Adriana Campelo | Cardiff University (original) (raw)

Uploads

Papers by Adriana Campelo

Research paper thumbnail of Visual rhetoric and ethics in marketing of destinations

Journal of Travel Research, 2010

The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of ... more The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of destinations and place branding. In particular, it considers the ways in which advertisements create and reinforce meanings. Attention is also given to the ethics of representing people and places. The article provides an interdisciplinary conceptual review and uses a mixed methods approach to analyze the 100% Pure New Zealand advertising campaign. The contribution of this article is to enhance the discussion about ethics in representing places, communities, people, and their culture in destination marketing and in place brand communications.

Research paper thumbnail of Sense of Place: The Importance for Destination Branding

Given that brand meanings are socially constructed and culturally dependent, we advocate that a d... more Given that brand meanings are socially constructed and culturally dependent, we advocate that a destination branding strategy should begin by understanding what constitutes sense of place as experienced by local residents. The constructs of time, ancestry, landscape, and community were identified as determinants for the sense of place by inhabitants of the Chatham Islands of New Zealand. These constructs comprise meanings that influence the habitus and define sense of place. This article contributes to our understanding of place by providing a sense of place model to support scholarship in destination and place branding. Destination branding activity ought to be significantly influenced by an in-depth appreciation of the sense of place for those whose place it is. Our emergent model emphasizes the importance of understanding sense of place and positioning the people of the place at the centre of a branding strategy for the development of an effective destination brand. Keywords sense of place, destination brand, place brand, habitus at Cardiff University on March 21, 2014 jtr.sagepub.com Downloaded from Campelo et al. 155 sense of place as reflected by communal meanings and shared habitus.

Research paper thumbnail of The four Rs of place branding

Journal of Marketing Management, 2011

This paper is part of a research agenda that adopts the paradigm of co-creation to analyse the pr... more This paper is part of a research agenda that adopts the paradigm of co-creation to analyse the process and practice of place branding with the intention of recommending a set of principles for place branding. This particular research investigates the interactions and relationships between people and their place to identify the constructs that are interwoven into those interactions and which influence the nature of the brand. We present a model that identifies four constructs that encapsulate the co-created experience of the place: Rights, Roles, Relationships and Responsibilities. The bottom-up approach should be taken to developing a place brand and that brand ownership is determined by the extent to which the representation of the place reflects the experience of the community.

Research paper thumbnail of Introduction to the Special Issue on Power in business, customer, and market relationships

Research paper thumbnail of Voices in Video

Research paper thumbnail of Travelling to the past: narratives of place and national identity on the Chatham Islands

Research paper thumbnail of Schmoozy fox: standing out from the pack

Research paper thumbnail of Introduction to the special issue on Co-management of Purchasing and Marketing

Industrial Marketing Management, 2015

Research paper thumbnail of Introduction to the Special Issue on Power in Business, Customer, and Market Relationships

Industrial Marketing Management, 2015

Research paper thumbnail of Rethinking Sense of Place: Sense of One and Sense of Many

Rethinking Place Branding, 2014

Research paper thumbnail of Visual Rhetoric and Ethics in Marketing of Destinations

Journal of Travel Research, 2011

The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of ... more The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of destinations and place branding. In particular, it considers the ways in which advertisements create and reinforce meanings. Attention is also given to the ethics of representing people and places. The article provides an interdisciplinary conceptual review and uses a mixed methods approach to analyze the 100% Pure New Zealand advertising campaign. The contribution of this article is to enhance the discussion about ethics in representing places, communities, people, and their culture in destination marketing and in place brand communications.

Research paper thumbnail of Do Cities Have Broad Shoulders? Does Motown Need a Haircut? On Urban Branding and the Personification of Place

Journal of Macromarketing, 2014

ABSTRACT Once regarded as dens of iniquity, injurious to human health and social welfare, cities ... more ABSTRACT Once regarded as dens of iniquity, injurious to human health and social welfare, cities are increasingly seen as a savior for our species. The world is becoming ever more urban and the benefits of city living – ecological benefits, educational benefits, financial benefits, well-being benefits (Glaeser 2011) – are ever more widely recognized. Marketing too is embracing the urban imperative. Recent years have witnessed a surge in geo-branding and scape-based scholarship generally. This essay reflects on the proliferation of place marketing publications and draws macromarketers’ attention to a hitherto overlooked aspect of the literature. Namely, our propensity to personify places, to treat them as living things, as organic entities – as people, in effect – that grow, flourish and finally pass away. Metaphors also suffer from the ravages of time, as do ostensibly healthy academic disciplines like marketing.

Research paper thumbnail of Sense of Place: The Importance for Destination Branding

Given that brand meanings are socially constructed and culturally dependent, we advocate that a d... more Given that brand meanings are socially constructed and culturally dependent, we advocate that a destination branding strategy should begin by understanding what constitutes sense of place as experienced by local residents. The constructs of time, ancestry, landscape, and community were identified as determinants for the sense of place by inhabitants of the Chatham Islands of New Zealand. These constructs comprise meanings that influence the habitus and define sense of place. This article contributes to our understanding of place by providing a sense of place model to support scholarship in destination and place branding. Destination branding activity ought to be significantly influenced by an in-depth appreciation of the sense of place for those whose place it is. Our emergent model emphasizes the importance of understanding sense of place and positioning the people of the place at the centre of a branding strategy for the development of an effective destination brand. Keywords sense of place, destination brand, place brand, habitus at Cardiff University on March 21, 2014 jtr.sagepub.com Downloaded from Campelo et al. 155 sense of place as reflected by communal meanings and shared habitus.

Research paper thumbnail of The four Rs of place branding

Journal of Marketing Management, 2011

The purpose of this paper is to discuss the concept of ownership in relation to place branding an... more The purpose of this paper is to discuss the concept of ownership in relation to place branding and to establish a basis upon which the representation of a place as a brand can be developed. We suggest that a bottom-up approach based on the paradigm of co-creation should be taken to developing a place brand and that brand ownership is determined by the extent to which the representation of the place reflects the experience of the community. Such an approach, we believe, is essential to achieve authenticity (brand essence), commitment from stakeholders, and brand sustainability. Grounded in ethnographic research, this paper presents a model that structures the features of community ownership from a bottom-up perspective and proposes four fundamental elements of place branding that encapsulate the experience of the place: rights, roles, relationships, and responsibilities.

Research paper thumbnail of Visual rhetoric and ethics in marketing of destinations

Journal of Travel Research, 2010

The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of ... more The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of destinations and place branding. In particular, it considers the ways in which advertisements create and reinforce meanings. Attention is also given to the ethics of representing people and places. The article provides an interdisciplinary conceptual review and uses a mixed methods approach to analyze the 100% Pure New Zealand advertising campaign. The contribution of this article is to enhance the discussion about ethics in representing places, communities, people, and their culture in destination marketing and in place brand communications.

Research paper thumbnail of Sense of Place: The Importance for Destination Branding

Given that brand meanings are socially constructed and culturally dependent, we advocate that a d... more Given that brand meanings are socially constructed and culturally dependent, we advocate that a destination branding strategy should begin by understanding what constitutes sense of place as experienced by local residents. The constructs of time, ancestry, landscape, and community were identified as determinants for the sense of place by inhabitants of the Chatham Islands of New Zealand. These constructs comprise meanings that influence the habitus and define sense of place. This article contributes to our understanding of place by providing a sense of place model to support scholarship in destination and place branding. Destination branding activity ought to be significantly influenced by an in-depth appreciation of the sense of place for those whose place it is. Our emergent model emphasizes the importance of understanding sense of place and positioning the people of the place at the centre of a branding strategy for the development of an effective destination brand. Keywords sense of place, destination brand, place brand, habitus at Cardiff University on March 21, 2014 jtr.sagepub.com Downloaded from Campelo et al. 155 sense of place as reflected by communal meanings and shared habitus.

Research paper thumbnail of The four Rs of place branding

Journal of Marketing Management, 2011

This paper is part of a research agenda that adopts the paradigm of co-creation to analyse the pr... more This paper is part of a research agenda that adopts the paradigm of co-creation to analyse the process and practice of place branding with the intention of recommending a set of principles for place branding. This particular research investigates the interactions and relationships between people and their place to identify the constructs that are interwoven into those interactions and which influence the nature of the brand. We present a model that identifies four constructs that encapsulate the co-created experience of the place: Rights, Roles, Relationships and Responsibilities. The bottom-up approach should be taken to developing a place brand and that brand ownership is determined by the extent to which the representation of the place reflects the experience of the community.

Research paper thumbnail of Introduction to the Special Issue on Power in business, customer, and market relationships

Research paper thumbnail of Voices in Video

Research paper thumbnail of Travelling to the past: narratives of place and national identity on the Chatham Islands

Research paper thumbnail of Schmoozy fox: standing out from the pack

Research paper thumbnail of Introduction to the special issue on Co-management of Purchasing and Marketing

Industrial Marketing Management, 2015

Research paper thumbnail of Introduction to the Special Issue on Power in Business, Customer, and Market Relationships

Industrial Marketing Management, 2015

Research paper thumbnail of Rethinking Sense of Place: Sense of One and Sense of Many

Rethinking Place Branding, 2014

Research paper thumbnail of Visual Rhetoric and Ethics in Marketing of Destinations

Journal of Travel Research, 2011

The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of ... more The purpose of this article is to discuss the visual rhetoric of advertising in the marketing of destinations and place branding. In particular, it considers the ways in which advertisements create and reinforce meanings. Attention is also given to the ethics of representing people and places. The article provides an interdisciplinary conceptual review and uses a mixed methods approach to analyze the 100% Pure New Zealand advertising campaign. The contribution of this article is to enhance the discussion about ethics in representing places, communities, people, and their culture in destination marketing and in place brand communications.

Research paper thumbnail of Do Cities Have Broad Shoulders? Does Motown Need a Haircut? On Urban Branding and the Personification of Place

Journal of Macromarketing, 2014

ABSTRACT Once regarded as dens of iniquity, injurious to human health and social welfare, cities ... more ABSTRACT Once regarded as dens of iniquity, injurious to human health and social welfare, cities are increasingly seen as a savior for our species. The world is becoming ever more urban and the benefits of city living – ecological benefits, educational benefits, financial benefits, well-being benefits (Glaeser 2011) – are ever more widely recognized. Marketing too is embracing the urban imperative. Recent years have witnessed a surge in geo-branding and scape-based scholarship generally. This essay reflects on the proliferation of place marketing publications and draws macromarketers’ attention to a hitherto overlooked aspect of the literature. Namely, our propensity to personify places, to treat them as living things, as organic entities – as people, in effect – that grow, flourish and finally pass away. Metaphors also suffer from the ravages of time, as do ostensibly healthy academic disciplines like marketing.

Research paper thumbnail of Sense of Place: The Importance for Destination Branding

Given that brand meanings are socially constructed and culturally dependent, we advocate that a d... more Given that brand meanings are socially constructed and culturally dependent, we advocate that a destination branding strategy should begin by understanding what constitutes sense of place as experienced by local residents. The constructs of time, ancestry, landscape, and community were identified as determinants for the sense of place by inhabitants of the Chatham Islands of New Zealand. These constructs comprise meanings that influence the habitus and define sense of place. This article contributes to our understanding of place by providing a sense of place model to support scholarship in destination and place branding. Destination branding activity ought to be significantly influenced by an in-depth appreciation of the sense of place for those whose place it is. Our emergent model emphasizes the importance of understanding sense of place and positioning the people of the place at the centre of a branding strategy for the development of an effective destination brand. Keywords sense of place, destination brand, place brand, habitus at Cardiff University on March 21, 2014 jtr.sagepub.com Downloaded from Campelo et al. 155 sense of place as reflected by communal meanings and shared habitus.

Research paper thumbnail of The four Rs of place branding

Journal of Marketing Management, 2011

The purpose of this paper is to discuss the concept of ownership in relation to place branding an... more The purpose of this paper is to discuss the concept of ownership in relation to place branding and to establish a basis upon which the representation of a place as a brand can be developed. We suggest that a bottom-up approach based on the paradigm of co-creation should be taken to developing a place brand and that brand ownership is determined by the extent to which the representation of the place reflects the experience of the community. Such an approach, we believe, is essential to achieve authenticity (brand essence), commitment from stakeholders, and brand sustainability. Grounded in ethnographic research, this paper presents a model that structures the features of community ownership from a bottom-up perspective and proposes four fundamental elements of place branding that encapsulate the experience of the place: rights, roles, relationships, and responsibilities.