Oded Lowengart | Ben Gurion University of the Negev (original) (raw)

Papers by Oded Lowengart

Proceedings - Academy of Management, Aug 1, 2024

RePEc: Research Papers in Economics, 2010

Page 1. םילשוריב תירבעה הטיסרבינואה The Hebrew University of Jerusalem תיאלקח הלכלכב רקחמל זכרמה ... more Page 1. םילשוריב תירבעה הטיסרבינואה The Hebrew University of Jerusalem תיאלקח הלכלכב רקחמל זכרמה להנמו תיאלקח הלכלכל הקלחמה The Center for Agricultural Economic Research The Department of Agricultural Economics and Management Discussion Paper No. 15.10 ...

Social Science Research Network, 2016

ACR Asia-Pacific Advances, 2009

Positioning is the way a firm designs and presents its image to potential customers such that the... more Positioning is the way a firm designs and presents its image to potential customers such that the target audiences understand what the firm offers relative to other firms in the same marketplace. Constructing a map that reflects the positioning of a commercial entity allows managers to be able to find "open" spaces in the competitive environment and can enhance the ability of managers to improve their business and attract and retain customers. We implemented factor analyses to wine characteristics scores derived by blind tasting of four generic wines to constract the positioning map based on the factor scores. The next step was identifying an ideal vector that represents the relative effect of the two factors on the desired positioning of an ideal wine. This was done by regressing the factor scores against the preferences of consumers for the four different wines. We conducted these analyses for both the aggregate and disaggregate levlels. Segmentation show different posit...

A lower proportion of females are overweight than is males. Females' food choices in comparis... more A lower proportion of females are overweight than is males. Females' food choices in comparison to those of males reflect the higher importance they attribute to health and physical appearance, more complex attitude toward risk, greater esteem for home-cooked food, and sociological factors. This paper explores the variables that affect consumers' final food choices, shedding light specifically on the choice process and analyzing whether gender affects predispositions toward foods, perceptions, choice processes, or both. Perceptions and choice processes based on memory judgments serve only as a benchmark used to compare choices made with calorie information. In two experiments wherein subjects were exposed to two forms of calorie information on three fast food items, we show that that differences in perceptions of healthfulness and tastiness of foods account for gender differences in memory-based choices; while calorie information affected both perceptions and choice processe...

Brand names have an effect on consumers’ evaluation of a product. Most studies deal with a single... more Brand names have an effect on consumers’ evaluation of a product. Most studies deal with a single measure of this brand effect such as choice, preference or perceptions about the product. Few have investigated how branding affects consumers’ choice process when sensory-based factors are involved, especially after tasting the product. This study examines the role of branding on consumer behavior through blind and non-blind taste tests of wine. Using a conceptual value model and a probabilistic choice model the author analyzes consumers’ choice process between different wines. Results indicate that there is a differential brand effect on the saliency of sensory-based attributes in this choice process. More reputable brands have a positive effect on the saliency of some of these attributes.

ACR North American Advances, 2017

In this paper we propose a multiattribute choice modeling approach to explore the heterogeneity i... more In this paper we propose a multiattribute choice modeling approach to explore the heterogeneity in the saliency of product attributes in the process of a product choice that is based on sensory evaluations. We demonstrate this idea by using data about consumers’ red wine evaluation. Such an approach enables managers to add knowledge about consumers' needs and wants beyond traditional art and the experience of wine makers into the process of designing a product. We utilized a choice model that enables us to identify such attributes and, simultaneously, to estimate the choice probabilities for each different wine. Our results, based on four different red wines, indicate that based on their sensory evaluation, consumers tend to utilize several wine attributes in their choice process. The saliency of these attributes varies in different consumer segments such as gender and frequency of wine drinking.

European Journal of Marketing, 2018

Purpose Marketers often assume that functional, hedonic and socially conspicuous utilities in cho... more Purpose Marketers often assume that functional, hedonic and socially conspicuous utilities in choosing a brand differ for men and women, thus different marketing strategies are required for each gender. To date, most of the research studies have used self-reported measures when shopping in general or in regard to a single product. The purpose of this research is to examine this question using two different contexts of brand choice: single choice evaluation (SCE) and brand selection context (BSC). This assessment will clarify whether male and female utilities when choosing a brand are indeed inherent and consistent. Design/methodology/approach Data were collected using surveys in three studies (N = 923). Conjoint analysis and ICLV (integrated choice and latent variables) models were examined. Findings BSC analysis that more closely mimics real-life contexts revealed that the consideration of these utilities is generally similar for men and women, while the SCE analysis showed signifi...

Journal of Brand Management, 2017

SSRN Electronic Journal, 2015

SSRN Electronic Journal, 2009

Operations Research, 2003

Models in marketing with asymmetric reference effects lead to nonsmooth optimization problems and... more Models in marketing with asymmetric reference effects lead to nonsmooth optimization problems and differential games which cannot be solved using standard methods. In this study, we introduce a new method for calculating explicitly optimal strategies, open-loop equilibria, and closed-loop equilibria of such nonsmooth problems. Application of this method to the case of asymmetric reference-price effects with loss-aversive consumers leads to the following conclusions: (1) When the planning horizon is infinite, after an introductory stage the optimal price stabilizes at a steady-state price, which is slightly below the optimal price in the absence of reference-price effects. (2) The optimal strategy is the same as in the symmetric case, but with the loss parameter determined by the initial reference-price. (3) Competition does not change the qualitative behavior of the optimal strategy. (4) Adopting an appropriate constant-price strategy results in a minute decline in profits.

Managerial and Decision Economics, 2007

Journal of Business Research, 2014

Abstract A larger portion of males is overweight than is females. Females' food choices in co... more Abstract A larger portion of males is overweight than is females. Females' food choices in comparison to those of males reflect the greater importance that females attribute to health and physical appearance; their more complex attitude toward risk; the greater esteem in which they hold home-cooked food; and sociological factors. This paper explores the variables that affect consumers' food choices, shedding light specifically on the choice process and analyzing whether gender affects predispositions toward foods, perceptions, choice processes, or all three. Perceptions and choice processes based on memory judgments serve only as a benchmark used to compare choices consumers make under calorie information. The results of two experiments wherein the researchers exposed subjects to two forms of calorie information on three fast food items suggest that differences in perceptions of foods' healthfulness and taste aspects account for gender differences in memory-based choices. In addition to this baseline difference in perceptions, a gender difference in reaction to calorie information in terms of consumers' behavior exists. While calorie information affected both perceptions and choice processes for females, information changed the perceptions of food only for males.

Journal of the Academy of Marketing Science, 2005