Diane Nijs | Breda University of Applied Sciences (original) (raw)

Papers by Diane Nijs

Research paper thumbnail of Imagineering ‘Mission-Oriented Branding’

Routledge eBooks, Nov 30, 2022

Research paper thumbnail of Corona is hét signaal. Onze besturingssystemen moeten anders

Research paper thumbnail of Systems innovation, how Hollywood inspires

Systems Innovation Conference, Mar 30, 2019

Research paper thumbnail of Imagineering the Butterfly Effect Complexity and Collective Creativity in Business and Policy

Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel veran... more Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel verandermanagement dat gericht is op gedragsverandering slechts beperkt effectief is. Slechts 1 op de 3 verander-inspanningen zou enig positief effect hebben. Mensen laten zich namelijk niet veranderen. Als mensen al veranderen dan is dat omdat ze daar zelf voor kiezen. De complexiteitswetenschap (The sciences of the living, non-linear dynamic systems) reiken een heel ander wetenschappelijk kader aan om naar het fenomeen veranderen te kijken en aangezien de vernetwerkte samenleving steeds meer als een open, levend systeem functioneert, biedt dit wetenschappelijk kader interessante perspectieven om hedendaagse gebeurtenissen te begrijpen en er mee om te gaan. In de complexiteitswetenschap wordt verandering gezien als het genereren van nieuwe orde. Dit proefschrift presenteert en evalueert de imagineering design methode om nieuwe orde, verandering, te genereren via een zelf-organiserend, ‘joining-up’ proces van collectieve creativiteit in een strategisch wenselijke richting. Aan de hand van twee concrete cases, die van de stad Antwerpen en de oudste Belgische retail-keten Veritas (gelardeerd met heel wat ander case-materiaal) wordt geïllustreerd hoe het genereren van nieuwe sociale orde in zijn werk gaat. De studie gaat ten slotte in op de implicaties van de methode voor het domein organisatie ontwikkeling, het domein van strategisch denken, het domein van design denken en het domein van management educatie.

Research paper thumbnail of Advanced Imagineering

Advanced Imagineering, 2019

Research paper thumbnail of Rethinking Research: How Insights from Complexity Influence the Way We Research and Develop Knowledge and Translate this in IMA Labs

World Futures, 2015

Generating research findings, which make sense in today's society and can be appreciated as s... more Generating research findings, which make sense in today's society and can be appreciated as such by both the academic and the business worlds, requires reframing not only the core of how research is being developed but also questions the relevance of organizational survival. The Imagineering Methodology developed within the framework of the NHTV University of Applied Sciences provides a complementary perspective on management research and design. This article aims to present the essence and the specifics of how research is evolving today, using the aforementioned methodological stance and showing certain outcomes, already achieved in practice.

Research paper thumbnail of LOGIC: a big shift in design – Imagineering, beyond conventional Design Thinking

Advanced Imagineering, 2019

Research paper thumbnail of Imagineering as Complexity-Inspired Method for Transformative Service Design

Service design is increasingly oriented toward transformative aims and practices in organizations... more Service design is increasingly oriented toward transformative aims and practices in organizations. With this evolution, service design is entering the fields of organizational studies and social change with high responsibility and sometimes little background knowledge of their respective theories, principles and their recent evolution. Particularly in the field of change and transformation, the recent evolution of theoretical insights and perspectives of organizational science are significant as the move towards complexity science is gaining academic acceptance and starts to be embraced in practice. This article presents Imagineering as a complexity-inspired design approach to realize transformational objectives, and it illustrates the method with the case study of the transformation of the enterprise logic in the city of Antwerp. The paper concludes by reflecting on the eventual implications and perspectives of the method for the practice of service design as transformational desig...

Research paper thumbnail of Imagineering as Complexity-Inspired Method for Transformative Service Design

Service design is increasingly oriented toward transformative aims and practices in organizations... more Service design is increasingly oriented toward transformative aims and practices in organizations. With this evolution, service design is entering the fields of organizational studies and social change with high responsibility and sometimes little background knowledge of their respective theories, principles and their recent evolution. Particularly in the field of change and transformation, the recent evolution of theoretical insights and perspectives of organizational science are significant as the move towards complexity science is gaining academic acceptance and starts to be embraced in practice. This article presents Imagineering as a complexity-inspired design approach to realize transformational objectives, and it illustrates the method with the case study of the transformation of the enterprise logic in the city of Antwerp. The paper concludes by reflecting on the eventual implications and perspectives of the method for the practice of service design as transformational desig...

Research paper thumbnail of Imagineering the butterfly effect

Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel veran... more Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel verandermanagement dat gericht is op gedragsverandering slechts beperkt effectief is. Slechts 1 op de 3 verander-inspanningen zou enig positief effect hebben. Mensen laten zich namelijk niet veranderen. Als mensen al veranderen dan is dat omdat ze daar zelf voor kiezen. De complexiteitswetenschap (The sciences of the living, non-linear dynamic systems) reiken een heel ander wetenschappelijk kader aan om naar het fenomeen veranderen te kijken en aangezien de vernetwerkte samenleving steeds meer als een open, levend systeem functioneert, biedt dit wetenschappelijk kader interessante perspectieven om hedendaagse gebeurtenissen te begrijpen en er mee om te gaan. In de complexiteitswetenschap wordt verandering gezien als het genereren van nieuwe orde. Dit proefschrift presenteert en evalueert de imagineering design methode om nieuwe orde, verandering, te genereren via een zelf-organiserend, ‘joini...

Research paper thumbnail of Introduction: towards a new design discipline

Innovation is at the top of the management agenda in nearly every company today. However, despite... more Innovation is at the top of the management agenda in nearly every company today. However, despite significant investments in innovation, results remain largely disappointing. Today's product and service innovations, like the growth they generate, are often incremental, fleeting and marginal. According to recent research (Jaruzelski et al., 2015), worldwide research and development (R&D) spending on innovation rose 5.1 percent in 2015 and yet revenue for the same companies increased by less than 1 percent. Times are changing fundamentally and what we need now is a more holistic approach to innovation first. To say it metaphorically: we need to stop rearranging the deck chairs, while in many industries we are on the Titanic. To become more effective in product and service innovation, we need to focus on innovation from the experience perspective first. Innovating from the experience perspective is fundamentally different from innovation from the expert perspective. Expert, mechanistic innovation happens mainly in R&D departments and is often about fixing problems. Innovation from the experience perspective is emergent and joined-up in nature. Instead of being an isolated project or event, experience innovation is an unfolding journey of people thinking and acting differently. The emergence of novelty results from an articulated ideology that inspires many fine-grained, creative human interactions, each building upon one another in complex innovation ecosystems. Innovations such as the slow-food movement, Ben & Jerry's (Lead with your values and make money too), Harley-Davidson (independence, freedom, express yourself) and Starbucks (creating a third place, a place away from home and work), start from a better ideology rather than a better technology. The concept of experience innovation needs some deeper clarification first while it is central to this book and is used with different meanings in different streams of literature. In the literature on the hedonic sectors, such as entertainment and hospitality, the concept refers to innovating experiences (Jernsand, Kraff and Mossberg, 2015) while in the literature outside these sectors, experience innovation refers to innovating strategically through experience staging (Candi, Beltagui and Riedel, 2013). This book focuses on the latter meaning: innovating strategically from the experience perspective. Writing this book is the more relevant while there is a growing recognition of the opportunities for

Research paper thumbnail of Imagineering the Butterfly Effect: Transformation by Inspiration

2.1 Introduction 2.2 Systems theory 2.2.1 Systems thinking and its evolution 2.2.2 The paradigm o... more 2.1 Introduction 2.2 Systems theory 2.2.1 Systems thinking and its evolution 2.2.2 The paradigm of complexity 2.2.3 Basic principles of the complexity paradigm 2.2.4 Basic metaphors of the paradigm of complexity 2.2.5 Conclusion: Systems thinking versus complexity thinking 2.3 Systems philosophy 2.4 Systems methodology 2.4.1 Complexity and the social sciences 2.4.2 Complexity and research methodology 2.4.3 Complexity and management 2.4.4 Complexity and change 2.4.5 Complexity and Organization development 2.4.6 Complexity and Design 119 2.4.7 Conclusions of social systems methodology 2.5 Conclusion on complexity and social systems inquiry 126 3 ENTERPRISE LOGIC TRANSFORMATION AS A PROCESS OF ORGANIZATIONAL EMERGENCE

Research paper thumbnail of LANDSCAPE: a big shift in society – growing complexity and the innovation opportunity

Research paper thumbnail of NHTV BRCH LECTORATEN.06

Research paper thumbnail of Advanced Imagineering

Research paper thumbnail of LENS: a big shift in science – seeing change and innovation as a matter of emergence

Advanced Imagineering, 2019

Research paper thumbnail of The Complexity-Inspired Design Approach of Imagineering

Research paper thumbnail of Introduction: Coping with Growing Complexity in Society

Research paper thumbnail of Presentations from the Cities in Transition Conference, Breda, March 2015

Research paper thumbnail of Imagineering as Complexity-Inspired Method for Transformative Service Design

Service design is increasingly oriented toward transformative aims and practices in organizations... more Service design is increasingly oriented toward transformative aims and practices in organizations. With this evolution service design is entering the fields of organizational studies and social change with high responsibility and sometimes little background knowledge of their respective theories, principles and their recent evolution. Exactly in the field of change and transformation, the recent evolution of theoretical insights and perspectives of organizational science are significant as the turn towards complexity science is gaining academic acceptance and starts to be embraced in practice.
This article presents Imagineering as a complexity-inspired design approach to realize transformational objectives and it illustrates the method with the case study of the transformation of the enterprise logic in the city of Antwerp. The author concludes with reflecting on the eventual implications and perspectives of the method for the practice of service design as transformational design and for design thinking in management in general.
Keywords: Service design, Organizational transformation, Emergence, Complexity, Imagineering

Research paper thumbnail of Imagineering ‘Mission-Oriented Branding’

Routledge eBooks, Nov 30, 2022

Research paper thumbnail of Corona is hét signaal. Onze besturingssystemen moeten anders

Research paper thumbnail of Systems innovation, how Hollywood inspires

Systems Innovation Conference, Mar 30, 2019

Research paper thumbnail of Imagineering the Butterfly Effect Complexity and Collective Creativity in Business and Policy

Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel veran... more Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel verandermanagement dat gericht is op gedragsverandering slechts beperkt effectief is. Slechts 1 op de 3 verander-inspanningen zou enig positief effect hebben. Mensen laten zich namelijk niet veranderen. Als mensen al veranderen dan is dat omdat ze daar zelf voor kiezen. De complexiteitswetenschap (The sciences of the living, non-linear dynamic systems) reiken een heel ander wetenschappelijk kader aan om naar het fenomeen veranderen te kijken en aangezien de vernetwerkte samenleving steeds meer als een open, levend systeem functioneert, biedt dit wetenschappelijk kader interessante perspectieven om hedendaagse gebeurtenissen te begrijpen en er mee om te gaan. In de complexiteitswetenschap wordt verandering gezien als het genereren van nieuwe orde. Dit proefschrift presenteert en evalueert de imagineering design methode om nieuwe orde, verandering, te genereren via een zelf-organiserend, ‘joining-up’ proces van collectieve creativiteit in een strategisch wenselijke richting. Aan de hand van twee concrete cases, die van de stad Antwerpen en de oudste Belgische retail-keten Veritas (gelardeerd met heel wat ander case-materiaal) wordt geïllustreerd hoe het genereren van nieuwe sociale orde in zijn werk gaat. De studie gaat ten slotte in op de implicaties van de methode voor het domein organisatie ontwikkeling, het domein van strategisch denken, het domein van design denken en het domein van management educatie.

Research paper thumbnail of Advanced Imagineering

Advanced Imagineering, 2019

Research paper thumbnail of Rethinking Research: How Insights from Complexity Influence the Way We Research and Develop Knowledge and Translate this in IMA Labs

World Futures, 2015

Generating research findings, which make sense in today's society and can be appreciated as s... more Generating research findings, which make sense in today's society and can be appreciated as such by both the academic and the business worlds, requires reframing not only the core of how research is being developed but also questions the relevance of organizational survival. The Imagineering Methodology developed within the framework of the NHTV University of Applied Sciences provides a complementary perspective on management research and design. This article aims to present the essence and the specifics of how research is evolving today, using the aforementioned methodological stance and showing certain outcomes, already achieved in practice.

Research paper thumbnail of LOGIC: a big shift in design – Imagineering, beyond conventional Design Thinking

Advanced Imagineering, 2019

Research paper thumbnail of Imagineering as Complexity-Inspired Method for Transformative Service Design

Service design is increasingly oriented toward transformative aims and practices in organizations... more Service design is increasingly oriented toward transformative aims and practices in organizations. With this evolution, service design is entering the fields of organizational studies and social change with high responsibility and sometimes little background knowledge of their respective theories, principles and their recent evolution. Particularly in the field of change and transformation, the recent evolution of theoretical insights and perspectives of organizational science are significant as the move towards complexity science is gaining academic acceptance and starts to be embraced in practice. This article presents Imagineering as a complexity-inspired design approach to realize transformational objectives, and it illustrates the method with the case study of the transformation of the enterprise logic in the city of Antwerp. The paper concludes by reflecting on the eventual implications and perspectives of the method for the practice of service design as transformational desig...

Research paper thumbnail of Imagineering as Complexity-Inspired Method for Transformative Service Design

Service design is increasingly oriented toward transformative aims and practices in organizations... more Service design is increasingly oriented toward transformative aims and practices in organizations. With this evolution, service design is entering the fields of organizational studies and social change with high responsibility and sometimes little background knowledge of their respective theories, principles and their recent evolution. Particularly in the field of change and transformation, the recent evolution of theoretical insights and perspectives of organizational science are significant as the move towards complexity science is gaining academic acceptance and starts to be embraced in practice. This article presents Imagineering as a complexity-inspired design approach to realize transformational objectives, and it illustrates the method with the case study of the transformation of the enterprise logic in the city of Antwerp. The paper concludes by reflecting on the eventual implications and perspectives of the method for the practice of service design as transformational desig...

Research paper thumbnail of Imagineering the butterfly effect

Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel veran... more Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel verandermanagement dat gericht is op gedragsverandering slechts beperkt effectief is. Slechts 1 op de 3 verander-inspanningen zou enig positief effect hebben. Mensen laten zich namelijk niet veranderen. Als mensen al veranderen dan is dat omdat ze daar zelf voor kiezen. De complexiteitswetenschap (The sciences of the living, non-linear dynamic systems) reiken een heel ander wetenschappelijk kader aan om naar het fenomeen veranderen te kijken en aangezien de vernetwerkte samenleving steeds meer als een open, levend systeem functioneert, biedt dit wetenschappelijk kader interessante perspectieven om hedendaagse gebeurtenissen te begrijpen en er mee om te gaan. In de complexiteitswetenschap wordt verandering gezien als het genereren van nieuwe orde. Dit proefschrift presenteert en evalueert de imagineering design methode om nieuwe orde, verandering, te genereren via een zelf-organiserend, ‘joini...

Research paper thumbnail of Introduction: towards a new design discipline

Innovation is at the top of the management agenda in nearly every company today. However, despite... more Innovation is at the top of the management agenda in nearly every company today. However, despite significant investments in innovation, results remain largely disappointing. Today's product and service innovations, like the growth they generate, are often incremental, fleeting and marginal. According to recent research (Jaruzelski et al., 2015), worldwide research and development (R&D) spending on innovation rose 5.1 percent in 2015 and yet revenue for the same companies increased by less than 1 percent. Times are changing fundamentally and what we need now is a more holistic approach to innovation first. To say it metaphorically: we need to stop rearranging the deck chairs, while in many industries we are on the Titanic. To become more effective in product and service innovation, we need to focus on innovation from the experience perspective first. Innovating from the experience perspective is fundamentally different from innovation from the expert perspective. Expert, mechanistic innovation happens mainly in R&D departments and is often about fixing problems. Innovation from the experience perspective is emergent and joined-up in nature. Instead of being an isolated project or event, experience innovation is an unfolding journey of people thinking and acting differently. The emergence of novelty results from an articulated ideology that inspires many fine-grained, creative human interactions, each building upon one another in complex innovation ecosystems. Innovations such as the slow-food movement, Ben & Jerry's (Lead with your values and make money too), Harley-Davidson (independence, freedom, express yourself) and Starbucks (creating a third place, a place away from home and work), start from a better ideology rather than a better technology. The concept of experience innovation needs some deeper clarification first while it is central to this book and is used with different meanings in different streams of literature. In the literature on the hedonic sectors, such as entertainment and hospitality, the concept refers to innovating experiences (Jernsand, Kraff and Mossberg, 2015) while in the literature outside these sectors, experience innovation refers to innovating strategically through experience staging (Candi, Beltagui and Riedel, 2013). This book focuses on the latter meaning: innovating strategically from the experience perspective. Writing this book is the more relevant while there is a growing recognition of the opportunities for

Research paper thumbnail of Imagineering the Butterfly Effect: Transformation by Inspiration

2.1 Introduction 2.2 Systems theory 2.2.1 Systems thinking and its evolution 2.2.2 The paradigm o... more 2.1 Introduction 2.2 Systems theory 2.2.1 Systems thinking and its evolution 2.2.2 The paradigm of complexity 2.2.3 Basic principles of the complexity paradigm 2.2.4 Basic metaphors of the paradigm of complexity 2.2.5 Conclusion: Systems thinking versus complexity thinking 2.3 Systems philosophy 2.4 Systems methodology 2.4.1 Complexity and the social sciences 2.4.2 Complexity and research methodology 2.4.3 Complexity and management 2.4.4 Complexity and change 2.4.5 Complexity and Organization development 2.4.6 Complexity and Design 119 2.4.7 Conclusions of social systems methodology 2.5 Conclusion on complexity and social systems inquiry 126 3 ENTERPRISE LOGIC TRANSFORMATION AS A PROCESS OF ORGANIZATIONAL EMERGENCE

Research paper thumbnail of LANDSCAPE: a big shift in society – growing complexity and the innovation opportunity

Research paper thumbnail of NHTV BRCH LECTORATEN.06

Research paper thumbnail of Advanced Imagineering

Research paper thumbnail of LENS: a big shift in science – seeing change and innovation as a matter of emergence

Advanced Imagineering, 2019

Research paper thumbnail of The Complexity-Inspired Design Approach of Imagineering

Research paper thumbnail of Introduction: Coping with Growing Complexity in Society

Research paper thumbnail of Presentations from the Cities in Transition Conference, Breda, March 2015

Research paper thumbnail of Imagineering as Complexity-Inspired Method for Transformative Service Design

Service design is increasingly oriented toward transformative aims and practices in organizations... more Service design is increasingly oriented toward transformative aims and practices in organizations. With this evolution service design is entering the fields of organizational studies and social change with high responsibility and sometimes little background knowledge of their respective theories, principles and their recent evolution. Exactly in the field of change and transformation, the recent evolution of theoretical insights and perspectives of organizational science are significant as the turn towards complexity science is gaining academic acceptance and starts to be embraced in practice.
This article presents Imagineering as a complexity-inspired design approach to realize transformational objectives and it illustrates the method with the case study of the transformation of the enterprise logic in the city of Antwerp. The author concludes with reflecting on the eventual implications and perspectives of the method for the practice of service design as transformational design and for design thinking in management in general.
Keywords: Service design, Organizational transformation, Emergence, Complexity, Imagineering

Research paper thumbnail of Imagineering the Butterfly Effect: Complexity and Collective Creativity in Business and Policy

Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel veran... more Het is een ‘inconvenient truth’ zowel in de wetenschap als in de praktijk dat conventioneel verandermanagement dat gericht is op gedragsverandering slechts beperkt effectief is. Slechts 1 op de 3 verander-inspanningen zou enig positief effect hebben. Mensen laten zich namelijk niet veranderen. Als mensen al veranderen dan is dat omdat ze daar zelf voor kiezen. De complexiteitswetenschap (The sciences of the living, non-linear dynamic systems) reiken een heel ander wetenschappelijk kader aan om naar het fenomeen veranderen te kijken en aangezien de vernetwerkte samenleving steeds meer als een open, levend systeem functioneert, biedt dit wetenschappelijk kader interessante perspectieven om hedendaagse gebeurtenissen te begrijpen en er mee om te gaan. In de complexiteitswetenschap wordt verandering gezien als het genereren van nieuwe orde. Dit proefschrift presenteert en evalueert de imagineering design methode om nieuwe orde, verandering, te genereren via een zelf-organiserend, ‘joining-up’ proces van collectieve creativiteit in een strategisch wenselijke richting. Aan de hand van twee concrete cases, die van de stad Antwerpen en de oudste Belgische retail-keten Veritas (gelardeerd met heel wat ander case-materiaal) wordt geïllustreerd hoe het genereren van nieuwe sociale orde in zijn werk gaat. De studie gaat ten slotte in op de implicaties van de methode voor het domein organisatie ontwikkeling, het domein van strategisch denken, het domein van design denken en het domein van management educatie.