Indra Muis | STMIK BINA INSANI (original) (raw)
Papers by Indra Muis
Advances in social science, education and humanities research, 2022
Effects of Digital Marketing (DM) and Innovation (Inn) on Marketing Performance (MP), mediated by... more Effects of Digital Marketing (DM) and Innovation (Inn) on Marketing Performance (MP), mediated by Competitive Advantage (CA) in the context of food and beverage micro businesses are not widely discussed and well understood. This study aims to describe Digital Marketing, Innovation, Competitive Advantage and Marketing Performance and examine the effects of Digital Marketing and Inn on Marketing Performance mediated by Competitive Advantage. The unit analysis is food and beverage micro business owners in Bekasi Municipality, West Java Province, Indonesia. The respondents are 100 owners of food and beverage micro businesses and the sampling technique is the simple random sampling. The data analysis uses the PLS technique. The results show that Digital Marketing and Inn had a positive effect on Competitive Advantage. Digital Marketing had also a positive direct effect on Marketing Performance. Competitive Advantage, however, did not mediate the Digital Marketing and Marketing Performance relationship. Competitive Advantage had less effect on Marketing Performance (<0.3). Innovation had no effect on Marketing Performance. For the operational implications, food and beverage micro business owners need to implement Digital Marketing to improve Marketing Performance. They also need to implement Digital Marketing and Innovation to improve Competitive Advantage. As a conclusion, business owners need to maintain communication with customers through internet-based media, make customers experience speed and efficiency in information access about the products, make products content popular and relevant to current trends, deliver the products as promised and update information about the products on the market places. Besides, business owners also need to make some changes in the way they do business in more efficient and productive way to meet the customers' needs and wants.
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
A problem in small-scale industries is the lack of marketing knowledge of digital technology. Bas... more A problem in small-scale industries is the lack of marketing knowledge of digital technology. Based on this problem, this Community Service activity was carried out with the aim of increasing the knowledge of the scavenger group who are members of the Tunas Mulia Foundation, in the Bantar Gebang Integrated Waste Management Site, Bekasi. Activities are carried out through training and assistance in using sales applications through the marketplace platform. The purpose of this activity is to help increase the income of scavenger families by expanding the market through digital technology. The method used is the presentation of the material at the location of the Foundation. The material is given by the lecturer and then direct practice in making the platform is assisted by students as a companion to the participants. A total of 40 scavengers who participated in the mentoring were divided into two classes. The PKM activity was carried out for half a month, starting on December 14-30, 2...
Abstrak: Penelitian ini bertujuan untuk mengukur efektifitas pesan iklan televisi KPK versi 2012 ... more Abstrak: Penelitian ini bertujuan untuk mengukur efektifitas pesan iklan televisi KPK versi 2012 ditinjau dari dimensi perhatian, pemahaman, respon kognitif, respon afektif, dan sikap terhadap iklan. Kuesioner disitribusikan pada 341 responden dengan metode Simple Random Sampling. Penelitian ini menemukan bahwa dimensi perhatian bernilai 3.80. pema-haman bernilai 4.02, Respon Kognitif bernilai 4.24, Respon Afektif bernilai 3,87 dan Sikap terhadap iklan bernilai 4,66. Untuk mengukur efektifitas konten ikian, nilai skala pendapat setiap variabel dikonversikan ke tabel Direct Rating dengan hasil Perhatian bernilai 15.2, Pemahaman 16.08, Kognitif 16.98, Afektif 15.48 dan Perilaku 18.64. Kelima dimensi yang telah dikonversikan kemudian dijumlahkan dan diperoleh jumlah 82.38 yang bermakna bahwa iklan TV KPK versi 2012 ini Sangat Efektif secara isi pesan. Kata Kunci: pesan ikian, perhatian, pemahaman, respon kognitif, respon afektif, sikap/terhadap iklan, pemeringkatan langsung, ikla...
Abstrak : Penelitian kualitatif ini bertujuan untuk merumuskan Segmentasi, Targeting dan Product ... more Abstrak : Penelitian kualitatif ini bertujuan untuk merumuskan Segmentasi, Targeting dan Product Positioning (STP) produk Neo Coffee yang diproduksi oleh Wings Food dan didistribusi oleh PT Bekasi Distribusindo Raya. Data dikumpulkan dengan melakukan penelitian kepustakaan, wawancara dan observasi. Penelitian kepustakaan dilakukan untuk mengumpulkan literatur yang berkaitan dengan segmentasi, targeting danproduct positioningsebagai bagian dari strategi pemasaran produk. Wawancara dilakukan dengan pimpinan perusahaan dan penikmat Neo Coffee. Sedangkan observasi dilakukan untuk mendapatkan gambaran yang jelas tentang kekuatan dan kelemahan produk. Analisis SWOT dilakukan sebagai acuan dalam perumusan segmen-segmen dan penetapan segmen sasaran serta product positioning. Kata kunci:Segmentasi, Targeting, Product Positioning, Strategi Pemasaran Abstract : This qualitative research aims to formulate segmentation, targeting and product positioning (STP) of Neo Coffee, produce...
Abstrak: Kecamatan Bekasi Selatan merupakan bagian dari Kota Bekasi yang terletak di pusat Pemeri... more Abstrak: Kecamatan Bekasi Selatan merupakan bagian dari Kota Bekasi yang terletak di pusat Pemerintahan Kota Bekasi, Dengan luas 1.605,40 Ha dalam perkembangannya telah menunjukan kemajuan diberbagai bidang sesuai dengan peran dan fungsinya. Penelitian ini bertujuan untuk mengetahui kualitas pelayanan masyarakat di Kecamatan Bekasi Selatan. Hasil penelitian menunjukkan bahwa kualitas pelayanan masyarakat di Kecamatan Bekasi Selatan sudah sangat baik dan konsep kualitas pelayanan yang dijalankan sudah memenuhi keinginan masyarakat. Kemudian prinsip kualitas pelayanan sudah diterapkan di Kantor Kecamatan Bekasi Selatan. Dalam dimensi Tangible, Reliability, Responsivenes, Assurance dan Emphaty sudah diterapkan sesuai dengan standar pelayanan. Kualitas pelayanan di Kantor Kecamatan Bekasi Selatan sesuai dengan standar pelayanan yaitu (1) Dimensi tangible (bukti fisik) yaitu nyamannya di tempat pelayanan termasuk sarana dan prasarana yang sudah lengkap. (2) Dimensi reliability (kehandala...
Abstract: This research is to find out the effect of organizational learning and innovation on bu... more Abstract: This research is to find out the effect of organizational learning and innovation on business performance of Small-Medium Enterprises (SMEs) manufacturing rattan products in West Java Province, Indonesia. After understanding literatures on organizational learning, innovation, and business performance. the research then formulates a model of organizational learning, innovation and business performance and defines how those variables are associated. Hypotheses on organizational learning - business performance, innovation-business performance. and learning organization-innovation association are tested. Organizational learning is measured based on 4 (four) dimensions. namely: information acquisition, information distribution, information interpretation, and behavioral and cognitive changes. Innovation is measured based on 3 (three) dimensions, namely: product and service innovation. process innovation, and innovative culture. Business performance is measured based on financia...
Abstrak: Penelitian kualitatif ini meneliti Industri Kecil Menengah (IKM) yang memproduksi dan me... more Abstrak: Penelitian kualitatif ini meneliti Industri Kecil Menengah (IKM) yang memproduksi dan mengekspor produk berbahan rotan di Propinsi Jawa Barat, Indonesia. Tujuan dari penelitian ini adalah untuk menciptakan sebuah model yang merumuskan program pelatihan dan implementasi pemasaran strategik untuk manajer pemasaran Industri Kecil Menengah (IKM). Data dikumpulkan dengan melakukan penelitian kepustakaan, penelitian pendahuluan dan Focused Group Discussion (FGD). Perpustakaan dan penelitian pendahuluan dilakukan untuk mengetahui profil UKM dan profil pembeli mereka dan merumuskan kuesioner mengenai pengukuran implementasi pemasaran strategis. FGD dilakukan untuk mengumpulkan data permasalahan dan solusi yang mungkin. Sebagai Soft System Methodology (SSM) yang diterapkan dalam penelitian ini, analisis deskriptif terhadap tanggapan kuesioner mengacu pada gambar yang kaya, satu dari 7 (tujuh) langkah dalam SSM. Selain itu, gambar yang kaya juga digambar berdasarkan hasil FGD yang di...
Journal Of Computer Science Contributions (JUCOSCO), 2021
The learning process has shifted from conventional to technology-based. In line with the developm... more The learning process has shifted from conventional to technology-based. In line with the development of science, in the learning process there is a paradigm shift where the learning process must be oriented towards active learning students (student active learning). The teacher is expected to be able to present a fun learning process for students by using various learning media, so that the teacher must be creative in providing material to students. Learning media using google drive, bit.ly, and google forms are technology-based learning media that increases teaching and learning to be active and innovative with the internet. Therefore it is necessary to conduct training on making learning media using google drive, bit.ly, and google forms for teachers of SMAN 15 Bekasi City, so that they can improve their ability to implement distance learning in the adaptation period of new habits. The results of the implementation of the activity obtained an assessment of 55.2% which was Very Goo...
Memahami dan mempelajari aplikasi berbasis website merupakan sebuah peluang di masa revolusi indu... more Memahami dan mempelajari aplikasi berbasis website merupakan sebuah peluang di masa revolusi industri 4.0. Kemampuan penguasaaan teknologi dan informasi khususnya pada para ASN dan Non ASN Pemerintah Kota Bekasi dalam penguasaan HTML dan CSS sangat diperlukan mengingat dalam hal pelayanan administratif didukung dengan teknologi informasi dan komunikasi dalam menjalankan proses bisnis pemerintahan yang terintegrasi. Permasalahan yang terjadi pada saat ini adalah kurangnya memahami konsep dasar HTML (HyperText Markup Language), Kurangnya memahami konsep CSS (Cascading Style Sheets) dan kurangnya memahami pembuatan website dinamis. Pelaksanaan pelatihan Basic HTML dilakukan secara online melalui media www.zoom.us , www.youtube.com dan media sosial www.instagram.com . Kegiatan ini diikuti oleh 98 peserta dengan hasil akhir memberikan hasil yang positif yang terlihat dari umpan balik peserta terhadap materi yaitu pada nilai 4 (Bagus) 49,3% dan nilai 5 (Sangat Bagus) 42.2%.
Penelitian ini mengkaji kinerja pemasaran ekspor melalui implementasi orientasi pasar yang dimedi... more Penelitian ini mengkaji kinerja pemasaran ekspor melalui implementasi orientasi pasar yang dimediasi oleh implementasi strategi pemasaran ekspor dan kapabilitas pemasaran ekspor. Tujuan penelitian ini adalah untuk mengetahui, mengkaji, dan menganalisis 1) implementasi orientasi pasar, 2) implementasi strategi pemasaran ekspor, 3) kapabilitas pemasaran ekspor 4) kinerja pemasaran ekspor, 5) pengaruh orientasi pasar terhadap implementasi strategi pemasaran ekspor, 6) pengaruh orientasi pasar terhadap kapabilitas pemasaran ekspor, dan 7) pengaruh implementasi strategi pemasaran ekspor dan kapabilitas pemasaran ekspor terhadap kinerja pemasaran ekspor. Variabel-variabel dalam penelitian ini terdiri dari orientasi pasar. Implementasi strategi pemasaran ekspor, kapabilitas pemasaran ekspor dan kinerja pemasaran ekspor. Jenis penelitian adalah penelitian kuantitatif. Metode penelitian yang digunakan adalah metode descriptive survey dan explanatory survey. Sifat penelitian adalah deskriptif...
![Research paper thumbnail of Strategic Marketing and Digital Marketing Training Activities for the Rattan Processing Industries in Cirebon Regency [Pelatihan Pemasaran Strategik dan Digital untuk Industri Pengolah Rotan di Kabupaten Cirebon]](https://attachments.academia-assets.com/84431743/thumbnails/1.jpg)
](Proceeding of Community Development, 2019
The aim of organizing strategic marketing and digital marketing training activities for the ratta... more The aim of organizing strategic marketing and digital marketing training activities for the rattan processing industries in Cirebon Regency, West Java, Indonesia was to provide knowledge and skills in strategic and digital marketing. The training which was held for 8 (eight) hours was attended by 20 marketing managers and owners of the rattan processing industries who were members of the Cirebon Regency Association of Indonesian Industry and Crafts Association. It is hoped that through this training the participants would be able to improve the performance of export marketing of rattan-based products to foreign countries through their competitive advantages. The training methods used are lecturing, group discussion, and training evaluation. The results of the training were that participants were able to explain how to implement a market orientation culture in their business operations. In addition, the participants were also able to explain the efforts made in implementing export ma...
Owner, 2022
This study aims to explain the implementation of transformational leadership, knowledge managemen... more This study aims to explain the implementation of transformational leadership, knowledge management, learning organization, and organizational performance at private universities in West Java province and examine the effect of transformational leadership and knowledge management on organizational performance mediated by learning organization. The unit of analysis is the head of a private university campus in West Java Province, Indonesia. Respondents were 38 rectors and vice rectors from 59 private universities and the sampling technique is simple random sampling. Data are analyzed by using Partial Least Square (PLS) technique. The results show that all the measured independent variables and the mediator have very good values, but the dependent variable has good values ??and is still needed to be improved. In addition, transformational leadership and knowledge management have a significant and positive effect on learning organization. Learning organization also has a significant and ...
This article elaborate a social innovation practice made by a small group of people in Bandung We... more This article elaborate a social innovation practice made by a small group of people in Bandung West Java. The idea of this innovation is to use banana trunk as raw material for paper making. This article explains the manufacturing process of paper making by using banana trunks as raw material. Implementing a simple process, firstly the trunks are chopped into pieces. Next the pieces are dried under the sunshine. The dried pieces are then boiled. the next step is to blend the boiled pieces to make them jelly. the jelly is shaped in wood plates to make papers in the desired form and size. The plate are sunbathed to dry the jelly. The dried jelly now becomes papers.
Sejalan dengan pemberlakuan Masyarakat Ekonomi Asean (MEA) 2015 dan era kesejagadan setiap Negara... more Sejalan dengan pemberlakuan Masyarakat Ekonomi Asean (MEA) 2015 dan era kesejagadan setiap Negara yang terlibat dalam kesepakatan globalisasi ini perlu meningkatkan keunggulan bersaing masing-masing terutama dalam aspek kompetensi Sumber Daya Manusianya. Hal ini didorong oleh kesepakatan untuk menerima arus SDM selain arus modal, barang dan jasa di dalam kawasan Asia Tenggara. Bekasi sebagai kota industri, jasa dan perdagangan memiliki 4.000 perusahaan pada beberapa kawasan industri yang beroperasi di Bekasi. 1.500 perusahaan beroperasi di Kawasan Industri Jababeka dengan jumlah penghuni 600.000 karyawan. 71% dari jumlah tersebut atau 426.000 adalah lulusan Sekolah Menengah Atas dan Kejuruan (SMA/K dan sederajat) dan Sekolah Menengah Pertama (SMP) serta paket C. Dari jumlah tersebut ditaksir bari 1% yang kuliah di perguruan tinggi di Kota dan Kabupaten Bekasi atau berjumlah 4.260. Mereka yang berkesempatan untuk mengenyam pendidikan tinggi pun tidak dapat menikmati pembelajaran seca...
Binus Business Review
The research examined the performance of export marketing performance through the implementation ... more The research examined the performance of export marketing performance through the implementation of market orientation intervened by export marketing strategy and export marketing capability. Primary data were collected through questionnaires from 108 samples out of 148 rattan processing Small and Medium Enterprises (SMEs) in nine provinces in Indonesia. The respondents were marketing managers or owners of SMEs with at least two years of experience. Structural Equation Modeling (SEM), which was processed by using Lisrel 8.7, was employed. The results indicate that market orientation, export marketing strategy, and export marketing capability are well implemented in the business operation of SMEs. However, the export marketing performance needs to be improved. Concerning the variables studied, market orientation has a significant effect on export marketing strategy, export marketing capability, and export marketing performance. Then, export marketing strategy affects export marketing...
Alat analisis yang digunakan dalam perumusan model ini adalah soft system methodology (SMM). Terd... more Alat analisis yang digunakan dalam perumusan model ini adalah soft system methodology (SMM). Terdapat 7 (tujuh) tahap dalam penerapannya, yaitu: 1. problem situation considered problematic (situasi masalah yang dianggap problematic); 2. problem situation expressed (Situasi masalah diungkapkan); 3. root definition of relevant purposeful activity (Definisi akar dari aktifitas bertujuan yang relevan); 4. conceptual models of the system named in root definition (model konseptual dari system yang diberi nama pada definisi akar); 5. comparison of models and real world (perbandingan model dengan dunia nyata); 6. changes systematically desirable, culturally feasible (perubahan yang diharapkan secara system dan layak secara budaya); 7. action to improve the situation (tindakan untuk memperbaiki keadaan).
Jurnal Administrasi Kantor, 2018
Abstrak: Penelitian kualitatif ini meneliti Industri Kecil Menengah (IKM) yang memproduksi dan me... more Abstrak: Penelitian kualitatif ini meneliti Industri Kecil Menengah (IKM) yang memproduksi dan mengekspor produk berbahan rotan di Propinsi Jawa Barat, Indonesia. Tujuan dari penelitian ini adalah untuk menciptakan sebuah model yang merumuskan program pelatihan dan implementasi pemasaran strategik untuk manajer pemasaran Industri Kecil Menengah (IKM). Data dikumpulkan dengan melakukan penelitian kepustakaan, penelitian pendahuluan dan Focused Group Discussion (FGD). Perpustakaan dan penelitian pendahuluan dilakukan untuk mengetahui profil UKM dan profil pembeli mereka dan merumuskan kuesioner mengenai pengukuran implementasi pemasaran strategis. FGD dilakukan untuk mengumpulkan data permasalahan dan solusi yang mungkin. Sebagai Soft System Methodology (SSM) yang diterapkan dalam penelitian ini, analisis deskriptif terhadap tanggapan kuesioner mengacu pada gambar yang kaya, satu dari 7 (tujuh) langkah dalam SSM. Selain itu, gambar yang kaya juga digambar berdasarkan hasil FGD yang diikuti oleh 17 peserta yang mengelola UKM lebih dari 2 tahun. Dengan mengacu pada masalah yang digambarkan dalam gambar yang kaya, sebuah model konseptual mengenai pelatihan dan implementasi strategi pemasaran dirumuskan sebagai temuan penelitian. Abstract: This qualitative research studies Small Medium Enterprises (SMEs) that produce and export rattan products in West Java Province, Indonesia. The aim of the study is to create a model that formulates a training program and implementation of strategic marketing for marketing managers of Small Medium Enterprises (SMEs). Data are collected by doing a library research, a preliminary research and Focused Group Discussion (FGD). The library and preliminary researches are conducted to find out the SMEs' profile and their buyers' profile and formulate questioners on strategic marketing implementation measurements. FGD is conducted to gather data of problems and possible solutions. As Soft System Methodology (SSM) is applied in this research the descriptive analysis on the questioner responses are referred to draw a rich picture, one of 7 (seven) steps in SSM. Besides, rich picture is also drawn based on the result of FGD attended by 17 participants who have managed SMEs more than 2 years. By referring to the problems depicted in rich picture a conceptual model on strategic marketing training and implementation is formulated as the finding of the research.
Scientific Conference Proceeding, Mar 29, 2016
Advances in social science, education and humanities research, 2022
Effects of Digital Marketing (DM) and Innovation (Inn) on Marketing Performance (MP), mediated by... more Effects of Digital Marketing (DM) and Innovation (Inn) on Marketing Performance (MP), mediated by Competitive Advantage (CA) in the context of food and beverage micro businesses are not widely discussed and well understood. This study aims to describe Digital Marketing, Innovation, Competitive Advantage and Marketing Performance and examine the effects of Digital Marketing and Inn on Marketing Performance mediated by Competitive Advantage. The unit analysis is food and beverage micro business owners in Bekasi Municipality, West Java Province, Indonesia. The respondents are 100 owners of food and beverage micro businesses and the sampling technique is the simple random sampling. The data analysis uses the PLS technique. The results show that Digital Marketing and Inn had a positive effect on Competitive Advantage. Digital Marketing had also a positive direct effect on Marketing Performance. Competitive Advantage, however, did not mediate the Digital Marketing and Marketing Performance relationship. Competitive Advantage had less effect on Marketing Performance (<0.3). Innovation had no effect on Marketing Performance. For the operational implications, food and beverage micro business owners need to implement Digital Marketing to improve Marketing Performance. They also need to implement Digital Marketing and Innovation to improve Competitive Advantage. As a conclusion, business owners need to maintain communication with customers through internet-based media, make customers experience speed and efficiency in information access about the products, make products content popular and relevant to current trends, deliver the products as promised and update information about the products on the market places. Besides, business owners also need to make some changes in the way they do business in more efficient and productive way to meet the customers' needs and wants.
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
A problem in small-scale industries is the lack of marketing knowledge of digital technology. Bas... more A problem in small-scale industries is the lack of marketing knowledge of digital technology. Based on this problem, this Community Service activity was carried out with the aim of increasing the knowledge of the scavenger group who are members of the Tunas Mulia Foundation, in the Bantar Gebang Integrated Waste Management Site, Bekasi. Activities are carried out through training and assistance in using sales applications through the marketplace platform. The purpose of this activity is to help increase the income of scavenger families by expanding the market through digital technology. The method used is the presentation of the material at the location of the Foundation. The material is given by the lecturer and then direct practice in making the platform is assisted by students as a companion to the participants. A total of 40 scavengers who participated in the mentoring were divided into two classes. The PKM activity was carried out for half a month, starting on December 14-30, 2...
Abstrak: Penelitian ini bertujuan untuk mengukur efektifitas pesan iklan televisi KPK versi 2012 ... more Abstrak: Penelitian ini bertujuan untuk mengukur efektifitas pesan iklan televisi KPK versi 2012 ditinjau dari dimensi perhatian, pemahaman, respon kognitif, respon afektif, dan sikap terhadap iklan. Kuesioner disitribusikan pada 341 responden dengan metode Simple Random Sampling. Penelitian ini menemukan bahwa dimensi perhatian bernilai 3.80. pema-haman bernilai 4.02, Respon Kognitif bernilai 4.24, Respon Afektif bernilai 3,87 dan Sikap terhadap iklan bernilai 4,66. Untuk mengukur efektifitas konten ikian, nilai skala pendapat setiap variabel dikonversikan ke tabel Direct Rating dengan hasil Perhatian bernilai 15.2, Pemahaman 16.08, Kognitif 16.98, Afektif 15.48 dan Perilaku 18.64. Kelima dimensi yang telah dikonversikan kemudian dijumlahkan dan diperoleh jumlah 82.38 yang bermakna bahwa iklan TV KPK versi 2012 ini Sangat Efektif secara isi pesan. Kata Kunci: pesan ikian, perhatian, pemahaman, respon kognitif, respon afektif, sikap/terhadap iklan, pemeringkatan langsung, ikla...
Abstrak : Penelitian kualitatif ini bertujuan untuk merumuskan Segmentasi, Targeting dan Product ... more Abstrak : Penelitian kualitatif ini bertujuan untuk merumuskan Segmentasi, Targeting dan Product Positioning (STP) produk Neo Coffee yang diproduksi oleh Wings Food dan didistribusi oleh PT Bekasi Distribusindo Raya. Data dikumpulkan dengan melakukan penelitian kepustakaan, wawancara dan observasi. Penelitian kepustakaan dilakukan untuk mengumpulkan literatur yang berkaitan dengan segmentasi, targeting danproduct positioningsebagai bagian dari strategi pemasaran produk. Wawancara dilakukan dengan pimpinan perusahaan dan penikmat Neo Coffee. Sedangkan observasi dilakukan untuk mendapatkan gambaran yang jelas tentang kekuatan dan kelemahan produk. Analisis SWOT dilakukan sebagai acuan dalam perumusan segmen-segmen dan penetapan segmen sasaran serta product positioning. Kata kunci:Segmentasi, Targeting, Product Positioning, Strategi Pemasaran Abstract : This qualitative research aims to formulate segmentation, targeting and product positioning (STP) of Neo Coffee, produce...
Abstrak: Kecamatan Bekasi Selatan merupakan bagian dari Kota Bekasi yang terletak di pusat Pemeri... more Abstrak: Kecamatan Bekasi Selatan merupakan bagian dari Kota Bekasi yang terletak di pusat Pemerintahan Kota Bekasi, Dengan luas 1.605,40 Ha dalam perkembangannya telah menunjukan kemajuan diberbagai bidang sesuai dengan peran dan fungsinya. Penelitian ini bertujuan untuk mengetahui kualitas pelayanan masyarakat di Kecamatan Bekasi Selatan. Hasil penelitian menunjukkan bahwa kualitas pelayanan masyarakat di Kecamatan Bekasi Selatan sudah sangat baik dan konsep kualitas pelayanan yang dijalankan sudah memenuhi keinginan masyarakat. Kemudian prinsip kualitas pelayanan sudah diterapkan di Kantor Kecamatan Bekasi Selatan. Dalam dimensi Tangible, Reliability, Responsivenes, Assurance dan Emphaty sudah diterapkan sesuai dengan standar pelayanan. Kualitas pelayanan di Kantor Kecamatan Bekasi Selatan sesuai dengan standar pelayanan yaitu (1) Dimensi tangible (bukti fisik) yaitu nyamannya di tempat pelayanan termasuk sarana dan prasarana yang sudah lengkap. (2) Dimensi reliability (kehandala...
Abstract: This research is to find out the effect of organizational learning and innovation on bu... more Abstract: This research is to find out the effect of organizational learning and innovation on business performance of Small-Medium Enterprises (SMEs) manufacturing rattan products in West Java Province, Indonesia. After understanding literatures on organizational learning, innovation, and business performance. the research then formulates a model of organizational learning, innovation and business performance and defines how those variables are associated. Hypotheses on organizational learning - business performance, innovation-business performance. and learning organization-innovation association are tested. Organizational learning is measured based on 4 (four) dimensions. namely: information acquisition, information distribution, information interpretation, and behavioral and cognitive changes. Innovation is measured based on 3 (three) dimensions, namely: product and service innovation. process innovation, and innovative culture. Business performance is measured based on financia...
Abstrak: Penelitian kualitatif ini meneliti Industri Kecil Menengah (IKM) yang memproduksi dan me... more Abstrak: Penelitian kualitatif ini meneliti Industri Kecil Menengah (IKM) yang memproduksi dan mengekspor produk berbahan rotan di Propinsi Jawa Barat, Indonesia. Tujuan dari penelitian ini adalah untuk menciptakan sebuah model yang merumuskan program pelatihan dan implementasi pemasaran strategik untuk manajer pemasaran Industri Kecil Menengah (IKM). Data dikumpulkan dengan melakukan penelitian kepustakaan, penelitian pendahuluan dan Focused Group Discussion (FGD). Perpustakaan dan penelitian pendahuluan dilakukan untuk mengetahui profil UKM dan profil pembeli mereka dan merumuskan kuesioner mengenai pengukuran implementasi pemasaran strategis. FGD dilakukan untuk mengumpulkan data permasalahan dan solusi yang mungkin. Sebagai Soft System Methodology (SSM) yang diterapkan dalam penelitian ini, analisis deskriptif terhadap tanggapan kuesioner mengacu pada gambar yang kaya, satu dari 7 (tujuh) langkah dalam SSM. Selain itu, gambar yang kaya juga digambar berdasarkan hasil FGD yang di...
Journal Of Computer Science Contributions (JUCOSCO), 2021
The learning process has shifted from conventional to technology-based. In line with the developm... more The learning process has shifted from conventional to technology-based. In line with the development of science, in the learning process there is a paradigm shift where the learning process must be oriented towards active learning students (student active learning). The teacher is expected to be able to present a fun learning process for students by using various learning media, so that the teacher must be creative in providing material to students. Learning media using google drive, bit.ly, and google forms are technology-based learning media that increases teaching and learning to be active and innovative with the internet. Therefore it is necessary to conduct training on making learning media using google drive, bit.ly, and google forms for teachers of SMAN 15 Bekasi City, so that they can improve their ability to implement distance learning in the adaptation period of new habits. The results of the implementation of the activity obtained an assessment of 55.2% which was Very Goo...
Memahami dan mempelajari aplikasi berbasis website merupakan sebuah peluang di masa revolusi indu... more Memahami dan mempelajari aplikasi berbasis website merupakan sebuah peluang di masa revolusi industri 4.0. Kemampuan penguasaaan teknologi dan informasi khususnya pada para ASN dan Non ASN Pemerintah Kota Bekasi dalam penguasaan HTML dan CSS sangat diperlukan mengingat dalam hal pelayanan administratif didukung dengan teknologi informasi dan komunikasi dalam menjalankan proses bisnis pemerintahan yang terintegrasi. Permasalahan yang terjadi pada saat ini adalah kurangnya memahami konsep dasar HTML (HyperText Markup Language), Kurangnya memahami konsep CSS (Cascading Style Sheets) dan kurangnya memahami pembuatan website dinamis. Pelaksanaan pelatihan Basic HTML dilakukan secara online melalui media www.zoom.us , www.youtube.com dan media sosial www.instagram.com . Kegiatan ini diikuti oleh 98 peserta dengan hasil akhir memberikan hasil yang positif yang terlihat dari umpan balik peserta terhadap materi yaitu pada nilai 4 (Bagus) 49,3% dan nilai 5 (Sangat Bagus) 42.2%.
Penelitian ini mengkaji kinerja pemasaran ekspor melalui implementasi orientasi pasar yang dimedi... more Penelitian ini mengkaji kinerja pemasaran ekspor melalui implementasi orientasi pasar yang dimediasi oleh implementasi strategi pemasaran ekspor dan kapabilitas pemasaran ekspor. Tujuan penelitian ini adalah untuk mengetahui, mengkaji, dan menganalisis 1) implementasi orientasi pasar, 2) implementasi strategi pemasaran ekspor, 3) kapabilitas pemasaran ekspor 4) kinerja pemasaran ekspor, 5) pengaruh orientasi pasar terhadap implementasi strategi pemasaran ekspor, 6) pengaruh orientasi pasar terhadap kapabilitas pemasaran ekspor, dan 7) pengaruh implementasi strategi pemasaran ekspor dan kapabilitas pemasaran ekspor terhadap kinerja pemasaran ekspor. Variabel-variabel dalam penelitian ini terdiri dari orientasi pasar. Implementasi strategi pemasaran ekspor, kapabilitas pemasaran ekspor dan kinerja pemasaran ekspor. Jenis penelitian adalah penelitian kuantitatif. Metode penelitian yang digunakan adalah metode descriptive survey dan explanatory survey. Sifat penelitian adalah deskriptif...
Proceeding of Community Development, 2019
The aim of organizing strategic marketing and digital marketing training activities for the ratta... more The aim of organizing strategic marketing and digital marketing training activities for the rattan processing industries in Cirebon Regency, West Java, Indonesia was to provide knowledge and skills in strategic and digital marketing. The training which was held for 8 (eight) hours was attended by 20 marketing managers and owners of the rattan processing industries who were members of the Cirebon Regency Association of Indonesian Industry and Crafts Association. It is hoped that through this training the participants would be able to improve the performance of export marketing of rattan-based products to foreign countries through their competitive advantages. The training methods used are lecturing, group discussion, and training evaluation. The results of the training were that participants were able to explain how to implement a market orientation culture in their business operations. In addition, the participants were also able to explain the efforts made in implementing export ma...
Owner, 2022
This study aims to explain the implementation of transformational leadership, knowledge managemen... more This study aims to explain the implementation of transformational leadership, knowledge management, learning organization, and organizational performance at private universities in West Java province and examine the effect of transformational leadership and knowledge management on organizational performance mediated by learning organization. The unit of analysis is the head of a private university campus in West Java Province, Indonesia. Respondents were 38 rectors and vice rectors from 59 private universities and the sampling technique is simple random sampling. Data are analyzed by using Partial Least Square (PLS) technique. The results show that all the measured independent variables and the mediator have very good values, but the dependent variable has good values ??and is still needed to be improved. In addition, transformational leadership and knowledge management have a significant and positive effect on learning organization. Learning organization also has a significant and ...
This article elaborate a social innovation practice made by a small group of people in Bandung We... more This article elaborate a social innovation practice made by a small group of people in Bandung West Java. The idea of this innovation is to use banana trunk as raw material for paper making. This article explains the manufacturing process of paper making by using banana trunks as raw material. Implementing a simple process, firstly the trunks are chopped into pieces. Next the pieces are dried under the sunshine. The dried pieces are then boiled. the next step is to blend the boiled pieces to make them jelly. the jelly is shaped in wood plates to make papers in the desired form and size. The plate are sunbathed to dry the jelly. The dried jelly now becomes papers.
Sejalan dengan pemberlakuan Masyarakat Ekonomi Asean (MEA) 2015 dan era kesejagadan setiap Negara... more Sejalan dengan pemberlakuan Masyarakat Ekonomi Asean (MEA) 2015 dan era kesejagadan setiap Negara yang terlibat dalam kesepakatan globalisasi ini perlu meningkatkan keunggulan bersaing masing-masing terutama dalam aspek kompetensi Sumber Daya Manusianya. Hal ini didorong oleh kesepakatan untuk menerima arus SDM selain arus modal, barang dan jasa di dalam kawasan Asia Tenggara. Bekasi sebagai kota industri, jasa dan perdagangan memiliki 4.000 perusahaan pada beberapa kawasan industri yang beroperasi di Bekasi. 1.500 perusahaan beroperasi di Kawasan Industri Jababeka dengan jumlah penghuni 600.000 karyawan. 71% dari jumlah tersebut atau 426.000 adalah lulusan Sekolah Menengah Atas dan Kejuruan (SMA/K dan sederajat) dan Sekolah Menengah Pertama (SMP) serta paket C. Dari jumlah tersebut ditaksir bari 1% yang kuliah di perguruan tinggi di Kota dan Kabupaten Bekasi atau berjumlah 4.260. Mereka yang berkesempatan untuk mengenyam pendidikan tinggi pun tidak dapat menikmati pembelajaran seca...
Binus Business Review
The research examined the performance of export marketing performance through the implementation ... more The research examined the performance of export marketing performance through the implementation of market orientation intervened by export marketing strategy and export marketing capability. Primary data were collected through questionnaires from 108 samples out of 148 rattan processing Small and Medium Enterprises (SMEs) in nine provinces in Indonesia. The respondents were marketing managers or owners of SMEs with at least two years of experience. Structural Equation Modeling (SEM), which was processed by using Lisrel 8.7, was employed. The results indicate that market orientation, export marketing strategy, and export marketing capability are well implemented in the business operation of SMEs. However, the export marketing performance needs to be improved. Concerning the variables studied, market orientation has a significant effect on export marketing strategy, export marketing capability, and export marketing performance. Then, export marketing strategy affects export marketing...
Alat analisis yang digunakan dalam perumusan model ini adalah soft system methodology (SMM). Terd... more Alat analisis yang digunakan dalam perumusan model ini adalah soft system methodology (SMM). Terdapat 7 (tujuh) tahap dalam penerapannya, yaitu: 1. problem situation considered problematic (situasi masalah yang dianggap problematic); 2. problem situation expressed (Situasi masalah diungkapkan); 3. root definition of relevant purposeful activity (Definisi akar dari aktifitas bertujuan yang relevan); 4. conceptual models of the system named in root definition (model konseptual dari system yang diberi nama pada definisi akar); 5. comparison of models and real world (perbandingan model dengan dunia nyata); 6. changes systematically desirable, culturally feasible (perubahan yang diharapkan secara system dan layak secara budaya); 7. action to improve the situation (tindakan untuk memperbaiki keadaan).
Jurnal Administrasi Kantor, 2018
Abstrak: Penelitian kualitatif ini meneliti Industri Kecil Menengah (IKM) yang memproduksi dan me... more Abstrak: Penelitian kualitatif ini meneliti Industri Kecil Menengah (IKM) yang memproduksi dan mengekspor produk berbahan rotan di Propinsi Jawa Barat, Indonesia. Tujuan dari penelitian ini adalah untuk menciptakan sebuah model yang merumuskan program pelatihan dan implementasi pemasaran strategik untuk manajer pemasaran Industri Kecil Menengah (IKM). Data dikumpulkan dengan melakukan penelitian kepustakaan, penelitian pendahuluan dan Focused Group Discussion (FGD). Perpustakaan dan penelitian pendahuluan dilakukan untuk mengetahui profil UKM dan profil pembeli mereka dan merumuskan kuesioner mengenai pengukuran implementasi pemasaran strategis. FGD dilakukan untuk mengumpulkan data permasalahan dan solusi yang mungkin. Sebagai Soft System Methodology (SSM) yang diterapkan dalam penelitian ini, analisis deskriptif terhadap tanggapan kuesioner mengacu pada gambar yang kaya, satu dari 7 (tujuh) langkah dalam SSM. Selain itu, gambar yang kaya juga digambar berdasarkan hasil FGD yang diikuti oleh 17 peserta yang mengelola UKM lebih dari 2 tahun. Dengan mengacu pada masalah yang digambarkan dalam gambar yang kaya, sebuah model konseptual mengenai pelatihan dan implementasi strategi pemasaran dirumuskan sebagai temuan penelitian. Abstract: This qualitative research studies Small Medium Enterprises (SMEs) that produce and export rattan products in West Java Province, Indonesia. The aim of the study is to create a model that formulates a training program and implementation of strategic marketing for marketing managers of Small Medium Enterprises (SMEs). Data are collected by doing a library research, a preliminary research and Focused Group Discussion (FGD). The library and preliminary researches are conducted to find out the SMEs' profile and their buyers' profile and formulate questioners on strategic marketing implementation measurements. FGD is conducted to gather data of problems and possible solutions. As Soft System Methodology (SSM) is applied in this research the descriptive analysis on the questioner responses are referred to draw a rich picture, one of 7 (seven) steps in SSM. Besides, rich picture is also drawn based on the result of FGD attended by 17 participants who have managed SMEs more than 2 years. By referring to the problems depicted in rich picture a conceptual model on strategic marketing training and implementation is formulated as the finding of the research.
Scientific Conference Proceeding, Mar 29, 2016
Proceedings of the 1st International Conference For Inter-disciplinary Studies (ICIS) , Sep 23, 2014
This research is to find out the effect of organizational learning and innovation on business per... more This research is to find out the effect of organizational learning and innovation on business performance of Small-Medium Enterprises (SMEs) manufacturing rattan products in West Java Province, Indonesia. After understanding literatures on organizational learning, innovation, and business performance, the research then formulates a model of organizational learning, innovation and business performance and defines how those variables are associated. Hypotheses on organizational learning-business performance, innovation-business performance, and learning organization-innovation association are tested. Organizational learning is measured based on 4 (four) dimensions, namely: information acquisition, information distribution, information interpretation, and behavioral and cognitive changes. Innovation is measured based on 3 (three) dimensions, namely: product and service innovation, process innovation, and innovative culture. Business performance is measured based on financial and non-financial performance of the enterprises. Validity and reliability tests are conducted by using SPSS 21. Then, the association is tested through Structural Equation Modeling (SEM) from a database of 109 SMEs in rattan product manufacturing in Cirebon Regency, West Java Province. The results show that the presence of organizational learning and innovation is associated to business performance of SMEs as stated in the proposed model.
This qualitative research studies Small Medium Entreprises (SMEs) that produce exported rattan pr... more This qualitative research studies Small Medium Entreprises (SMEs) that produce exported rattan products in West Java Province, Indonesia. The aim of the study is to create a model that formulates steps to overcome problems of SMEs’ managers. Data are collected by doing a research library, distributing questioners, interviewing, and doing Focused Group Discussion (FGD). SMEs’ problems are high cost operation, raw material scarcity, low strategic marketing implementation, human resource scarcity, less bankable and artificial rattan based product threats. As Soft System Methodology (SSM) is applied in this research the descriptive analysis on the questioner responses, interview answers and FGD are referred to draw a rich picture, one of 7 (seven) steps in SSM to depict SMEs’ problems. The rich picture is also drawn based on the result of Focused Group Discussion (FGD). FGD is attended by 17 participants who manage the exported rattan product SMEs more than 2 years.
Key Words: Soft System Methodology, Strategic Marketing, high cost operation, human resource scarcity, SMEs
This research is a qualitative research, which studies Small Medium Entreprises (SMEs) that produ... more This research is a qualitative research, which studies Small Medium Entreprises (SMEs) that produce and export rattan products in West Java Province, Indonesia. The aim of the study is to find out SMEs’ problems that inhibit SMEs’ export marketing performance and to explore possible solution of the problems. Data are collected by doing a research library, distributing questioners to 60 (sixty) SMEs’ managers, doing interview with 10 (ten) SMEs’ owners and conducting Focused Group Discussion (FGD) attended by 19 (nineteen) SMEs manager, owners, government official and academician. SMEs’ problems are high cost business operation, raw material scarcity, low strategic marketing implementation, human resource scarcity, less bankable and artificial rattan based product threats. The possible solution involves willingness and authorities of Indonesian government, SMEs’ association, SMEs’ managers, and academicians to make some changes in order to improve the export marketing performance of SMEs
Key Words: Strategic Marketing, export marketing performance, High Cost Operation, Human Resource Scarcity, SMEs