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Papers by Alexandre Perrin

Research paper thumbnail of Valuing Knowledge Management in Organizations, from theory to practice: the case of Lafarge Group

This article examines the work of a Knowledge Manager according to the strategy implemented at La... more This article examines the work of a Knowledge Manager according to the strategy implemented at Lafarge, the global leader in construction materials. The aim is to show how a global company uses a knowledge management strategy to create value for stakeholders, provide a local access to know-how, offer tools for actionable decision making and builds a knowledge sharing culture among divisions. It also tries to fill the gap between the formal strategy and the existing practice of the Corporate Knowledge Manager. At the end, it studies how the manager can quantify the value brought by its action.

Research paper thumbnail of Reinventing Business Models: The Case of Video on Demand

ParisTechReview, Apr 2013

Research paper thumbnail of Knowledge lost in translation: the role of knowledge brokers in knowledge transfer

International Journal of Information Technology and Management

Research paper thumbnail of Les pratiques des gestionnaires des connaissances chez Lafarge

Systemes d'Information et Management, Jun 1, 2011

Research paper thumbnail of Managing Knowledge Across Boundaries: A Learning Mix Perspective

… of international human …, Jan 1, 2009

P1: JYS c13 JWBK355-Sparrow April 3, 2009 11: 8 Printer Name: Yet to Come 13 Managing Knowledge A... more P1: JYS c13 JWBK355-Sparrow April 3, 2009 11: 8 Printer Name: Yet to Come 13 Managing Knowledge Across Boundaries: A Learning Mix Perspective BERTRAND MOINGEON, FABRICE LUMINEAU, AND ALEXANDRE PERRIN INTRODUCTION At the beginning of the 21st ...

Research paper thumbnail of Mechanisms of Intra-Organisational Knowledge Transfer: The Case of a Global Technology Firm

M@ n@ gement, Jan 1, 2007

Research paper thumbnail of Lost in Translation: Why Organizations Should Facilitate Knowledge Transfer

Research paper thumbnail of Achieving best practices transfer across countries

Journal of Knowledge …, Jan 1, 2007

Design/methodology/approach – The paper adopts a qualitative analysis based on a case study whose... more Design/methodology/approach – The paper adopts a qualitative analysis based on a case study whose aim is to evaluate the effectiveness of a global knowledge management programme in achieving best practices transfer in sales and marketing practices throughout business ...

Research paper thumbnail of Valuing knowledge sharing in Lafarge

Knowledge and Process …, Jan 1, 2006

This paper describes the detailed process of a knowledge sharing strategy at Lafarge, a global pl... more This paper describes the detailed process of a knowledge sharing strategy at Lafarge, a global player in the construction materials industry. The case study explains why this company uses such a strategy to create value for stakeholders, provide a local access to know-how and ...

Teaching Documents by Alexandre Perrin

Research paper thumbnail of Tetra Pak France - A Global Packaging Responsibility Strategy

The case focuses on the Tetra Pak France company in 2012 and the issue of Global Responsibility (... more The case focuses on the Tetra Pak France company in 2012 and the issue of Global Responsibility (GR) or Corporate Social Responsibility (CSR). Global Responsibility has been at the heart of Tetra Pak's corporate culture for many years but it is only recently that it has become an explicit part of its 'strategy 2020'. This case study focuses specifically on business in the French market, although some elements are given from a global perspective. Tetra Pak France has been in a difficult competitive situation for several years with the appearance of dynamic new entrants. Tetra Pak France must react and innovate to retaliate while maintaining a strategy that is consistent with its values and responsible global corporate identity. The student is placed in a situation of being a professional consultant working for the general management team of Tetra Pak France.

Research paper thumbnail of ARTE AND THE FRENCH VIDEO ON DEMAND (VOD) MARKET

The ARTE case study is about the competitive dynamics in an emerging market and the development o... more The ARTE case study is about the competitive dynamics in an emerging market and the development of economic models for audiovisual services via the Internet. In the last few years, the French audiovisual sector has been dramatically influenced by the digitalisation of content. Producers of content, such as TV channels, are now offering 'video on demand' (VOD) services that allow consumers to rent or buy videos on the Internet (via their websites or third-party distributors such as i-Tunes) and watch it on a computer, on a portable player or on a HD TV. For the students, the aim of the discussion is to carry out an analysis of the value chain of on-demand sales, to identify the 'profit pools' and to draw up recommendations for ARTE France Developpement. For the instructor, the pedagogical objective is to show students the movement towards greater integration within the value chain and the importance of defining a coherent business model which takes into account the competitive environment. The originality of this pedagogical case comes from the nature of the activity. VOD is a totally dematerialised service business and the study of this sheds light on the new trends relating to the consumption of audiovisual programmes.

Research paper thumbnail of Valuing Knowledge Management in Organizations, from theory to practice: the case of Lafarge Group

This article examines the work of a Knowledge Manager according to the strategy implemented at La... more This article examines the work of a Knowledge Manager according to the strategy implemented at Lafarge, the global leader in construction materials. The aim is to show how a global company uses a knowledge management strategy to create value for stakeholders, provide a local access to know-how, offer tools for actionable decision making and builds a knowledge sharing culture among divisions. It also tries to fill the gap between the formal strategy and the existing practice of the Corporate Knowledge Manager. At the end, it studies how the manager can quantify the value brought by its action.

Research paper thumbnail of Reinventing Business Models: The Case of Video on Demand

ParisTechReview, Apr 2013

Research paper thumbnail of Knowledge lost in translation: the role of knowledge brokers in knowledge transfer

International Journal of Information Technology and Management

Research paper thumbnail of Les pratiques des gestionnaires des connaissances chez Lafarge

Systemes d'Information et Management, Jun 1, 2011

Research paper thumbnail of Managing Knowledge Across Boundaries: A Learning Mix Perspective

… of international human …, Jan 1, 2009

P1: JYS c13 JWBK355-Sparrow April 3, 2009 11: 8 Printer Name: Yet to Come 13 Managing Knowledge A... more P1: JYS c13 JWBK355-Sparrow April 3, 2009 11: 8 Printer Name: Yet to Come 13 Managing Knowledge Across Boundaries: A Learning Mix Perspective BERTRAND MOINGEON, FABRICE LUMINEAU, AND ALEXANDRE PERRIN INTRODUCTION At the beginning of the 21st ...

Research paper thumbnail of Mechanisms of Intra-Organisational Knowledge Transfer: The Case of a Global Technology Firm

M@ n@ gement, Jan 1, 2007

Research paper thumbnail of Lost in Translation: Why Organizations Should Facilitate Knowledge Transfer

Research paper thumbnail of Achieving best practices transfer across countries

Journal of Knowledge …, Jan 1, 2007

Design/methodology/approach – The paper adopts a qualitative analysis based on a case study whose... more Design/methodology/approach – The paper adopts a qualitative analysis based on a case study whose aim is to evaluate the effectiveness of a global knowledge management programme in achieving best practices transfer in sales and marketing practices throughout business ...

Research paper thumbnail of Valuing knowledge sharing in Lafarge

Knowledge and Process …, Jan 1, 2006

This paper describes the detailed process of a knowledge sharing strategy at Lafarge, a global pl... more This paper describes the detailed process of a knowledge sharing strategy at Lafarge, a global player in the construction materials industry. The case study explains why this company uses such a strategy to create value for stakeholders, provide a local access to know-how and ...

Research paper thumbnail of Tetra Pak France - A Global Packaging Responsibility Strategy

The case focuses on the Tetra Pak France company in 2012 and the issue of Global Responsibility (... more The case focuses on the Tetra Pak France company in 2012 and the issue of Global Responsibility (GR) or Corporate Social Responsibility (CSR). Global Responsibility has been at the heart of Tetra Pak's corporate culture for many years but it is only recently that it has become an explicit part of its 'strategy 2020'. This case study focuses specifically on business in the French market, although some elements are given from a global perspective. Tetra Pak France has been in a difficult competitive situation for several years with the appearance of dynamic new entrants. Tetra Pak France must react and innovate to retaliate while maintaining a strategy that is consistent with its values and responsible global corporate identity. The student is placed in a situation of being a professional consultant working for the general management team of Tetra Pak France.

Research paper thumbnail of ARTE AND THE FRENCH VIDEO ON DEMAND (VOD) MARKET

The ARTE case study is about the competitive dynamics in an emerging market and the development o... more The ARTE case study is about the competitive dynamics in an emerging market and the development of economic models for audiovisual services via the Internet. In the last few years, the French audiovisual sector has been dramatically influenced by the digitalisation of content. Producers of content, such as TV channels, are now offering 'video on demand' (VOD) services that allow consumers to rent or buy videos on the Internet (via their websites or third-party distributors such as i-Tunes) and watch it on a computer, on a portable player or on a HD TV. For the students, the aim of the discussion is to carry out an analysis of the value chain of on-demand sales, to identify the 'profit pools' and to draw up recommendations for ARTE France Developpement. For the instructor, the pedagogical objective is to show students the movement towards greater integration within the value chain and the importance of defining a coherent business model which takes into account the competitive environment. The originality of this pedagogical case comes from the nature of the activity. VOD is a totally dematerialised service business and the study of this sheds light on the new trends relating to the consumption of audiovisual programmes.