Nexxen Holiday Webinar - RSVP Today! (original) (raw)
Join our webinar to unwrap consumer trends to
sleigh your holiday campaign
Wednesday, September 18th at 3:00pm ET | 2:00pm CT | 12:00pm PT
We’ve teamed up with Proximic by Comscore to uncover consumer trends to help you better plan and activate your holiday campaigns.
Key Takeaways:
- Search and purchasing behavior
- Viewership trends across linear, CTV and digital
- Creative optimization for conversions
- Cultural trends influencing shopping
Meet our Experts
Sham Mathis, Director of Research, Nexxen
Jessica Trainor, Head of Partnerships, Proximic by Comscore
How It Works
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TV Viewership Audiences
Powered by VIDAA ACR data
Smart TV
ACR-Powered
Audiences
Exclusive ACR data collected from 1.2M+ VIDAA-operated Hisense Smart TVs and curated into actionable TV retargeting segments
Linear
Coverage
Reach TV viewing audiences based on linear ad exposure, as well as network and programs
Privacy-
Compliant
Data
Nine-step individual opt-in process, aligned with the Australian Privacy Act, GDPR and TCF, ensuring segments are privacy compliant
Key Benefits
Untapped Smart TV
ACR Data
Exclusive ACR data from Hisense, the world’s second largest TV manufacturer*, and available for the first time ever
Scalable Audience
Activation
Potential to reach over 21 million addressable devices with TV retargeting segment activation
Advanced
Customisation
Ability to build custom segments based on specific campaign objectives
Proprietary Data
Collection
Nexxen's SDK and ACR system captures, analyses, and transforms TV viewership events into targetable segments with greater control
Resources
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Janice Chan, VP of Platform and Client Services APAC, sheds some light on why ACR data is a game-changer for advertisers. -
Nexxen Empowers Australian Advertisers with Exclusive Access to VIDAA ACR Data The new and expanded data-driven solutions are designed to enhance audience targeting based on TV viewability across channels in a privacy-compliant way -
By leveraging exclusive ACR data from VIDAA, Nexxen’s TV Viewership Audiences enables precise retargeting of TV audiences in Australia.