Natalie Djohari | Bournemouth University (original) (raw)
Papers by Natalie Djohari
The journal of popular culture/Journal of popular culture, Feb 22, 2024
Co-authors: Gavin Weston, Natalie Djohari, Alexandra Urdea, Elena Liber, Lowri Evans Antiques Roa... more Co-authors: Gavin Weston, Natalie Djohari, Alexandra Urdea, Elena Liber, Lowri Evans Antiques Roadshow Events are held in historic locations across the United Kingdom. On site, experts evaluate objects brought in by attendees, who are often cast as passive recipients, while edited highlights make up the long- running BBC TV program. Through collaborative Event Ethnography at one Roadshow Event we show how object stories are navigated through “value talk” between attendees and experts in front of live audiences. Value is not a measurement but a dimension of the thing and its context. Stories and money are both integral in under-standing worth, and final valuations are only partially shaped by given expertise
In this brief introduction we set out what we mean by controversies, why they offer a good entry ... more In this brief introduction we set out what we mean by controversies, why they offer a good entry point for understanding the discipline and the role played by controversies in shaping anthropological ethics and practice. Given the contentious and sometimes provocative nature of some of the issues discussed in this book, we also discuss how to read and talk about sensitive subjects. Controversies Anthropology is perhaps the most self-flagellating of academic disciplines. Many of the big shifts in anthropological thinking over the past century have centred around moments of profound self-reflection and critique, often in relation to problematic assumptions that lingered from the origins of the discipline in colonialism. Rather than shy away from these issues we like to deal with them head on-and this is the ethos of this book-learning from mistakes and staring directly at contentious events. Throughout the chapters of this books we will encounter many dubious practices-anthropologists acting as spies, the faking of research, allegations of complicity in a genocidal measles epidemic, covert research, racism, colonial and military complicity, and sexual relationships in the field. These extremes cases are certainly not representative of what most anthropologists do, but in the ensuing fall out they teach us a great deal about what it means to be an anthropologist. In introducing readers to the dark underbelly of anthropology, we lay bare how the ignominies of our past have shaped the discipline we have today. This book is the distillation of a lot of teaching. In our first forays into teaching in the early 2000's it was always apparent that topics that had some kind of controversy attached engaged students in a different way. In discussing controversies in lectures and seminars, anthropologists became real people, with flaws
EThOS - Electronic Theses Online ServiceGBUnited Kingdo
Anthropological Controversies, 2020
Anthropological Controversies, 2020
This book uses controversies as a gateway through which to explore the origins, ethics, key momen... more This book uses controversies as a gateway through which to explore the origins, ethics, key moments, and people in the history of anthropology. It draws on a variety of cases including complicity in "human zoos", Malinowski’s diaries, and the Human Terrain System to explore how anthropological controversies act as a driving force for change, how they offer a window into the history of and research practice in the discipline, and how they might frame wider debates such as those around reflexivity, cultural relativism, and the politics of representation. The volume provokes discussion about research ethics and practice with tangible examples where gray areas are brought into sharp relief. The controversies examined in the book all involve moral or practical ambiguities that offer an opportunity for students to engage with the debate and the dilemmas faced by anthropologists, both in relation to the specific incidents covered and to the problems posed more generally due to th...
Cambridge Journal of Education, 2020
ABSTRACT Although peer-led focus groups are widely used in research with children and young peopl... more ABSTRACT Although peer-led focus groups are widely used in research with children and young people, surprisingly little has been written that evaluates their methodological appropriateness. Drawing on data from 10 peer-led focus group sessions across 5 international schools, this article demonstrates how focus group discussions around moral and social values, which become more meaningful though the self-reflection provoked in encounters with different experiences and perspectives, can be advantageous for research. Peer-moderators, as both participants and facilitators, run focus groups that open dialogic spaces for exploratory talk that avoids the self-censure and deference that can emerge in the presence of an adult moderator. This is particularly important when participants are structurally disadvantaged and lack similar spaces for collaborative inquiry into their shared experiences. Video capture allows researchers in-depth access to these focus groups after the event, revealing evidentially and pedagogically rich dialogues.
Oxford Review of Education, 2018
Using a mixed methods design, the researchers investigated understandings and practices of democr... more Using a mixed methods design, the researchers investigated understandings and practices of democracy across a worldwide network of 180 schools committed to shared values. An extensive questionnaire received 4020 student and 863 teacher returns; additionally, leaders, students and parents from 5 case study schools on different continents were interviewed. All stakeholder groups were found to value democracy highly, but saw its implementation in their schools as challenging and limited. While staff and parents espoused more holistic understandings of democratic practices and cultures, students focused primarily on systems of election and representation. A framework for developing 'responsible leadership' is offered to deepen students' democratic agency through informed, active and reflective engagement with people, situations and curricula.
The Journal of Educational Innovation, Partnership and Change, 2018
This case study reports and reflects upon a project using Collaborative Event Ethnography (CEE) a... more This case study reports and reflects upon a project using Collaborative Event Ethnography (CEE) as, simultaneously, a research and teaching method. Through training workshops and a day of interviews and participant observation at the Antiques Roadshow at Ightham Mote in Kent, staff and students worked together on a project that clearly demonstrated the scope of the CEE method for producing robust academic data while also challenging presumptions that ethnography is a necessarily lone pursuit.
Harm Reduction Journal, 2019
Background: The impact of gambling advertisements shown during sporting events on young people is... more Background: The impact of gambling advertisements shown during sporting events on young people is an important public health issue. While extensive research has taken place in Australia, there is still only a limited understanding of this issue in the United Kingdom (UK). Method: A mixed methods study was conducted with 71 family groups comprised of 99 young people (8-16 years) and 71 adults recruited at six sites across South London, England (May-July 2018). Interviewer-assisted surveys investigated recall and awareness of sports betting brands using interviews and a magnet placement board activity developed in Australia. Quantitative data were analysed using descriptive statistics, with qualitative data interpreted using thematic analysis techniques. Results: Just under half of young people (n = 46, 46%) and more than two thirds of adults (n = 49, 71%) were able, unprompted, to name at least one gambling brand. Boys had a significantly higher recall of brands than girls, as did young people who watched a lot of football on television. Almost two thirds of young people (n = 63, 63%) correctly placed one or more shirt sponsor magnets next to the corresponding football team, and 30% (n = 30) correctly placed three or more sponsors magnets next to the corresponding football team. Just under two thirds of adults (n = 44, 62%) correctly placed one or more shirt sponsors magnets next to the corresponding football team. Young people recalled seeing gambling advertising on television (n = 78), technology/screens (n = 49), and in association with sports teams (n = 43). Adults recalled seeing advertising on television (n = 56), on technology/screens (n = 37), in sports stadiums (n = 34), and in betting venues (n = 34). Over three quarters of young people (n = 74 out of 95 responses, 78%) and 86% of adults (n = 59 out of 69 responses) thought that betting had become a normal part of sport. Conclusion: In order to reduce the exposure of young people to gambling advertising, policymakers in the UK should consider comprehensive approaches, similar to those applied in tobacco control, which cover all forms of advertising, including promotion and sponsorship.
Children's Geographies, 2017
ABSTRACT This paper draws on ethnographic research with angling intervention programmes working w... more ABSTRACT This paper draws on ethnographic research with angling intervention programmes working with ‘disaffected’ young people in the UK to demonstrate how young people use the affective geographies of waterscapes to regulate their feelings and escape stressful lives. But rather than interpret the restorative or therapeutic quality of waterscapes as the consequence of (passive) immersion into green/blue spaces, we argue that ‘comfort’ is derived from an ongoing, active engagement with(in) the world. Drawing on works influenced by phenomenological theories and relational understandings of the more-than-human world, we illustrate how the affectual qualities of waterscapes are continually ‘woven’ into being through the material and embodied practices of young anglers. However, understanding why waterscapes ‘matter’ to young people also requires accounting for those assemblages originating in the past that shape these co-experienced worlds.
Journal, 2011
This paper explores the personal transformations of students learning critical anthropology on a ... more This paper explores the personal transformations of students learning critical anthropology on a Development Studies course. Students� personal projects intertwine with their disciplinary and professional choices. I show how learning that radically challenges the development paradigm may lead to internal personal conflicts and life-project crises. How should teachers of anthropology design and teach such courses and what is the impact on students and on the disciplines?
Journal of Material Culture, 2016
Since the 1970s, an international market has been growing in the production and sale of fabric sp... more Since the 1970s, an international market has been growing in the production and sale of fabric specifically woven for ‘babywearing’. These ‘wraps’, a simple piece of cloth for baby carrying, have a long tradition throughout the world but are increasingly marketed to ‘high-end’ collectors as well as ‘modern’ young parents. New releases of limited edition and boutique ranges create competition over highly desirable and often quite unattainable wraps that must be tempted out or awaited in the second-hand forums. The community describes the search for these desperately desired goods as the search for ‘unicorns’. But obtaining one’s unicorn requires others to part with material objects made incommensurable through the intimate, inter-embodied ‘skinship’ practice of wrapping and carrying a child. This article explores how the emotional entanglement of these second-hand goods is negotiated through an emerging exchange etiquette that attempts to protect the illusion that one is trading in i...
This guide has been produced as part of The Social and Community Benefits of Angling Research Pro... more This guide has been produced as part of The Social and Community Benefits of Angling Research Project. The project is funded by the Big Lottery Fund to provide new knowledge on the benefits of angling related activities. 1 The content of this guide highlights some of the findings of the research relating to Local Authorities and identifies good practice for maximising the social and community benefits of local waters. The emergence of the "localism" policy agenda and new priorities in public health provides possibilities for angling to play a wider, positive role in local communities. This guide reviews recent policy changes, before moving on to look at examples of good practice. It ends with a series of recommendations for making the most of community waters.
Angling is in many ways a 'hidden' activity. It is not something that commands great media attent... more Angling is in many ways a 'hidden' activity. It is not something that commands great media attention (and income) like football, cricket or rugby even though it has as many if not more participants. It is not often a part of the everyday 'vista of life', like seeing people cycling or running, although it goes on all around us. Angling doesn't generate much mainstream media hype around its celebrities, even though it has them. Angling isn't visible in the way other activities are and for most people anglers are people they may see in odd locations and on odd occasions-by the canal in the city centre or on the beach when on holiday, or in quirky adverts. Such a lack of encounters generates a more general public ignorance of the activity: the widespread belief that it is entirely sedentary, and probably involves sitting still, in the rain, under an umbrella, doing and catching little. Even though it encompasses every shade of enthusiasm, from the person who stumbles onto a boat to catch some mackerel once in a blue moon on holiday to the angler who dedicates their life to fishing-for many of those who have never taken part, it remains a mystery. Indeed, the EA reported in 2004 that for over half the people surveyed who had never fished, doing so simply had not occurred to them. Whilst you can probably say this about many other sports, hobbies and leisure activities, it is unusual to be able to say so of an activity that has over 4 million participants in the UK, worth in the region of £3bn to the economy, is so historically rooted in the nation's cultural practices, and involves such a diverse range of practices that impacts on the quality of life and environment of both anglers and non anglers alike. Our research suggests that the act of fishing embraces everything from sitting with a rod in hand by an urban pond a lone carp, to climbing mountain peaks in pursuit of hill loch trout, to braving Britain's coast chasing sea bass. This breadth in the act of fishing, however, generates a much wider range of other actions with real social, environmental and economic impacts. So our research also suggests that angling is about volunteering-to run clubs and associations. It is about business and consumption-of the myriad magazines, websites and forums, tackle providers, TV programmes and DVDs. It is about working to clean up the environment-along rivers and beaches, improving habitats so that biodiversity (including fish) can thrive. Angling gets people involved in teaching and coaching-where young people learn not just about going fishing but also the life cycles and habitats of species. It is about the engagement of excluded young people-leading to their ongoing personal and social development. It involves travel and tourism-helping to sustain rural areas. And it involves family, friendships, social interaction and debate. Lots of debate. The title of this report, Fishing for Answers is deliberately aimed to provoke questions amongst a non-angling audience, and to cause anglers to reflect on how they can successfully communicate the wider benefits of their sport to a non-angling public. We cannot hope to include everything that this extensive project has encompassed in one report (and we have made all data and interim reports available in response to this). But we do hope that this final report provides some substance about the ways in which angling can deliver personal, social and community benefits-and how these can be improved, extended and developed into the future.
The journal of popular culture/Journal of popular culture, Feb 22, 2024
Co-authors: Gavin Weston, Natalie Djohari, Alexandra Urdea, Elena Liber, Lowri Evans Antiques Roa... more Co-authors: Gavin Weston, Natalie Djohari, Alexandra Urdea, Elena Liber, Lowri Evans Antiques Roadshow Events are held in historic locations across the United Kingdom. On site, experts evaluate objects brought in by attendees, who are often cast as passive recipients, while edited highlights make up the long- running BBC TV program. Through collaborative Event Ethnography at one Roadshow Event we show how object stories are navigated through “value talk” between attendees and experts in front of live audiences. Value is not a measurement but a dimension of the thing and its context. Stories and money are both integral in under-standing worth, and final valuations are only partially shaped by given expertise
In this brief introduction we set out what we mean by controversies, why they offer a good entry ... more In this brief introduction we set out what we mean by controversies, why they offer a good entry point for understanding the discipline and the role played by controversies in shaping anthropological ethics and practice. Given the contentious and sometimes provocative nature of some of the issues discussed in this book, we also discuss how to read and talk about sensitive subjects. Controversies Anthropology is perhaps the most self-flagellating of academic disciplines. Many of the big shifts in anthropological thinking over the past century have centred around moments of profound self-reflection and critique, often in relation to problematic assumptions that lingered from the origins of the discipline in colonialism. Rather than shy away from these issues we like to deal with them head on-and this is the ethos of this book-learning from mistakes and staring directly at contentious events. Throughout the chapters of this books we will encounter many dubious practices-anthropologists acting as spies, the faking of research, allegations of complicity in a genocidal measles epidemic, covert research, racism, colonial and military complicity, and sexual relationships in the field. These extremes cases are certainly not representative of what most anthropologists do, but in the ensuing fall out they teach us a great deal about what it means to be an anthropologist. In introducing readers to the dark underbelly of anthropology, we lay bare how the ignominies of our past have shaped the discipline we have today. This book is the distillation of a lot of teaching. In our first forays into teaching in the early 2000's it was always apparent that topics that had some kind of controversy attached engaged students in a different way. In discussing controversies in lectures and seminars, anthropologists became real people, with flaws
EThOS - Electronic Theses Online ServiceGBUnited Kingdo
Anthropological Controversies, 2020
Anthropological Controversies, 2020
This book uses controversies as a gateway through which to explore the origins, ethics, key momen... more This book uses controversies as a gateway through which to explore the origins, ethics, key moments, and people in the history of anthropology. It draws on a variety of cases including complicity in "human zoos", Malinowski’s diaries, and the Human Terrain System to explore how anthropological controversies act as a driving force for change, how they offer a window into the history of and research practice in the discipline, and how they might frame wider debates such as those around reflexivity, cultural relativism, and the politics of representation. The volume provokes discussion about research ethics and practice with tangible examples where gray areas are brought into sharp relief. The controversies examined in the book all involve moral or practical ambiguities that offer an opportunity for students to engage with the debate and the dilemmas faced by anthropologists, both in relation to the specific incidents covered and to the problems posed more generally due to th...
Cambridge Journal of Education, 2020
ABSTRACT Although peer-led focus groups are widely used in research with children and young peopl... more ABSTRACT Although peer-led focus groups are widely used in research with children and young people, surprisingly little has been written that evaluates their methodological appropriateness. Drawing on data from 10 peer-led focus group sessions across 5 international schools, this article demonstrates how focus group discussions around moral and social values, which become more meaningful though the self-reflection provoked in encounters with different experiences and perspectives, can be advantageous for research. Peer-moderators, as both participants and facilitators, run focus groups that open dialogic spaces for exploratory talk that avoids the self-censure and deference that can emerge in the presence of an adult moderator. This is particularly important when participants are structurally disadvantaged and lack similar spaces for collaborative inquiry into their shared experiences. Video capture allows researchers in-depth access to these focus groups after the event, revealing evidentially and pedagogically rich dialogues.
Oxford Review of Education, 2018
Using a mixed methods design, the researchers investigated understandings and practices of democr... more Using a mixed methods design, the researchers investigated understandings and practices of democracy across a worldwide network of 180 schools committed to shared values. An extensive questionnaire received 4020 student and 863 teacher returns; additionally, leaders, students and parents from 5 case study schools on different continents were interviewed. All stakeholder groups were found to value democracy highly, but saw its implementation in their schools as challenging and limited. While staff and parents espoused more holistic understandings of democratic practices and cultures, students focused primarily on systems of election and representation. A framework for developing 'responsible leadership' is offered to deepen students' democratic agency through informed, active and reflective engagement with people, situations and curricula.
The Journal of Educational Innovation, Partnership and Change, 2018
This case study reports and reflects upon a project using Collaborative Event Ethnography (CEE) a... more This case study reports and reflects upon a project using Collaborative Event Ethnography (CEE) as, simultaneously, a research and teaching method. Through training workshops and a day of interviews and participant observation at the Antiques Roadshow at Ightham Mote in Kent, staff and students worked together on a project that clearly demonstrated the scope of the CEE method for producing robust academic data while also challenging presumptions that ethnography is a necessarily lone pursuit.
Harm Reduction Journal, 2019
Background: The impact of gambling advertisements shown during sporting events on young people is... more Background: The impact of gambling advertisements shown during sporting events on young people is an important public health issue. While extensive research has taken place in Australia, there is still only a limited understanding of this issue in the United Kingdom (UK). Method: A mixed methods study was conducted with 71 family groups comprised of 99 young people (8-16 years) and 71 adults recruited at six sites across South London, England (May-July 2018). Interviewer-assisted surveys investigated recall and awareness of sports betting brands using interviews and a magnet placement board activity developed in Australia. Quantitative data were analysed using descriptive statistics, with qualitative data interpreted using thematic analysis techniques. Results: Just under half of young people (n = 46, 46%) and more than two thirds of adults (n = 49, 71%) were able, unprompted, to name at least one gambling brand. Boys had a significantly higher recall of brands than girls, as did young people who watched a lot of football on television. Almost two thirds of young people (n = 63, 63%) correctly placed one or more shirt sponsor magnets next to the corresponding football team, and 30% (n = 30) correctly placed three or more sponsors magnets next to the corresponding football team. Just under two thirds of adults (n = 44, 62%) correctly placed one or more shirt sponsors magnets next to the corresponding football team. Young people recalled seeing gambling advertising on television (n = 78), technology/screens (n = 49), and in association with sports teams (n = 43). Adults recalled seeing advertising on television (n = 56), on technology/screens (n = 37), in sports stadiums (n = 34), and in betting venues (n = 34). Over three quarters of young people (n = 74 out of 95 responses, 78%) and 86% of adults (n = 59 out of 69 responses) thought that betting had become a normal part of sport. Conclusion: In order to reduce the exposure of young people to gambling advertising, policymakers in the UK should consider comprehensive approaches, similar to those applied in tobacco control, which cover all forms of advertising, including promotion and sponsorship.
Children's Geographies, 2017
ABSTRACT This paper draws on ethnographic research with angling intervention programmes working w... more ABSTRACT This paper draws on ethnographic research with angling intervention programmes working with ‘disaffected’ young people in the UK to demonstrate how young people use the affective geographies of waterscapes to regulate their feelings and escape stressful lives. But rather than interpret the restorative or therapeutic quality of waterscapes as the consequence of (passive) immersion into green/blue spaces, we argue that ‘comfort’ is derived from an ongoing, active engagement with(in) the world. Drawing on works influenced by phenomenological theories and relational understandings of the more-than-human world, we illustrate how the affectual qualities of waterscapes are continually ‘woven’ into being through the material and embodied practices of young anglers. However, understanding why waterscapes ‘matter’ to young people also requires accounting for those assemblages originating in the past that shape these co-experienced worlds.
Journal, 2011
This paper explores the personal transformations of students learning critical anthropology on a ... more This paper explores the personal transformations of students learning critical anthropology on a Development Studies course. Students� personal projects intertwine with their disciplinary and professional choices. I show how learning that radically challenges the development paradigm may lead to internal personal conflicts and life-project crises. How should teachers of anthropology design and teach such courses and what is the impact on students and on the disciplines?
Journal of Material Culture, 2016
Since the 1970s, an international market has been growing in the production and sale of fabric sp... more Since the 1970s, an international market has been growing in the production and sale of fabric specifically woven for ‘babywearing’. These ‘wraps’, a simple piece of cloth for baby carrying, have a long tradition throughout the world but are increasingly marketed to ‘high-end’ collectors as well as ‘modern’ young parents. New releases of limited edition and boutique ranges create competition over highly desirable and often quite unattainable wraps that must be tempted out or awaited in the second-hand forums. The community describes the search for these desperately desired goods as the search for ‘unicorns’. But obtaining one’s unicorn requires others to part with material objects made incommensurable through the intimate, inter-embodied ‘skinship’ practice of wrapping and carrying a child. This article explores how the emotional entanglement of these second-hand goods is negotiated through an emerging exchange etiquette that attempts to protect the illusion that one is trading in i...
This guide has been produced as part of The Social and Community Benefits of Angling Research Pro... more This guide has been produced as part of The Social and Community Benefits of Angling Research Project. The project is funded by the Big Lottery Fund to provide new knowledge on the benefits of angling related activities. 1 The content of this guide highlights some of the findings of the research relating to Local Authorities and identifies good practice for maximising the social and community benefits of local waters. The emergence of the "localism" policy agenda and new priorities in public health provides possibilities for angling to play a wider, positive role in local communities. This guide reviews recent policy changes, before moving on to look at examples of good practice. It ends with a series of recommendations for making the most of community waters.
Angling is in many ways a 'hidden' activity. It is not something that commands great media attent... more Angling is in many ways a 'hidden' activity. It is not something that commands great media attention (and income) like football, cricket or rugby even though it has as many if not more participants. It is not often a part of the everyday 'vista of life', like seeing people cycling or running, although it goes on all around us. Angling doesn't generate much mainstream media hype around its celebrities, even though it has them. Angling isn't visible in the way other activities are and for most people anglers are people they may see in odd locations and on odd occasions-by the canal in the city centre or on the beach when on holiday, or in quirky adverts. Such a lack of encounters generates a more general public ignorance of the activity: the widespread belief that it is entirely sedentary, and probably involves sitting still, in the rain, under an umbrella, doing and catching little. Even though it encompasses every shade of enthusiasm, from the person who stumbles onto a boat to catch some mackerel once in a blue moon on holiday to the angler who dedicates their life to fishing-for many of those who have never taken part, it remains a mystery. Indeed, the EA reported in 2004 that for over half the people surveyed who had never fished, doing so simply had not occurred to them. Whilst you can probably say this about many other sports, hobbies and leisure activities, it is unusual to be able to say so of an activity that has over 4 million participants in the UK, worth in the region of £3bn to the economy, is so historically rooted in the nation's cultural practices, and involves such a diverse range of practices that impacts on the quality of life and environment of both anglers and non anglers alike. Our research suggests that the act of fishing embraces everything from sitting with a rod in hand by an urban pond a lone carp, to climbing mountain peaks in pursuit of hill loch trout, to braving Britain's coast chasing sea bass. This breadth in the act of fishing, however, generates a much wider range of other actions with real social, environmental and economic impacts. So our research also suggests that angling is about volunteering-to run clubs and associations. It is about business and consumption-of the myriad magazines, websites and forums, tackle providers, TV programmes and DVDs. It is about working to clean up the environment-along rivers and beaches, improving habitats so that biodiversity (including fish) can thrive. Angling gets people involved in teaching and coaching-where young people learn not just about going fishing but also the life cycles and habitats of species. It is about the engagement of excluded young people-leading to their ongoing personal and social development. It involves travel and tourism-helping to sustain rural areas. And it involves family, friendships, social interaction and debate. Lots of debate. The title of this report, Fishing for Answers is deliberately aimed to provoke questions amongst a non-angling audience, and to cause anglers to reflect on how they can successfully communicate the wider benefits of their sport to a non-angling public. We cannot hope to include everything that this extensive project has encompassed in one report (and we have made all data and interim reports available in response to this). But we do hope that this final report provides some substance about the ways in which angling can deliver personal, social and community benefits-and how these can be improved, extended and developed into the future.
Soccer & Society, 2020
UK law prohibits direct marketing of gambling to children. However, our data, gathered between 20... more UK law prohibits direct marketing of gambling to children. However, our data, gathered between 2018 and 2020, demonstrate that gambling logos occur frequently in football related products and media consumed by children. This is a pressing issue for policy makers because research suggests that although children engage with football as spectators, they engage more often through readily available material culture. Discussions in the media about sponsorship of football teams by gambling companies have focused on the exposure of children to advertisements during live broadcasts. Analysing visible gambling sponsorship in children's media, this paper shows how a single gambling logo on a player's shirt is refracted many times through collectable cards, football magazines, and the mediatized 'play' of a child fan's world. It concludes that discussions around gambling advertising and its impact on children should be informed by an awareness of how children, as opposed to adults, engage with football.