Brand Colors – Marketing & Communications (original) (raw)
The core brand colors below are for printed and digital materials. Pantone spot colors, CMYK and RGB percentages and HEX values have been provided. Every print technique is different and print proofs may be required to ensure color accuracy.
Primary Colors
Aggie Maroon & White
The primary color palette is the basis of the overall color scheme. Aggie Maroon should always have a strong presence.
CMYK: 15, 100, 39, 69
RGB: 80, 0, 0
HEX: #500000
White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
Secondary Colors
Secondary colors are used in smaller proportion and should never overwhelm the primary colors.
CMYK: 67, 63, 63, 57
RGB: 32, 32, 32
HEX: #202020
CMYK: 68, 61, 60, 48
RGB: 62, 62, 62
HEX: #3E3E3E
CMYK: 19, 12, 13, 34
RGB: 112, 112, 112
HEX: #707070
CMYK: 17, 13, 13, 0
RGB: 209, 209, 209
HEX: #D1D1D1
CMYK: 3, 4, 14, 18
RGB: 214, 210, 196
HEX: #D6D3C4
Accent Colors
To be used sparingly
CMYK: 38, 100, 64, 77
RGB: 60, 0, 0
HEX: #3C0000
CMYK: 38, 92, 75, 31
RGB: 115, 47, 47
HEX: #732F2f
Web Color Palette
The colors for digital, on screen materials are slightly different than those for print.