Mohamed Badry | Brandenburg Technical University (original) (raw)

Papers by Mohamed Badry

Cultural heritage is a complicated aspect that the visitor can't easily interpret its features. I... more Cultural heritage is a complicated aspect that the visitor can't easily interpret its features. It includes an integrated approach consisting of tangible and intangible heritage. Considering the visitors come to the heritage site or the museum to spend their spare time and at the same time, to get a new knowledge, the heritage exhibition is considered one of the edutainmental deliverables of the heritage interpretation that to transmit the heritage knowledge through an interactive thinking. The former process creates a kind of curiosity for the visitors guaranteeing the lifelong learning process.

Cultural heritage is a great term expressing the inherited live ways and transmitting from genera... more Cultural heritage is a great term expressing the inherited live ways and transmitting from generation to generation. This term is included either the intangible or tangible cultural heritage. Focusing on intangible heritage, it is included a group of activities, that had been developed by the local or indigenous communities, such as traditions, proverbs, crafts, and practicies. Despite of the cooperative efforts had been done either by individuals, or NGOs, Egyptian intangible cultural heritage (EG ICH) is not only well-managed but also, not well-preserved. Therefore, there are numerous forms of EG ICH that don’t be under control. EG ICH, e.g. the popular crafts and craftsmanship, faces a great threat that, along the coming decade, to be rapidly died out. As a result of that, paper methodologically views a wide theoretical knowledge about the perspectives of preservation and management of intangible heritage presenting some recommendations within the framework of the sustainable development. The objective of this is to indicate the significant role of intangible heritage in the process of sustainable development. Finally, paper views a managerial and economic analysis estimating the current situation of the popular crafts of manufacturing mats.

GoUNESCO, Nov 26, 2016

Throughout this article, I attempt defining the situation of Egyptian Underwater Cultural Heritag... more Throughout this article, I attempt defining the situation of Egyptian Underwater Cultural Heritage in Egypt. Regarding UNESCO 2001 convention, I point out the aspect of preservation management in-situ especially in Underwater Archaeological Sites; as well as to give few suggestions delivering underwater heritage knowledge in Alexandria with the local audience till reactivating again the perspective of establishing National Underwater Museum in order to represent the discovered objects.

As a result of globalization and culture exchange between international communities, Egyptian int... more As a result of globalization and culture exchange between international communities, Egyptian intangible heritage losses unfortunately a great part of its entity although the high documentation efforts are acted by Egyptian organizations. Consequently, through this article, I would like to highlight on, one of forms of unrecognized Egyptian intangible heritage, the manufacturing of mats as a traditional craft and craftsmanship.

The case-study project presents two proposals one related to the interpretation and presentation,... more The case-study project presents two proposals one related to the interpretation and presentation, and the other is focusing on the better understanding for the conservation and reconstruction concepts in Elephantine island. It was done under supervision of Prof. Stephan J. Seidlmayer, President of German Archaeological Institute (DAI Kairo).

The study project "Management of Islamic Heritage" belongs to the UNESCO framework called "Initi... more The study project "Management of Islamic Heritage" belongs to the UNESCO framework called "Initiative on Heritage of Religious Interest". The project aims to prepare a publication concerning Islamic heritage around the world and to analyze best practices and failures in the fields of conservation, management, community involvement, visitors management and decision-making.

In this project I collaborate on the case study of the Ahmadiyya Mosque in Berlin.
For the final publication I collaborate in the draft of two parts of the text:
- The general framework of "Decision-making Models and Authorities for Religious Heritage Sites"
- Decision-making models and authorities at the the Wilmersdorf or Berliner Mosque.

The publication might be presented in November 2014 in Istanbul within a conference/workshop organized by the Research Center For Islamic History, Art and Culture (IRCICA) in Istanbul.

Although the site is included in the list of World Heritage Sites, Memphis and its Necropolis, UN... more Although the site is included in the list of World Heritage Sites, Memphis and its Necropolis, UNESCO is actually only interested of the Giza plateau site and other neglected sites from Saqqara to Dahshur. Mit Rahina is considered an adequate archaeological site for implementing Heritage Impact Assessment methodology providing an example of the Human-induced Impact on such archaeological sites.

The researchers used archaeological and Egyptological-related libraries, internet sources etc, together with oral sources obtained when interviewing Mr Mohamed Fathy Mansour of the Mit Rahina Inspectorate, during a fieldtrip conducted on Thursday, 16 January 2014. The visit evaluated the ground cover and potential for buried archaeological materials, as well as recording any standing or obtrusive archaeological and historical features.

This research will assess the current situation of Mit Rahina, the open air museum and the surrounding archaeological components which have been affected by human-induced impacts. It will then provide Heritage Impact assessment procedures, describe the current or proposed changes, and then identify the threats to the site in order to analyze its potential impact. Consequently, it will then suggest some mitigating measures.

Mit Rahina is included in the World Heritage Site “Memphis and its Necropolis – the Pyramid Field... more Mit Rahina is included in the World Heritage Site “Memphis and its Necropolis – the Pyramid Fields from Giza to Dahshur” which has been inscribed in 1979 under the criteria (I), (III), and (VI) (UNESCO, Memphis and its Necropolis – the Pyramid Fields from Giza to Dahshur). An ancient town Memphis (Mit Rahina) is considered an original unit with temples, palaces, houses and estates, industrial areas, artisan communities, army training camp and riverine port. It had religious, political and economic significances along the history (Kamel, 1985, p. 26).

The paper has been used archaeological and Egyptological-related libraries, internet sources and besides, oral sources that are done within a field trip interviewing the site inspector Mr. Mohamed Fathy Mansour – Mit Rahina Inspectorate register – on Tuesday, 12th August 2014 that he is informatively supported. The visitation was evaluated the ground cover and potential for buried archaeological materials as well as noticing any standing or obtrusive archaeological and historical feature.

The Egyptian heritage sites have a great economic value regarding its culture significance and ou... more The Egyptian heritage sites have a great economic value regarding its culture significance and outstanding universal values. Some of these sites have a great problem “the fund” which might be tackled throughout investing economically the site. The paper shows a brief historical background about the site, introduces an economic evaluation, and analysis as well as suggesting some recommendations which shall be assisted the Egyptian government to develop the site as to have a capability of covering its expenditures as self-financed entity.

Thesis Chapters by Mohamed Badry

The study project "Developing Innovative Marketing Plan to Augment the Visitation of Egyptian Wor... more The study project "Developing Innovative Marketing Plan to Augment the Visitation of Egyptian World Heritage Sites" aims to develop a marketing plan in order to augment the visitation rate at Egyptian heritage sites which had inscribed in UNESCO World Heritage List. This project is gotten a grade "B".

The research paper spells out the marketing concept and its relevance with heritage as intangible product. Heritage is considered a socio-cultural factor promoting the image of a heritage site and also, a tool of conserving the inherited past. Heritage Marketing analyzes the market place for determining the target visitors which marketer want attracting and taking in consideration during the preparation process of marketing programs that through, acting the main aim "Edutainment".

In addition, it clarifies the dynamics of developing a marketing plan for heritage attractions in general that to acting situation analysis, to write the mission statement, to determine the marketing strategies, goals and objectives, and to establish a framework; in addition, displaying the techniques of augmenting the heritage sites' visitation satisfying the audience needs and wants. It selects "Saladin Citadel", one of components of Egyptian WHS "Historic Cairo", as a study project where is occupied a high significance architecturally, historically, and militarily.

Keywords:
Egyptian World Heritage Site - Heritage Marketing - Marketing Planning - Heritage Visitor

I do this dissertation under joint supervision by
- Prof.Dr. Mayada Belal, Marketing Professor in the Faculty of Tourism and Hotel Management - Helwan University, Egypt.
- Prof. Dr. Ping Kong, Visiting Professor at BTU-Cottbus, Germany.

Drafts by Mohamed Badry

Cultural heritage is a wide knowledge that its representations includes a group of factors such a... more Cultural heritage is a wide knowledge that its representations includes a group of factors such as quality, authenticity, creativity and so on. Matching a branding with a cultural heritage, a branding is a significant tool which through, the state party can invest effectively and professionally the outstanding universal values of the heritage sites including the historical, aesthetic, and social values. An assignment aims at reviewing the concept of heritage branding and its function. Moreover, it presents the effective role of inscribing some world cities under the branded category "UNESCO Creative Cities" and its impact operationalizing the sustainable development process.

Culture and the nation identity are considered a strategic tool developing the local communities;... more Culture and the nation identity are considered a strategic tool developing the local communities; guaranteeing the best future for the upcoming generations; and sustaining, preserving and transmitting the inherited past from generation to generation. Paper aims at reviewing the role of culture as one of pillars of the methodology of sustainable development goals. Also, museum as a great cultural entity plays a significant role at the cycle of sustainable development acting environmentally, culturally, socially, and economically its mission.

GoUNESCO, Nov 26, 2016

The publication might be presented in November 2014 in Istanbul within a conference/workshop organized by the Research Center For Islamic History, Art and Culture (IRCICA) in Istanbul.

Keywords:
Egyptian World Heritage Site - Heritage Marketing - Marketing Planning - Heritage Visitor

Museum is a great place to safeguard and educate our folklife. As a cultural entity, it contribut... more Museum is a great place to safeguard and educate our folklife. As a cultural entity, it contributes pedagogically sustaining our cultural heritage. Material culture is not easy knowledge to exhibit or deliver along the upcoming generations. This disquisition aims mainly at reviewing the significance of intangible cultural heritage especially the manifestations of social practices and traditional culture within the museum programs in collaboration with the local community.

Cultural Identity: Curating the Heritage City (http://bit.ly/2D5ssZC) Cultural heritage is a g... more Cultural Identity: Curating the Heritage City (http://bit.ly/2D5ssZC)

Cultural heritage is a group of life styles which transmit from one generation to other including the manifestations of tangible and intangible heritage. So, the preservation of the cultural identity factor will be automatically contributed preserving the outstanding universal values of the heritage cities including its the authentic value. For instance, Paris is distinguished being a romantic city; Berlin is a capital of architecture; Salvador de Bahia is a capital of happiness, and so on. The local community is a fundamental tool of managing globally the urban heritage, strengthening their cultural identity and the sense of belonging, in coordination with the urban governance, the investors and the local users who contribute adaptively reusing the historical public spaces.

HU-BTU Fifth International Conference on Heritage Conservation and Site Management "Cultural Heritage and Sustainable Development: A Tourism Perspective", 2017

The Manifestations of the Mediterranean Diet in Egyptian Intangible Cultural Heritage by Mr. Moh... more The Manifestations of the Mediterranean Diet in Egyptian Intangible Cultural Heritage
by Mr. Mohamed Badry and Ms. Azza Abd El Maqsoud

Presentation of this paper had been done under the theme "Social Values Embodied in Diverse Patterns of Tangible and Intangible Heritage" within HU-BTU Fifth International Conference on Heritage Conservation and Site Management "Cultural Heritage and Sustainable Development: A Tourism Perspective".

Abstract:
The Mediterranean diet was inscribed in 2013 on the UNESCO Intangible Cultural Heritage list. It is considered knowledgably a lifestyle including a group of activities. Although this inscription was exclusively restricted in some European states, a researcher can estimate some of its manifestations within the forms of living heritage in Egypt. Paper will view some examples of cities where people indirectly apply the Mediterranean diet including various actions such as traditional food, crafts, social practices, and construction. Moreover, it will present recommendations which help to link culturally and economically between the Mediterranean diet-related activities and the Egyptian cultural identity. Respectively, this linkage will contribute raising an awareness of the Egyptian local community for the cultural significance of an intangible cultural heritage and pushing them to preserve, as an initial inventory body, their heritage and operationalize the factor of sustainability through transforming knowledge along the coming generations.

To Read full presentation script, please visit our website: https://heritageforall.wixsite.com/heritageforall/the-mediterranean-diet

We have done a collaborative work with Gayer-Anderson Museum (Bayt el-Kritliya) creating museum b... more We have done a collaborative work with Gayer-Anderson Museum (Bayt el-Kritliya) creating museum brochure in Arabic language. This brochure will help museum augmenting it visitation rate especially the Egyptian visitors segmentation.

ArchitectureForChange Genius Tempus 2017, 2017

15 May 2017 Workshop I participated, as a founder of "HeritageForAll" initiative, a scientific de... more 15 May 2017 Workshop
I participated, as a founder of "HeritageForAll" initiative, a scientific debate "ArchitectureForChange Genius Tempus 2017" creating a joint workshop "The Concept Design: Siwan Challenges" with Design Tour presenting a heritage introduction entitled "Historical Effects and Siwan Traditional Architecture".

SIWI Webinar series 2017, 2017

18 June 2017 Webinar SIWI Webinar series 2017 – Lecture "ICOMOS Charter on Built Vernacular Heri... more 18 June 2017 Webinar
SIWI Webinar series 2017 – Lecture "ICOMOS Charter on Built Vernacular Heritage: A Case Study on Siwa Oasis Karshif Settlements".