Hiran Roy | University of Canterbury/Te Whare Wānanga o Waitaha (original) (raw)

Papers by Hiran Roy

Research paper thumbnail of The Role of Sustainable Local Food Among Tourism Stakeholders: A Comparative study in Vancouver, Canada and Christchurch, New Zealand

Local food is increasingly regarded as an element of sustainable tourism and hospitality. This st... more Local food is increasingly regarded as an element of sustainable tourism and hospitality. This study examines restaurant and chefs’ (tourism stakeholders) perceptions, motivations, and constraints in buying local food ingredients from local farmers’ market vendors on a study conducted in Vancouver, Canada and Christchurch, New Zealand. Semi-structured interviews were conducted with restaurants and chefs. The study identified that restaurants and chefs are most interested in perceived tangible benefit such as freshness, as well as more intangible motivations such as supporting local farmers and the local economy/community/businesses. However, they experienced challenges with purchasing. Based on the findings, strategies are posited for both restaurants and chefs and farmers (hereby farmers’ market vendors) to better serve foodservice establishments.

Research paper thumbnail of Forty years of the rural tourism research: reviewing the trend, pattern and future agenda

Tourism Recreation Research

Rural tourism has been a key research area over the last few decades. However, evaluating the adv... more Rural tourism has been a key research area over the last few decades. However, evaluating the advancement of its dimensions as a systematic and comprehensive audit was long overdue. This study performed a bibliometric analysis on 404 articles from 1980 to 2019 and revealed that rural tourism has maximum growth in the last two decades. Deductive and quantitative methods are the principally implemented theoretical and methodical approaches, respectively. The developed countries have majorly contributed from 1980 to 1999, while the last two decades the developing nations have contributed. The rural tourism research in the developed world has matured by debating critical issues such as community politics, power struggle, resource control, whereas these issues along with several new issues, such as climate change and epidemic, have ample scope in future especially in the context of Eastern World. This study offers an insight into the evolution of conceptual framework, authorship, institution-specific productivity, spatial distribution of study areas, crucial themes, and the future research directions. The present findings will work as a comprehensive reference to the potential research dimensions and add to the existing knowledge body of the tourism research in general and the rural tourism research in particular.

Research paper thumbnail of Blending foodscapes and touristscapes: International tourism and city marketing strategies in Indian cities

Purpose: Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience t... more Purpose: Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience to India, yet the official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to prospective and returning international tourists. In particular, there is little empirical research on urban tourism, food tourism and city marketing in the aforementioned cities. This study explores the scope for the promotion of Delhi, Mumbai and Kolkata as food urban destinations. Design/methodology/approach: For the purposes of this study, a case study methodology using content analysis was developed to ascertain the nexus between food and tourism in the three observed cities. Materials were gathered for the year 2019, with a focus on brochures, tourist guides, websites, and social media accounts for Delhi, Mumbai and Kolkata. A two-coding approach through NVivo was designed to analyse and report the findings. Findings: The findings of the study suggest that the cities of Delhi, Mumbai and Kolkata fall short in positioning themselves as food urban destinations. Moreover, the study reports a dissonance between the imagery of Delhi, Mumbai and Kolkata portrayed to international tourists through induced images and the food-related experiences available in the cities. This divide reflects a pattern in destination marketing in India observed in previous research. Research implications/limitations: The exploratory nature of this study calls for more research in the trends and future directions of food tourism and urban marketing in Indian cities. Moreover, this study calls for further research on the perceptions of urban food experience in Indian cities among international and domestic tourists. Practical implications: A series of practical implications can be drawn. First, urban and national destination marketing organizations need to join efforts in developing urban marketing campaigns that place food as a key element of the urban experience. Second, cities worldwide are rebranding themselves as food destinations and Indian cities should reconsider local and regional culinary traditions as mean to reposition themselves to food travellers' similar niche segments. Social implications: The quest for authenticity is central in the expectations of incoming tourists. Moreover, the richness and variety of local and regional food in the cities analysed in this study can enhance urban visitor experience, with obvious economic and socio-cultural benefits for the local businesses and residents. Originality/value: This study is the first of its kind to provide preliminary evidence on the nexus between food and tourism in Indian cities. Building from the literature, it developed a conceptual framework for the analysis of food tourism and urban branding and shed light on a currently overlooked aspect of incoming tourism to India.

Research paper thumbnail of Climate Change and the Response of Food Truck Industry: A Study on Vancouver Visitors’ Destination

Research paper thumbnail of The role of local food in restaurants

This study examines the perceptions, motivations, and constraints of Vancouver restaurant and che... more This study examines the perceptions, motivations, and constraints of Vancouver restaurant and chef purchase and promotion of local foods. Data collection involves mail surveys and interviews. Attitudes toward local food product purchases are positive with 91% of respondents involved in local food purchase. Findings showed differences in local food adoption between farmers' markets, farmers and wholesalers. Common barriers for local food adoption from farmers' markets and farmers included time commitments, staff availability to visit market, insufficient volumes, cost, and limited product range. Fresher products and supporting the local economy are the major respondent motivations for local food adoption from farmers' markets.

Research paper thumbnail of Performance implications of export assistance: the mediating role of export entrepreneurship

International Marketing Review

PurposeAlthough both institutional export assistance and entrepreneurial orientation (EO) contrib... more PurposeAlthough both institutional export assistance and entrepreneurial orientation (EO) contribute separately and positively to export performance, the interplay between them has received little attention. This study examines the role of international EO in deriving performance benefits from governmental and nongovernmental export assistance.Design/methodology/approachIn this longitudinal study, two surveys were administered at two different times: In 2011, 705 Bangladeshi apparel exporters were surveyed, and in 2019, a subsequent survey of 198 firms in multiple industries was conducted. The aim of the surveys was to assess the relationships between governmental and nongovernmental assistance, EO and export performance.FindingsThe results of the first survey show that, while nongovernmental assistance influences performance directly and via EO, governmental assistance has only direct effects. Furthermore, the negative influence of government assistance on EO reduces the total effe...

Research paper thumbnail of HOW the tourism hospitality lecturers coped with the transition to online teaching due to COVID-19: An assessment of stressors, negative sentiments coping strategies

Journal of Hospitality, Leisure, Sport & Tourism Education

Research paper thumbnail of The impact of COVID-19 on the foodservice industry in Vancouver, British Columbia, Canada

Anatolia

is also a recipient of New Zealand Commonwealth Scholarship and Fellowship Plan, which is conside... more is also a recipient of New Zealand Commonwealth Scholarship and Fellowship Plan, which is considered among the most prestigious awards in the world. His research interests include sustainable tourism, sustainable local food systems, local food marketing, city branding through food, hospitality luxury branding, and sustainability. Hiran's work has been published in a variety of book chapters such as Routledge, Elsevier, and Emerald and high impact prestigious leading academic journals including

Research paper thumbnail of The Role of Sustainable Local Food Among Tourism Stakeholders: A Comparative study in Vancouver, Canada and Christchurch, New Zealand

Local food is increasingly regarded as an element of sustainable tourism and hospitality. This st... more Local food is increasingly regarded as an element of sustainable tourism and hospitality. This study examines restaurant and chefs’ (tourism stakeholders) perceptions, motivations, and constraints in buying local food ingredients from local farmers’ market vendors on a study conducted in Vancouver, Canada and Christchurch, New Zealand. Semi-structured interviews were conducted with restaurants and chefs. The study identified that restaurants and chefs are most interested in perceived tangible benefit such as freshness, as well as more intangible motivations such as supporting local farmers and the local economy/community/businesses. However, they experienced challenges with purchasing. Based on the findings, strategies are posited for both restaurants and chefs and farmers (hereby farmers’ market vendors) to better serve foodservice establishments.

Research paper thumbnail of Forty years of the rural tourism research: reviewing the trend, pattern and future agenda

Tourism Recreation Research

Rural tourism has been a key research area over the last few decades. However, evaluating the adv... more Rural tourism has been a key research area over the last few decades. However, evaluating the advancement of its dimensions as a systematic and comprehensive audit was long overdue. This study performed a bibliometric analysis on 404 articles from 1980 to 2019 and revealed that rural tourism has maximum growth in the last two decades. Deductive and quantitative methods are the principally implemented theoretical and methodical approaches, respectively. The developed countries have majorly contributed from 1980 to 1999, while the last two decades the developing nations have contributed. The rural tourism research in the developed world has matured by debating critical issues such as community politics, power struggle, resource control, whereas these issues along with several new issues, such as climate change and epidemic, have ample scope in future especially in the context of Eastern World. This study offers an insight into the evolution of conceptual framework, authorship, institution-specific productivity, spatial distribution of study areas, crucial themes, and the future research directions. The present findings will work as a comprehensive reference to the potential research dimensions and add to the existing knowledge body of the tourism research in general and the rural tourism research in particular.

Research paper thumbnail of Blending foodscapes and touristscapes: International tourism and city marketing strategies in Indian cities

Purpose: Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience t... more Purpose: Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience to India, yet the official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to prospective and returning international tourists. In particular, there is little empirical research on urban tourism, food tourism and city marketing in the aforementioned cities. This study explores the scope for the promotion of Delhi, Mumbai and Kolkata as food urban destinations. Design/methodology/approach: For the purposes of this study, a case study methodology using content analysis was developed to ascertain the nexus between food and tourism in the three observed cities. Materials were gathered for the year 2019, with a focus on brochures, tourist guides, websites, and social media accounts for Delhi, Mumbai and Kolkata. A two-coding approach through NVivo was designed to analyse and report the findings. Findings: The findings of the study suggest that the cities of Delhi, Mumbai and Kolkata fall short in positioning themselves as food urban destinations. Moreover, the study reports a dissonance between the imagery of Delhi, Mumbai and Kolkata portrayed to international tourists through induced images and the food-related experiences available in the cities. This divide reflects a pattern in destination marketing in India observed in previous research. Research implications/limitations: The exploratory nature of this study calls for more research in the trends and future directions of food tourism and urban marketing in Indian cities. Moreover, this study calls for further research on the perceptions of urban food experience in Indian cities among international and domestic tourists. Practical implications: A series of practical implications can be drawn. First, urban and national destination marketing organizations need to join efforts in developing urban marketing campaigns that place food as a key element of the urban experience. Second, cities worldwide are rebranding themselves as food destinations and Indian cities should reconsider local and regional culinary traditions as mean to reposition themselves to food travellers' similar niche segments. Social implications: The quest for authenticity is central in the expectations of incoming tourists. Moreover, the richness and variety of local and regional food in the cities analysed in this study can enhance urban visitor experience, with obvious economic and socio-cultural benefits for the local businesses and residents. Originality/value: This study is the first of its kind to provide preliminary evidence on the nexus between food and tourism in Indian cities. Building from the literature, it developed a conceptual framework for the analysis of food tourism and urban branding and shed light on a currently overlooked aspect of incoming tourism to India.

Research paper thumbnail of Climate Change and the Response of Food Truck Industry: A Study on Vancouver Visitors’ Destination

Research paper thumbnail of The role of local food in restaurants

This study examines the perceptions, motivations, and constraints of Vancouver restaurant and che... more This study examines the perceptions, motivations, and constraints of Vancouver restaurant and chef purchase and promotion of local foods. Data collection involves mail surveys and interviews. Attitudes toward local food product purchases are positive with 91% of respondents involved in local food purchase. Findings showed differences in local food adoption between farmers' markets, farmers and wholesalers. Common barriers for local food adoption from farmers' markets and farmers included time commitments, staff availability to visit market, insufficient volumes, cost, and limited product range. Fresher products and supporting the local economy are the major respondent motivations for local food adoption from farmers' markets.

Research paper thumbnail of Performance implications of export assistance: the mediating role of export entrepreneurship

International Marketing Review

PurposeAlthough both institutional export assistance and entrepreneurial orientation (EO) contrib... more PurposeAlthough both institutional export assistance and entrepreneurial orientation (EO) contribute separately and positively to export performance, the interplay between them has received little attention. This study examines the role of international EO in deriving performance benefits from governmental and nongovernmental export assistance.Design/methodology/approachIn this longitudinal study, two surveys were administered at two different times: In 2011, 705 Bangladeshi apparel exporters were surveyed, and in 2019, a subsequent survey of 198 firms in multiple industries was conducted. The aim of the surveys was to assess the relationships between governmental and nongovernmental assistance, EO and export performance.FindingsThe results of the first survey show that, while nongovernmental assistance influences performance directly and via EO, governmental assistance has only direct effects. Furthermore, the negative influence of government assistance on EO reduces the total effe...

Research paper thumbnail of HOW the tourism hospitality lecturers coped with the transition to online teaching due to COVID-19: An assessment of stressors, negative sentiments coping strategies

Journal of Hospitality, Leisure, Sport & Tourism Education

Research paper thumbnail of The impact of COVID-19 on the foodservice industry in Vancouver, British Columbia, Canada

Anatolia

is also a recipient of New Zealand Commonwealth Scholarship and Fellowship Plan, which is conside... more is also a recipient of New Zealand Commonwealth Scholarship and Fellowship Plan, which is considered among the most prestigious awards in the world. His research interests include sustainable tourism, sustainable local food systems, local food marketing, city branding through food, hospitality luxury branding, and sustainability. Hiran's work has been published in a variety of book chapters such as Routledge, Elsevier, and Emerald and high impact prestigious leading academic journals including