Clio 2024 Creative Summit (original) (raw)
Registration
- Presented by Michelob ULTRA
Tech and Joy: Harnessing Technology to Celebrate Human Endeavor in Sports
Just as technology supercharges creativity by enabling new forms of expression, it can elevate sports by transcending the boundaries of human endeavor. Michelob ULTRA has been pioneering this concept, consistently pursuing the joy in sports while spotlighting talents and teams. Through engaging tech-infused experiences like 'Lap of Legends' - the first ever real vs. virtual race presented in a one-hour TV special - and many other award-winning works, the brand demonstrates that sports are all about the emotion they evoke.
In this session, Michelob ULTRA and its partners at FCB NY, will discuss the role of technology in its campaigns and how it can be used to boost, not overshadow, the human elements of a brand's story.
Speaker:
Alex Abrantes, ECD FCB New York
3. ##### Building a Brand That is Time-less and Time-ly
In order to stay relevant in today's world, heritage brands must be willing to make bold choices that build on their past and shape their future. How does a century old organization keep things fresh? In this session, you'll learn from creative leaders who are deploying timely partnerships, buzzy collaborations and out-of-the-box thinking that keep legacy products at the center of popular culture.
Speaker:
Simon Au, Executive Creative Director, The Kitchen @ Kraft Heinz
Baldwin Cunningham, Director of Media and Partnerships, State Farm
Matthew Low, SVP Creative Director, BBDO
Joel Rodriguez, Head of Context Planning, Translation
Moderator:
Emily Seal, Executive Director, Clios
4. Presented by Twitch
Streaming Synergy: Unlocking the Unique Value of the Creator-Viewer Relationship
Livestream video viewership is on the rise. This comes as no surprise because live, influencer-led streams allow online communities to forge tight-knit connections and engage with likeminded individuals in meaningful ways. In this session, Jesse Shaw, Senior Manager of Sales Partnerships at Amazon Ads, will uncover ways brands can leverage livestreaming creators and their passionate communities to build trust, boost brand consideration, and authentically reach new customers. With the added perspective of a Twitch streamer, Jesse will explore the various ways advertisers can leverage this powerful dynamic to create memorable branded moments with creator collaborations.
Speaker:
Jesse Shaw, Head of Content Partnerships, Twitch at Amazon Ads
Carmela, Twitch Streamer
5. ##### Break
6. Presented By Spotify
Spotify: Think Like a Fan, Act Like a Creator
Join this session to explore how brands and agencies can harness Spotify’s data superpowers to push creative boundaries and craft standout campaigns. We’ll dive into some of the latest award winning work from Spotify Advertising and FCB NY, which put some of those same creative principles into practice.
Speakers:
Rich Frankel, Global Creative Director, Spotify Advertising
Jessica Levinsohn, Associate Director, Business Brand Marketing, Spotify
Michael Aimette, Chief Creative Officer, FCB New York
Danilo Boer, Global Creative Partner, FCB
7. Presented by Salesforce
B2B: From Boring2Blah to Bold2Brilliant
Scott Larson, SVP and Head of Global Brand Marketing and Creative at Salesforce will offer invaluable insights and strategies drawn from his extensive experience at both B2B and B2C brands.
Speaker:
Scott Larson, SVP & Head of Global Brand Marketing and Creative, Salesforce
8. ##### Social-First Marketing: How to Create Likable Campaigns with Shareability as the Centerpiece
To break through and meet their metrics, creatives must think of social as the birthplace of content, not the distributor. The most successful campaigns are built with platforms--and the habits of their audience-- in mind from the start. This panel will feature industry leaders who are delivering engagement and business results through clever conversations that influence consumer behavior.
Speakers:
Charlotte Tansill, President of PR, Social & Influence, Ogilvy North America
Bridget Jewell, Executive Creative Director, Dentsu Creative
Rob Lenois, Global Chief Creative Officer, VaynerMedia
Lesley Parks, Executive Strategy Director, Social and Content, TBWA
Moderator:
Krystle Watler, Head of U.S. Integrated Marketing Communications, TikTok for Business
9. Presented by MassiveMusic
The Sonic Advantage: How Music & Sound Shapes Memorable Brands
In today's oversaturated marketing landscape, branding has to go beyond just visual identity. Join the MassiveMusic team in an interactive session to explore the various ways in which sound and music can be used strategically to craft brands in an audio-centric era. Learn how tapping into the power of sound can form emotional bonds between brands and their communities – and reach new audiences – through authentic, sound-first storytelling.
Speakers:
Roger Sho Gehrmann, VP Integrated Solutions, Songtradr
Eric David Johnson, Executive Creative Director, Creative Development (Americas), MassiveMusic