DR LILA SIMON | The Bhopal School of Social Sciences, Habibganj, Bhopal

Papers by DR LILA SIMON

IAEME Publication

The digitalisation wave has swept every aspect of the society be it daily chores, to shopping, to... more The digitalisation wave has swept every aspect of the society be it daily chores, to shopping, to travel to manufacturing to retailing to advancements in medicine and so on. How can education be untouched by the transformations that the digitalisation is bringing to this sector. Technological impact on Indian higher education is expected to increase. Higher Education sector is already experimenting with the technological solutions like Digital Marketing, Chatbots, Lead management, Artificial Intelligence/Machine Learning, Augmented Reality/Virtual Reality, Cloud computing & Blockchain Technology. There are various EDUTECHs that are working in the areas like admissions, counselling, online learning, placements, alumni associations, operations, assessments. This paper attempts to evaluate the digitalisation scenario in higher education, key technologies & its drivers & will identify the EDUTECH solutions that will help in accelerating the digitalisation in higher education.

JETIR, 2023

The Interest Subvention Scheme is a government initiative aimed at providing financial support to... more The Interest Subvention Scheme is a government initiative aimed at providing financial support to farmer in crop loans. This research
study examines the impact of the Interest Subvention Scheme on the Primary Agricultural Credit Societies' (PACS) disbursement
amount, profitability, recovery rates, and awareness among stakeholders in Vidisha District.
The first finding reveals that the Interest Subvention Scheme has a positive impact on the disbursement amount of crop loans by
PACS. The availability of subsidized interest rates encourages PACS to extend higher loan amounts to farmers, thereby facilitating
agricultural activities and meeting the financial needs of the farming community.
Furthermore, the study indicates that the Interest Subvention Scheme contributes to the profitability of PACS. The scheme leads to
increased share capital for the societies, resulting in higher profits. This financial stability enhances the sustainability of PACS and
their ability to provide credit facilities to farmers in the long term.
Moreover, the research findings highlight that the Interest Subvention Scheme positively affects the recovery rates of PACS. The
subsidized interest rates incentivize timely repayment of loans by farmers, minimizing default rates and improving the overall
financial health of the societies.

IJSREM, 2023

The aim of this research is to study the current scenario of Rural Marketing in India, the susta... more The aim of this research is to study the current scenario of
Rural Marketing in India, the sustainable and innovative rural
marketing strategies with its various opportunities and
challenges, with reference to the state of Manipur. The rural
market consists of more than 83.3 crore people and this is
what attracts marketers to enter in this market. To market in
the territory of rural marketing corporations must understand
the rural consumer. Many innovations in the strategy to
market into the rural markets have been undertaken in the past
years. This paper aims to understand these innovations and
strategies and to understand the rural consumer of Manipur.
The lifestyles of rural consumers have undergone wonderful
changes due to growing incomes, increasing literacy rate,
exposure, TV, mobile phones and interaction with the urban
counterpart. Liberalization of trade, on one side, opened up
new vistas to the marketers and on the other side, posed stiff
competition. As due to the competition in the urban market,
the market is more or so saturated as most of the capacity of
the purchasers has been targeted by the marketers. So the
marketers are looking for extending their product categories to
an unexplored market i.e. the rural market. They entered rural
markets with the proper understanding with the help of smart
selling techniques.

Grand Academic Portal , 2021

Impact Factor-SJIF-4.998, IIFS-4.375 Globally peer-reviewed and open access journal.

Migration is a vital state for the existence for anthropoid and so it does exist in one or other ... more Migration is a vital state for the existence for anthropoid and so it does exist in one or other form, overpowering all the barriers, natural or artificial. It is an important phenomenon which has touched almost all aspects of life - social, economic, political, cultural, health and hygiene. This may be the probable reason we find several studies have been made and enormous literatures exist. This is a review paper on migration of earlier studies and literatures related with the topic, so as to provide it with a firm basis. The reviews are at International and National level. This paper is an attempt to study and understand the various reasons of migration at International level.