Pricing | Buffer (original) (raw)
Flexible pricing for everyone
Channels
Select how many channels you want to connect
Free
Freeforever
Connect up to 3 channels
What’s included
- 10 scheduled posts per channel - refill anytime
- World-class customer support
EssentialsRecommended
$20/month
4 channels $240 billed yearly (save 2 months)
What’s included
- Unlimited scheduled posts per channel
- World-class customer support
Team
$40/month
4 channels $480 billed yearly (save 2 months)
What’s included
- Unlimited scheduled posts per channel
- Content approval workflows
- World-class customer support
With Buffer I’m able to save approximately 4-5 hours every week, granting me the freedom to dedicate more of my valuable hours to other important tasks and projects.
CherRaye Glenn-FlowersBrownce
Content creation
Free
100 ideas
Essentials
Unlimited
Team
Unlimited
Free
3 tags
Essentials
250 tags
Team
250 tags
Free
Unlimited
Essentials
Unlimited
Team
Unlimited
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Publishing
Free
10
Essentials
Unlimited
Team
Unlimited
Free
1
Essentials
Unlimited
Team
Unlimited
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Community
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
5 suggestions per week
Essentials
Unlimited
Team
Unlimited
Free
1 saved reply
Essentials
Unlimited
Team
Unlimited
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Analytics
Free
30-day history
Essentials
Unlimited
Team
Unlimited
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Not included
Team
Included
Collaboration
Free
1
Essentials
1
Team
Unlimited
Free
Included
Essentials
Included
Team
Included
Free
Not included
Essentials
Included
Team
Included
Free
Not included
Essentials
Not included
Team
Included
Free
Not included
Essentials
Not included
Team
Included
Integrations
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Support
Free
Included
Essentials
Included
Team
Included
Free
Included
Essentials
Included
Team
Included
Feature comparison
| FeatureFeaturecomparison | FreeLet’s go | EssentialsRecommendedStart 14-day free trial | TeamStart 14-day free trial |
|---|---|---|---|
| Content creation | |||
| IdeasCapture and store content ideas whenever they come to you. | 100 ideas | Unlimited | Unlimited |
| TagsSave and reuse hashtags easily. | 3 tags | 250 tags | 250 tags |
| DraftsCapture and store content ideas whenever they come to you. | Unlimited | Unlimited | Unlimited |
| TemplatesSocial post ideas to spark inspiration | Included | Included | Included |
| AI AssistantRefine and repurpose your content using AI. Unlimited credits. | Included | Included | Included |
| Board viewOrganize your ideas into kanban-style columns. | Included | Included | Included |
| Browser extensionOpen Buffer on any web page and add content directly to your queue. | Included | Included | Included |
| Publishing | |||
| Scheduled posts per channelThe number of scheduled posts per channel at one time. Learn more. | 10 | Unlimited | Unlimited |
| Threaded postsPublish threads to X, Bluesky, Threads, and Mastodon. | 1 | Unlimited | Unlimited |
| QueueCreate a queue of posts that you can re-arrange or shuffle. | Included | Included | Included |
| Visual content calendarVisualize your content schedule across weeks or months. | Included | Included | Included |
| Reminder notificationsGet a mobile notification when it’s time to post so that you can finish the post natively. Available for Instagram, TikTok, and YouTube. | Included | Included | Included |
| Start PageA landing page with links to your content. A Start Page counts as a channel towards your plan. | Included | Included | Included |
| Duplicate postsClone your posts and reuse them. | Included | Included | Included |
| Link shorteningAutomatically shorten the links you share. | Included | Included | Included |
| First comment schedulingSchedule a first comment with your Instagram or LinkedIn posts. | Not included | Included | Included |
| Channel groupsGroup your channels for easy bulk selection when scheduling. | Not included | Included | Included |
| Hashtag managerSave and reuse hashtags. | Not included | Included | Included |
| Custom video coversChoose a frame from your video. Available for Facebook, Instagram, and TikTok. | Not included | Included | Included |
| Community | |||
| Reply to commentsReply to comments on your LinkedIn, X, Threads, Instagram, Facebook, and Bluesky posts. | Included | Included | Included |
| Comment scoreTrack your consistency, speed, and habits. | Included | Included | Included |
| AI repliesAI that learns your voice and sounds like you. | 5 suggestions per week | Unlimited | Unlimited |
| Saved repliesReply faster while keeping your tone authentic. | 1 saved reply | Unlimited | Unlimited |
| Comment insightsPull out themes or ideas from your replies for fresh content inspiration. | Included | Included | Included |
| Turn comments into postsInstantly turn a comment exchange into a new post. | Included | Included | Included |
| Analytics | |||
| Basic analyticsBasic engagement data on individual posts. | 30-day history | Unlimited | Unlimited |
| Performance overviewAn overview of key metrics including engagements and impressions. | Not included | Included | Included |
| Custom analyticsCustomize your analytics by tagging content. | Not included | Included | Included |
| Best time to postGet suggestions for what, when, and how often to post based on your data. | Not included | Included | Included |
| Audience demographicsAge, gender, and location insights. | Not included | Included | Included |
| ReportsBeautiful reports that you can export as a spreadsheet, PDF, or as images. | Not included | Included | Included |
| Custom UTM parametersSet UTM parameter values within Buffer to organize your traffic data. | Not included | Included | Included |
| Branded reportsAdd your logo and generate a cover page. | Not included | Not included | Included |
| Collaboration | |||
| Included usersThe number of users who can access and contribute content to your Buffer account. | 1 | 1 | Unlimited |
| Two-factor authenticationTwo-factor authentication codes can be generated via Email or Authenticator Apps (available on iOS and Android). | Included | Included | Included |
| NotesAdd internal comments to your content. | Not included | Included | Included |
| Approval workflowsManage who can draft and approve posts across your team. | Not included | Not included | Included |
| Custom access and permissionsManage which channels each team member is invited to use. | Not included | Not included | Included |
| Integrations | |||
| CanvaImport content directly from Canva. | Included | Included | Included |
| UnsplashSearch and attach images from Unsplash. | Included | Included | Included |
| DropboxImport files directly from Dropbox. | Included | Included | Included |
| Google Drive and PhotosImport files directly from Google Drive and Photos. | Included | Included | Included |
| One DriveImport files directly from One Drive. | Included | Included | Included |
| ZapierAutomate your workflows and connect Buffer to hundreds of other apps. | Included | Included | Included |
| IFTTTAutomate your workflows and connect Buffer to hundreds of other apps. | Included | Included | Included |
| WordPressAdd Wordpress content to your queue using a WP plugin. | Included | Included | Included |
| FeedlyShare content from your Feedly feed. | Included | Included | Included |
| PocketShare content from your Pocket account. | Included | Included | Included |
| BitlyAdd custom shortlinks to your posts. | Included | Included | Included |
| Support | |||
| Self-service knowledge baseAccess to our comprehensive Help Centre, where you’ll find how-to guides, most popular questions, and video tutorials. | Included | Included | Included |
| Email supportFast and helpful support via email — a whole team of people cheering for you. | Included | Included | Included |
FAQs
What features are supported for each specific channel?
The table below lists the core features that are available for each channel and profile type.
What are the billing options for Buffer’s paid plans?
You can choose to pay for your plan on a monthly or annual basis. By selecting annual billing, you’ll receive a 20% discount. You can switch between monthly and annual billing at any time. If you switch billing frequencies, any necessary prorations or refunds will be automatically applied.
What payment methods does Buffer accept?
We accept credit and debit card payments from Visa, Mastercard, American Express, JCB, Discover, and Diners Club. Unfortunately, we cannot accept PayPal, checks, or bank transfers at this time. Learn more about our accepted payment methods.
Does Buffer have a free trial?
Yes, we offer a 14-day free trial for our paid plans. During the trial, you can upgrade to a paid plan or switch to our Free plan at any time. You can also start using Buffer for free right away by signing up for our Free plan without needing a trial period.
What happens at the end of the 14-day trial?
If you decide to continue with a subscription after your trial, simply enter your payment details under the "Billing Method" section in your account settings. If you don’t wish to upgrade and haven’t entered your payment details, your account will automatically be downgraded to the Free plan.
Any scheduled posts will still be published after the trial ends, provided the connected social channels are not locked. Channels will be locked if you exceed the three-channel limit for the Free plan.
Can I keep my three free channels if I upgrade from Buffer’s Free plan to a paid plan?
If you decide to upgrade to a paid plan, you will pay for each channel — including any channels you had while on the Free plan. This is because paid plans offer unlimited usage and advanced features for all channels you’ve connected to Buffer.
What is the scheduled post limit for each plan?
The Free plan allows 10 scheduled posts per channel. Once a post is published, the slot becomes available again, up to the 10-post maximum per channel.
For paid plans, you have unlimited scheduled posts per channel. Unlimited scheduling is subject to our fair use policy, which caps usage to 5000 posts per channel. We describe this as “unlimited” because no one has ever exceeded this cap.
Does Buffer offer a discount to nonprofit organizations and charities?
Yes, Buffer proudly offers a 50% discount on paid plans for nonprofit and charity organizations. Learn more about our nonprofit discount.
Does Buffer charge Value-Added Tax (VAT) to customers?
Buffer applies the local standard Value-Added Tax (VAT) rate for B2C customer located in the United Kingdom. B2B customers may be eligible for VAT exclusion through reverse charge. You can enter your VAT number to have VAT excluded from your invoice. Learn more about taxes and VAT.
When were the prices of Buffer’s plans last updated?
Our pricing was last updated in November 2025. Learn more about what goes into Buffer’s pricing.
How does Buffer’s new pricing help me save as I grow?
Buffer uses volume discounts for channels. That means your price per channel gets lower once you manage more channels, so adding more social profiles scales more affordably.
In practice, channels 1–10 are priced at the standard rate, and any channels above 10 cost less per channel. Your total may increase as you add channels, but your average cost per channel goes down as you grow.
This was designed for creators, teams, and agencies who manage lots of social accounts and want predictable, scalable pricing, without the cost jumping linearly forever.