Anssi Oorni | Åbo Akademi University (original) (raw)

Papers by Anssi Oorni

Research paper thumbnail of Objectives of Search and Combination of Information Channels in Electronic Consumer Markets

Success Factors for E-Business, 2000

Research paper thumbnail of Looking Past Planned and Habitual IT Use

2015 48th Hawaii International Conference on System Sciences, 2015

Research paper thumbnail of Simola et al 2011

Human vision is sensitive to salient features such as motion. Therefore, animation and onset of a... more Human vision is sensitive to salient features such as motion. Therefore, animation and onset of advertisements on Websites may attract visual attention and disrupt reading. We conducted three eye tracking experiments with authentic Web pages to assess whether (a) ads are efficiently ignored, (b) ads attract overt visual attention and disrupt reading, or (c) ads are covertly attended with distraction showing up indirectly in the reading performance. The Web pages contained an ad above a central text and another ad to the right of the text. In Experiments 1, 2, and 3A the task was to read for comprehension. Experiment 1 examined whether the degree of animation affects attention toward the ads. The results showed that ads were overtly attended during reading and that the dwell times on ads were the longest when the ad above was static and the other ad was animated. In Experiments 2 and 3, the ads appeared abruptly after a random time interval. The results showed that attention (i.e., the time when the eyes first entered an ad) was related to the ad onset time. This happened especially for the ad to the right, indicating that ads appearing close to the text region capture overt attention. In Experiment 3B the participants browsed the Web pages according to their own interest. The study demonstrated that salient ads attract overt visual attention and disrupt reading, but during free browsing, ads were viewed more frequently and for longer time than during reading.

Research paper thumbnail of The Effects of Animation and Format on the Perception and Memory of Online Advertising

Based on a general framework of consumer perception and processing of advertising, this study exa... more Based on a general framework of consumer perception and processing of advertising, this study examines the impact of animation and ad format on the attention and memorization of online ads. Consumer attention to a variety of real-world ads was measured with eye tracking and ad memory was assessed with recognition and recall tests. The results suggest that on average, animation had little or no effect on attention. We did nevertheless observe a strong interaction effect between animation and ad format, which suggests that the effect of animation is conditioned by ad format. Animation has a positive effect on attention to skyscrapers, but a negative one on attention to banners. As to memorization, animation improved recognition effects, but mainly for banners. Surprisingly, consumers could recognize ads without having looked at them, which suggests that online consumers are especially parsimonious in allocating their focal attention and memory resources to irrelevant ads when they are involved in other tasks.

Research paper thumbnail of Simola et al 2011

Research paper thumbnail of Attention and Pervasive Computing

Trends and Applications, 2010

ABSTRACT Attention is one of the most limited mental resources. The capacity of our visual attent... more ABSTRACT Attention is one of the most limited mental resources. The capacity of our visual attention is challenged by the increasingly rich media content and decreasing size of user interfaces embedded in many everyday appliances. Observations in fields such as ...

Research paper thumbnail of The impact of salient advertisements on reading and attention on web pages

Journal of experimental psychology. Applied, 2011

Human vision is sensitive to salient features such as motion. Therefore, animation and onset of a... more Human vision is sensitive to salient features such as motion. Therefore, animation and onset of advertisements on Websites may attract visual attention and disrupt reading. We conducted three eye tracking experiments with authentic Web pages to assess whether (a) ads are efficiently ignored, (b) ads attract overt visual attention and disrupt reading, or (c) ads are covertly attended with distraction showing up indirectly in the reading performance. The Web pages contained an ad above a central text and another ad to the right of the text. In Experiments 1, 2, and 3A the task was to read for comprehension. Experiment 1 examined whether the degree of animation affects attention toward the ads. The results showed that ads were overtly attended during reading and that the dwell times on ads were the longest when the ad above was static and the other ad was animated. In Experiments 2 and 3, the ads appeared abruptly after a random time interval. The results showed that attention (i.e., t...

Research paper thumbnail of Health Behavior Change Support Systems as a research discipline; A viewpoint

International Journal of Medical Informatics, 2016

As research on Health Behavior Change Support Systems (HBCSS) proliferates, meaningful management... more As research on Health Behavior Change Support Systems (HBCSS) proliferates, meaningful management of the different findings is becoming a challenge. We argue that for the field to evolve, it is important to establish the study of HBCSSs as an independent research area, which means that instead of only applying theories from related disciplines to HBCSSs, we need to significantly extend and adapt these theories, or develop new theories, to explain the phenomena that are encountered. Current research in HBCSSs is carried out in different disciplines, with a different approach in each of these disciplines. However, both the CeHRes roadmap and the Persuasive System Design Model show that HBCSSs are complex and the development and evaluation of these systems need to deal with this complexity to be successful. Therefore, an integrative approach is needed to study the combination of content, system, and context. Although research into the separate areas has yielded important findings that are discussed in this paper, we argue that an integrated approach of HBCSSs is useful. We discuss two examples to show how a truly integrative approach can be utilized to enhance the field involving tailoring, personalization, and support. In conclusion we present three practical and relatively easy-to-implement recommendations for researchers who want to contribute to this discipline: Avoid the black box, be specific about the terms used, and look past the borders of one's own discipline.

Research paper thumbnail of Editorial: Special issue on health behavior change support systems

International Journal of Medical Informatics, 2016

Research paper thumbnail of Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts

Success Factors for E-Business, 2005

... Economics, Finland), Matti Rossi (Helsinki School of Economics, Finland), Virpi Ruunainen (He... more ... Economics, Finland), Matti Rossi (Helsinki School of Economics, Finland), Virpi Ruunainen (Helsinki School of Economics, Finland), and Janne Vihinen (Helsinki School of Economics, Finland) Sample PDF | More details... $30.00 Add to Cart. 16. The Role of Business Models in ...

Research paper thumbnail of The Efficiency of Different Search Patterns in Electronic Market

... Electronic Market Theresa Lauraeus-Niinivaara Helsinki.School.of.Economics,.Finland ... Consu... more ... Electronic Market Theresa Lauraeus-Niinivaara Helsinki.School.of.Economics,.Finland ... Consumers look for products with desired qualities and sellers offering these products at competitive prices in an attempt to decide what, when, and from whom to purchase. ...

Research paper thumbnail of The hedonic and utilitarian value of digital games at product category level

Research paper thumbnail of Simola et al 2011

Human vision is sensitive to salient features such as motion. Therefore, animation and onset of a... more Human vision is sensitive to salient features such as motion. Therefore, animation and onset of advertisements on Websites may attract visual attention and disrupt reading. We conducted three eye tracking experiments with authentic Web pages to assess whether (a) ads are efficiently ignored, (b) ads attract overt visual attention and disrupt reading, or (c) ads are covertly attended with distraction showing up indirectly in the reading performance. The Web pages contained an ad above a central text and another ad to the right of the text. In Experiments 1, 2, and 3A the task was to read for comprehension. Experiment 1 examined whether the degree of animation affects attention toward the ads. The results showed that ads were overtly attended during reading and that the dwell times on ads were the longest when the ad above was static and the other ad was animated. In Experiments 2 and 3, the ads appeared abruptly after a random time interval. The results showed that attention (i.e., the time when the eyes first entered an ad) was related to the ad onset time. This happened especially for the ad to the right, indicating that ads appearing close to the text region capture overt attention. In Experiment 3B the participants browsed the Web pages according to their own interest. The study demonstrated that salient ads attract overt visual attention and disrupt reading, but during free browsing, ads were viewed more frequently and for longer time than during reading.

Research paper thumbnail of Managing uncertainty in service production with mobile systems - Case waste management company

Today's growth of the service sector as a whole has created demand for more efficient service pro... more Today's growth of the service sector as a whole has created demand for more efficient service production. Many services require interaction between customers and service personnel, whereas some can be automated into self-services. In this study, we focus on services, that are neither purely human facilitated, nor purely automated, and contain uncertainty in the production process. Based on resource centric theories of strategy and research on uncertainties in service production, we introduce a research framework to evaluate efficient solutions for service production. Our research framework looks at environmental and informational uncertainties, and how an organization can adapt to these by utilizing technology or skilled labour. Illustrated with a case company, we show how mobile information systems can be used to manage service production related uncertainties, which are also typically barriers to standardization. The case study demonstrates how informational uncertainty could be more easily controlled using the new system. The job satisfaction of the workers was increased and their turnover and training time was decreased. Additionally, customer complaints were reduced and invoicing became more efficient. These enabled the company to enhance the efficiency of the service production processes further, moving closer to standardizing and automating the service production process within an uncertain environment.

Research paper thumbnail of Factors Affecting Consumer Satisfaction of Online Purchase

2015 48th Hawaii International Conference on System Sciences, Jan 7, 2015

Consumers frequently engage in pre-purchase search to extract up-to-date information for their pu... more Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction.

Research paper thumbnail of Miten suomalaiset kuluttajat odottavat maksutapojen kehittyv�n ja muuttuvan

Research paper thumbnail of Finnish consumers' expectations on developments and changes in payment habits. Survey in connection with the research project 'Finnish payment habits 2010

Research Discussion Papers, 2006

The Bank of Finland's Finnish Payment Habits 2010 project predicts that Finnish payment habits wi... more The Bank of Finland's Finnish Payment Habits 2010 project predicts that Finnish payment habits will face substantial changes. The causes for these changes include: the standardisation and integration of European payment systems, development of payment services-related legislation and regulation at EU level, changes in payment services-related cost factors and pricing, and new opportunities offered by technological advances. The last few years have seen a surge in new payment instruments and services. Increasing reliance on information and communication technology is characteristic to the development of these payment instruments, the vast majority of which have however failed to entice consumers. To increase our understanding of changes in payment patterns, this report analyses consumer needs, tastes and payment habits as new payment systems are adopted.

Research paper thumbnail of The role of training in decreasing anxiety among experienced computer users

Surprisingly, in addition to inexperienced computer users, also those who have used different sof... more Surprisingly, in addition to inexperienced computer users, also those who have used different software applications at least to moderate extent can have feelings of anxiety with their use of computers. This paper examines the role of training in decreasing anxiety among experienced computer users. More specifically, the role of training is studied in relation to computer anxiety, behavioral beliefs and selfefficacy, which are the key mental constructs training may impact. 96 adult and university students, who attended a CDL course on voluntary basis, participated in this longitudinal study. The results suggest that training is an effective tool to decrease anxiety and promote self-efficacy even among experienced users. In addition this study calls in the question of the relation of computer anxiety and ease of use.

Research paper thumbnail of Heterogeneous Use for Multiple Purposes: A Point of Concern to IS Use Models’ Validity

It is frequently observed in information systems (IS) research that technologies are used for mul... more It is frequently observed in information systems (IS) research that technologies are used for multiple uses (i.e., heterogeneously). Quantitative IS use theories, including acceptance and task-technology fit models and their revisions, however do not take heterogeneity into account and address IS use on a general level. We present a study (N=116) on Microsoft Excel spreadsheet software's heterogeneous use. We demonstrate that Excel does not have one generally agreed-upon purpose of use but instead several important uses, each user exhibiting a different interpretation and pattern of use. Perceived usefulness (PU) and extent of use (U) receive different values depending on the purpose of use that is addressed, leading to PU-U correlations ranging between -.39 and .45 in the extremes. We find that the ambiguity on what PU and U measure is a serious threat to the existing IS use theories' validity. We discuss the implications and suggest corrective actions.

Research paper thumbnail of Consumer Objectives and the Amount of Search in Electronic Travel and Tourism Markets

Journal of Travel Tourism Marketing, Sep 22, 2008

... to Snepenger, Meged, Snelling and Worrall (1990), four major fac-tors influence information s... more ... to Snepenger, Meged, Snelling and Worrall (1990), four major fac-tors influence information search ... that access to retailers is a necessary, yet insufficient condition for increased search (Newman ... tion sources, on average, much for the same reasons as they use other direct sales ...

Research paper thumbnail of Objectives of Search and Combination of Information Channels in Electronic Consumer Markets

Success Factors for E-Business, 2000

Research paper thumbnail of Looking Past Planned and Habitual IT Use

2015 48th Hawaii International Conference on System Sciences, 2015

Research paper thumbnail of Simola et al 2011

Human vision is sensitive to salient features such as motion. Therefore, animation and onset of a... more Human vision is sensitive to salient features such as motion. Therefore, animation and onset of advertisements on Websites may attract visual attention and disrupt reading. We conducted three eye tracking experiments with authentic Web pages to assess whether (a) ads are efficiently ignored, (b) ads attract overt visual attention and disrupt reading, or (c) ads are covertly attended with distraction showing up indirectly in the reading performance. The Web pages contained an ad above a central text and another ad to the right of the text. In Experiments 1, 2, and 3A the task was to read for comprehension. Experiment 1 examined whether the degree of animation affects attention toward the ads. The results showed that ads were overtly attended during reading and that the dwell times on ads were the longest when the ad above was static and the other ad was animated. In Experiments 2 and 3, the ads appeared abruptly after a random time interval. The results showed that attention (i.e., the time when the eyes first entered an ad) was related to the ad onset time. This happened especially for the ad to the right, indicating that ads appearing close to the text region capture overt attention. In Experiment 3B the participants browsed the Web pages according to their own interest. The study demonstrated that salient ads attract overt visual attention and disrupt reading, but during free browsing, ads were viewed more frequently and for longer time than during reading.

Research paper thumbnail of The Effects of Animation and Format on the Perception and Memory of Online Advertising

Based on a general framework of consumer perception and processing of advertising, this study exa... more Based on a general framework of consumer perception and processing of advertising, this study examines the impact of animation and ad format on the attention and memorization of online ads. Consumer attention to a variety of real-world ads was measured with eye tracking and ad memory was assessed with recognition and recall tests. The results suggest that on average, animation had little or no effect on attention. We did nevertheless observe a strong interaction effect between animation and ad format, which suggests that the effect of animation is conditioned by ad format. Animation has a positive effect on attention to skyscrapers, but a negative one on attention to banners. As to memorization, animation improved recognition effects, but mainly for banners. Surprisingly, consumers could recognize ads without having looked at them, which suggests that online consumers are especially parsimonious in allocating their focal attention and memory resources to irrelevant ads when they are involved in other tasks.

Research paper thumbnail of Simola et al 2011

Research paper thumbnail of Attention and Pervasive Computing

Trends and Applications, 2010

ABSTRACT Attention is one of the most limited mental resources. The capacity of our visual attent... more ABSTRACT Attention is one of the most limited mental resources. The capacity of our visual attention is challenged by the increasingly rich media content and decreasing size of user interfaces embedded in many everyday appliances. Observations in fields such as ...

Research paper thumbnail of The impact of salient advertisements on reading and attention on web pages

Journal of experimental psychology. Applied, 2011

Human vision is sensitive to salient features such as motion. Therefore, animation and onset of a... more Human vision is sensitive to salient features such as motion. Therefore, animation and onset of advertisements on Websites may attract visual attention and disrupt reading. We conducted three eye tracking experiments with authentic Web pages to assess whether (a) ads are efficiently ignored, (b) ads attract overt visual attention and disrupt reading, or (c) ads are covertly attended with distraction showing up indirectly in the reading performance. The Web pages contained an ad above a central text and another ad to the right of the text. In Experiments 1, 2, and 3A the task was to read for comprehension. Experiment 1 examined whether the degree of animation affects attention toward the ads. The results showed that ads were overtly attended during reading and that the dwell times on ads were the longest when the ad above was static and the other ad was animated. In Experiments 2 and 3, the ads appeared abruptly after a random time interval. The results showed that attention (i.e., t...

Research paper thumbnail of Health Behavior Change Support Systems as a research discipline; A viewpoint

International Journal of Medical Informatics, 2016

As research on Health Behavior Change Support Systems (HBCSS) proliferates, meaningful management... more As research on Health Behavior Change Support Systems (HBCSS) proliferates, meaningful management of the different findings is becoming a challenge. We argue that for the field to evolve, it is important to establish the study of HBCSSs as an independent research area, which means that instead of only applying theories from related disciplines to HBCSSs, we need to significantly extend and adapt these theories, or develop new theories, to explain the phenomena that are encountered. Current research in HBCSSs is carried out in different disciplines, with a different approach in each of these disciplines. However, both the CeHRes roadmap and the Persuasive System Design Model show that HBCSSs are complex and the development and evaluation of these systems need to deal with this complexity to be successful. Therefore, an integrative approach is needed to study the combination of content, system, and context. Although research into the separate areas has yielded important findings that are discussed in this paper, we argue that an integrated approach of HBCSSs is useful. We discuss two examples to show how a truly integrative approach can be utilized to enhance the field involving tailoring, personalization, and support. In conclusion we present three practical and relatively easy-to-implement recommendations for researchers who want to contribute to this discipline: Avoid the black box, be specific about the terms used, and look past the borders of one's own discipline.

Research paper thumbnail of Editorial: Special issue on health behavior change support systems

International Journal of Medical Informatics, 2016

Research paper thumbnail of Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts

Success Factors for E-Business, 2005

... Economics, Finland), Matti Rossi (Helsinki School of Economics, Finland), Virpi Ruunainen (He... more ... Economics, Finland), Matti Rossi (Helsinki School of Economics, Finland), Virpi Ruunainen (Helsinki School of Economics, Finland), and Janne Vihinen (Helsinki School of Economics, Finland) Sample PDF | More details... $30.00 Add to Cart. 16. The Role of Business Models in ...

Research paper thumbnail of The Efficiency of Different Search Patterns in Electronic Market

... Electronic Market Theresa Lauraeus-Niinivaara Helsinki.School.of.Economics,.Finland ... Consu... more ... Electronic Market Theresa Lauraeus-Niinivaara Helsinki.School.of.Economics,.Finland ... Consumers look for products with desired qualities and sellers offering these products at competitive prices in an attempt to decide what, when, and from whom to purchase. ...

Research paper thumbnail of The hedonic and utilitarian value of digital games at product category level

Research paper thumbnail of Simola et al 2011

Human vision is sensitive to salient features such as motion. Therefore, animation and onset of a... more Human vision is sensitive to salient features such as motion. Therefore, animation and onset of advertisements on Websites may attract visual attention and disrupt reading. We conducted three eye tracking experiments with authentic Web pages to assess whether (a) ads are efficiently ignored, (b) ads attract overt visual attention and disrupt reading, or (c) ads are covertly attended with distraction showing up indirectly in the reading performance. The Web pages contained an ad above a central text and another ad to the right of the text. In Experiments 1, 2, and 3A the task was to read for comprehension. Experiment 1 examined whether the degree of animation affects attention toward the ads. The results showed that ads were overtly attended during reading and that the dwell times on ads were the longest when the ad above was static and the other ad was animated. In Experiments 2 and 3, the ads appeared abruptly after a random time interval. The results showed that attention (i.e., the time when the eyes first entered an ad) was related to the ad onset time. This happened especially for the ad to the right, indicating that ads appearing close to the text region capture overt attention. In Experiment 3B the participants browsed the Web pages according to their own interest. The study demonstrated that salient ads attract overt visual attention and disrupt reading, but during free browsing, ads were viewed more frequently and for longer time than during reading.

Research paper thumbnail of Managing uncertainty in service production with mobile systems - Case waste management company

Today's growth of the service sector as a whole has created demand for more efficient service pro... more Today's growth of the service sector as a whole has created demand for more efficient service production. Many services require interaction between customers and service personnel, whereas some can be automated into self-services. In this study, we focus on services, that are neither purely human facilitated, nor purely automated, and contain uncertainty in the production process. Based on resource centric theories of strategy and research on uncertainties in service production, we introduce a research framework to evaluate efficient solutions for service production. Our research framework looks at environmental and informational uncertainties, and how an organization can adapt to these by utilizing technology or skilled labour. Illustrated with a case company, we show how mobile information systems can be used to manage service production related uncertainties, which are also typically barriers to standardization. The case study demonstrates how informational uncertainty could be more easily controlled using the new system. The job satisfaction of the workers was increased and their turnover and training time was decreased. Additionally, customer complaints were reduced and invoicing became more efficient. These enabled the company to enhance the efficiency of the service production processes further, moving closer to standardizing and automating the service production process within an uncertain environment.

Research paper thumbnail of Factors Affecting Consumer Satisfaction of Online Purchase

2015 48th Hawaii International Conference on System Sciences, Jan 7, 2015

Consumers frequently engage in pre-purchase search to extract up-to-date information for their pu... more Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction.

Research paper thumbnail of Miten suomalaiset kuluttajat odottavat maksutapojen kehittyv�n ja muuttuvan

Research paper thumbnail of Finnish consumers' expectations on developments and changes in payment habits. Survey in connection with the research project 'Finnish payment habits 2010

Research Discussion Papers, 2006

The Bank of Finland's Finnish Payment Habits 2010 project predicts that Finnish payment habits wi... more The Bank of Finland's Finnish Payment Habits 2010 project predicts that Finnish payment habits will face substantial changes. The causes for these changes include: the standardisation and integration of European payment systems, development of payment services-related legislation and regulation at EU level, changes in payment services-related cost factors and pricing, and new opportunities offered by technological advances. The last few years have seen a surge in new payment instruments and services. Increasing reliance on information and communication technology is characteristic to the development of these payment instruments, the vast majority of which have however failed to entice consumers. To increase our understanding of changes in payment patterns, this report analyses consumer needs, tastes and payment habits as new payment systems are adopted.

Research paper thumbnail of The role of training in decreasing anxiety among experienced computer users

Surprisingly, in addition to inexperienced computer users, also those who have used different sof... more Surprisingly, in addition to inexperienced computer users, also those who have used different software applications at least to moderate extent can have feelings of anxiety with their use of computers. This paper examines the role of training in decreasing anxiety among experienced computer users. More specifically, the role of training is studied in relation to computer anxiety, behavioral beliefs and selfefficacy, which are the key mental constructs training may impact. 96 adult and university students, who attended a CDL course on voluntary basis, participated in this longitudinal study. The results suggest that training is an effective tool to decrease anxiety and promote self-efficacy even among experienced users. In addition this study calls in the question of the relation of computer anxiety and ease of use.

Research paper thumbnail of Heterogeneous Use for Multiple Purposes: A Point of Concern to IS Use Models’ Validity

It is frequently observed in information systems (IS) research that technologies are used for mul... more It is frequently observed in information systems (IS) research that technologies are used for multiple uses (i.e., heterogeneously). Quantitative IS use theories, including acceptance and task-technology fit models and their revisions, however do not take heterogeneity into account and address IS use on a general level. We present a study (N=116) on Microsoft Excel spreadsheet software's heterogeneous use. We demonstrate that Excel does not have one generally agreed-upon purpose of use but instead several important uses, each user exhibiting a different interpretation and pattern of use. Perceived usefulness (PU) and extent of use (U) receive different values depending on the purpose of use that is addressed, leading to PU-U correlations ranging between -.39 and .45 in the extremes. We find that the ambiguity on what PU and U measure is a serious threat to the existing IS use theories' validity. We discuss the implications and suggest corrective actions.

Research paper thumbnail of Consumer Objectives and the Amount of Search in Electronic Travel and Tourism Markets

Journal of Travel Tourism Marketing, Sep 22, 2008

... to Snepenger, Meged, Snelling and Worrall (1990), four major fac-tors influence information s... more ... to Snepenger, Meged, Snelling and Worrall (1990), four major fac-tors influence information search ... that access to retailers is a necessary, yet insufficient condition for increased search (Newman ... tion sources, on average, much for the same reasons as they use other direct sales ...