Sarah Chapman, PhD - Manulife | LinkedIn (original) (raw)
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I am affiliated with Manulife Investment Management, which is not…
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Manulife
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Volunteer Experience
Board Member and Co-Chair, Corporate Council on Volunteering
Volunteer Canada
Sep 2018 - Oct 2020 2 years 2 months
Chair, Toronto Impact Council and Advisor, Global Metrics Council
IMPACT2030
Feb 2019 - Dec 2020 1 year 11 months
Publications
Battle for the Community: Key Features of Community Engagement in Professional Sport
International Journal of Sport & Society 2014
Professional sport teams have acknowledged and embraced the importance of community engagement for decades, with the understanding that strong relationships with local communities are essential for the success of the organization. However, despite the prevalence and magnitude of these activities, there is limited research on their impact on an organization's success. The objective of the study was to investigate the differences in community engagement practices and strategies between…
Professional sport teams have acknowledged and embraced the importance of community engagement for decades, with the understanding that strong relationships with local communities are essential for the success of the organization. However, despite the prevalence and magnitude of these activities, there is limited research on their impact on an organization's success. The objective of the study was to investigate the differences in community engagement practices and strategies between professional sporting organizations operating within the same community. This comparative study examined four newly formed professional sport teams on the Gold Coast of Australia, only two of which survived their first three years of operation. Distinguishing features of community engagement practices between the teams in this investigation included community consultation, strategic direction, partnerships, and measurement and reporting of community engagement. This study has identified elements of community engagement that may ultimately contribute to greater positive impact and success of professional sporting organizations.
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