Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025 (original) (raw)
Learn why ABM needs a radical reboot. Join experts from Demandbase and Forrester to explore adaptive ABM strategies for impactful B2B engagement.
As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation.
ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing.
Watch this interactive webinar with guest speaker Kelvin Gee, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they dive into why B2B marketing needs a radical reboot and how adaptive ABM strategies are the answer to unlocking impactful engagement, ROI, and alignment between marketing and sales.
Drawing on insights from Forrester’s latest ABM survey, this session explores the shifts in buyer behavior, the loss of marketing’s ‘mojo,’ and how marketers can regain their influence by building adaptive, data-driven, and self-driving ABM programs.
In this session you will learn about:
- Adaptive (self-driving) programs
- The future of ABM at Demandbase
- Using Artificial Intelligence (AI) to assist and automate
Speakers
Kelly Hopping
CMO, Demandbase
Kelvin Gee
Principal Analyst, Forrester
Related content
CXO Unfiltered Webinar
January 31, 2025 — VIRTUAL
Connect with CXOs in a 45-minute crowd-sourced session for fresh insights, peer networking, and actionable ideas you can implement right away.
It’s Gonna Be YOU! Justin Timberlake Concert
February 3, 2025 — Austin
Connect with marketing and sales professionals at Justin Timberlake’s concert in Austin. Don’t miss this unique night of music and networking!
Revenue Rise: Start 2025 Strong with Account-Based Strategies
February 13, 2025 — London
Refine your marketing strategy in our expert-led workshop designed for B2B marketers.
2025 ROI Lab for Marketers
February 18, 2025 — VIRTUAL
Join the ROI Lab for Marketers and learn actionable strategies and tips on how to boost your marketing efforts, minimize waste, and accelerate growth.
Curious how Demandbase would work for you?