Popl Launches Bold Rebrand, Set to Disrupt the In-Person Events Industry (original) (raw)

Popl, the leader in the digital business card space, has announced a bold new rebrand and transformative shift in market focus. With over 100 million digital interactions and a user base of more than 2 million users, the tech company is expanding its vision to revolutionize a larger market: in-person and event lead capture.

Today, Popl unveils its reimagined identity, showcasing a bold new logo, a dynamic color palette and a modern design aesthetic — a clear reflection of growth and evolution from a B2C-focused platform that once started as a viral social media product to a powerful B2B solution for companies.

In addition, Variety will partner with Popl to leverage the tech company’s lead capture and digital business card platform, streamline interactions and enhance networking opportunities across events and operations.

A Broader Vision for the Future

While digital business cards remain integral to Popl’s offerings, the company is expanding its platform and market focus to unlock the vast potential of in-person interactions at events, conferences, and beyond. This new chapter positions Popl as the ultimate system of record for event marketing, empowering companies to seamlessly capture, manage, and measure every interaction within a single, unified platform.

“Digital cards were our starting point, but after constant communication with our most active users, we started to see an even bigger opportunity to add value,” says CEO and co-founder Jason Alvarez-Cohen. “This rebrand and refocus reflects our vision to empower companies to connect with their future customers more seamlessly and efficiently than ever before.”

At the core of this shift is Popl’s revolutionary, AI-powered universal lead capture technology. This breakthrough functionality enables teams to capture full contact information by scanning virtually anything: conference badges, paper business cards, social media QR codes, other digital business cards and more.

Popl is set to disrupt event lead capture as we know it, delivering universal scanning consistency across every conference, expo and trade show. As a result, this technology will eliminate the need for clunky badge scanners, costly lead retrieval systems and social media QR codes that don’t provide a person’s full contact.

Bringing New Innovations to the Market

In addition to their revolutionary AI-powered universal lead capture technology, Popl is introducing cutting-edge products, including enterprise-grade meeting booking integrations that work with the most popular calendar booking platforms.

“We recognized that capturing qualified leads is just the first step. Many of our customers expressed a need for tools to book demos instantly during events, eliminating the delay of follow-up emails or texts,” says Popl’s chief product officer Ryan Alvarez-Cohen.

Popl is also enhancing its suite of tools with the introduction of an AI pre-conference prospector. Designed to provide actionable insights to your CRM, the product equips users with a strategic advantage by identifying companies and contacts set to attend an event. By highlighting new opportunities and existing connections, it enables teams to plan their engagement effectively.

“This innovation empowers businesses to make the most of every upcoming in-person event by ensuring they are well-prepared and focused,” says Jason Alvarez-Cohen.

Staying Mission Driven

Popl’s move into the lead capture space underscores its dedication to its mission: To connect companies with their future customers.

This mission is brought to life through technology designed to transform how businesses approach in-person networking and lead generation. At the heart of this shift is a fundamental belief that growing a business through in-person interactions should be easy and exciting.

“In a world overwhelmed by marketing emails, cold calls and now impersonal AI-driven online outreach, the value of face-to-face interactions for driving business growth is stronger than ever,” says Jason Alvarez-Cohen.

Looking Ahead

This reimagined brand identity marks a new chapter for Popl, exemplifying its commitment to enabling meaningful connections through advanced technology.

“We envision a future where every in-person interaction is not just enjoyable but also a powerful driver for business growth. With our innovative roadmap, we’re excited to make this vision a reality,” says Jason Alvarez-Cohen.

To learn more about Popl, click here