Anastasia Veneti | Bournemouth University (original) (raw)
Papers by Anastasia Veneti
The 2019 European Electoral Campaign. In the Time of Populism and Social Media, 2022
Gen Z Voice On Eteron, 2022
Elgar encyclopedia of technology and politics, 2023
Today, much of the communication in contemporary online environments such as social media is acco... more Today, much of the communication in contemporary online environments such as social media is accompanied by or even based on images. Image-as-data refers to any kind of still or moving image such as news images, advertisements, artefacts, television programmes, symbols, social media imagery, and films/videos. This chapter presents approaches for analyzing the image itself, qualitative visual content analysis and photo elicitation, and for examining audiences perceptions of images, semiology and eye tracking with facial recognition.
Research Handbook on Visual Politics, 2023
Research Handbook on Visual Politics, 2023
European Journal of Communication , 2022
Along with the recent boom in support of populist movements in Europe, social media seems to be t... more Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analyzing the 2019 European Parliament campaign, this study seeks to determine the distinct characteristics of a populist visual communication style and its differences in relation to the non-populist parties. Applying quantitative content analysis to the images (N=997) posted on Facebook by political parties from 28 countries enabled us to show that there is a predominance of similarities in both communication styles. Although populists demonstrated a higher propensity to depict their leader and use national symbols,
Journal of Visual Political Communication
The spectacle of seeing journalists donning gas masks during the Persian Gulf War overshadows the... more The spectacle of seeing journalists donning gas masks during the Persian Gulf War overshadows the reality that there was no chemical attack. The information may be correct or misleading, but the immediacy of the experience remains in the images one retains.
Journal of Promotional Communications, 2022
An investigation into the modern news consumption habits of students and their adoption of Twitte... more An investigation into the modern news consumption habits of students and their adoption of Twitter as a mainstream news outlet.
Journal of Political Marketing, 2022
Purpose: There is a call for more research on the interface between political relationship market... more Purpose: There is a call for more research on the interface between political relationship marketing and the use of digital technologies. To respond to such calls, this study provides a novel exploration of political podcasts as a means to enhance relationship building between politicians and the electorate. Our research draws on political relationship marketing theory to suggest that podcasts present new opportunities for relationship building and emotional engagement. Methods: We conducted a qualitative research based on focus groups with young people in the Czech Republic in order to explore their attitudes and perceptions about political podcasting. With most research focusing on the USA, our research offers an in-depth examination of the under-researched region of Central Europe. Findings and Contribution: Our findings inform and update existing political relationship marketing studies which seek to explore new forms of permanent campaigning and new ways for the engagement of diverse audiences. Podcasts present opportunities for relationship building between citizens and their political representatives. Authenticity, conversational dynamism, and a carefully curated personalization of the communication create a sense of attachment and belonging.
Contemporary Politics, Communication, and the Impact on Democracy, 2022
The last 10 years or more will be remembered as a time of perpetual crisis. Against this backdrop... more The last 10 years or more will be remembered as a time of perpetual crisis. Against this backdrop, there is an urgent need for effective leadership and for citizens of the world and their leaders to come together to achieve collective goals. However, various studies have highlighted the deleterious effects on democracy of the current trajectory political discourse is taking. Increasing voices in academia call for a shift towards a more citizen-centric political communication. The authors respond to such calls by proposing a new model for political communication that focuses on three dimensions, namely service ethos, inclusivity, and empathy (3D model). In this chapter, the authors conceptualise these dimensions and build a normative model for their application while discuss the relevant shortcomings and current issues as they relate to contemporary political communication.
Political Campaigning and Communication
Visual Political Communication, 2019
International Journal of Media & Cultural Politics
Marketing Theory
Limited research exists around the interrelationships between protest camps and marketing practic... more Limited research exists around the interrelationships between protest camps and marketing practices. In this article, we focus on the 2014 Hong Kong protest camps as a context where artistic work was innovatively developed and imaginatively promoted to draw global attention. Collecting and analysing empirical data from the Umbrella Movement, our findings explore the interrelationships between arts marketing technologies and the creativity and artistic expression of the protest camps so as to inform, update and rethink arts marketing theory itself. We discuss how protesters used public space to employ inventive methods of audience engagement, participation and co-creation of artwork, together with media art projects which aimed not only to promote their collective aims but also to educate and inform citizens. While some studies have already examined the function of arts marketing beyond traditional and established artistic institutions, our findings offer novel insights into the prom...
Management Dynamics in the Knowledge Economy Journal, 2013
Revista Romana De Jurnalism Si Comunicare Romanian Journal of Journalism and Communication, 2010
Journal of Philanthropy and Marketing, 2021
In this article, we draw our attention to the growth of a new social movement, as a non-profit or... more In this article, we draw our attention to the growth of a new social movement, as a non-profit organization which aims to effectively communicate its collective identity and messages to larger audiences. Initially, we provide a critical discussion on the interrelationships between marketing theory/practice and protest groups' promo
The 2019 European Electoral Campaign. In the Time of Populism and Social Media, 2022
Gen Z Voice On Eteron, 2022
Elgar encyclopedia of technology and politics, 2023
Today, much of the communication in contemporary online environments such as social media is acco... more Today, much of the communication in contemporary online environments such as social media is accompanied by or even based on images. Image-as-data refers to any kind of still or moving image such as news images, advertisements, artefacts, television programmes, symbols, social media imagery, and films/videos. This chapter presents approaches for analyzing the image itself, qualitative visual content analysis and photo elicitation, and for examining audiences perceptions of images, semiology and eye tracking with facial recognition.
Research Handbook on Visual Politics, 2023
Research Handbook on Visual Politics, 2023
European Journal of Communication , 2022
Along with the recent boom in support of populist movements in Europe, social media seems to be t... more Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analyzing the 2019 European Parliament campaign, this study seeks to determine the distinct characteristics of a populist visual communication style and its differences in relation to the non-populist parties. Applying quantitative content analysis to the images (N=997) posted on Facebook by political parties from 28 countries enabled us to show that there is a predominance of similarities in both communication styles. Although populists demonstrated a higher propensity to depict their leader and use national symbols,
Journal of Visual Political Communication
The spectacle of seeing journalists donning gas masks during the Persian Gulf War overshadows the... more The spectacle of seeing journalists donning gas masks during the Persian Gulf War overshadows the reality that there was no chemical attack. The information may be correct or misleading, but the immediacy of the experience remains in the images one retains.
Journal of Promotional Communications, 2022
An investigation into the modern news consumption habits of students and their adoption of Twitte... more An investigation into the modern news consumption habits of students and their adoption of Twitter as a mainstream news outlet.
Journal of Political Marketing, 2022
Purpose: There is a call for more research on the interface between political relationship market... more Purpose: There is a call for more research on the interface between political relationship marketing and the use of digital technologies. To respond to such calls, this study provides a novel exploration of political podcasts as a means to enhance relationship building between politicians and the electorate. Our research draws on political relationship marketing theory to suggest that podcasts present new opportunities for relationship building and emotional engagement. Methods: We conducted a qualitative research based on focus groups with young people in the Czech Republic in order to explore their attitudes and perceptions about political podcasting. With most research focusing on the USA, our research offers an in-depth examination of the under-researched region of Central Europe. Findings and Contribution: Our findings inform and update existing political relationship marketing studies which seek to explore new forms of permanent campaigning and new ways for the engagement of diverse audiences. Podcasts present opportunities for relationship building between citizens and their political representatives. Authenticity, conversational dynamism, and a carefully curated personalization of the communication create a sense of attachment and belonging.
Contemporary Politics, Communication, and the Impact on Democracy, 2022
The last 10 years or more will be remembered as a time of perpetual crisis. Against this backdrop... more The last 10 years or more will be remembered as a time of perpetual crisis. Against this backdrop, there is an urgent need for effective leadership and for citizens of the world and their leaders to come together to achieve collective goals. However, various studies have highlighted the deleterious effects on democracy of the current trajectory political discourse is taking. Increasing voices in academia call for a shift towards a more citizen-centric political communication. The authors respond to such calls by proposing a new model for political communication that focuses on three dimensions, namely service ethos, inclusivity, and empathy (3D model). In this chapter, the authors conceptualise these dimensions and build a normative model for their application while discuss the relevant shortcomings and current issues as they relate to contemporary political communication.
Political Campaigning and Communication
Visual Political Communication, 2019
International Journal of Media & Cultural Politics
Marketing Theory
Limited research exists around the interrelationships between protest camps and marketing practic... more Limited research exists around the interrelationships between protest camps and marketing practices. In this article, we focus on the 2014 Hong Kong protest camps as a context where artistic work was innovatively developed and imaginatively promoted to draw global attention. Collecting and analysing empirical data from the Umbrella Movement, our findings explore the interrelationships between arts marketing technologies and the creativity and artistic expression of the protest camps so as to inform, update and rethink arts marketing theory itself. We discuss how protesters used public space to employ inventive methods of audience engagement, participation and co-creation of artwork, together with media art projects which aimed not only to promote their collective aims but also to educate and inform citizens. While some studies have already examined the function of arts marketing beyond traditional and established artistic institutions, our findings offer novel insights into the prom...
Management Dynamics in the Knowledge Economy Journal, 2013
Revista Romana De Jurnalism Si Comunicare Romanian Journal of Journalism and Communication, 2010
Journal of Philanthropy and Marketing, 2021
In this article, we draw our attention to the growth of a new social movement, as a non-profit or... more In this article, we draw our attention to the growth of a new social movement, as a non-profit organization which aims to effectively communicate its collective identity and messages to larger audiences. Initially, we provide a critical discussion on the interrelationships between marketing theory/practice and protest groups' promo
Research Handbook on Visual Politics, 2022
Palgrave, 2019
This edited volume offers a theoretically driven, empirically grounded survey of the role visual ... more This edited volume offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
In May 6th 2010, the Greek parliament voted the bailout treaty, so called the Memorandum of Under... more In May 6th 2010, the Greek parliament voted the bailout treaty, so called the Memorandum of Understanding, with the European Union, the European Central Bank and the International Monetary Fund. In simple terms, the bailout program offered guaranteed loans to Greece, conditional on the implementation of severe economic policies – such as austerity measures, privatizations and deep structural reforms - so as to diminish the country’s fiscal debt. The crisis and the subsequent harsh economic policies have brought about significant transformations in the Greek political sphere and have challenged previous pro-European attitudes among several Greeks. This context profoundly influenced the pre-electoral campaigns of the Greek parties during the 2014 Euro-elections. In this study we content analyse the pre-electoral campaigns of the Greek political parties during the 2014 EU elections. The research objective is to comparatively present the different foci of the campaigns and critically assess their pro or anti-European stance within the context of crisis. The study involves the examination of the 37 TV political spots and 40 political posters by 8 Greek political parties, namely: New Democracy, PASOK (Socialist party represented through “Elia, Democratic Coalition”), SYRIZA (Coalition of Radical Left), KKE (Communist Party), ADARSYA (Anti- Capitalist left coalition for overthrow), DIMAR (Democratic Left), AN. ELL. (Independent Greeks), and Golden Dawn.
Use of social media in political communication in Greece, 2019
This report offers a summary analysis of an investigation in the use of social media as a tool of... more This report offers a summary analysis of an investigation in the use of social media as a tool of political communication in Greece by drawing on interviews with politicians and communication consultants. It presents key findings regarding the perceptions about and use of social media, patterns of behavior online, the working relationship between politicians and consultants, and the design of digital communication strategies.
Featuring 83 contributions from leading academics and emerging scholars across the world, this pu... more Featuring 83 contributions from leading academics and emerging scholars across the world, this publication captures the immediate thoughts and early research insights on the 2016 US Presidential Election from the cutting edge of media and politics research.
Published 10 days after the election, these contributions are short and accessible. Authors provide authoritative analysis of the campaign, including research findings or new theoretical insights; to bring readers original ways of understanding the election and its consequences. Contributions also bring a rich range of disciplinary influences, from political science to popular culture, journalism studies to advertising.
We hope this makes for a vibrant and engaging read.