Emel Ozdora | Bilkent University (original) (raw)
Papers by Emel Ozdora
Advances in digital crime, forensics, and cyber terrorism book series, Apr 22, 2022
Bu ornek olay analizi petrol arama, madencilik, turizm ve insaat sektorunde faaliyet gosteren bir... more Bu ornek olay analizi petrol arama, madencilik, turizm ve insaat sektorunde faaliyet gosteren bir aile holdingi olan Pet Holding’in kimlik insa surecini ve kurumsal sosyal sorumluluk faaliyetlerini incelemektedir. Calismanin amaci yari yapilandirilmis gorusmeler ve ikincil verilerin niteliksel incelemesi araciligiyla, sirketlerin kurumsal sosyal sorumluluk faaliyetlerinin kapsam ve icerigini belirlemek ve kurumsal sosyal sorumlulugun kurum kimligi insasindaki rolunu anlayabilmektir. Calisma sonuclari incelenen ornek olay icin kurumsal sosyal sorumlulugun kurumsal kimlik insasinda onemli bir rolu oldugunu ve kurumsal sosyal sorumluluk faaliyetlerinin seciminde sirket kurucusunun gecmisinden ve degerlerinden etkilendigini ortaya koymustur. Buna ilaveten kurucunun kisiliginin ve onceliklerinin ozellikle aile holdingleri icin kurumsal kimlik insasinda kritik bir rolu oldugunu ortaya koymustur.
Sponsorlu icerik veya dogal reklam, internet reklamciliginda son zamanlarda ilgi ceken reklam tur... more Sponsorlu icerik veya dogal reklam, internet reklamciliginda son zamanlarda ilgi ceken reklam turlerindendir. Arastirmalar sponsorlu icerigin eglendirici, bilgilendirici ve aldatici gibi cesitli sekillerde algilandigini ortaya koymustur. IAB Turkiye’nin alt tur olarak dilimize kazandirdigi yayin-ici birimlerin editoryal icerikle gosterdigi benzerlik, turun itibar yonetimi cercevesinde bir arac olarak kullanilma potansiyelini tartismaya acabilmektedir. Sponsorlu icerigin kredibilitesi ile destekci markanin imaj degerlendirmeleri arasindaki iliskiselligi incelemek ise tartismaya zemin acmak adina makul bir girisim sayilabilir. Bu calisma, ilgili incelemeyi belirgin bir itibar krizi deneyimlemis, ulkemizin degerli telekomunikasyon markalarindan birini destekci olarak konumlandirarak gerceklestirmistir. Bir ogrenci orneklemine (S=146) uygulanan anket calismasinda, katilimcilardan okudugu icerigin kredibilitesi ile destekci markanin imaji hakkinda degerlendirme yapmalari istenmistir. Son...
Discourse & Communication, 2019
This research focuses on the Turkish government’s communications with the international community... more This research focuses on the Turkish government’s communications with the international community with regard to Syrian refugees. I use the Discourse Historical Approach to reveal and compare the discursive strategies that the official Turkish news agency has used as part of its public diplomacy efforts in their mass communication efforts regarding Syrian refugees during the last 8 years. The results reveal how a humanitarian issue such as the plight of refugees might be employed to establish a government’s political position, affirm its involvement and influence public opinion about a conflict that exceeds national boundaries and has turned into a challenge for international dominance involving world superpowers. The topics highlighted in the Turkish news reports and the argumentations that these reports put forward reveal that the Turkish government is highly critical of the international community, especially Western powers, for not fulfilling their humanitarian responsibilities....
Public Relations Review, 2015
This study tries to understand the process of organizational identity construction and the role o... more This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities.
Public Relations Review, 2014
This study focuses on Turkey's banking sector and investigates the role of public relations and c... more This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy.
Turkish Studies, 2014
The accuracy of the Content should not be relied upon and should be independently verified with p... more The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sublicensing, systematic supply, or distribution in any form to anyone is expressly forbidden.
Sustainability, 2022
This study examined corporate social responsibility (CSR) communication and pandemic responses of... more This study examined corporate social responsibility (CSR) communication and pandemic responses of large corporations across multiple industries in a global context. Specifically, this research (1) described the state of CSR communication during the pandemic, and (2) identified how top global Fortune 500 corporations framed their COVID-19 pandemic responses as part of their social advocacy. An in-depth content analysis of the corporate communication messages revealed that top global corporations positioned their pandemic responses as an extension of their ongoing CSR commitment, prioritizing their philanthropic responsibilities over the ethical, legal, and economic responsibilities. They often relied on war metaphors, portraying the virus as the “common enemy” and employees as “heroes,” and highlighted their leadership role in the global “fight” against the pandemic as a “partner” of governments, “protector” of employees, and “supporter’’ of the communities. Analyzing a large data se...
Based on institutional theory, this research studies the role of corporate social responsibility ... more Based on institutional theory, this research studies the role of corporate social responsibility in organizational identity construction and online communication. The textual data analysis software Diction 7.0 and Concordance 3.3 is utilized to understand organizational identity construction by examining corporate websites of Turkey’s eight largest banks. Study results revealed that banks construct their identities by utilizing a similar set of themes. Interestingly, the themes mainly communicated on the websites of the eight banks studies do not necessarily include economic outputs such as core banking functions or superiority, but the banks tend to heavily communicate their non-economic agendas such as sustainability and corporate social responsibility.
Business and Economics Research Journal
Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiy... more Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiye'de yayınlanan yüksek lisans ve doktora tezleri tematik meta sentez (thematic meta-synhtesis) ile incelenmiştir. Bu inceleme sayesinde akademik çalışma yapan ve alana katkıda bulunan araştırmacıların sosyal sorumluluğu nasıl ele aldıkları, kavramların temel odağı, tarihsel izdüşümü ve profili belirlenmiştir. Tematik meta sentez ile yazındaki temel eğilimlerin ve boşlukların belirlenmesi ile kuramsal gelişime katkı sağlanacak alanlar tespit edilmiştir. Tezlerin bulguları ve sonuçları incelendiğinde daha çok betimsel ve uygulamaya yönelik çıkarımlarda bulundukları, teoriye katkının sınırlı olduğu, farklı teorilerden yola çıkarak bunları bütünleştiren ve kavramsal çerçeve geliştiren çalışmalara ihtiyaç olduğu belirlenmiştir.
Media, War & Conflict
News shapes audiences’ views of people and events beyond their immediate physical environment. Si... more News shapes audiences’ views of people and events beyond their immediate physical environment. Since the mass migration of refugees from Syria represents one of the worst humanitarian crises in modern history, its news coverage necessarily shaped the way global audiences understood the crisis. This qualitative study employs critical discourse analysis (CDA), specifically Van Leeuwen’s Discourse and Practice: New Tools for Critical Discourse Analysis (2008) as a social practice approach, to reveal and compare the discursive strategies used in the print media coverage of the Syrian refugees in three European countries: Turkey, Bulgaria and the UK. The findings show significant differences in the discourse used to describe the refugees and different approaches in terms of contextualization, spaces and actions depicted in the media coverage in each country. The study reveals the ongoing dialogue between journalistic practice and political decision making in three countries impacted to v...
Global Perspectives on NGO Communication for Social Change
American Behavioral Scientist
Since the Syrian refugee crisis represents the worst humanitarian crisis in modern history, it is... more Since the Syrian refugee crisis represents the worst humanitarian crisis in modern history, it is critical to examine how global media covered this issue. Focusing on two nations significantly affected by the refugee crisis—Bulgaria and Turkey, this study employs a content analysis to examine differences in refugee portrayals in national media. The results show that Turkish media coverage was more personalized and more likely to emphasize the victim frame. In contrast, Bulgarian coverage was less personalized and more likely to emphasize the administrative frame. The findings are placed within national context and their implications for media framing of refugees are discussed.
Iletisim Kuram Ve Arastırma Dergisi, Jul 17, 2014
Business Ethics: A European Review, 2016
Grounded in institutional theory, this study provides an overview of the corporate social respons... more Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs.
Public Relations Review, 2015
This paper reviews the literature for articles that include both the terms corporate social respo... more This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development.
Public Relations Review, 2015
Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecom... more Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy.
Business Ethics: A European Review, Apr 6, 2016
Grounded in institutional theory, this study provides an overview of the corporate social respons... more Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs.
Rooted in social identity theory, this exploratory study focuses on Turkey’s four largest teleco... more Rooted in social identity theory, this exploratory study focuses on Turkey’s four largest
telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine
how public relations and corporate social responsibility practices help construct organizational
identity. To achieve its aim, the study performs a thematic content analysis of the
companies’ corporate websites and social media accounts. Study results reveal that, in addition
to focusing on their core business functions, telecommunications companies in Turkey
try to create value and construct a legitimate identity by emphasizing community benefits
and their superiority vis-à-vis their competitors. This study also demonstrates that companies’
CSR activities play a crucial role in constructing organizational identity and gaining
legitimacy
This study tries to understand the process of organizational identity construction and therole of... more This study tries to understand the process of organizational identity construction and therole of public relations in assisting this process. This study focuses on Turkey’s bankingsector to understand how organizational identities are constructed and supported by cor-porate social responsibility (CSR) activities in addition to how they are communicated tostakeholders. The corporate websites and social media accounts (Facebook and Twitter) ofthe eight largest banks in Turkey are examined through thematic content analysis to under-stand their identity construction processes and how much they benefit from CSR activitiesin this process. Institutional theory is utilized in this study to get a deeper understanding ofthe role of CSR in organizational identity construction. The results reveal that online pres-ence of banks in Turkey tends to emphasize the softer, especially socially responsible sideof their organizational identities.
Advances in digital crime, forensics, and cyber terrorism book series, Apr 22, 2022
Bu ornek olay analizi petrol arama, madencilik, turizm ve insaat sektorunde faaliyet gosteren bir... more Bu ornek olay analizi petrol arama, madencilik, turizm ve insaat sektorunde faaliyet gosteren bir aile holdingi olan Pet Holding’in kimlik insa surecini ve kurumsal sosyal sorumluluk faaliyetlerini incelemektedir. Calismanin amaci yari yapilandirilmis gorusmeler ve ikincil verilerin niteliksel incelemesi araciligiyla, sirketlerin kurumsal sosyal sorumluluk faaliyetlerinin kapsam ve icerigini belirlemek ve kurumsal sosyal sorumlulugun kurum kimligi insasindaki rolunu anlayabilmektir. Calisma sonuclari incelenen ornek olay icin kurumsal sosyal sorumlulugun kurumsal kimlik insasinda onemli bir rolu oldugunu ve kurumsal sosyal sorumluluk faaliyetlerinin seciminde sirket kurucusunun gecmisinden ve degerlerinden etkilendigini ortaya koymustur. Buna ilaveten kurucunun kisiliginin ve onceliklerinin ozellikle aile holdingleri icin kurumsal kimlik insasinda kritik bir rolu oldugunu ortaya koymustur.
Sponsorlu icerik veya dogal reklam, internet reklamciliginda son zamanlarda ilgi ceken reklam tur... more Sponsorlu icerik veya dogal reklam, internet reklamciliginda son zamanlarda ilgi ceken reklam turlerindendir. Arastirmalar sponsorlu icerigin eglendirici, bilgilendirici ve aldatici gibi cesitli sekillerde algilandigini ortaya koymustur. IAB Turkiye’nin alt tur olarak dilimize kazandirdigi yayin-ici birimlerin editoryal icerikle gosterdigi benzerlik, turun itibar yonetimi cercevesinde bir arac olarak kullanilma potansiyelini tartismaya acabilmektedir. Sponsorlu icerigin kredibilitesi ile destekci markanin imaj degerlendirmeleri arasindaki iliskiselligi incelemek ise tartismaya zemin acmak adina makul bir girisim sayilabilir. Bu calisma, ilgili incelemeyi belirgin bir itibar krizi deneyimlemis, ulkemizin degerli telekomunikasyon markalarindan birini destekci olarak konumlandirarak gerceklestirmistir. Bir ogrenci orneklemine (S=146) uygulanan anket calismasinda, katilimcilardan okudugu icerigin kredibilitesi ile destekci markanin imaji hakkinda degerlendirme yapmalari istenmistir. Son...
Discourse & Communication, 2019
This research focuses on the Turkish government’s communications with the international community... more This research focuses on the Turkish government’s communications with the international community with regard to Syrian refugees. I use the Discourse Historical Approach to reveal and compare the discursive strategies that the official Turkish news agency has used as part of its public diplomacy efforts in their mass communication efforts regarding Syrian refugees during the last 8 years. The results reveal how a humanitarian issue such as the plight of refugees might be employed to establish a government’s political position, affirm its involvement and influence public opinion about a conflict that exceeds national boundaries and has turned into a challenge for international dominance involving world superpowers. The topics highlighted in the Turkish news reports and the argumentations that these reports put forward reveal that the Turkish government is highly critical of the international community, especially Western powers, for not fulfilling their humanitarian responsibilities....
Public Relations Review, 2015
This study tries to understand the process of organizational identity construction and the role o... more This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities.
Public Relations Review, 2014
This study focuses on Turkey's banking sector and investigates the role of public relations and c... more This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy.
Turkish Studies, 2014
The accuracy of the Content should not be relied upon and should be independently verified with p... more The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sublicensing, systematic supply, or distribution in any form to anyone is expressly forbidden.
Sustainability, 2022
This study examined corporate social responsibility (CSR) communication and pandemic responses of... more This study examined corporate social responsibility (CSR) communication and pandemic responses of large corporations across multiple industries in a global context. Specifically, this research (1) described the state of CSR communication during the pandemic, and (2) identified how top global Fortune 500 corporations framed their COVID-19 pandemic responses as part of their social advocacy. An in-depth content analysis of the corporate communication messages revealed that top global corporations positioned their pandemic responses as an extension of their ongoing CSR commitment, prioritizing their philanthropic responsibilities over the ethical, legal, and economic responsibilities. They often relied on war metaphors, portraying the virus as the “common enemy” and employees as “heroes,” and highlighted their leadership role in the global “fight” against the pandemic as a “partner” of governments, “protector” of employees, and “supporter’’ of the communities. Analyzing a large data se...
Based on institutional theory, this research studies the role of corporate social responsibility ... more Based on institutional theory, this research studies the role of corporate social responsibility in organizational identity construction and online communication. The textual data analysis software Diction 7.0 and Concordance 3.3 is utilized to understand organizational identity construction by examining corporate websites of Turkey’s eight largest banks. Study results revealed that banks construct their identities by utilizing a similar set of themes. Interestingly, the themes mainly communicated on the websites of the eight banks studies do not necessarily include economic outputs such as core banking functions or superiority, but the banks tend to heavily communicate their non-economic agendas such as sustainability and corporate social responsibility.
Business and Economics Research Journal
Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiy... more Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiye'de yayınlanan yüksek lisans ve doktora tezleri tematik meta sentez (thematic meta-synhtesis) ile incelenmiştir. Bu inceleme sayesinde akademik çalışma yapan ve alana katkıda bulunan araştırmacıların sosyal sorumluluğu nasıl ele aldıkları, kavramların temel odağı, tarihsel izdüşümü ve profili belirlenmiştir. Tematik meta sentez ile yazındaki temel eğilimlerin ve boşlukların belirlenmesi ile kuramsal gelişime katkı sağlanacak alanlar tespit edilmiştir. Tezlerin bulguları ve sonuçları incelendiğinde daha çok betimsel ve uygulamaya yönelik çıkarımlarda bulundukları, teoriye katkının sınırlı olduğu, farklı teorilerden yola çıkarak bunları bütünleştiren ve kavramsal çerçeve geliştiren çalışmalara ihtiyaç olduğu belirlenmiştir.
Media, War & Conflict
News shapes audiences’ views of people and events beyond their immediate physical environment. Si... more News shapes audiences’ views of people and events beyond their immediate physical environment. Since the mass migration of refugees from Syria represents one of the worst humanitarian crises in modern history, its news coverage necessarily shaped the way global audiences understood the crisis. This qualitative study employs critical discourse analysis (CDA), specifically Van Leeuwen’s Discourse and Practice: New Tools for Critical Discourse Analysis (2008) as a social practice approach, to reveal and compare the discursive strategies used in the print media coverage of the Syrian refugees in three European countries: Turkey, Bulgaria and the UK. The findings show significant differences in the discourse used to describe the refugees and different approaches in terms of contextualization, spaces and actions depicted in the media coverage in each country. The study reveals the ongoing dialogue between journalistic practice and political decision making in three countries impacted to v...
Global Perspectives on NGO Communication for Social Change
American Behavioral Scientist
Since the Syrian refugee crisis represents the worst humanitarian crisis in modern history, it is... more Since the Syrian refugee crisis represents the worst humanitarian crisis in modern history, it is critical to examine how global media covered this issue. Focusing on two nations significantly affected by the refugee crisis—Bulgaria and Turkey, this study employs a content analysis to examine differences in refugee portrayals in national media. The results show that Turkish media coverage was more personalized and more likely to emphasize the victim frame. In contrast, Bulgarian coverage was less personalized and more likely to emphasize the administrative frame. The findings are placed within national context and their implications for media framing of refugees are discussed.
Iletisim Kuram Ve Arastırma Dergisi, Jul 17, 2014
Business Ethics: A European Review, 2016
Grounded in institutional theory, this study provides an overview of the corporate social respons... more Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs.
Public Relations Review, 2015
This paper reviews the literature for articles that include both the terms corporate social respo... more This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development.
Public Relations Review, 2015
Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecom... more Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy.
Business Ethics: A European Review, Apr 6, 2016
Grounded in institutional theory, this study provides an overview of the corporate social respons... more Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs.
Rooted in social identity theory, this exploratory study focuses on Turkey’s four largest teleco... more Rooted in social identity theory, this exploratory study focuses on Turkey’s four largest
telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine
how public relations and corporate social responsibility practices help construct organizational
identity. To achieve its aim, the study performs a thematic content analysis of the
companies’ corporate websites and social media accounts. Study results reveal that, in addition
to focusing on their core business functions, telecommunications companies in Turkey
try to create value and construct a legitimate identity by emphasizing community benefits
and their superiority vis-à-vis their competitors. This study also demonstrates that companies’
CSR activities play a crucial role in constructing organizational identity and gaining
legitimacy
This study tries to understand the process of organizational identity construction and therole of... more This study tries to understand the process of organizational identity construction and therole of public relations in assisting this process. This study focuses on Turkey’s bankingsector to understand how organizational identities are constructed and supported by cor-porate social responsibility (CSR) activities in addition to how they are communicated tostakeholders. The corporate websites and social media accounts (Facebook and Twitter) ofthe eight largest banks in Turkey are examined through thematic content analysis to under-stand their identity construction processes and how much they benefit from CSR activitiesin this process. Institutional theory is utilized in this study to get a deeper understanding ofthe role of CSR in organizational identity construction. The results reveal that online pres-ence of banks in Turkey tends to emphasize the softer, especially socially responsible sideof their organizational identities.