Nieke Kulsum | Brunel University (original) (raw)

Papers by Nieke Kulsum

Journal of the Science of Food and Agriculture, 2020

This article has been accepted for publication and undergone full peer review but has not been th... more This article has been accepted for publication and undergone full peer review but has not been through the copyediting, typesetting, pagination and proofreading process which may lead to differences between this version and the Version of Record. Please cite this article as

Journal of Humanities and Social Sciences Studies

As the fourth most populous country globally, the country has a very high number of traffic accid... more As the fourth most populous country globally, the country has a very high number of traffic accidents. Casualties due to accidents in Indonesia are more than the number of victims of terrorism, tsunamis, and floods. The number of traffic accident casualties in Indonesia is about 28-30 thousand people per year, ranking second among the countries in ASEAN. In Indonesia, traffic accidents, especially those involving motorcyclists, are relatively high. Even if there are 1 million incidents in one day, then 2.76 percent occur in Indonesia, with the average victim being in the productive age between 15 to 22 years. Road Safety Association is a non-governmental organization that conducts social marketing communication activities in campaigning for safe driving. The approach of this research is descriptive and qualitative. Data collection techniques are interviews and literature studies by exploring relevant data through books, websites, and documentation. From the field findings and interv...

Jurnal Ilmu dan Budaya, Mar 24, 2018

In developed countries, the pattern of health care has shifted, not overly paternalistic as in In... more In developed countries, the pattern of health care has shifted, not overly paternalistic as in Indonesia. They had much to apply the concept of partnership or partnership between clinicians and consumers. On the other hand, in the communication era of health consumers have a good understanding and proven health patients actively participate in addressing health problems, are important factors in creating a good climate of medical services. One of conducting social marketing in changing people's behavior to address high subscriptions disease in children, is the Foundation for Concerned Parents (YOP). Some of the concepts used in this study is the concept of marketing communications, social marketing and consumer behavior. The approach of this research is descriptive qualitative. Data collection techniques were used: (1) in-depth interviews (2) nonpartisipatori observation, as well as exploring relevant data through books, websites, scientific journals, research reports, documents. From the overall results of the study, the outlines are social marketing communications management efforts undertaken by managers YOP using methods of marketing communications in order to change the behavior of health consumers. It is the most frequently performed activities of word of mouth and the internet (web, mailing lists, facebook, twitter, instant messenger) in an attempt to change the behavior of the middle class addressing subscriptions disease in children in Jakarta.

Journal of Social Political Sciences, Nov 6, 2020

Malaysian Journal of Social Sciences and Humanities (MJSSH), Feb 9, 2018

Indonesia is one of highest level of internet users in the world, that makes people in Indonesia ... more Indonesia is one of highest level of internet users in the world, that makes people in Indonesia were the most social media users. As a results of a survey conducted by APJII in 2016, approximately 132.7 million Indonesians are internet users, out of a total of 256.2 million Indonesians. However, the number of women who use the internet and social media more than men. That encourages sustainability development, especially in the political field. Social media cause Indonesian women's become more understanding and interested in the condition of political situational in Indonesia. Moreover, the Government also supported this new fenomena and it can be seen from the number of women who became head of the region in this country. Hence, this encourage women national leaders and activists who joined in the Indonesian Women's Movement to declare the National Awakening Movement volume II in last May. Driven by the women activists, when they saw the phenomenon of the spread of radicalism that contradicts the ideology of Indonesia (Pancasila) pass through social media. Therefore, they need to rise it up and reposition the pillars of nationality in a context adapted to this era. This research is qualitative research, where researchers will conduct interviews, literature study and documentation.

Jurnal Ilmu dan Budaya, Feb 3, 2018

This research based on the statement of the Indonesian Commission of Education stating as much as... more This research based on the statement of the Indonesian Commission of Education stating as much as 62.7 percent of teenagers in Indonesia ever do relationship as husband and wife. Supported data from the BKKBN stating that 51 percent of teens have been doing free sex. In addition, drug users at the time of the teen aged 12-21 years old in 2013 its about 14,000 people from the number of teens in Indonesia around 70 million people and from BNN release that since 2003 drug transactions are increased as much as 300 percent from 2010. This problem does not yet include a brawl between students, murder, and other negative cases among youth. Allegedly, the mass media are one of the causes for this to happen. In an effort to prevent the negative impact of mass media, are currently evolving thoughts about media literacy. That aims to control the interests and influence of mass media in the lives of individuals, families and communities as well as helping to design actions in handling the influence. Where users have media literacy media will attempt to give a reaction and assess media messages something with full awareness and responsibility. One of the institutions that concern to this is KPI (Indonesia Broadcasting Commission Area). Where in order to stem the impact of mass media against young people is to hold a workshop or training on the media literacy of the students in Jakarta.

Jurnal Ilmu dan Budaya, Apr 13, 2020

Indonesia as one of the largest population in the world have a problem with the young generation.... more Indonesia as one of the largest population in the world have a problem with the young generation. As the future of the nation and state, certainly expected the younger generation to participate in building the society of Indonesia. Because young people are the hope of this nation as a milestone in the sustainability of future Indonesia. In this globalization era, the problems caused by young people many adverse effects and technological advances in information technology. It is an alarming one that damage morale and cause of death was drugs. Especially in big cities in Indonesia, one of which is in the city of Makassar, South Sulawesi province. According to data taken from BNNP South Sulawesi in 2015 there were about 57,000 drug users, while in the whole of South Sulawesi province there are about 162.141 people. One of the programs that run overcome this is to create a drug addiction prevention program implemented by a non-governmental foundation (NGO) YKP2N. The focus of this research question is: How and what is being done by YKP2N in conducting social marketing communications in order to change the behavior of drug users in South Sulawesi ?. While this research is to gather information on: the efforts and actions taken by YKP2N in conducting social marketing communication in changing the behavior of drug users in South Sulawesi. The concept are used, marketing communications, social marketing communications, integrated marketing communications and behavior change. The method used is descriptive qualitative. By using interviews with key informants and informant in getting the data used in the study answered questions. Also literature and documentation. From the results obtained that YKP2N, has been running a few steps in the concept of social marketing. Like the exhibition, direct marketing and more. And until these studies are reported, and these activities are still on going.

Populis : Jurnal Sosial dan Humaniora, 2021

Indonesia, sebagai negara yang merdeka sejak tahun 1945 masih banyak menghadapi konflik internal ... more Indonesia, sebagai negara yang merdeka sejak tahun 1945 masih banyak menghadapi konflik internal sampai sekarang. Bila dilihat dari sejarah munculnya kemerdekaan tersebut, Indonesia mengalami masa akan "kebebasan dari ketakutan" akan rezim Soeharto yang telah memerintah di Indonesia selama 32 tahun. Reformasi pada tahun 1998 memunculkan euforia sehingga salah satu dampaknya adalah bermunculan ormas-ormas yang sebelumnya tidak terdengar suaranya. Bahkan banyak masyarakat yang merasa terganggu dikarenakan arogansi yang mereka munculkan. Bahkan menimbulkan keresahan dan ketakutan di sebagian masyarakat. Di era kepemimpinan Presiden Jokowi saat ini, pemerintah dengan tegas menindak mereka dengan mengeluarkan Peraturan Pemerintah No.2 tahun 2017 yang di tanda tangani pada tanggal 10 Juli 2017. Hal ini tentu saja menimbulkan pro dan kontra di masyarakat. Salah satu kelompok masyarakat yang perduli akan hal ini adalah kelompok Perempuan Peduli Indonesia yang berisikan wanita dari berbagai macam segmen secara ras, agama, pendidikan, pekerjaan serta usia. Peneliti merasa tertarik untuk mengangkat hal ini menjadi suatu penelitian dikarenakan, merupakan suatu hal yang baru di Indonesia dimana kelompok yang sebagian besar berisikan para ibu-ibu melakukan suatu tindakan berupa demonstrasi yang dilakukan di depan gedung MPR/DPR pada hari Jumat, 27 Juli 2017 lalu. Disini bisa dilihat ternyata para ibu-ibu tersebut yang sudah merasa gerah akan tindak tanduk yang dilakukan oleh ormas tertentu sudah meresahkan mereka. Sehingga mereka merasa perlu untuk melakukan hal tersebut. Penelitian bersifat kualitatif, peneliti akan melakukan wawancara dengan para pelaku demo, studi dokumentasi dan studi pustaka. Kata kunci: kebangkitan, perempuan indonesia, peraturan pemerintah, gerakan perempuan, indonesia

The current development of the health sector in Indonesia is not optimal. For example, hospital s... more The current development of the health sector in Indonesia is not optimal. For example, hospital service quality standards are still not well organized, the number of doctors especially specialist doctors is still small, the distribution and income of doctors is not equal and some doctors have low income, and the performance indicators of health service institutions have not been used significantly. This section aims to discuss the development of components of the health sector in Indonesia so the analysis can be carried out properly. This discussion is needed to understand the constraints that exist in the growth of the health service sector in Indonesia. In discussing the development of the health sector, various key actors in health services need to be identified, namely the government, the community, and third parties who are sources of funding, such as PT Askes Indonesia, the Community Health Care (JPKM); service providers, including the pharmaceutical industry and educational p...

Since the COVID-19 outbreak, there are many sectors are depending on the internet, such as the ma... more Since the COVID-19 outbreak, there are many sectors are depending on the internet, such as the marketing. Nowadays, Indonesia becomes the highest number of online shopping services in Southeast Asia, due to many sellers running an online or an e-commerce site besides the offline store. The latest trends also indicate that Southeast Asia will continue to enjoy double-digital growth in e-commerce spend well into the next decade, fueled by increasing numbers of internet users, greater familiarity with online shopping, and improved consumer spending power. This research elaborated on the phenomenon of personal shopper that significantly increases in this Covid-19 era. For this study, researcher used a series of observations, interviews, and the examination of documents and literature review to complete the data. Based on the results of interviews and participatory observations, the researcher concludes that there is an impact on changing the behavior of consumers who usually shop offlin...

Tidak dapat dipungkiri, globalisasi turut serta mendukung makin gencarnya para pemasar mancanegar... more Tidak dapat dipungkiri, globalisasi turut serta mendukung makin gencarnya para pemasar mancanegara memasuki Indonesia yang merupakan negara dengan jumlah penduduk terbesar keempat di dunia. Salah satu perusahaan lokal yang sudah memasarkan produknya adalah PT Tempo Scan Pacific Indonesia TBK yang sejak tiga puluh tahun lalu memasarkan produk bayi MyBaby yang pernah mendapatkan penghargaan “Top Brand”, Digital Popular Brand Award pada kategori Minyak Telon pada tahun 2017 . Selanjutnya, lewat metode kualitatif, dan teori integrated marketing communication, maka, PT Tempo Scan Pacific Indonesia TBK telah melakukan upaya untuk mempertahankan tingkat penjualan produknya dengan melakukan periklanan, sales promotion, exhibition, direct marketing, sponsorship, corporate identity, public relations, packaging, merchandising, dan e-marketing. Keywords :Komunikasi Pemasaran, integrated marketing communication, marketing communication tools

International Journal of Engineering & Technology, 2018

Copyright to an image is very important so that it is not misused by irresponsible parties, many ... more Copyright to an image is very important so that it is not misused by irresponsible parties, many ways can be done to provide copyright information in an image. Watermarking is a technique commonly used to mark a picture that the image already has copyright and whose owner is known, but in addition to visible watermarking there is also an invisible watermarking to indicate an image on a pixel or also in byte code and this is invisible. The Patchwork Algorithm is an algorithm that can be used to give an image to the image as an authenticity image so that many parties cannot claim it and are quite good from various modifications of image, application that has been created are purpose to embedded information as invisible watermarking in the image.

Jurnal Sosial dan Humaniora, 2019

Indonesia has become independent country since 1945, however this country still facing many inter... more Indonesia has become independent country since 1945, however this country still facing many internal conflicts. The power of Soeharto (the second Indonesian President) regime that lasted for 32 years, spread fears to many people which make them silenced. After the reformation in 1998 that led to the collapsed of that regime, Indonesia experienced a period of “freedom from fear”. Since then there are many new mass organizations emerged in Indonesia. Some of these mass organizations are arrogance and causes fear to Indonesian people. Therefore, in the current era of president Jokowi leadership, the government acts firmly on those mass organizations by issuing Government Regulation No.2 which was signed on July 10, 2017. Moreover, this new regulation has raised pros and contras in society. One group of people who care about this is the Women Indonesian Care Group which consists of women from various segments on a racial, religious, educational, work and age basis. The researcher is int...