were further categorised into illness treatment and recovery, reduced health risks, and general health.
Findings: Review results indicated that autonomous motivation was consistently related to various health behaviours for short- and long-term. Controlled motivation was either insignificantly or negatively related to health behaviours.
Implication: This paper adds to our understanding of the influences of motivation on health from the perspective of SDT. This paper also contributes to the healthcare literature by providing insights into the
extent to which both types of motivation influence health behaviour.

Research paper thumbnail of Moderating Effect of Races towards Consumers' Feeling of TCM Usage

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Malaysia has a multiple number of traditional medical systems that represent of several ethnic va... more Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely, traditional “native”, traditional Indian, traditional Chinese, and modern medicine. This study was conducted to identify the moderating effects of races on the relationships between safeness, efficacy, trust, holistic view and health awareness, and feeling of TCM usage. About 288 self-administered questionnaire data analysis was carried out using Structural Equation Modeling Approach to the public in Labuan and Sabah, East Malaysia. The moderating effect of races on the relationships between predictor variables such as safeness, efficacy, trust, holistic view and health awareness and criterion variable (i.e. feeling) was evaluated. The study showed that holistic balance view of TCM not significantly influences the TCM usage. Thus, the results of this study are importance to the practical industry application and ...

Research paper thumbnail of The perceptions and acceptance of local consumers in using traditional and complementary medicine for healthcare

Universiti Malaysia Sabah, 2015

Research paper thumbnail of IJRMSS Volume 2, Issue 3(IV) - July to Septemeber 2014

Research paper thumbnail of Motivation in Health Behaviour: Role of Autonomous and controlled Motivation

Indian Journal of Public Health Research & Development

Introduction: Self-Determination Theory (SDT) emphasizes effect of motivation quality (autonomous... more Introduction: Self-Determination Theory (SDT) emphasizes effect of motivation quality (autonomous and controlled motivation) in influencing behaviour. SDT explains the involvement of motivation in many areas, particularly health behaviour. Purpose: This paper reviews the application of both autonomous and controlled motivation in predicting health behaviour in the literature. Methodology: Published journals or articles containing quantitative studies that applied either autonomous and controlled motivation or both as independent variables that predicted health behaviour were included in this review. Articles from the past ten years (2009 to 2018) were reviewed. Health behaviours were further categorised into illness treatment and recovery, reduced health risks, and general health. Findings: Review results indicated that autonomous motivation was consistently related to various health behaviours for short- and long-term. Controlled motivation was either insignificantly or negatively related to health behaviours. Implication: This paper adds to our understanding of the influences of motivation on health from the perspective of SDT. This paper also contributes to the healthcare literature by providing insights into the extent to which both types of motivation influence health behaviour.

Research paper thumbnail of Understanding Consumption of the Traditional and Complementary Medicine: A Conceptual Model

Traditional and Complementary Medicine (TCM) plays an important role in improving healthcare syst... more Traditional and Complementary Medicine (TCM) plays an important role in improving healthcare system for the prevention, diagnosis, improvement or treatment of physical and mental illnesses. However, very little research has examined the underlying factors of the consumption of TCM among consumers. This conceptual paper proposed a model which aims to understand the key constructs that influence the consumption of the TCM. The model comprises three key constructs, namely consumer perception towards TCM, consumer perception towards conventional medicine and illness perception of consumer. Relationships between these constructs are discussed, which will be empirically tested in future research.

Research paper thumbnail of Entrepreneurial intention of undergraduate: the impact of role model and attitudes

Research paper thumbnail of A Structural Model of Consumer Complaint Behaviour of Young Adults in Telecommunication Industry

The research aims to investigate the influences of five antecedentfactors (i.e. attitude towards ... more The research aims to investigate the influences of five antecedentfactors (i.e. attitude towards complaining, likelihood of success in complaining, perceived difficulties of complaining,general attitudes towards business, and sense of justice)on the complaint behaviour among the young adults in telecommunication industry in Malaysia. Survey data were collected via an on-line self-administered questionnaire. Data were analysed usingstructural equation modelling (SEM) techniquevia AMOS computer program version 20.0. Results revealed that likelihood of success, sense of justice and attitude towards complaining are significant in influencing complaint behaviour of consumers. This paper presents valuable information that can assist marketers and researchers in understanding the consumer complaint behaviour among this age group and develop better service to the retain customers.

Research paper thumbnail of The impact of students' academic major and attitudes on entrepreneurial intention among university students

Research paper thumbnail of Profiling Complaint Behaviour Among Young Adults: A Case Study in Sabah, Malaysia

This research intends to study the complaint behavior among the young adults in Kota Kinabalu, Sa... more This research intends to study the complaint behavior among the young adults in Kota Kinabalu, Sabah, Malaysia when they were dissatisfied with the service(s) provided. The main objective is to investigate the influence of various antecedent factors, i.e. general attitude towards business, sense of justice, perceived likelihood of success in complaining and perceived difficulties of complaining on the young adults' complaint behavior following dissatisfaction faced in services received in the telecommunication industry. The complaint behavior could be classified into public complaint and private complaint as suggested by Day and Landon (1976) and Day (1977). This research also investigated the complaint methods that were commonly taken by young adults to resolve problems with the services they receive from the telecommunication service provider. Survey data was collected via a self-administered questionnaire. Data was analysed using IBM Statistical Package for Social Sciences (S...

Research paper thumbnail of Students Satisfaction Towards the Quality of University Cafeteria: Structural Equation Modeling Approach

Research paper thumbnail of A Structural Model of Consumer Complaint Behaviour of Young Adults in Telecommunication Industry

The research aims to investigate the influences of five antecedentfactors (i.e. attitude towards ... more The research aims to investigate the influences of five antecedentfactors (i.e. attitude towards complaining, likelihood of success in complaining, perceived difficulties of complaining,general attitudes towards business, and sense of justice)on the complaint behaviour among the young adults in telecommunication industry in Malaysia. Survey data were collected via an on-line self-administered questionnaire. Data were analysed usingstructural equation modelling (SEM) techniquevia AMOS computer program version 20.0. Results revealed that likelihood of success, sense of justice and attitude towards complaining are significant in influencing complaint behaviour of consumers. This paper presents valuable information that can assist marketers and researchers in understanding the consumer complaint behaviour among this age group and develop better service to the retain customers.

Research paper thumbnail of The Prevalence of Traditional and Complementary Medicine Usage in Sabah, Malaysia

The Malaysia Government supported the Traditional and Complementary Medicine (TCM) which is relat... more The Malaysia Government supported the Traditional and Complementary Medicine (TCM) which is related to any traditional medical practices among the local communities except registered and certified medical or dental practices in Malaysia healthcare system. This research aims to investigate the prevalence of TCM practices in the state of Sabah, Malaysia. Data collected from 288 respondents was a self-administered questionnaire and was analysed using chi-square statistics. Results revealed that the most commonly used traditional medicines were traditional Malay herbs followed by traditional Chinese herbs, while the most popular complementary medicine was reflexology. Most of the respondents reported they had used TCM up to five times in the previous year and only five percent of the respondents responded that they had never used any type of TCM before. Personal choice and family belief were two major influences on respondents' preferred type of TCM. The results reflect the importan...

Research paper thumbnail of Understanding Consumption of the Traditional and Complementary Medicine: A Conceptual Model

Traditional and Complementary Medicine (TCM) plays an important role in improving healthcare syst... more Traditional and Complementary Medicine (TCM) plays an important role in improving healthcare system for the prevention, diagnosis, improvement or treatment of physical and mental illnesses. However, very little research has examined the underlying factors of the consumption of TCM among consumers. This conceptual paper proposed a model which aims to understand the key constructs that influence the consumption of the TCM. The model comprises three key constructs, namely consumer perception towards TCM, consumer perception towards conventional medicine and illness perception of consumer. Relationships between these constructs are discussed, which will be empirically tested in future research.

Research paper thumbnail of Money buys financial security and psychological need satisfaction: Testing need theory in affluence

The most prominent theory to explain the curvilinear relationship between income and subjective w... more The most prominent theory to explain the curvilinear relationship between income and subjective wellbeing (SWB) is need theory, which proposes that increased income and wealth can lead to increased wellbeing in poverty because money is used to satisfy basic physiological needs. The present study tests the tenets of need theory by proposing that money can buy happiness beyond poverty if the money satisfies higher-order needs. Findings indicate that in older adults (n = 1,284), as economic standing rises, so do individual perceptions of financial security (a safety need), which in turn increases overall life satisfaction. Further, a path model tested the degree to which financial security and psychological need satisfaction mediated the path from economic standing to life satisfaction and demonstrated the complete mediation through higher-order needs-there was a 66% reduction in the direct link through financial security and a 34% reduction through psychological need satisfaction. Discussion focuses on how these mediation and path models extend need theory.

Research paper thumbnail of Money buys financial security and psychological need satisfaction: Testing need theory in affluence

The most prominent theory to explain the curvilinear relationship between income and subjective w... more The most prominent theory to explain the curvilinear relationship between income and subjective wellbeing (SWB) is need theory, which proposes that increased income and wealth can lead to increased wellbeing in poverty because money is used to satisfy basic physiological needs. The present study tests the tenets of need theory by proposing that money can buy happiness beyond poverty if the money satisfies higher-order needs. Findings indicate that in older adults (n = 1,284), as economic standing rises, so do individual perceptions of financial security (a safety need), which in turn increases overall life satisfaction. Further, a path model tested the degree to which financial security and psychological need satisfaction mediated the path from economic standing to life satisfaction and demonstrated the complete mediation through higher-order needs-there was a 66% reduction in the direct link through financial security and a 34% reduction through psychological need satisfaction. Discussion focuses on how these mediation and path models extend need theory.

Research paper thumbnail of Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

Journal of Business and Social Review in Emerging Economies

Introduction: Facing extensive competition, the marketers and producers of herbal medicine produc... more Introduction: Facing extensive competition, the marketers and producers of herbal medicine products (HMP) should pay more concern to maintaining repeat purchases and keeping customers loyal with their products. Purpose: This study aims to (1) propose the dimensions of consumer perceived value (CPV) for HMP; and (2) propose a conceptual framework to test CPV influences on consumption behavior, repurchase intention and customer loyalty. Methodology: The value dimensions of HMP included functional value (price), functional value (quality), social value, emotional value (feeling), and conditional value (holistic treatment value). CPV was proposed as an antecedent of repurchase intention and customer loyalty. Implications: A conceptual framework with a second-order multi-dimensional CPV as the antecedent of repurchase intention and customer loyalty was proposed. This article proposed a conceptual framework to analyze the influence of value dimensions on HMP. This could provide use...

Research paper thumbnail of Young Adult Responses to Entrepreneurial Intent

The existence of enterprising activities in the economy will further increased the country’s gros... more The existence of enterprising activities in the economy will further increased the country’s gross domestic income, job opportunity and living standard of the citizen. It is importance to encourage the young adult to take up the challenges to be an entrepreneur. The students with high entrepreneurial intention will tend to start up a business of their own in future. This research is conducted to explore the factors that influence the entrepreneurial intention among students in higher education. This paper is attempt to assess the significance of students’ attitudes, family role models, academic major, perceived university environment and perceived educational support in influencing the university students’ entrepreneurial intention. A total of 787 samples were collected from the first degree students at Universiti Malaysia Sabah. The samples had to answer questionnaires consisting of demographic and Likert-scale questions. Multiple regression analyses were conducted to analyse the d...

Research paper thumbnail of Complaint behaviour of Malaysian consumers

Management Research News, 2006

Purpose – To examine the post dissatisfaction behaviour of Malaysian consumers vis-à-vis their co... more Purpose – To examine the post dissatisfaction behaviour of Malaysian consumers vis-à-vis their complaint behaviour and defection. Specifically, the relationship between public complaint behaviour (ie complaining to the organization), private complaint behaviour (complaining to family ...

Research paper thumbnail of Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model

Journal of Business and Social Review in Emerging Economies

Introduction: Facing extensive competition, the marketers and producers of herbal medicine produc... more Introduction: Facing extensive competition, the marketers and producers of herbal medicine products (HMP) should pay more concern to maintaining repeat purchases and keeping customers loyal with their products. Purpose: This study aims to (1) propose the dimensions of consumer perceived value (CPV) for HMP; and (2) propose a conceptual framework to test CPV influences on consumption behavior, repurchase intention and customer loyalty. Methodology: The value dimensions of HMP included functional value (price), functional value (quality), social value, emotional value (feeling), and conditional value (holistic treatment value). CPV was proposed as an antecedent of repurchase intention and customer loyalty. Implications: A conceptual framework with a second-order multi-dimensional CPV as the antecedent of repurchase intention and customer loyalty was proposed. This article proposed a conceptual framework to analyze the influence of value dimensions on HMP. This could provide use...

Research paper thumbnail of Motivation in Health Behaviour: Role of Autonomous and Controlled Motivation

Indian Journal of Public Health Research & Development, 2019

Introduction: Self-Determination Theory (SDT) emphasizes effect of motivation quality (autonomous... more Introduction: Self-Determination Theory (SDT) emphasizes effect of motivation quality (autonomous and controlled motivation) in influencing behaviour. SDT explains the involvement of motivation in many areas, particularly health behaviour.
Purpose: This paper reviews the application of both autonomous and controlled motivation in predicting health behaviour in the literature.
Methodology: Published journals or articles containing quantitative studies that applied either autonomous and controlled motivation or both as independent variables that predicted health behaviour were included in this review. Articles from the past ten years (2009 to 2018) were reviewed. Health behaviours were further categorised into illness treatment and recovery, reduced health risks, and general health.
Findings: Review results indicated that autonomous motivation was consistently related to various health behaviours for short- and long-term. Controlled motivation was either insignificantly or negatively related to health behaviours.
Implication: This paper adds to our understanding of the influences of motivation on health from the perspective of SDT. This paper also contributes to the healthcare literature by providing insights into the
extent to which both types of motivation influence health behaviour.