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Conference Presentations by Suraksha Gupta

4th International Conference of Marketing, Strategy and Policy, 2020

Papers by Suraksha Gupta

British Journal of Management, May 10, 2023

The phenomenon of reshoring and its impact on global trade has recently garnered the attention of... more The phenomenon of reshoring and its impact on global trade has recently garnered the attention of not only practitioners but also policymakers and scholars. Numerous scholars have highlighted the challenges of reshoring, such as supply chain disruption, labour shortages and sustainability issues, from various perspectives. Some have pinpointed technological advancements as enablers for addressing these challenges through the deployment of cloud‐based artificial intelligence technologies and efficient remote management as part of the Industry 4.0 transformation. As Industry 4.0 shifts from being technology‐driven to value‐driven, this introductory essay for the special issue on reshoring delves into the current boundaries of our understanding and proposes recommendations for future research on this topic.

Journal of Retailing, Dec 1, 2021

Abstract Electronic word-of-mouth (eWOM) dispersion, reflecting the extent of reviewers’ opinion ... more Abstract Electronic word-of-mouth (eWOM) dispersion, reflecting the extent of reviewers’ opinion divergence regarding a product, determines consumer decisions. Drawing upon the endowment effect and attribution literature, this research proposes that the endowment effect mediates the influence of eWOM dispersion on attributional inferences, and the display formats of eWOM dispersion (“horizontal bar chart” vs. “eWOM content”) moderate the mediating influence of endowment effect on attributional inferences of eWOM dispersion. Three complementary studies reveal three key insights in this setting. First, when consumers already having an emotional attachment to a product and subsequently encountering dispersive eWOM, the higher the level of eWOM dispersion, the stronger the endowment effect. Secondly, In such circumstance, the stronger endowment effect promotes more reviewer-related attribution inference of high-dispersion eWOM, and the weaker endowment effect promotes more product-related attribution inference of low-dispersion eWOM. Third, the positive influence of eWOM dispersion on endowment effect is stronger for eWOM dispersion in the complexity or disfluency display format (i.e. “reviewers’ impression of product”) than for eWOM dispersion in the simply of fluency display format (i.e. “horizontal bar chart”), more importantly, the mediating influence of endowment effect on attributional inferences is moderated by the display formats of eWOM dispersion, and this findings persists even when product category (hedonic vs. utilitarian) is taken into consideration. The theoretical implications for the eWOM dispersion and attribution literature and practical implications for online retailers are discussed.

Journal of Business Research, Oct 1, 2023

Industrial Marketing Management, May 1, 2022

Routledge eBooks, Mar 1, 2023

Emerald Publishing Limited eBooks, Oct 21, 2022

Technological Forecasting and Social Change

Industrial Marketing Management

Journal of Business & Industrial Marketing, Jun 15, 2010

The version in the Kent Academic Repository may differ from the final published version. Users ar... more The version in the Kent Academic Repository may differ from the final published version. Users are advised to check http://kar.kent.ac.uk for the status of the paper. Users should always cite the published version of record.

The use of registered names, trademarks, etc. in this publication does not imply, even in the abs... more The use of registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

Machine generated contents note: -- PART 1: -- Chapter 1: Introduction to International Marketing... more Machine generated contents note: -- PART 1: -- Chapter 1: Introduction to International Marketing - TC Melewar & - Suraksha Gupta -- PART 2: THE 7Ps OF THE INTERNATIONAL MARKETING MIX -- Chapter 2: Product - Stan Paliwoda -- Chapter 3: Product - Sak Onkvist & - John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place - Suraksha Gupta & - TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion - Don E Schultz -- Chapter 9: Promotion - Patrick de Pelsmacker & - Cauberghe Verolien -- Chapter 10: People - Klement Podnar & - Zlatko Jancic -- Chapter 11: People - Michael R Czinkota & - A Coskun Samli -- Chapter 12: Processes - Repo K Lindberg & - Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence - Adrian Palmer -- Chapter 15: Physical Evidence - Keith Dinnie -- PART 3: DISCUSSION & - CONCLUSION -- Chapter 16: Future Directions - John Saunders -- Chapter 17: Conclusion - TC Melewar & - Suraksha Gupta.

Journal of Business Research

Changing the Indian Economy, 2018

Abstract The socioeconomic status of a region or a country is considered to be an indicator of th... more Abstract The socioeconomic status of a region or a country is considered to be an indicator of the level of progress its society has achieved. Advancement of a society depends upon the activities undertaken by various actors performing different functions in the society with an aim to improving the overall well-being of its local population. Scholars believe that the decisions taken by policymakers identify the processes people will adopt, and actions taken by corporations are recognised in the academic literature as drivers of the behaviour of the local population in their social setting. Macro-economists connect such societal contexts with the well-being of locals, whereas micro-economists link the behaviour of individuals in a social setting with the motivations of companies serving their needs. In India, the strategic approach of its government towards building its capabilities to sustain food, provide employment and develop educational institutes has helped the country to gain a unique position on the international platform. However, the current situation of the Indian economy, when reviewed using a macro-economic lens of policymakers and a micro-economic perspective of companies, indicates that decisions and initiatives, whether made by the government or corporations, have not served much purpose. Such a situation requires academic interventions for conceptualising, validating and measuring the effects of a strategy that will promote inclusion and create a shared value for the firm, society and the government. Creating a shared value requires a focus on inclusive and sustainable development in the form of reforms that are clear on both ethical and moral platforms and based on technological advancements and innovation. The shared value created should integrate the requirements of corporations with other stakeholders to create opportunities in the form of growth potential, prosperity and well-being. Therefore, the reforms are expected to create new avenues or markets for the private sector while providing solutions to the socioeconomic challenges faced by the local population. Hence socioeconomic reforms should include innovative practices using technological developments with stakeholder engagement to reduce the unequal distribution of income for strong research, for development capabilities and for the availability of clean energy.

British Journal of Management

Technological Forecasting and Social Change

Research Papers in Economics, Mar 18, 2014

The Impact of the Global Financial Crisis on the Environment, Energy and Sustainable Development., 2009

Industrial Marketing Management, 2021

Abstract The intensifying poverty and poorer living conditions, the need for greater social welfa... more Abstract The intensifying poverty and poorer living conditions, the need for greater social welfare along with ongoing damages to the natural environment in several contexts of the world have proved the increasing importance of social innovation for creating positive social and environmental change. This special issue addresses to the limitations in social innovation literature by providing insights into the role of inter-organizational collaborations in the process, practice and outcome of social innovation. Thus, the papers published in this special issue advance current knowledge and scholarship on different aspects of the social innovation phenomena occurring in inter-organizational contexts. The current paper reviews existing perspectives and studies on social innovation undertaken inter-organizational contexts, develops the future agenda for improving scholarship on social innovation occurring through inter-organizational collaborations, and provides the development of new theoretical ideas by focusing on some key studies in the literature and papers published in this special issue. With a focus on subsistence contexts that are characterized by limiting institutional environments, this paper identifies the types of partnerships that are being formed by social enterprises and individual social entrepreneurs, and how they may facilitate and foster social innovation practice and performance through social value creation.

4th International Conference of Marketing, Strategy and Policy, 2020

British Journal of Management, May 10, 2023

The phenomenon of reshoring and its impact on global trade has recently garnered the attention of... more The phenomenon of reshoring and its impact on global trade has recently garnered the attention of not only practitioners but also policymakers and scholars. Numerous scholars have highlighted the challenges of reshoring, such as supply chain disruption, labour shortages and sustainability issues, from various perspectives. Some have pinpointed technological advancements as enablers for addressing these challenges through the deployment of cloud‐based artificial intelligence technologies and efficient remote management as part of the Industry 4.0 transformation. As Industry 4.0 shifts from being technology‐driven to value‐driven, this introductory essay for the special issue on reshoring delves into the current boundaries of our understanding and proposes recommendations for future research on this topic.

Journal of Retailing, Dec 1, 2021

Abstract Electronic word-of-mouth (eWOM) dispersion, reflecting the extent of reviewers’ opinion ... more Abstract Electronic word-of-mouth (eWOM) dispersion, reflecting the extent of reviewers’ opinion divergence regarding a product, determines consumer decisions. Drawing upon the endowment effect and attribution literature, this research proposes that the endowment effect mediates the influence of eWOM dispersion on attributional inferences, and the display formats of eWOM dispersion (“horizontal bar chart” vs. “eWOM content”) moderate the mediating influence of endowment effect on attributional inferences of eWOM dispersion. Three complementary studies reveal three key insights in this setting. First, when consumers already having an emotional attachment to a product and subsequently encountering dispersive eWOM, the higher the level of eWOM dispersion, the stronger the endowment effect. Secondly, In such circumstance, the stronger endowment effect promotes more reviewer-related attribution inference of high-dispersion eWOM, and the weaker endowment effect promotes more product-related attribution inference of low-dispersion eWOM. Third, the positive influence of eWOM dispersion on endowment effect is stronger for eWOM dispersion in the complexity or disfluency display format (i.e. “reviewers’ impression of product”) than for eWOM dispersion in the simply of fluency display format (i.e. “horizontal bar chart”), more importantly, the mediating influence of endowment effect on attributional inferences is moderated by the display formats of eWOM dispersion, and this findings persists even when product category (hedonic vs. utilitarian) is taken into consideration. The theoretical implications for the eWOM dispersion and attribution literature and practical implications for online retailers are discussed.

Journal of Business Research, Oct 1, 2023

Industrial Marketing Management, May 1, 2022

Routledge eBooks, Mar 1, 2023

Emerald Publishing Limited eBooks, Oct 21, 2022

Technological Forecasting and Social Change

Industrial Marketing Management

Journal of Business & Industrial Marketing, Jun 15, 2010

The version in the Kent Academic Repository may differ from the final published version. Users ar... more The version in the Kent Academic Repository may differ from the final published version. Users are advised to check http://kar.kent.ac.uk for the status of the paper. Users should always cite the published version of record.

The use of registered names, trademarks, etc. in this publication does not imply, even in the abs... more The use of registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

Machine generated contents note: -- PART 1: -- Chapter 1: Introduction to International Marketing... more Machine generated contents note: -- PART 1: -- Chapter 1: Introduction to International Marketing - TC Melewar & - Suraksha Gupta -- PART 2: THE 7Ps OF THE INTERNATIONAL MARKETING MIX -- Chapter 2: Product - Stan Paliwoda -- Chapter 3: Product - Sak Onkvist & - John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place - Suraksha Gupta & - TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion - Don E Schultz -- Chapter 9: Promotion - Patrick de Pelsmacker & - Cauberghe Verolien -- Chapter 10: People - Klement Podnar & - Zlatko Jancic -- Chapter 11: People - Michael R Czinkota & - A Coskun Samli -- Chapter 12: Processes - Repo K Lindberg & - Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence - Adrian Palmer -- Chapter 15: Physical Evidence - Keith Dinnie -- PART 3: DISCUSSION & - CONCLUSION -- Chapter 16: Future Directions - John Saunders -- Chapter 17: Conclusion - TC Melewar & - Suraksha Gupta.

Journal of Business Research

Changing the Indian Economy, 2018

Abstract The socioeconomic status of a region or a country is considered to be an indicator of th... more Abstract The socioeconomic status of a region or a country is considered to be an indicator of the level of progress its society has achieved. Advancement of a society depends upon the activities undertaken by various actors performing different functions in the society with an aim to improving the overall well-being of its local population. Scholars believe that the decisions taken by policymakers identify the processes people will adopt, and actions taken by corporations are recognised in the academic literature as drivers of the behaviour of the local population in their social setting. Macro-economists connect such societal contexts with the well-being of locals, whereas micro-economists link the behaviour of individuals in a social setting with the motivations of companies serving their needs. In India, the strategic approach of its government towards building its capabilities to sustain food, provide employment and develop educational institutes has helped the country to gain a unique position on the international platform. However, the current situation of the Indian economy, when reviewed using a macro-economic lens of policymakers and a micro-economic perspective of companies, indicates that decisions and initiatives, whether made by the government or corporations, have not served much purpose. Such a situation requires academic interventions for conceptualising, validating and measuring the effects of a strategy that will promote inclusion and create a shared value for the firm, society and the government. Creating a shared value requires a focus on inclusive and sustainable development in the form of reforms that are clear on both ethical and moral platforms and based on technological advancements and innovation. The shared value created should integrate the requirements of corporations with other stakeholders to create opportunities in the form of growth potential, prosperity and well-being. Therefore, the reforms are expected to create new avenues or markets for the private sector while providing solutions to the socioeconomic challenges faced by the local population. Hence socioeconomic reforms should include innovative practices using technological developments with stakeholder engagement to reduce the unequal distribution of income for strong research, for development capabilities and for the availability of clean energy.

British Journal of Management

Technological Forecasting and Social Change

Research Papers in Economics, Mar 18, 2014

The Impact of the Global Financial Crisis on the Environment, Energy and Sustainable Development., 2009

Industrial Marketing Management, 2021

Abstract The intensifying poverty and poorer living conditions, the need for greater social welfa... more Abstract The intensifying poverty and poorer living conditions, the need for greater social welfare along with ongoing damages to the natural environment in several contexts of the world have proved the increasing importance of social innovation for creating positive social and environmental change. This special issue addresses to the limitations in social innovation literature by providing insights into the role of inter-organizational collaborations in the process, practice and outcome of social innovation. Thus, the papers published in this special issue advance current knowledge and scholarship on different aspects of the social innovation phenomena occurring in inter-organizational contexts. The current paper reviews existing perspectives and studies on social innovation undertaken inter-organizational contexts, develops the future agenda for improving scholarship on social innovation occurring through inter-organizational collaborations, and provides the development of new theoretical ideas by focusing on some key studies in the literature and papers published in this special issue. With a focus on subsistence contexts that are characterized by limiting institutional environments, this paper identifies the types of partnerships that are being formed by social enterprises and individual social entrepreneurs, and how they may facilitate and foster social innovation practice and performance through social value creation.

The Routledge Companion to Marketing Research, 2021