Nnamdi Madichie | Bloomsbury Institute London (original) (raw)
Uploads
Papers by Nnamdi Madichie
The Entrepreneurial University: An exploration of " value-creation " in a non-management departme... more The Entrepreneurial University: An exploration of " value-creation " in a non-management department Abstract Purpose: This study highlights the strategies undertaken by " entrepreneurial " universities to leverage their bottom-line especially in response to withdrawals of public funding. Internationalisation has been the most prominent from setting-up overseas branch campuses to aggressive recruitment drives for international students; and more recently, the launch of new programmes to attract a wider market. Design/ methodology/ approach: Based on a documentary analysis, this study explores the future of curriculum development in entrepreneurial universities, using narratives around an " unconventional course " launch as a case illustration. Findings: The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking, and proactiveness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women's and Gender Studies. Practical Implications: Overall this study captures the relationship between hip-hop artistry and poetry, as well as meeting the demands of society – societal impacts – not the least, bringing " street cred " into the classroom. Social Implications: The case illustration of a course launch at the University of Missouri linking hip-hop artists to curriculum development and pedagogy, opens up the discourse on the future trajectory of teaching and learning in higher education, with its attendant social implications – not the least for life after graduation. Originality/ Value: This study provides fresh insights into the entrepreneurial potential of universities in co-branded/ marketing activities with the hip-hop industry.
African Journal of Economic and Management Studies, 2016
Objectives -Using a single case study of the Global Soap Project, a social enterprise founded by ... more Objectives -Using a single case study of the Global Soap Project, a social enterprise founded by Derreck Kayongo, an African Immigrant resident in the USA, this paper undertakes a discursive analysis of African immigrant entrepreneurship in diasporic contexts. This is in order to probe the discourse of employment type/ sector, key drivers and motivations of this demographic (i.e. African immigrants/ diasporas), and the implications of these.
Int J Enterpren Innovat Manag, 2010
Page 1. 228 Int. J. Entrepreneurship and Innovation Management, Vol. 11, No. 2, 2010 Copyright © ... more Page 1. 228 Int. J. Entrepreneurship and Innovation Management, Vol. 11, No. 2, 2010 Copyright © 2010 Inderscience Enterprises Ltd. The innovation dilemma of the Ghanaian textile industry Nnamdi O. Madichie* College of ...
Strategic Direction, 2014
Market Rev, 2009
Page 1. Introduction Marketing has evolved amidst great controversy as a taught discipline versus... more Page 1. Introduction Marketing has evolved amidst great controversy as a taught discipline versus a practised doctrine. ... McDonald (2003) adds that “marketing's current malaise is but a symptom of its disconnectedness from the real world”. ...
Journal of Customer Behaviour, 2015
The 'horsemeat scandal' that engulfed most of Europe in 2013 raises some interesting customer beh... more The 'horsemeat scandal' that engulfed most of Europe in 2013 raises some interesting customer behaviour questions (Xie, Bagozzi, & Østli, 2013), with further implications for business relationships involving multiple buyers and a single supplier. This meta-analytical study explores these relationships across two levels - business-to-business (B2B); and business-to-consumer (B2C). On the one hand, the B2B component suggests that when multiple buyers, such as the UK's largest supermarket chain (Tesco), six large French retailers (Auchan, Casino, Carrefour, Cora, Picard, Monoprix), and Dutch behemoths such as PLUS and Boni, become reliant upon a single supplier, Comigel, there are bound to be some practical trust implications. From a B2C perspective, on the other hand, buyer trust and consumer confidence (see Gray, Wert-Gray, & Carlon, 2013), as well as consumer perceptions (Akdeniz, Calantone, & Voorhees, 2013) and attitudes, are bound to change as a consequence of breaches in trust thus providing an opportunity for alternatives such as halal foods (Muhamad & Mizerski, 2013).
SSRN Electronic Journal, 2000
Management Decision, 2010
International Journal of Entrepreneurship and Small Business, 2015
Management Decision, 2009
Management Decision, 2009
Management Decision, 2008
Journal of Enterprising Communities: People and Places in the Global Economy, 2016
Handbook of Research on Asian Entrepreneurship, 2009
Thunderbird International Business Review, 2016
The Entrepreneurial University: An exploration of " value-creation " in a non-management departme... more The Entrepreneurial University: An exploration of " value-creation " in a non-management department Abstract Purpose: This study highlights the strategies undertaken by " entrepreneurial " universities to leverage their bottom-line especially in response to withdrawals of public funding. Internationalisation has been the most prominent from setting-up overseas branch campuses to aggressive recruitment drives for international students; and more recently, the launch of new programmes to attract a wider market. Design/ methodology/ approach: Based on a documentary analysis, this study explores the future of curriculum development in entrepreneurial universities, using narratives around an " unconventional course " launch as a case illustration. Findings: The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking, and proactiveness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women's and Gender Studies. Practical Implications: Overall this study captures the relationship between hip-hop artistry and poetry, as well as meeting the demands of society – societal impacts – not the least, bringing " street cred " into the classroom. Social Implications: The case illustration of a course launch at the University of Missouri linking hip-hop artists to curriculum development and pedagogy, opens up the discourse on the future trajectory of teaching and learning in higher education, with its attendant social implications – not the least for life after graduation. Originality/ Value: This study provides fresh insights into the entrepreneurial potential of universities in co-branded/ marketing activities with the hip-hop industry.
African Journal of Economic and Management Studies, 2016
Objectives -Using a single case study of the Global Soap Project, a social enterprise founded by ... more Objectives -Using a single case study of the Global Soap Project, a social enterprise founded by Derreck Kayongo, an African Immigrant resident in the USA, this paper undertakes a discursive analysis of African immigrant entrepreneurship in diasporic contexts. This is in order to probe the discourse of employment type/ sector, key drivers and motivations of this demographic (i.e. African immigrants/ diasporas), and the implications of these.
Int J Enterpren Innovat Manag, 2010
Page 1. 228 Int. J. Entrepreneurship and Innovation Management, Vol. 11, No. 2, 2010 Copyright © ... more Page 1. 228 Int. J. Entrepreneurship and Innovation Management, Vol. 11, No. 2, 2010 Copyright © 2010 Inderscience Enterprises Ltd. The innovation dilemma of the Ghanaian textile industry Nnamdi O. Madichie* College of ...
Strategic Direction, 2014
Market Rev, 2009
Page 1. Introduction Marketing has evolved amidst great controversy as a taught discipline versus... more Page 1. Introduction Marketing has evolved amidst great controversy as a taught discipline versus a practised doctrine. ... McDonald (2003) adds that “marketing's current malaise is but a symptom of its disconnectedness from the real world”. ...
Journal of Customer Behaviour, 2015
The 'horsemeat scandal' that engulfed most of Europe in 2013 raises some interesting customer beh... more The 'horsemeat scandal' that engulfed most of Europe in 2013 raises some interesting customer behaviour questions (Xie, Bagozzi, & Østli, 2013), with further implications for business relationships involving multiple buyers and a single supplier. This meta-analytical study explores these relationships across two levels - business-to-business (B2B); and business-to-consumer (B2C). On the one hand, the B2B component suggests that when multiple buyers, such as the UK's largest supermarket chain (Tesco), six large French retailers (Auchan, Casino, Carrefour, Cora, Picard, Monoprix), and Dutch behemoths such as PLUS and Boni, become reliant upon a single supplier, Comigel, there are bound to be some practical trust implications. From a B2C perspective, on the other hand, buyer trust and consumer confidence (see Gray, Wert-Gray, & Carlon, 2013), as well as consumer perceptions (Akdeniz, Calantone, & Voorhees, 2013) and attitudes, are bound to change as a consequence of breaches in trust thus providing an opportunity for alternatives such as halal foods (Muhamad & Mizerski, 2013).
SSRN Electronic Journal, 2000
Management Decision, 2010
International Journal of Entrepreneurship and Small Business, 2015
Management Decision, 2009
Management Decision, 2009
Management Decision, 2008
Journal of Enterprising Communities: People and Places in the Global Economy, 2016
Handbook of Research on Asian Entrepreneurship, 2009
Thunderbird International Business Review, 2016
