Pervez Ghauri - Profile on Academia.edu (original) (raw)

Papers by Pervez Ghauri

Negotiation Process and Strategies for Emerging Markets

SAGE Publications, Inc. eBooks, Mar 4, 2014

The Changed Geopolitical Map: Implications for Business Policy in a Sustainable Finance Perspective

Social Science Research Network, 2023

Journal of Asian Economics, Aug 1, 2008

Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch ge... more Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in EconStor may be saved and copied for your personal and scholarly purposes. You are not to copy documents for public or commercial purposes, to exhibit the documents publicly, to make them publicly available on the internet, or to distribute or otherwise use the documents in public. If the documents have been made available under an Open Content Licence (especially Creative Commons Licences), you may exercise further usage rights as specified in the indicated licence.

Brand image perceptions across cultures

The Race for Inward FDI in Europe

Brand image perception and consumer values : a cross-cultural comparison

Brand image perceptions across cultures: a study of symbolic and functional associations

Advances in international marketing, 2009

Page 1. BRAND IMAGE PERCEPTIONS ACROSS CULTURES: A STUDY OF SYMBOLIC AND FUNCTIONAL ASSOCIATIONS ... more Page 1. BRAND IMAGE PERCEPTIONS ACROSS CULTURES: A STUDY OF SYMBOLIC AND FUNCTIONAL ASSOCIATIONS Laura Salciuviene, Pervez N. Ghauri, Audra I. Mockaitis and Claudio De Mattos Long-term strategies ...

Global Disequilibrium and the Race for Inward FDI

Capital Market Developments and the race for FDI in the EU

Management International Review, 2019

Although there is extensive research in the field of services and lately on the internationalizat... more Although there is extensive research in the field of services and lately on the internationalization of services, the topic of how service firms interact with society and political organizations, during their internationalization process, remains almost untouched. As an answer to the call for further research on the interaction between service firms, society and policy makers, this paper aims to advance the knowledge by proposing an integrative theoretical view. Dissimilar to the earlier research where each study stands on a specific theoretical discipline (economic, behavioural or political science), the proposed theoretical view asserts the need for an interdisciplinary approach. The integration of these three perspectives is vital since business, policy and society have different legitimacy and dependency grounds and yet their goals and objectives have been converging over the years. Isolating these disciplines from each other is, thus, not very helpful in advancing the knowledge and understanding the conditions, motives and consequences of multinational enterprises in foreign markets. Moreover, the internationalization of services and the extent of heterogeneity in service products/solutions, from banking to retailing and e-commerce, create new challenges that need for interaction between these parties; the three pillars of our society.

International Journal of Supply Chain Management, 2016

A s competition has become increasingly knowledge-based, firms must double their efforts to incre... more A s competition has become increasingly knowledge-based, firms must double their efforts to increase their competitiveness by integrating the existing knowledge with new and updated knowledge resources, which maybe acquired through various approaches. One of the most popular strategies for knowledge acquisition is through strategic alliance, which can take the form of international outsourcing or another contractual agreement. As a result of the rising trend of international outsourcing and strategic value of tacit knowledge, this paper aims to provide a conceptual perspective on the importance of business relatedness and interactive involvement in the acquisition of tacit knowledge from the international suppliers’ point of view.

Asia Pacific Journal of Management, 2017

Institutional distance can generate expanded opportunities for multinational firms to facilitate ... more Institutional distance can generate expanded opportunities for multinational firms to facilitate learning and responsiveness. However, such distance can also create obstacles regarding knowledge transfer and integration. A theoretical puzzle concerns the mechanisms and conditions in which international buyers and suppliers can overcome institutional distance and acquire new knowledge. We develop an integrative moderated-mediation model in which institutional distance prevents parties from accessing knowledge but, when knowledge is obtained and mutual trust is developed, it promotes cross-border knowledge acquisition in international buyer-supplier exchange, particularly between international firms and firms from the Asia Pacific region. These findings indicate that firms can overcome the challenges of regulative and cognitive distance and facilitate access to knowledge and knowledge acquisition when they are able to develop and cultivate relationships of mutual trust with foreign partners. While normative distance may create learning incentives and opportunities in international buyer-supplier relationships, its impacts on knowledge accessibility and acquisition are insignificant.

Corporate Governance: An International Review, 2008

This article critically evaluates recent claims about the positive role that corporate social res... more This article critically evaluates recent claims about the positive role that corporate social responsibility (CSR) could play in contributing to international development goals such as poverty alleviation and health improvements. Research Findings/Results: The article suggests that many recent claims about the positive contribution of CSR to international development are unjustified based on four arguments: (1) lack of empirical evidence; (2) analytical limitations of CSR; (3) the constraints of the business case for CSR; and (4) unresolved governance questions. Theoretical Implications: On the one hand, the article implies that private firms are unlikely to act as successful development actors without corporate governance reforms, which would align the interests of non-traditional stakeholders with corporate interests. On the other hand, the article implies that international development priorities may misalign the intrinsic interests of shareholders and company executives. Practical Implications: The current CSR agenda seems inappropriate for addressing international development goals.

Journal of Business Research, 2022

Past research on foreign divestment has recognized the impact of economic and political differenc... more Past research on foreign divestment has recognized the impact of economic and political differences 1. However, the prior findings remain equivocal. We adopt the Positive Organizational Scholarship perspective to provide more contextualized insights into the effects of economic and political differences on foreign divestment. Specifically, we consider the juxtaposition of national differences and levels of firm interaction with the different contexts. Thus, we develop the concept of friction to assess levels of economic and political differences. We further argue that economic friction will have a curvilinear (U-shaped) effect on foreign divestment, whereas political friction will produce a monotonic (positive) effect. Moreover, we introduce ownership level as a moderator into the main hypotheses. Drawing on data from 2400 foreign subsidiaries of 310 Finnish multinational enterprises, from 1970-2010, we provide support for our main hypotheses, although the moderating effect of ownership levels is not supported. We further compare the effects of differences measured by friction with those measured by distance. Accordingly, our research highlights the importance of detecting specific conditions for the investigation of the impact of economic and political differences in the foreign divestment literature.

For more than a decade, market orientation approach has been most prevalent in marketing literatu... more For more than a decade, market orientation approach has been most prevalent in marketing literature. According to this approach firms reactively respond to market conditions and customer trends. The market driving approach is characterised by an ability of the firm to proactively shape the market structure and offer completely new value propositions through its unique business process, thus changing the existing market conditions. The purpose of this paper is to explore how a global supplier network is developed to support the market driving strategy. IKEA is considered one of the leading market driving firms. We have studied its activities in establishing supplier networks in Russia and Poland. Findings confirm IKEA's market driving strategy and how it has been able to restructure the market and successfully develop an efficient supplier network as a part of its market driving strategy.

Journal of Business Research, 2019

Where a licence is displayed above, please note the terms and conditions of the licence govern yo... more Where a licence is displayed above, please note the terms and conditions of the licence govern your use of this document. When citing, please reference the published version. While the University of Birmingham exercises care and attention in making items available there are rare occasions when an item has been uploaded in error or has been deemed to be commercially or otherwise sensitive.

Journal of Business Research, 2018

Based on case studies of leading Chinese MNEs' international operations in developed countries, t... more Based on case studies of leading Chinese MNEs' international operations in developed countries, this study develops a reverse knowledge acquisition model of emerging market MNEs through subsidiary-led reverse learning, knowledge sharing and integration processes. It unpacks MNEs' external learning process and contributes to the literature by exploring three mechanisms of learning, sharing and integration. It finds three reverse learning channels, a multi-level hub-spoke type of knowledge acquiring mechanism, and a two-tier three-step integration mechanism. The learning mechanism confirms knowledge acquisition driven by reverse learning behaviours; the sharing mechanism enriches the community perspective of capability building and sharing; the integration mechanism provides an effective way of knowledge integration within the MNEs.

Journal of Organizational Behavior, 2017

A number of studies have analysed how multinational enterprises (MNEs) develop appropriate strate... more A number of studies have analysed how multinational enterprises (MNEs) develop appropriate strategies for managing the institutionally different contexts of various markets. However, we still know rather little about how MNEs manage different institutional pressures when they operate in emerging markets. These markets have a higher level of uncertainty as their values and structures undergo change. This paper investigates the microfoundations and routines that can be part of developing a firm's capability to achieve a legitimate and environmentally sustainable position in emerging markets. We focus upon the microfoundations and routines for managing regulative, normative, and cultural-cognitive pressures. The paper utilizes an extensive qualitative case study approach. It reports a study at corporate and subsidiary levels of 3 Swedish MNEs in the in 4 markets: Brazil, Russia, India and China. The study identifies a set of routines for managing each of the 3 institutional forces and supporting microfoundations at individual, interactive, and structural levels. We are thus able to offer new insights on how the institutional context interacts with MNE strategies and identify more generic routines and microfoundations behind the capability for developing a sustainable market position.

Part IV Methodological Advances